• Tuesday, Apr. 16, 2019
MOCEAN hires growth SVP Toofer, EP Coates
Erica Coates (l) and Mike Toofer

MOCEAN, an independent entertainment advertising agency and the 2018 Clio Entertainment Awards Agency of the Year, has made two senior hires: Mike Toofer joins the company as SVP, growth, and Erica Coates comes aboard as executive producer.

As the head of growth, Toofer will spearhead MOCEAN’S overall topline expansion, setting the vision and strategy for all new business initiatives as the agency continues to export the power of entertainment marketing to brands outside the entertainment sector. This is the first position of its kind at MOCEAN and Toofer will report to Michael McIntyre, MOCEAN president. Prior to joining MOCEAN, Toofer served as the director of new business at The Many (Formerly known as Mistress), where he was instrumental in growing the agency. His new business efforts resulted in several account wins, including Stitch Fix, Jägermeister, American Apparel, QDOBA Mexican Eats, Sambazon Acai, ibotta, iFLY, Spindrift, FX, Netflix, and Amazon Prime Video. 

EP Coates brings to the MOCEAN team more than 15 years of experience in the entertainment and brand space. She will be responsible for integrating MOCEAN’s already well-established capabilities and will continue to evolve the company’s social and digital offering for new and existing clients in the entertainment and brand spaces. Coates will contribute to client partnerships such as Netflix, Amazon, HBO, Turner, and A&E, among others, and will also report to McIntyre. Until recently, Coates held the title of executive producer at Digital Kitchen, where she led the team that executed the two-time Emmy-award-winning Westworld digital marketing campaign. Throughout the course of her career, Coates has also held positions at Sony Pictures, Comcast Networks, AOL Video Networks, and the NBC affiliate in San Francisco.

  • Monday, Apr. 15, 2019
Art director/designer Adam Maruszan joins Alkemy X
Adam Maruszan

Adam Maruszan has joined the creative team at Alkemy X as art director and sr. motion graphics designer. A 10-year industry veteran, Maruszan will design and create graphics for a variety of content including TV spots, branded content, digital media, original programming.

Maruszan has created motion graphics for a range of corporate, educational and sports accounts, including branding for the University of Virginia and its Health System. He also designed graphics for Flowing Water, a documentary on the history of Pennsylvania’s Longwood Gardens. He is a graduate of the Art Institute, Philadelphia.

Maruszan describes joining Alkemy X as an opportunity to be part of an elite creative team and contribute to high-caliber work for national brands and agencies.

“Adam is an extremely talented artist who’s been on our radar for several years,” said Alkemy X VP of operations Mark Reidenauer. “His creative touch and attention to detail are evident in his work.” 

  • Thursday, Apr. 11, 2019
Thinkingbox adds managing directors Rania Hattar, Sarah Scott
Thinkingbox managing directors (l-r) Rania Hattar, Christine Clark and Sarah Scott

Interactive production studio Thinkingbox has recently added Rania Hattar and Sarah Scott as managing directors of its Los Angeles and Vancouver offices, respectively. They join Christine Clark who was promoted to managing director of the Toronto operation a year ago.

Thinkingbox now has the distinction of having all of its offices run by female executives.

Hattar joined Thinkingbox from UNIT9, where she was an executive producer for three years and prior to that, an EP at ACNE’s Los Angeles Office. With over 17 years in the global multimedia industry, Hattar will oversee Thinkingbox’s further expansion in the U.S. and its growing roster of clients in California. Most recently, Hattar and Thinkingbox team launched the Barbie Women’s Day activation in New York.

Scott is the latest managing director to be hired by Thinkingbox. Scott was the VP, business director at Blast Radius for over four years prior to joining the Thinkingbox Vancouver team. She is taking over the strategic operations of the Vancouver office from CEO and company founder Amir Sahba. 

The managing director positions were newly created at Thinkingbox, freeing Sahba as CEO to focus more on the growth of the organization and overall strategic planning of the studio’s long-term goals. He will continue to push Thinkingbox to new markets and creative endeavors, supporting the three managing directors.

Meanwhile Clark has overseen major growth in the Toronto office, which most recently launched a large-scale Genesis Motor’s projection mapping activation in Toronto Pearson International Airport.

  • Wednesday, Apr. 10, 2019
Mike Baron promoted to ECD at Partners + Napier
Mike Baron

Partners + Napier has promoted SVP Mike Baron from group creative director to executive creative director. Since joining the agency in 2005, Baron has been instrumental in building the Partners + Napier health and wellness vertical, while redefining and reshaping the agency’s in-house content studio.

In his newly expanded position, Baron will continue to oversee creative work for the agency’s growing health and wellness vertical, while playing a key role on the agency growth team and the operations team. He will also look to strengthen and expand the content studio to meet the ever-evolving needs of agency clients.  

“Since the very early days of the agency, Mike’s personal creative contributions have helped shape our product, and his leadership style will continue to help us write our future,” said Sharon Napier, CEO and founder of Partners + Napier. “Mike’s love for this business is contagious. He inspires everyone around him to push their limits and do their best work.”

Baron’s work as a writer, creative leader and commercial director over his 14 years at the agency has helped build a creative culture of excellence. Baron’s work for Less Plastics UK claimed two Silver and two Gold ADDY Awards at this year’s regional event, where he also took home the Best of Broadcast Award. In 2018, his work for the African Conservation Foundation was recognized in Lurzer’s Archive, and his work for Highmark Health won bronze and gold Effies in the North American Effie Awards — catapulting Partners + Napier to Effie Worldwide’s Top Most Effective Individual Agencies in North America. 
“We’ve proven that great work can be done for any brand — in any industry,” said Baron. “I’m fortunate to be surrounded by a group of amazingly talented and passionate people, and I’m excited to see what we can do next.”

Prior to joining Partners + Napier, Baron spent time at Hill Holliday, Young & Rubicam, Saatchi & Saatchi, Crowley Webb & Associates and Eric Mower and Associates. He has worked on some of the best-known consumer brands as well as household names in healthcare and financial services, including PepsiCo, Delta Vacations, Capital One, Highmark Health, M&T Bank, TJX Corporation (Marshall’s), and Citibank Corporation. 

  • Tuesday, Apr. 9, 2019
Rebecca Niles returns to Derby as EP
Rebecca Niles

Derby has brought Rebecca Niles on board as executive producer. The move marks her return to Derby after she had been freelancing. Earlier she had a two-year stint with Derby as head of production plus prior work for brands including WeWork, ESPN, Nike, Bloomberg Philanthropies, Aruba Tourism Board and British Airways. She also produced a variety of content for Complex Networks such as Not Afraid: The Shady Records Story with Eminem, 50 Cent and Dr. Dre, plus hit shows Sneaker Shopping and Hot Ones. In her new role, she will grow Derby’s creative roster, expand opportunities for its directors, and partner with agencies and brands to create inspired content.

Derby’s roster currently includes Away Lands, Catherine Orchard, Emily Elizabeth Thomas, Josh Hayward, Roberto Serrini, Ryan Balas and Shomi Patwary. Derby has also secured new sales representation on the West Coast through Devine Reps with Sara Barnthouse and Steven Cook, and continues in the Midwest with rep Robin Stevens. Recent work under Niles includes an Ad Council campaign for “Save The Food” and a Hilton Hotels campaign with GSD&M Austin. Additionally, Derby produced the PSA fashion film Heatwave with director Grant Greenberg for V Magazine and Keep America Beautiful, featuring a star-studded cast and music track by Lizzo.

  • Monday, Apr. 8, 2019
Northern Lights adds editor Jessica Rosa
Jessica Rosa

Editor Jessica Rosa has joined the roster of creative editorial boutique Northern Lights, which maintains shops in NY and L.A. Her experience spans trailers, promos, launch campaigns, web content assignments, and commercials. Rosa comes to Northern Lights from HBO where she developed and edited work for Game of Thrones, True Detective, Big Little Lies, and Westworld. Prior to HBO she cut at Ultrabland. Her diverse client list includes HBO, Cinemax, CNN, Paramount, Nickelodeon, Sony, Colgate, Budweiser, and AT&T. 

Originally from Puerto Rico, Rosa has seen her career take her from NY to LA and back, starting at Guede Films, with jobs at Mojo, Motive Creative, Mob Scene, Goldcrest Films, Showtime, Ultrabland and HBO. Along the way Rosa’s signature editorial style has earned her numerous Promax and New York Festival Awards. 

Northern Lights EP Robin Hall said of Rosa, “I’m particularly impressed with her ability to tell a story and simultaneously create a mood with her edits.”  

Rosa will also be available for entertainment marketing assignments through the Northern Lights Agency.

  • Friday, Apr. 5, 2019
The Colonie adds Perez, Midkiff, Fisher
The Colonie's latest additions (l-r): Priscilla Perez, Lexi Midkiff and Lindsey Fisher

Editorial and post boutique The Colonie has added assistant editors Priscilla Perez, Lexi Midkiff and assistant editor/assistant motion graphic designer Lindsey Fisher to its staff. 

Along with the expansion of its editing staff, recent additions to The Colonie’s motion design, VFX and support teams have increased the scope and range of the one-stop Chicago-based company’s capabilities.   The ongoing growth of The Colonie’s talent roster enables it to keep pace with the needs of the growing number of broadcast spots, social media packages, cross-platform campaigns and long-form projects that call on its integrated services. 

Formerly with Whitehouse, Perez joins The Colonie with editorial experience in multiple genres, from commercials and social media packages to documentaries, and music videos. Early this March, during a stint at We Are Victory, Perez flew to NC where she worked as on-set editor during Nike’s All-Star weekend, turning around a trio of Instagram story videos during the span of a weekend and meeting the brand’s tight deadline. 

Perez also brings the eye of a designer to her new role as assistant editor, while continuing to hone her skills as a 3D artist.  She created the motion graphics for the title animation for the film, Build Ramps-Not Walls, winner of the Best Student Documentary award at the 2018 Cannes Film Festival.

Midkiff brings experience editing spots, internet campaigns, music videos, and long-form projects to her new post. Her credits including cutting the trailer for the feature film Signature Move, motion designer for the films Freelancers Anonymous and Holy Trinity, as well as editor for both movies’ internet campaigns. Midkiff recently cut two music videos, "Tick Tock" for the group Glad Rags and "Cactus" performed by Alex Grelley for The Grelley Duvall Show.

Fisher honed her skills as a staff motion designer, content manager and editor at E360 Sport for two years before going independent. As an in-demand freelance editor and designer, she worked on a variety of spots, and social media projects for Red19Creative and Eyepatch Productions, as well as content for events, such as the International Champions Cup, the FIVB Volleyball World Grand Prix, the FIVB World League and the UCLA Rose Bowl. 

  • Friday, Apr. 5, 2019
Colorist Joseph Bicknell joins Company 3
Joseph Bicknell
SANTA MONICA, Calif. -- 

Company 3 has added internationally recognized colorist Joseph Bicknell. Recently relocating to New York following a successful run as co-director/founder of London-based finishing house Cheat, Bicknell has a body of work spanning major commercial campaigns (Nike, Mercedes-Benz, Audi) and music videos (A$AP Rocky, Skepta). 

Bicknell started his career at age 15, working as a runner on London-based productions. After serving in nearly every aspect of production and post, he discovered his true passion lay in color grading, where artists can make creative choices quickly and see results instantly. He honed his skills first freelancing and then at Cheat. All the while, Company 3, with its worldwide presence, major infrastructure and artist-centric approach, served as something of a model for him as a shop where colorists can focus on creativity. 

“I’ve been impressed with Joseph’s work for some time,” said Company 3 founder/CEO Stefan Sonnenfeld. “He’s an exceptional artist and we were all delighted when he decided to bring his talent and sensibility to Company 3.”

As with all Company 3 colorists, Bicknell is available at locations globally via remote color session. 

  • Thursday, Apr. 4, 2019
Sara Flood joins SMUGGLER as UK EP
Sara Flood

Sara Flood has come aboard SMUGGLER UK as executive producer.

Her experience includes working at Droga5 and Mother in New York where she produced film and live event campaigns for Beyoncé & the UN, PUMA, Revlon, and Virgin Mobile, among others. Upon her return to London, Flood landed at AMV BBDO where she produced the lauded Guinness’ “Sapeur,” campaign. 

Flood has spent the last couple of years in London producing (and often writing and directing) film, print and live event campaigns for the likes of Balmain, Julien Macdonald, and Refinery29.  

  • Monday, Apr. 1, 2019
Editor Katie Cali joins jumP LA
Katie Cali

Bicoastal editorial boutique jumP has added editor Katie Cali to its L.A. office.

Cali brings over a decade of experience working across assorted national campaigns for brands including Google, Samsung, Jaguar, Reebok, UPS, Toyota, and Mazda. She initially cut her teeth at Optimus where she built a strong portfolio across both short form and long form during her eight years there. Prior to joining the jumP team, Cali edited freelance with numerous agencies, including Funny or Die, 72andSunny, Saatchi & Saatchi, BBH, and Havas Edge, and with a variety of clients ranging from tech brands to Truth Anti Smoking.
Therese Hunsberger, executive producer of jumP LA, said, “Having worked together with Katie at Optimus, I am thrilled to have her on my team at jumP. She is an extremely talented editor and collaborator, and her passion for the craft shines through in her work.”

jumP supports Free The Bid’s pledge for equal opportunity in the global advertising industry--with jumP editors Cali, Kadie Migliarese and Kristin Yawata all being part of the #freethebid initiative.

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