Saturday, August 17, 2019

People on the Move

  • Friday, Aug. 2, 2019
Diego Medvedocky promoted to president of Grey Latin America
Diego Medvedocky

Diego Medvedocky has been promoted to president of Grey Latin America.  In addition, he will retain his responsibilities as chief creative officer of Grey Latin America and president of Grey Argentina.  He will continue to work closely with Marco Milesi, CEO of Grey Latin America.  

Medvedocky joined Grey Argentina as ECD in 2013. He was appointed CCO of Grey Latin America, overseeing the creative product across 14 offices in the region, in 2014. Last year, he was promoted to president of Grey Argentina.  

Under Medvedocky’s creative leadership, Grey Argentina has doubled the agency’s revenue as well as the number of clients and has been awarded as “The Best Agency in Argentina” at the prestigious Diente Awards twice.  Grey Argentina became the most award-winning agency in the market at national and international festivals for two years running.

The agency has made a major contribution to Grey Latin America’s creative renaissance: the region was named the Cannes Lions Regional Network of the Year, based on award performance, in 2017 and 2018.

Medvedocky said, “I want to work with Marco (Milesi) in the region and put it on top. But what I like most of all, is the message of the network of putting creativity above and at the center of the entire organization.” 

Michael Houston, worldwide CEO of Grey Group, said, “Diego is one of the most recognized and awarded creative leaders in Latin America and beyond.  He has put creativity at the heart of our operations and made it a growth engine. His passion and track record for building brands across platforms will serve us well in the years ahead.”

  • Monday, Jul. 29, 2019
Barney Richard joins Friends Electric As London Studio EP
Barney Richard

Production company Friends Electric has hired Barney Richard as EP of its London studio.

Richard will take responsibility for the growth of the company and the talent roster across Europe, and will work closely alongside Belinda Blacklock, EP of the LA studio, for their global offering. The Friends Electric roster includes the newly signed mixed media aficionados Future Power Station, as well as Ewan Jones Morris and the animation studio Woodblock.

Industry vet Richard started at Jelly London, subsequently co-founded Friend, went on to Riff Raff and most recently was at Rogue Films, working with influential talent along the way.

Richard said, “I’ve always adored animation, I sort of think in it. The ability to tell stories in limitless ways, be it fantastical, emotional, dark or comedic, you can bring these to life visually in anyway way, or multiple ways.  Often untapped, it’s expressive, cut-through, highly original and loads of fun to make...Our boutique roster is exceptional and I want to build on the incredible talent base, creativity and culture that’s already here.”

Friends Electric is the sister company to Electric Theatre Collective, allowing clients to benefit from utilizing world-class visual effects talent.

  • Monday, Jul. 29, 2019
Chris Peterson joins Chimney North America as EP of longform entertainment
Chris Peterson

The Chimney Group has brought Chris Peterson aboard its New York office as the new EP of longform entertainment, building on the company’s successful longform credits, which include The Dead Don’t Die, Atomic Blonde, Chappaquiddick, The Wife, and Her. He marks the latest in a series of new additions to Chimney’s leadership team as part of the independent full-service creation agency’s ongoing expansion. 

As Chimney’s new head of film outreach, Peterson will be leveraging his expertise in film finance, tax credit maximization and technical workflows to grow the company’s feature film and television capabilities as a global powerhouse. To this new role, Peterson brings over two decades of rich experience in production and postproduction. Equipped with a diverse portfolio that spans television, film, technology, advertising, music, video game, and XR industries, Peterson counts clients whose projects include Academy Award-winning feature Spotlight, Academy Award-winning documentary O.J.: Made in America, and Grammy-nominated Roger Waters: The Wall. For E! Entertainment Television’s travel series Wild On, he produced shows in Argentina, Brazil, Trinidad and across the United States. He was also a post producer on Howard Stern On Demand.

Peterson said, “Chimney combines the best of both worlds: a boutique feel, and global resources. Add to that the company’s expertise in financing and tax credits, and you have a truly unique resource for producers and filmmakers.”
For the past eight years, Peterson has been board secretary of the Post New York Alliance, which was co-founded by Chimney North America CEO Marcelo Gandola. The PNYA is a trade association that lobbied for and passed the first ever postproduction-only tax credit, which was recently extended for two years. Peterson is also a member of SMPTE.


  • Monday, Jul. 29, 2019
Sweetshop ups King to director of productions; Roydhouse named co-EP
Fiona King

Sweetshop has restructured the management of its operations in New Zealand. Fiona King, previously managing director of Sweetshop New Zealand, has been promoted to the role of director of productions for Sweetshop’s growing global brand initiatives and entertainment division.

The role is positioned to work alongside chairman and founding partner Paul Prince and global executive producer and founding partner Sharlene George. As Sweetshop strengthens its entertainment channels, the new division broadens platforms for its roster to express their creativity and craft.

Meanwhile, Kate Roydhouse has been appointed to work alongside Ben Dailey as co-executive producers leading Sweetshop New Zealand. 

Roydhouse has shot all over the world, working on everything from lean documentaries to large-scale productions. Having spent four years in London leading WPP’s content marketing agency Colloquial from startup, Roydhouse also worked on global brands at Crispin Porter + Bogusky.

Last year after returning to New Zealand, Roydhouse showed her intentions as an industry leader by speaking about unconscious gender bias at Spikes Asia.

  • Monday, Jul. 29, 2019
Daniel Pernikoff joins Framestore's Chicago office as sr. art director
Daniel Pernikoff

Framestore has added sr. art director Daniel Pernikoff to its Chicago office team.

Pernikoff has worked in the visual effects and motion industry for over 15 years as an art director, lead compositor, and animator across film, television, and advertising. After starting his career at Digital Kitchen in Chicago, Pernikoff moved to New York where he worked with top studios. He has collaborated on several high profile projects including the Comedy Central rebrand, title sequences and scenes for the best-selling game God of War, the title sequence for AMC’s period drama Hell on Wheels, and led the team in charge of creating animations for an enormous 25k display designed for the launch of one of Microsoft’s flagship stores.

After returning to Chicago, Pernikoff worked with Method, Vitamin, Filmworkers, and most recently Carbon, as well as with brands such as Budweiser, Google, McDonald’s, Nike, and ESPN, among others.

At Framestore Pernikoff will bring his talents to projects across the Integrated Advertising division, working on everything from early creative conception, motion tests, look dev, compositing, in addition to mentoring the creative team. 

  • Tuesday, Jul. 23, 2019
Crystal Rix named BBDO’s global CMO
Crystal Rix

While continuing as chief strategy officer of BBDO New York, Crystal Rix, has now also taken the role of global chief marketing officer for BBDO Worldwide. 

In her added new capacity, Rix will help shape BBDO’s offering to ensure it is more valuable to, and valued by, clients and prospects; and she will play a central role in business development--helping to bring the right models and strategic solutions forward to solve clients’ business problems. 

“Over the last 18 months, Crystal has led the team that developed and implemented ‘BBDO Works,’ our new planning process, across the network,” said Andrew Robertson, president and CEO, BBDO Worldwide. “Her clients are inspired by her thinking and she’s been a major contributor to important new business wins over the years.”
Rix has been with BBDO for 15 years. Prior to being named CSO of BBDO New York, she served as director of business development and as planning lead on multiple accounts (including Mars, Inc., AT&T and Barbie).

  • Monday, Jul. 22, 2019
Oliver Fuselier named managing director/partner at newly named Keeper
Oliver Fuselier

Oliver Fuselier has been brought on as managing director and partner to lead L.A.-based production company Keeper (formerly known as Eskimo).

Since joining Keeper several months ago, Fuselier has been an integral force in furthering Keeper to become an archetype for the next wave of production companies. Since his arrival, the company has revamped its name, brand and talent roster. Fuselier will continue to oversee business development, foster and curate talent and fuel an innovative operational strategy across its pipeline. He will work alongside Kristofer Barton, executive producer, and David Martinez, head of production, to guide Keeper’s vision and artistic culture.

Joining Keeper after a nine-year tenure as managing director and then managing partner at Tool of North America, Fuselier will usher in new capabilities that position Keeper to handle projects of all scopes. He joined Tool in 2010 and rose to a position of managing partner, overseeing a stream of live action and innovation projects for global brands and agencies, and leading the company to its first ever Cannes Lions Palme d’Or in 2016. His work has been celebrated at the Emmy Awards, Grammy Awards, London International Awards (LIA), SXSW, AICP Show, ADDY, Cannes Lions and the Clios. He has also served on the juries of major awards shows including the AICP Show, Ciclope, LIA and Cannes Lions. For the latter, he served on the Film Craft Lions jury in 2018. 

Fuselier, who has two decades of extensive brand marketing and integrated production experience, said of his new roost, ““When I first met the founder, Terry (Rayment), and partners David and Kris, I knew it was the perfect foundation for the next chapter in my career and in the industry. I was immediately drawn to the team’s commitment to creating honest, artistic work and building a community culture where youthful voices are heard. Together with my experience, knowledge and relationships, we are poised to pioneer a next generation production company. Keeper is an intergenerational mashup, and I am committed to lead with the same excitement and passion for creative integrity that I’ve embraced throughout my career.”

  • Monday, Jul. 22, 2019
ECD Cook, digital creative director Scott join Laughlin Constable
Vince Cook

Indie agency Laughlin Constable has added Vince Cook as executive creative director and Austin Scott as digital creative director. The new hires come eight months after Lisa Bennett joined Laughlin Constable as CCO.

Previously, Cook held the position of SVP creative director at Leo Burnett, leading the global rebranding for Samsung mobile. Cook is known for the highly awarded Samsung “Do What You Can’t” campaign which featured a film about an Ostrich that learned to fly. The spot won multiple awards including 7 Cannes Lions. In addition, he was the art director behind McDonald’s Sundial Outdoor which was recently inducted into the Clio Hall of Fame. Cook was also recognized for his category changing work for United Healthcare, featuring a “dirty dancing” couple whose integrated campaign won Gold at Cannes. 

Scott joins Laughlin Constable from EP+Co. He has worked at agencies from coast to coast including FCB West, Leo Burnett, Euro RSCG, Energy BBDO and most recently EP&Co in South Carolina. With a background in digital and social he’s teamed with clients such as Bud Light, Lenovo, Pearle Vision, Verizon, Ziploc, Raid and The UPS Store.

  • Monday, Jul. 22, 2019
Benjamin Bittman named EVP, managing director of the community
Benjamin Bittman

Cross-cultural agency the community has hired Benjamin Bittman as EVP, managing director. In this newly created role, Bittman will lead the agency’s efforts for its long-standing client Verizon. He will spearhead all aspects of the Verizon account at a time where the brand ushers in the new era of 5G and looks to the community as a key creative partner. Based out of the agency’s New York office, Bittman will report to president Luis Montero.

Bittman joins the community from Sundae Collective, the first influencer network born and incubated out of a creative agency, 72andSunny. In his role as managing director and co-founder, he developed the company’s positioning and corporate identity, as well as oversaw all aspects of the business. Prior, Bittman served as chief marketing officer of social video player Videoo and led mobile campaign management solution Promoht as its co-founder. He has also held senior roles at Anomaly, Saatchi & Saatchi, and TWBA\Worldwide.

  • Friday, Jul. 19, 2019
Adam Zimmer joins Valiant Pictures as West Coast EP
Adam Zimmer

Commercial and film production company Valiant Pictures has added Adam Zimmer as West Coast executive producer, further extending the bicoastal company’s presence in Los Angeles in response to growing client needs. With a career in film and video production spanning two decades, Zimmer will lead commercial production and business development endeavors for Valiant Pictures, expanding its West Coast footprint on the heels of campaigns for brands including Mountain Dew, Pepsi, ESPN, Glossier, and Dia&Co. Valiant is headed by EPs/co-founders Matthew D’Amato and Vincent Lin.

An early self-starter, Zimmer graduated Drexel University having already worked on the sets of two major motion pictures and over a dozen commercial projects. Out of school, he started as a production coordinator with SBK Pictures, swiftly moving up the industry ladder to production manager and then producer, orchestrating projects for brand clients including Pepsi, Macy’s, Walmart, Samsung and Nerf, and television work for studios Warner Brothers, NFL Films, ESPN, History Channel, Discovery Channel and MTV. Zimmer relocated to Los Angeles in 2014 to join Pursuit Productions, along with its divisions under the same umbrella including Imperative Entertainment, which has financed and produced features including Ridley Scott’s All the Money in the World, and Clint Eastwood’s The Mule

Zimmer is currently finishing the upcoming documentary To What Remains, chronicling the work of the Project Recover Organization, a group devoting efforts to find and repatriate Americans Missing in Action since World War II.


MySHOOT Profiles

Erik Anderson




Director, Editor

MySHOOT Company Profiles