• Friday, Nov. 29, 2019
Periscope Post & Audio adds sr. colorist Kevin Michael Kirwan
Kevin Michael Kirwan
HOLLYWOOD, Calif. -- 

Veteran colorist Kevin Michael Kirwan (American Crime Story, American Horror Story) has joined Periscope Post & Audio. Kirwan brings more than 20 years of experience as a sr. colorist and credits on more than 40 television series. At Periscope, he will perform final color out of an all-new color grading suite in Periscope’s facility in Hollywood, which launched earlier this year.

“Kevin is among the most accomplished colorists in television; a true master of his craft,” said Periscope Post & Audio general manager Ben Benedetti. “He has worked with the top showrunners, directors and DPs in Hollywood and helped set the look for some of the most iconic shows of recent years.”

Kirwan arrives from Encore, Hollywood, where he worked on scores of popular one-hour dramas. He has provided final color for numerous series for producer Ryan Murphy, which, along with American Horror Story and American Crime Story, include Scream Queens, Glee and Nip/Tuck. Kirwan worked with producer David E. Kelley on Ally McBeal, Chicago Hope, Snoops and Picket Fences. Other notable work includes Drop Dead Diva (producer Josh Berman), The Closer (producer Michael M. Robin), 24: Live Another Day (producers Howard Gordan, Brian Grazer, Kiefer Sutherland, et al) and Raising Hope (producer Gregory Thomas Garcia). Kirwan also has extensive experience in television animation, including nearly 250 episodes of the Nickelodeon series SpongeBob SquarePants.

Kirwan said he was attracted to Periscope by the opportunity to help build a facility from the ground up. “The environment is just what I was looking for,” he said. “When I met with Ben and (executive sales manager) Rich Ellis, I knew this was home.”

Periscope Post & Audio, a full-service postproduction company, maintains facilities in Chicago’s Cinespace, and Hollywood. 

  • Friday, Nov. 29, 2019
Karena Ajamian promoted to EP of finishing at MPC LA
MPC LA’s finishing team members (l-r) lead Flame artist Cynthia Lee, sr. Flame artist Rob Ufer, EP Karena Ajamian (center), sr. Flame artist Noah Caddis, lead Flame artist Benji Davidson, and creative director Claus Hansen (front right).

Moving Picture Company (MPC) has promoted Karena Ajamian to executive producer of finishing at its L.A. studio.

Ajamian joined MPC as a sr. producer in January 2018 after nearly a decade in the industry and has since overseen many major projects including the renowned Beats by Dre campaign directed by Hiro Murai, “Storytellers” for Apple TV+ directed by Emmanuel “Chivo” Lubezki, and a Chevrolet campaign directed by Rupert Sanders.

MPC’s finishing work in L.A. is spearheaded by creative director Claus Hansen, alongside a team of highly skilled Flame Artists including Noah Caddis, Cynthia Lee, Rob Ufer and Benji Davidson. Together, the team has brought its artistry to notable work including Vanity Fair’s 25th Hollywood Issue campaign directed by Park Pictures’ Lubezki, Infiniti’s campaign “Konrad’s World” directed by MJZ’s Craig Gillespie, and the launch campaign for Google Nest.

Hansen commented, “Our team approaches every project with a high level of creativity and scrutiny, and Karena has been a fundamental part of this, thanks to her close attention to detail, her incredible connection with our clients and her passion for the work.”

  • Wednesday, Nov. 27, 2019
Freefolk promotes Payne, adds Rickets, Cockesdge
Cheryl Payne

Soho based, award winning commercials and longform visual effects studio Freefolk has promoted Cheryl Payne from sr. producer to head of commercials production, and hired Laura Rickets as sr. producer and 2D artist Bradley Cockesdge who is now part of the commercials VFX team. 

Payne has been with Freefolk from almost its inception. She has worked on some of the company’s biggest commercials to date, including Warburtons for Engine, Peloton for Dark Horses and Cadburys for VCCP.

Rickets has over 18 years of production experience and has worked at leading VFX studios including Framestore, The Mill and Smoke & Mirrors as well as on the agency side for McCann.  

Since joining the team, Rickets has VFX produced the I’m A Celebrity idents, a set of seven technically challenging, CG heavy spots for the new series of the show as well as ads for the Rugby World Cup and Who Wants to Be A Millionaire?.

Cockesdge comes over from Framestore where he was working on Fantastic Beasts: The Crimes Of Grindelwald.  He came to Freefolk originally straight from Hertfordshire University where he studied Visual Effects for Film and Television.  His film Downfall was the UH animation Expose 2019 Grand Prix Winner (Best Film) and “Visual Effects Film of the Year” by the Rookies.

  • Tuesday, Nov. 26, 2019
Rosapark promotes Julien Saurin, Nicolas Gadesaude to creative directors
Julien Saurin (l) and Nicolas Gadesaude

Rosapark has promoted artistic director Julien Saurin and copywriter Nicolas Gadesaude to creative directors. Saurin and Gadesaude have been working as a creative team for 10 years. They met as interns and joined the Havas group in 2009. The duo joined Rosapark in 2013 and worked on campaigns for Ouigo, InOui (Maiwenn), Thalys, Skoda, and Decathlon.

Together, Saurin and Gadesaude have won over 60 French and international creative prizes, including four Cannes lions (most recently in 2019 for Ouigo). As creative directors, they will work on multiple accounts, as well as new business for the Paris agency.

Their promotion follows several new client wins for Rosapark, which now has over 120 employees.

  • Saturday, Nov. 23, 2019
Cartel appoints Alaina Zanotti as EP, signs editor Kevin Zimmerman
Kevin Zimmerman
SANTA MONICA, Calif. -- 

Editorial and postproduction studio Cartel has appointed Alaina Zanotti as executive producer to drive business development and to help oversee creative operations. This marks her return to the company where she now joins partner and EP Lauren Bleiweiss in a joint collaboration to helm studio expansion across the commercial market. Additionally, Cartel has signed comedic editor Kevin Zimmerman.

With more than 15 years of experience leading creative teams and growth across advertising and entertainment industries, Zanotti brings to Cartel a proven track record for executing projects across all verticals for high-profile clients, including BBDO, Wieden+Kennedy, Deutsch, Google, Paramount and Disney. Zanotti most recently served as sr. EP at Method Studios, where she oversaw business development for global VFX and postproduction. Prior to this, she joined Cartel in 2016 to assist the newly established post and editorial house cement a strong reputation as a creative leader in the commercial market. Zanotti previously spent more than a decade driving operations and raising brand visibility for Method and Company 3.

“Cartel’s boutique studio atmosphere and collaborative environment attracts the industry’s top and up-and-coming editorial talent,” said Zanotti, “By returning to Cartel, I look forward to actively seeking new opportunities and helping our talent connect with leading brands and clients to develop top creative work.”

Zimmerman joins Cartel following a successful tenure as a freelance editor, where his knack for comedic timing and entrepreneurial spirit earned him commercial work for Avocados from Mexico and Planters that aired during 2019 Super Bowl. Throughout his two-decade career in editorial, Zimmerman has held positions at Spot Welders, NO6, Whitehouse Post and Filmcore, with recent high-profile work for Sprite, Kia, hotels.com, Microsoft and Miller Lite, and a PSA for Girls Who Code. Having previously worked with Cartel partners Adam Robinson and Leo Scott, Zimmerman is eager to join the team and collaborate at the studio.


  • Thursday, Nov. 21, 2019
Phillip Detchmendy Joins FANCY Content As EP & Partner
Phillip Detchmendy

During the course of his career, executive producer Phillip Detchmendy has launched directors, opened successful production companies, guided the production of award-winning ad campaigns and been an active participant in the ad community’s efforts to give back to society. Now he’s bringing that resume to the L.A.-based FANCY Content, where he’s come on board as executive producer and partner to founder and EP Robert Wherry.

Detchmendy joins FANCY from RSA, where he was an executive producer, working across its advertising and branded entertainment practices.

“Having Phillip join me at FANCY adds such an intriguing dimension to our company,” said Wherry. “The demands and expectations for every project in today’s market requires stronger and sharper producer skills, not to mention deep, trusted relationships with agencies and brands.

“Successful companies know intuitively what projects are right for their people, and more importantly, they’ll be able to show clients how their solutions are the ones that will garner the best results,” Wherry added. “Phillip and I bring all that and more to the table every day. The level of expertise we possess, quite honestly, is as much a resource for our agency clients as it is for our own creative roster.”

At FANCY, that roster includes the directorial team Radish as well as directors Ed McCulloch, Sophy Holland, Amit Mehta and Nanno Jiskoot, along with tabletop specialist Rob Fiocca.

Detchmendy got his start on the production side and has worked in a range of production, EP and managing director roles at companies like Satellite Films and Tool of North America. Ads that he’s executive produced have won every major award in the industry, from Cannes Lions to D&AD and One Show Pencils, Clios, Webby Awards and AICP Show honors.

Equally noteworthy is his role as co-founder of The Fireflies West, an annual charity bicycle ride comprised of people from the ad industry who, for the past dozen years, have ridden from San Francisco to Los Angeles every fall to raise money for blood cancer research at the City of Hope Medical Center. The group has raised almost $2.7 million to date.

“Robert and I have known each other for years, and I’ve always had a great deal of respect for him,” said Detchmendy. “We’ve bid against each other many times, and traded wins back and forth. He’s smart, strategic and sales-focused, in addition to having impeccable taste. The more we talked, the more obvious a fit this became. We’re both very hands-on in our approach to the business, and share similar points of view.”

Detchmendy is eager to bring his insight to bear on FANCY, its talent and its client relationships. “I’ve had the privilege of being at some top companies, working with amazing creative artists and sales people,” he observed. “I’m excited to work with Robert and use my experience and network to advance the careers of our directors. We’re a solutions-oriented company that takes care of its people and its agency/brand clients. As a creative boutique, we have the ability to pivot and move quickly, since we’re not encumbered by massive overhead or outmoded thinking. That’s a great niche to occupy, given the pressures and opportunities the industry faces today.”

  • Wednesday, Nov. 20, 2019
Toby Trygg joins Ogilvy Health as executive creative director
Toby Trygg

Toby Trygg has rejoined the Ogilvy network as executive creative director where he will lead the creative teams at Ogilvy Health’s New York office.

Trygg, who began his career more than 20 years ago at Ogilvy as an art director, comes to Ogilvy Health from McCann Health, where he held the post of SVP, group creative director. He has an extensive, 16-year background in consumer marketing and an additional seven years in the pharma and healthcare ecospheres. Trygg brings a truly multidisciplinary approach and disruptive thinking to Ogilvy Health.

In his new role, Trygg will be responsible for overseeing the creative teams located at the agency’s NY-based office where he will drive forward the creation of cutting-edge brand identities and execute breakthrough healthcare marketing campaigns. Mr. Trygg will report directly to Samantha Dolin, Ogilvy Health’s chief creative officer.

Trygg has been pioneering the use of new media and technologies in partnerships with new media outlets and platforms including Facebook, Google, and Snapchat. He was recently recognized by Facebook as one of the top 15 social thought leaders in the pharma industry. Trygg is a founding member, and current board member of Facebook’s Health Advisory Panel.

Trygg has received many awards and much recognition from some of the most prestigious creative competitions in the industry including Cannes Lions, London International Awards, Global Awards, and The Creative Floor Awards.

  • Tuesday, Nov. 19, 2019
Sam McLaren joins Rooster Post as partner/EP
Sam McClaren

Rooster Post in Toronto has hired Sam McLaren as partner and executive producer. She comes over from Fort York VFX.

A creative EP, McLaren has a talent for multi-faceted storytelling and is a veteran of the Canadian commercial film industry. Having started her career in production, she transitioned to postproduction and spent many years leading the editorial team at Panic & Bob Editing. She then worked at Fort York VFX as an executive producer, where she rounded out her postproduction knowledge by developing expertise in CG, visual effects and finishing. Throughout her career, she’s worked on numerous notable projects for brands including Ikea, Budweiser, Alexander Keiths, Ford, TD, CIBC and Canadian Tire.

McLaren’s commercial production work has won numerous awards. It includes FCB Canada’s “Anything But Sorry” for the Canadian Down Syndrome Society, which won 13 Cannes Lions, Vim’s “Prison Visitor,” directed by the The Perlorian Brothers, which won a Gold Lion in Cannes, and Sick Kids’ “Better Tomorrows,” directed by Mark Zibert, which won a Silver Health Lion. McLaren has also worked on many Super Bowl spots over the years out of DDB Chicago, a number of which topped the USA Today Ad Meter poll, including Bud Light’s “Magic Fridge,” and director Joe Pytka’s Budweiser commercials featuring the iconic Budweiser Clydesdales and Dalmatians.

Rooster Post is home to an award-winning roster of editors including, Michelle Czukar, Dave De Carlo, Christina Humphries, Marc Langley, Colin Murdock, Chris Parkins, Jeff Poremba, Paul Proulx, Brett Rostrup and Joey Whitelaw.

  • Tuesday, Nov. 19, 2019
John Reid named CCO of McCann Health NJ
John Reid

John Reid has been named EVP and chief creative officer for McCann Health New Jersey.  He joins from Razorfish Health, where he was EVP and chief creative officer, and he previously held senior creative roles as CCO at Deep Focus and EVP and CCO at Wunderman. At McCann Health, he will also serve as a member of the award-winning network’s global Creative Leadership Council.

Reid’s work has included many major brands both in the pharma and healthcare field and in the overall market. These include Procter & Gamble, AbbVie, Biogen, AstraZeneca, Genentech, GSK, Johnson and Johnson, Merck, Regeneron and Pfizer as well as Audi, Nike and Microsoft. The international recognition he has received for his creative work includes awards at Cannes Lions, Cannes Lions Health, Clios, Clio Health, Communication Arts, Effies, Webbys, W3, and local, regional and national American Advertising Awards. In addition, he has been selected to be on the jury of the Cannes Lions Health, Cannes Young Lions, The One Show, Lisbon Festivals, MMA Global Smarties, MM&M, Clio and Clio Health Awards.

Matt Eastwood, global CCO of McCann Health. described Reid as “a creative superstor,” adding, “He believes that nothing is more personal than your health, and strives to create work that starts real, meaningful conversations that help motivate an audience to take action, enable healthier outcomes, and live healthier lives, which perfectly aligns with our mission at McCann Health.”

Reid, who early in his career worked as a VP-associate creative director at McCann in San Francisco, said, “I cut my advertising teeth at McCann, so it’s a bit of a homecoming. It’s been inspiring to watch the agency change and evolve over the years, especially in healthcare. Both Marcia and Matt are all about work that really matters, and pushing boundaries to create campaigns, tools and programs that reinvent the doctor–patient conversations. The work they are creating ultimately leads to healthier outcomes and people living better lives. I’m really excited to be a part of all of that.”

  • Monday, Nov. 18, 2019
Editor Billy Mead joins Uppercut for his first U.S. representation
Billy Mead

Creative editorial shop Uppercut has added London-based editor Billy Mead to its roster for his first U.S. representation. Mead joins Uppercut with over two decades of experience as an editor in London, bringing with him a subtle approach to emotive storytelling that has earned him numerous global industry accolades. Mead has worked on spots for brands including Volvo, Domino’s, Google, Intel, and YouTube. 

Mead learned his craft hands-on, working under the tutelage of renowned industry creative Walter Campbell while getting his start on the agency side at AMV BBDO. He shifted to continue working with Campbell at his own agency CDD, fine-tuning his editorial skills while collaborating with some of the top directors in the world. His work for Sainsbury’s holiday short film “Christmas in a Day” called for the gargantuan task of cutting together over 300 hours of user-generated content, resulting in a touching piece that earned him a Silver British Arrows Craft Award for “Best Edit.” He currently edits and runs his own boutique editorial shop in London, tenthree, which he has successfully grown over the past 11 years to include a roster of eight editors and a range of award-winning work across commercials and music videos.

“There is a certain synergy of working with a tight-knit group of people where everyone is invested in the same goals and creative vision and celebrates each other’s successes, and that is exactly what Micah (owner/editor Scarpelli) has built at Uppercut,” notes Mead. “I’m looking forward to joining such a collaborative roster of talent to work with U.S. clients.”

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