Diego Medvedocky has been promoted to president of Grey Latin America. In addition, he will retain his responsibilities as chief creative officer of Grey Latin America and president of Grey Argentina. He will continue to work closely with Marco Milesi, CEO of Grey Latin America.
Medvedocky joined Grey Argentina as ECD in 2013. He was appointed CCO of Grey Latin America, overseeing the creative product across 14 offices in the region, in 2014. Last year, he was promoted to president of Grey Argentina.
Under Medvedocky’s creative leadership, Grey Argentina has doubled the agency’s revenue as well as the number of clients and has been awarded as “The Best Agency in Argentina” at the prestigious Diente Awards twice. Grey Argentina became the most award-winning agency in the market at national and international festivals for two years running.
The agency has made a major contribution to Grey Latin America’s creative renaissance: the region was named the Cannes Lions Regional Network of the Year, based on award performance, in 2017 and 2018.
Medvedocky said, “I want to work with Marco (Milesi) in the region and put it on top. But what I like most of all, is the message of the network of putting creativity above and at the center of the entire organization.”
Michael Houston, worldwide CEO of Grey Group, said, “Diego is one of the most recognized and awarded creative leaders in Latin America and beyond. He has put creativity at the heart of our operations and made it a growth engine. His passion and track record for building brands across platforms will serve us well in the years ahead.”