• Monday, Mar. 2, 2015
Rob Petrie joins MPC NY as CG creative director
Rob Petrie

MPC NY, headed by managing director Justin Brukman, has bolstered its 3D team with the addition of Rob Petrie as CG creative director. Petrie comes to MPC by way of The Mill where he’s built his career since 2002. Honing his skills in the London 3D department, Petrie crossed the pond to The Mill NY in 2008 where he has played a fundamental role in shaping the CG department as head of 3D, and most recently, as creative director at Mill+.

Highlights for Petrie include his work on AT&T’s charming “Birthday” spot, and concepting and directing Company of Heroes’ “Western Front Armies” live action trailer, as well as co-directing DOOM’s teaser. He has worked with such notable directors as Peter Thwaites, Fredrik Bond, Noam Murro and Nicolai Fuglsig. Petrie’s work for OFFF Paris earned him a Cannes Gold Lion in Design.

  • Monday, Feb. 23, 2015
Michael Vamosy becomes CCO at Stun Creative
Michael Vamosy

Stun Creative, the L.A.-based creative agency, commercial and branded content production company, has hired veteran creative and design executive Michael Vamosy as chief creative officer, a new position at the company. In his role as CCO, Vamosy will lead creative work across Stun and its animation and design division Buster for all network, studio and consumer brand clients. He will report directly to Stun founders/principals Mark Feldstein and Brad Roth.

Vamosy brings a wealth of experience from the network side, previously as sr. VP creative services at Starz where he led campaigns on the network’s original series “Outlander,” “Black Sails,” “Power” and “DaVinci’s Demons,” as well as rebrands for Starz and Encore. Earlier he was sr. VP of design at FOX Broadcasting and VP of design at FX Networks. Vamosy was an architect of FOX’s “L for Loser” campaign for “Glee.” He also helped redesign the FOX network look and spearheaded campaigns for “Fringe,” “American Idol” and “House,” among others. While at FX, he developed the network’s in-house design team “StudioFX,” which designed the packaging for original series such as “The Shield,” “Nip/Tuck” and “Rescue Me.” He spent 2011-’12 as executive creative director at Buster, overseeing major on-air rebrands for OWN, FXM and TV One. Over the course of his career, Vamosy’s work has earned numerous PROMAX Gold and Silver Awards, TELLYs and New York Festivals honors.

Vamosy’s return to Stun comes on the heels of the shop’s Dove Men + Care Super Bowl spot “Real Strength,” the first-ever Super Bowl commercial shot and produced by Stun, and #GameDayGrubMatch, the branded entertainment reality web series Stun produced for PepsiCo which ran during Super Bowl week.

  • Monday, Feb. 23, 2015
Editor Christopher Huth joins WAX
Christopher Huth

WAX--a boutique film editorial company and creative collective founded last year by exec producer Toni Lipari and editor Stephen Jess--has added editor Christopher Huth to its roster. Huth’s credits include the Cannes Gold PR Lion-winning Honey Maid “This is Wholesome” campaign for Droga 5 with Academy Award-winning directors Dan Lindsay and TJ Martin; the Cannes Grand Prix-winning Mobile Lion “Demo Slam” campaign for Google via Johannes Leonardo; and AICP Best in Show spot “Dear Sophie” for Google Chrome’s “the web is what you make of it” campaign via BBH New York.

Huth joins from Lost Planet where he enjoyed collaborations with Smuggler director David Frankham on spots for Mercedes and Bank of America, and with Independent Media’s Janusz Kaminski on spots for New York Times Magazine and JBL. In addition, a fair share of Huth’s work has been outside of traditional production workflow, either sourcing material with his own team (Mazda, iStock), creating fresh concepts from existing footage banks (Visa, Belvedere) or generating spots through graphic interface/online content (Google).

Huth is currently cutting his first campaign for WAX: an AT&T job directed by the DGA Award-nominated duo The Mercadantes of Park Pictures for BBDO New York.

  • Monday, Feb. 23, 2015
Jesse Kurnit joins MPC NY as head of production
Jesse Kurnit

MPC NY has hired Jesse Kurnit as head of production. He comes over from Transistor Studios with more than 10 years of production experience. Working closely with MPC NY managing director Justin Brukman and executive producer Camila De Biaggi, Kurnit is responsible for overseeing production of all VFX work as well as continuing to build MPC’s client base.

Kurnit has worked across a diverse portfolio of commercial projects from Pepsi campaigns featuring Mariah Carey, Yoda, and Alex Rodriguez to various spots for Budweiser’s iconic Clydesdales and GE’s “Ecomagination.”  He has produced a variety of Super Bowl and Oscar spots, as well as work for the Olympics, MSG and the NFL. Working with leading agencies such as Ogilvy, BBDO, Grey, and Y&R.

  • Saturday, Feb. 21, 2015
Seema Miller promoted to chief strategy officer at David&Goliath
Seema Miller

Seema Miller has been promoted to managing partner, chief strategy officer at David&Goliath. Previously serving as executive director, head of planning at the agency, Miller will continue to report directly to founder/chairman David Angelo and be responsible for leading strategic insights across the shop’s roster of clients and new business endeavors.

Since joining David&Goliath in 2013, Miller has worked closely with the entire agency – especially the creative department – to put strategy at the forefront and implement a planning approach that comes from a place of truth. Miller’s key areas of focus include Kia Motors, driving the agency’s new business, and building new clients like Coca-Cola’s ZICO Coconut Water, hamburger chain Jack in the Box and project work for LG Mobile.

Angelo said, “I’ve always believed that an effective strategy is the blueprint to unlocking greatness. It starts with our name, David&Goliath. In two words and an ampersand, you know exactly what we do and what we stand for. Seema is the perfect example of someone who not only understands the importance of strategy but also has the unique ability to bring it to life across all facets of our clients’ brands, as well as our own.”

  • Saturday, Feb. 21, 2015
Danilo Boer named head of art & design at BBDO NY
Danilo Boer

Danilo Boer, a sr. creative director, has been appointed as head of art and design at BBDO New York , a new position.  In this role, Danilo will be responsible for raising the level and quality of work across the board and will report directly to Greg Hahn, CCO New York, and David Lubars, CCO of BBDO Worldwide.

“Anybody who has worked with Danilo knows that he is a creator with impeccable taste, unbridled enthusiasm and a gift for elevating the work,” said Hahn. “He’ll be doing what he’s been doing since he started here – we’re just making it official.”

Danilo joined BBDO New York in 2009 as an art director. During this time, he has created award-winning work for clients such as AT&T, Foot Locker, Guinness, Mountain Dew and Visa. Danilo has been chosen as an ADC Young Gun of 2009, named on a 30 under 30 list and served as a juror at the Cannes Lions Festival in 2014. Over the course of his career, Danilo has won more than 20 Lions including a Cannes Lion Grand Prix for Billboard Magazine.

Prior to joining BBDO New York, Danilo was at Almap BBDO in Brazil, where he worked on a wide variety of clients and brands, from Pepsi to Volkswagen, Havaianas, Getty Images, and Billboard Magazine.

  • Friday, Feb. 20, 2015
Directorial duo Who-Fu joins Nathan Love
Magico Nakamura (left) and Masayoshi Nakamura of Who-Fu.

Animation and design studio Nathan Love has added the husband and wife directorial duo Who-Fu to its talent roster. Who-Fu consists of motion picture director/illustrator Magico Nakamura and art director/illustrator Masayoshi Nakamura.

“Who-Fu combines traditional animation, illustration, stop motion, and many other mediums to create their distinctive style,” said Joe Burrascano. founder and executive creative director of the New York-based Nathan Love. “Their fearlessness in expressing their vast imaginations expands Nathan Love’s capabilities and has allowed us to branch out past the traditional work for which we are known.”

Who-Fu made an initial career splash with inclusion in the 2010 Saatchi & Saatchi New Directors Showcase on the strength of its Japanese band Sour music video “Hibi No Neiro” (“Tone of Everyday”), reflecting how a webcam behaves and how to cleverly use the limits of the technology to get the most effect. 

  • Thursday, Feb. 19, 2015
Barry Cottle joins Deluxe as technology vice-chairman
Barry Cottle
He will also serve as sr. VP for technology at parent firm MacAndrews & Forbes

Deluxe Entertainment Services Group Inc. has announced that Barry Cottle has joined the company as its vice-chairman, technology. Cottle will also serve as senior VP for technology at MacAndrews & Forbes Incorporated.

Deluxe is a wholly owned subsidiary of MacAndrews & Forbes. Prior to joining Deluxe, Cottle was chief revenue officer at Zynga, a provider of social game services, and was also responsible for corporate development and the Social, Mobile and Real Money Casino division.

In his role as vice-chairman, technology at Deluxe, Cottle will focus on driving the organization’s relationships with existing and future clients, expanding media partnerships across the entertainment industry, and advancing Deluxe’s position in virtual reality, gaming and other digital services ventures. For MacAndrews & Forbes, Cottle will help develop technology strategies and drive digital innovation across the portfolio companies, including Deluxe, where synergies can be created.

Paul Meister, president, MacAndrews & Forbes, noted that Cottle “has spent his career building successful businesses that leverage technology and innovative distribution networks to create compelling products and services.”

Prior to joining Zynga, Cottle was with Electronic Arts (EA), a developer, marketer, publisher and distributor of video games where he was executive vice president of EA Interactive and led the company’s operations in social, mobile and online gaming.  Prior to joining EA, he was the CEO of Quickoffice, a developer of mobile business software applications and content rendering technology.

Cottle has also held senior executive positions at Palm Computing Inc. and The Walt Disney Company.

  • Wednesday, Feb. 18, 2015
Duncan Houldsworth joins Deutsch LA as exec director of data strategy
Duncan Houldsworth

Deutsch LA has hired Duncan Houldsworth as EVP, executive director of Data Strategy. He officially joined the agency on January 26, reporting to 20-year agency veteran and partner Kyle Acquistapace.

Duncan will lead Deutsch LA’s data strategy and analytics team, working across all clients on the agency’s roster, including Sprint, VW, and Taco Bell. Duncan has more than 18 years of experience in both the UK and the US working for major service providers Experian, IRI, Omnicom, and Time Warner Cable. Duncan will lead Deutsch LA’s multi-disciplinary data strategy team as they continue to grow and deliver innovative approaches to digital analytics and marketing science.

Before joining Deutsch, Duncan was a market research and strategic insights consultant, working with Fortune 100 companies in financial services, media, and telecommunications.

Prior to that, Duncan spent three years at Time Warner Cable as VP, marketing insights, where he led the company’s cross-functional analytics and competitive intelligence team. He has also served as the global head of analytics at Hall & Partners USA, Inc., in Los Angeles where he developed complex analytical solutions for Samsung Mobile, Microsoft Bing, and Xbox/Kinect.

Throughout his career, Duncan has been involved in the application of data and insights in a variety of industries including retail, consumer products, consumer tech, telecoms, and automotive. He also holds an MBA from Kellogg School of Management at Northwestern University.

  • Tuesday, Feb. 17, 2015
Walczak, Ogilvie leave Zulu Alpha Kilo to open The Garden
Shane Ogilvie (l) and Shari Walczak.

Shari Walczak and Shane Ogilvie, former Zulu Alpha Kilo (ZAK) executives, have left their posts at the agency to open up creative company The Garden.

Ogilvie, previously ZAK’s executive creative director, and Walczak, formerly its executive planning director, promise a holistic approach to The Garden’s creative offering, which includes making marketers a part of the entire process and working with all divisions of a company to design and deliver the best possible brand experience.

“It can no longer be just about buying impressions; it has to be about making them,” said Walczak. “The customer now controls the conversation, which means the experience has to align with the promise at every point of contact.”

Ogilvie and Walczak said The Garden will employ a unique model wherein teams of experts will be custom built and brought in to address specific problems. They could include technologists, interior designers or even hospitality consultants. It’s not just about writers and art directors anymore.

“The problem to be solved drives the decision on who’s brought in,” said Ogilvie.

“Of course, everyone is asking ‘will you still make advertising’ and the answer is yes, if that’s what the solution dictates, but we’re also happy to partner with a company’s AOR, in-house creative department or a third-party content creator to bring an idea to life,” added Walczak.

The Garden is currently working with several companies who have shown interest in the new model and hope to announce some formal partnerships in the coming weeks.

Ogilvie has over 15 years of industry experience at some of the most creative agencies in both in Canada and the US and has worked on some of North America’s biggest brands, including Bell, Coca-Cola, Corona, Tabasco, Capital One, Audi and Budweiser. Ogilvie’s work has been awarded both at home and around the world, including Cannes Lions, The Clios, The New York Festivals and London International, among others.

Walczak has over 20 years of industry experience, and has applied creative problem solving techniques to the business challenges of some of the country’s biggest brands including Interac, Corona, Cineplex Entertainment, ING Direct (now Tangerine), Kraft Foods, Coca-Cola and ParticipACTION.

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