Sunday, November 18, 2018

People on the Move

  • Tuesday, Jul. 24, 2018
Nick Docherty named head of strategy at BETC London
BETC London's (l-r) Nick Docherty, Rosie Bardales and Andrew Kay.
LONDON -- 

BETC London has appointed Nick Docherty to serve as its head of strategy. He comes over from Wieden+Kennedy New York. In his new role at BETC London, Docherty will join chief creative officer/partner Rosie Bardales and managing director Andrew Kay to work on the shop’s roster of clients which includes Rimmel, Swatch and Cow and Gate.

Docherty has nearly 20 years of experience. He started out at Ogilvy, worked to change behavior for good at Leo Burnett, embraced the sharp end of creativity at W+K Amsterdam and then moved across the Atlantic for a global leadership position at W+K New York. In that role, he’s been busy building integrated strategy teams across the Wieden + Kennedy network for brands such as Corona and Bud Light, marrying traditional planning skills with digital strategy, communications planning, social influence and community management to find new ways of developing disruptive content and connection.

  • Monday, Jul. 23, 2018
McCann NY promotes sr. creative team
McCann NY's (l-r) Lauren McCrindle, Daniel Rodriguez and Erin Wendel.
NEW YORK -- 

McCann New York has promoted Daniel Rodriguez to executive creative director, and Lauren McCrindle and Erin Wendel to group creative directors.

Rodriguez is an 18-year veteran of the shop, having worked his way up the ranks starting as an art director in 2000.  As ECD, Rodriguez will continue to co-manage multiple accounts with his creative partner, Larry Platt.  Some of Rodriguez’s recent work includes “The TV Doctors of America” for Cigna, recognized this year at Cannes International Festival of Creativity and The One Show, and “Comin’ Home” for Nespresso featuring George Clooney. His work has also been recognized by the Webby Awards, London International Awards, Epica Awards, Cresta Awards, New York Festivals and Effie Awards. 

Wendel and McCrindle have been upped to group creative directors after nearly two years as creative directors at McCann NY. The creative duo teamed up in their native Canada 13 years ago, and have worked on U.S., European and global accounts spanning everything from chocolate and video games to diapers and laundry detergent. Their work has been recognized by Cannes Lions, CLIO Awards, London International Awards, Communication Arts Annual, The Andy Awards and The One Show. Before coming to McCann New York, Wendel and McCrindle worked together at McCann Toronto.

Rodriguez, McCrindle and Wendel will continue to work closely with Tom Murphy and Sean Bryan, co-chief creative officers, McCann NY.

  • Friday, Jul. 20, 2018
Editor Livio Sanchez Joins Cutters Studios
Livio Sanchez
NEW YORK -- 

Cutters Studios has added editor Livio Sanchez to its New York staff. Well known as the editor of Budweiser’s iconic original “Wassup” spot, Sanchez has cut high-profile commercials for leading brands, agencies and directors over the years out of such shops as Mad River Post, The Whitehouse, Final Cut, Beast and Spot Welders, earing industry honors along the way, including a Cannes Gold Lion. Sanchez is also established in the music video arena with clips for the likes of Arcade Fire, Gnarls Barkley, Green Day, Kanye West, Miley Cyrus and U2. And in recent years, Sanchez has made major inroads as a storyteller in VR and interactive media.

Sanchez was the lead editor for The New York Times VR film The Displaced, which won the Cannes Lions Entertainment Grand Prix in 2016. His recent projects have become star attractions at Comic-Con, SXSW, the Tribeca Film Festival and beyond. They include the Look But With Love Within original immersive series produced by Here Be Dragons and SOC Films; the Mr. Robot Virtual Reality Experience written and directed by the series’ creator and showrunner Sam Esmail, developed for USA Network by Here Be Dragons and Within; and The National: Something Out of Nothing”VR Experience for The New York Times, directed by Academy Award nominee Marshall Curry.

Since 2015, Sanchez has also worked closely with Academy Award-winning filmmaker Vanessa Roth through the production company Cause & Affect Media. Their collaborations include the four-part Netflix documentary Daughters of Destiny written and directed by Roth, and another documentary short she directed, The Girl and The Picture.

With a deep passion for visual and emotional resonance, inspired by his work with the aforementioned directors as well as Kathryn Bigelow, Sebastian Cordero, Christopher Guest, Scott Hicks, The Hughes Brothers, Janusz Kaminski, Tony Kaye, Chris Milk, Charles Stone III, and Marc Webb, Sanchez feels he is joining Cutters Studios at the perfect time.

“I’ve had the good fortune to have previously worked alongside many of the outstanding people at Cutters, including (NY exec producer) Elizabeth Krajewski and editors Grant Gustafson, Kevin O’Brien and Matt Walsh,” Sanchez explained. “With the diversity of projects I tend to collaborate on, the timing could not be better for us to join forces. Tapping into their international reach and vast experience in a variety of genres spanning creative development, production and postproduction, we all feel that great things are in store.”

Krajewski related, “As one of world’s leading VR editor pioneers, Livio continues to find new ways to bring a story to life. I have always admired his ability to think outside of the traditional, while still being a master of the traditional. He is able to immerse viewers in ways that create entirely new experiences, while always staying true to the story. He is a 360-degree thinker who is never scared to move outside his comfort zone.”

  • Thursday, Jul. 19, 2018
Julian Cheevers named managing director of TBWA\Media Arts Lab
Julian Cheevers
LOS ANGELES -- 

TBWA\Media Arts Lab, the global advertising agency dedicated to Apple, has appointed Julian Cheevers to serve as managing director in Los Angeles. Cheevers will report directly to TBWA\Media Arts Lab global president, Katrien De Bauw.

Cheevers will oversee Los Angeles office operations and focus on continuing the momentum of world-class work produced by the agency, which had its best performance to date at the recent Cannes Lions International Festival of Creativity. The agency won a total of 16 Lions, including one Grand Prix, and three Gold Lions.

“I was drawn to TBWA\Media Arts Lab because of the shared ambition to do culturally relevant work, on a global stage” said Cheevers. “This is a wonderful challenge and I am excited to partner with the TBWA\Media Arts Lab leadership team to foster an environment for transformative work to take place.”

Cheevers comes to TBWA\Media Arts Lab with deep experience working with other, dynamic brands such as Nike, MailChimp, Under Armor, The New York Times and many more. While at Droga5, Cheevers led teams across multiple clients that won prestigious Grand Prix awards for strategy, film, cyber and integrated. Most recently, his work with Tourism Australia, Dundee: The Son of a Legend Returns Home, was recognized with a coveted Titanium Lion at the 2018 Cannes Lions Festival.

  • Wednesday, Jul. 18, 2018
Katerina Sudit named president of Havas Media NY
Katerina Sudit
NEW YORK -- 

Katerina Sudit has been named president of Havas Media NY. She will focus on talent, strategy and growth in her role as the new media leader of the New York Village, which brings together all elements of the agency’s operations under the same roof with a flat structure across divisions. Sudit will report to Colin Kinsella, CEO North America of Havas Media.

Sudit comes to Havas Media from Mindshare, where she won and led large scale accounts including Chanel and Booking.com.  She has been in the business for 20+ years, having started on the creative side as a copywriter and thereafter working in various roles across media planning, communications planning and client leadership, both in the U.S. and internationally. Most recently, Sudit spent the last eight years at Mindshare overseeing a suite of businesses across the luxury, ecommerce, spirits and retail categories. In this role, she also co-managed the agency’s New York office, bringing to life initiatives such as mentorship programs and a dedicated client leadership practice. 

Prior to joining Mindshare, Sudit worked for Starcom in Singapore, looking after communications planning in the APAC region and key global hubs for Procter & Gamble. She has worked across a wide spectrum of marquee clients and categories such as Richemont, Bacardi, P&G, Unilever, MOMA, Nestle Purina, Nokia, Masterfoods, Clearasil, Danone, TGI Fridays, CVS and Walmart. Sudit founded the Mindshare Disruptor Group, which supports brands such as Booking.com, AthenaHealth and Blue Apron.

  • Tuesday, Jul. 17, 2018
Droga5 promotes Leddy, Challis, Stefanowicz
Droga5's (l-r) Marianne Stefanowicz, Colleen Leddy and Dean Challis
NEW YORK -- 

Droga5 has elevated Colleen Leddy to chief media officer, Dean Challis to head of communications strategy and Marianne Stefanowicz to chief communications officer.

Leddy arrived at Droga5 in 2013 as group communications strategy director and was promoted to head of communications strategy in 2014. Leddy is responsible for building one of the industry’s largest and most respected departments of communications strategists. Her progressive approach to bringing media thinking up front in the creative process, considering context as much as content, has helped drive the agency’s most robust and effective work and cemented the role media plays within Droga5’s efforts to redefine integration. In her role as chief media officer, Leddy will be tasked with unlocking future agency growth based on the potential of media and its ever-evolving landscape, pulling media and creative together in order to deliver ideas that drive clients’ business. She will push for client solutions across publishers, agency partners and marketing technologies that drive business results. Leddy will also continue to treat media as a canvas versus a container—ensuring media strategy is in sync with data and brand thinking to effect the entire experience Droga5 creates for clients. Before joining Droga5, Colleen served as strategy director at BBH.

Challis was promoted from group communications strategy director to head of communications strategy. As head of communications strategy, Challis will oversee the department and continue to ensure media is leveraged as an integrated strategic function to deliver more effective ideas and results for clients. He will be responsible for developing the agency’s systems-thinking approach to focus on consumer centricity, ensuring that work is more effective both upstream and downstream across all channels and points of the consumer journey. Prior to joining Droga5 in 2016, Challis held the role of global strategy director at MediaCom.

Stefanowicz joined Droga5 in 2015 as global head of communications and is the catalyst for helping build, grow and drive the agency’s reputation and some of the agency’s most talked-about work over the past three years, including this year’s Tourism Australia “Dundee” campaign and 2017’s MailChimp “Did You Mean Mailchimp?” campaign, ideas which held public relations at their core. Her strong handle on branding, marketing, public relations and integrated communications has helped make Droga5’s work some of the most talked-about among consumers and the industry at large. In her role as chief communications officer, Stefanowicz will continue to play a vital role, leading and guiding the agency’s goals and vision. She is also the guiding force for ensuring effective development and implementation of public relations within integrated ideas for clients. Prior to joining Droga5, Stefanowicz served as global head of communications at TBWA\Worldwide. 

“Droga5 is in the business of creative problem-solving, and as the systems in which we’re able to create real connections and drive results get more complex, we need strong leaders and change agents guiding our communications and media capabilities. With Colleen, Dean and Marianne at the helm, I am excited and energized by what the future will hold as we continue to collaborate, create and solve for clients,” said Jonny Bauer, global chief strategy officer at Droga5.

These latest appointments come on the heels of the agency’s recognition as Effie’s Most Effective Independent Agency for the second year in a row and new business wins, including Kraft Heinz Company’s Kraft Mac and Cheese and Philadelphia Cream Cheese brands.

  • Monday, Jul. 16, 2018
Work Editorial promotes Hasani Franke to editor
Hasani Franke
LONDON -- 

Hasani Franke has been promoted from assistant to the editors’ roster at Work Editorial. Based out of London, Franke will be represented across all three offices in UK, New York and Los Angeles. 

The versatility of Franke’s reel from sports commercials for Nike and Adidas to Sperry, Jameson and documentary shorts dealing with Alzheimer’s, has already earned him a loyal following, collaborating with 72andSunny, Publicis, We Are Social and directors such as Giorgio Bruni at Stink, Joshua Osborne at RadicalMedia, Julia Kennedy and Good Boy Wolf.

As an ambitious youngster from Philadelphia, Franke landed a slot in the intern program at Fox Studios LA. A debut as editorial runner on the relaunch of hit series 90210 led to his first taste of assisting on Bennett Miller’s feature Moneyball, edited by Christopher Tellfsen. Further assisting introduced him to Final Cut LA and the advertising industry.

Franke said, “I learned an incredible amount from longform, particularly a documentary I edited, Hooked. How do you condense 100 hours of footage of a fisherman in Alaska to a ninety minute story? When it came down to it, it was about caring for the character, figuring out what motivated him and why it was so important. The same goes for short form and commercials, I ask myself exactly the same questions.”

Meeting with Work Editorial founders Jane Dilworth and Rich Orrick offered Franke a clear sense of how the company supports their talent. “I was just thinking this guy sitting across from me edited Nike’s ‘Write the Future,’ an ad that I remember exactly where I was the first time I saw it. Work gave me my real shot. Now three years later I’m an editor alongside some incredibly talented names in London, a place where I’ve always felt at home.”

Jane Dilworth, founder/managing director, Work Editorial, added, “One of the most rewarding aspects of what I do is discovering the next generation of talent. When it’s relatively raw, you can get back to basics. Qualities like good taste, ambition and a collaborative spirit can not be learned, you either have them or you don’t and Hasani has them all.”

  • Friday, Jul. 13, 2018
Mark Thorley named managing director of Mill Film, Australia
Mark Thorley
LONDON -- 

Technicolor’s Academy Award winning VFX studio Mill Film has announced that Mark Thorley will head Mill Film in Australia. The move comes in the wake of the February launch of Mill Film in Adelaide, Australia.

Thorley brings more than 15 years of executive leadership experience working at companies such as Lucas Film, Singapore, where he oversaw studio operations and production strategies. Prior to that, Thorley spent nine years at Animal Logic, at both their Los Angeles and Sydney locations, as head of production and also held senior positions at Screen Queensland and Omnicom.

Throughout his career, Thorley has received credits on numerous high-profile features including Kong: Skull Island, Rogue One, Jurassic World, and Avengers: Age of Ultron. Thorley will drive all aspects of VFX production, client relations and business development for Australia, reporting into the global head of Mill Film, Lauren McCallum.

McCallum said, “Mark’s appointment is an exciting milestone in the creation of our Adelaide studio and will play a key role in heading the studio and developing relationships with key partners in the South Australian film and TV community.”

  • Thursday, Jul. 12, 2018
Rock Paper Scissors adds editor Paul Zucker
Paul Zucker
LOS ANGELES/NEW YORK -- 

Editor Paul Zucker, ACE, has joined Rock Paper Scissors for commercial representation in the U.S.  Zucker is known for being the series editor on HBO’s seminal hit Girls, and the feature comedy Trainwreck starring Amy Shumer. 

In the ad arena, Zucker edited the brand-defining “Stress Test” campaign for Secret (P&G) and Wieden+Kennedy, Portland with directors Aoife McArdle and Gia Coppola. Other commercial collaborations include Old Navy with director Wayne McClammy and State Farm with the helming duo Hoffman/Metoyer. Prior to joining Rock Paper Scissors, Zucker was with Final Cut Edit for spots and branded content.

Zucker’s narrative comedy work also includes Mike Judge’s HBO hit series Silicon Valley, and This is 40 with Judd Apatow. Not limited by category, Zucker has also edited on behalf of contemporary auteurs Michel Gondry on Eternal Sunshine of a Spotless Mind, Harmony Korine on Mister Lonely, and Gus van Sant’s cult-classic, Gerry. Among Zucker’s accolades are Eternal Sunshine’s BAFTA Award for Best Editing and an ACE Award nomination for Trainwreck

  • Wednesday, Jul. 11, 2018
Luke Morrison joins Electric Theatre Collective as head of color
Luke Morrison
LONDON -- 

Colorist Luke Morrison has joined Electric Theatre Collective’s London office as head of color. He becomes part of an ensemble of color talent that includes Jason Wallis, Lewis Crossfield, Kaitlyn Battistelli, Ruth Wardell, Mathieu Caplanne and Tim Smith.

Morrison has established himself as an impressive creative mind in the world of color over his already decade plus-long career, earning multiple AICE Awards, including a win in the Color Grading: Over 90 Seconds category for his 2018 Canadian Olympic Committee “Be Olympic” spot directed by Ian Pons Jewell.

Morrison comes over from The Mill after spending the past few years setting up the color department at its Chicago office.

Morrison said, “Working with and nurturing talent is something that I’m really passionate about, so seeing how Electric holds this as one of their core values is incredibly exciting. The opportunity to add my experience and help shape the company whilst building upon their impressive work is inspiring. Having known and worked with many Electric members in the past, I’m truly looking forward to working alongside them again.”

To date Morrison has worked with brands the likes of JEEP, Mercedes-Benz, Beats, and most recently Dollar Shave Club, and has graded for noted directors such as Wally Pfister, Pete Riski and Mark Romanek.

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