• Tuesday, May. 5, 2020
Raina Falcon upped to VP, Publicity for HBO Max
Raina Falcon
BURBANK, Calif. -- 

Raina Falcon has been named VP, HBO Max Publicity. She will report to Jori Arancio, EVP Communications, HBO Max, TNT, TBS and truTV. With this promotion, Falcon will oversee a team of publicists and spearhead the publicity effort for HBO Max’s Originals and expansive acquisitions and library content.
Falcon has further proven her strength as a leader as her team prepares for the May 27 launch of the HBO Max platform, working remotely during the COVID-19 pandemic. Her quick-thinking and ability to motivate and inspire her team has allowed them to continue their work from home, pivoting to new, creative strategies and innovative digital ideas. Empowered by Falcon’s collaborative spirit and support, the group continues to execute strategic, impactful, and uplifting campaigns during this ever-changing time.
Falcon joined Turner Networks in 2017 as sr. director of publicity, helping to reshape the networks’ brands and overseeing publicity campaigns for original programming. During her tenure at TBS, Falcon oversaw the launches of The Last O.G. and Miracle Workers, both of which premiered as the #1 cable comedy on television. At TNT, Falcon helmed the debut of All Elite Wrestling’s hugely popular AEW: Dynamite, which premiered on the network as the night’s #1 wrestling show.
Prior to Turner, Falcon was sr. director, talent & television at BWR Public Relations. In her 10 years at the agency, Falcon handled clients such as Rachel Bloom, Tatiana Maslany, Anthony Anderson, Maura Tierney, and Sir Ben Kingsley. Falcon also handled BWR accounts Showtime, IFC, TBS and TNT, Broadway Video and Adult Swim and represented the Upright Citizen’s Brigade Theaters in Los Angeles and New York.
Upcoming Max Originals available at launch include Love Life starring Anna Kendrick; Sundance 2020 Official Selection feature documentary On the Record; underground ballroom dance competition series Legendary; Craftopia, hosted by YouTube sensation LaurDIY; the all-new Looney Tunes Cartoons, from Warner Bros. Animation; and Sesame Workshop’s The Not Too Late Show with Elmo. HBO Max will also be home to beloved library classics from the expansive WarnerMedia portfolio such as Friends, presented with the new cast reunion special; Sesame Street; The Big Bang Theory; Gossip Girl; and the CNN catalog of Anthony Bourdain: Parts Unknown. Falcon’s purview will also include features from the wide-ranging portfolio including The Wizard of Oz, The Goonies, Wonder Woman, and Lord of the Rings, and fan favorite acquisitions such as the South Park library and the entire Studio Ghibli film collection.

  • Monday, May. 4, 2020
NBC News chief Andy Lack out in corporate restructuring
This image released by NBC shows NBC News chairman Andrew Lack in New York. Lack is out following a corporate restructuring announced Monday that places Telemundo executive Cesar Conde in charge of NBC News, MSNBC and CNBC. Lack's departure was revealed when Jeff Shell, new NBC Universal CEO, outlined a new corporate governance plan. (Athena Torri/NBC via AP)

NBC News chief Andy Lack is out following a corporate restructuring announced Monday that places Telemundo executive Cesar Conde in charge of NBC News, MSNBC and CNBC.

Lack's departure was revealed when Jeff Shell, new NBC Universal CEO, outlined a new corporate governance plan. Besides Conde's elevation, Shell is giving broad new powers over NBC's entertainment properties to Mark Lazarus, who has overseen NBC Sports.

The 72-year-old Lack has had two runs as head of NBC News, the first as NBC News president from 1993 to 2001, and he rejoined the company as news chairman in 2015.

NBC News' flagships, "NBC Nightly News" and "Today," generally run second to ABC in viewership but are stronger among the lucrative young advertising demographic. MSNBC has gained popularity, often second only to Fox News Channel as the second most-popular cable news network each week.

The news division was embarrassed, however, when Ronan Farrow took his reporting on disgraced Hollywood executive Harvey Weinstein to the New Yorker and complained his bosses at NBC showed little interest in his work. NBC said Farrow's material wasn't ready to be aired.

Farrow won a Pulitzer Prize for his work on the Farrow case, and the restructuring was announced as this year's Pulitzer's were being awarded.

Lack's signing of Fox News Channel's Megyn Kelly to a big-money deal turned out to be a high-profile failure.

Conde's appointment as chairman of the NBC Universal News Group puts him in charge of NBC News, MSNBC and CNBC. Under the old structure, Lack did not oversee CNBC. The individual presidents, Noah Oppenheim at NBC News, Phil Griffin at MSNBC, and Mark Hoffman at CNBC, remain.

Lazarus becomes chairman of NBC Universal Television and Streaming, putting him in charge of NBC's broadcast division, entertainment cable networks like Bravo and USA, and the new Peacock streaming service.


  • Monday, May. 4, 2020
Matthew Kline named exec director, growth & partnerships at the community
Matthew Kline

Cross-cultural agency the community has brought on Anomaly alumnus Matthew Kline as its new executive director, growth & partnerships. In this role, he will oversee all areas of business development and public relations, spearheading pitches and fostering new partnerships for the agency. Even though this appointment has been in the works for several months, his onboarding will occur virtually in light of COVID-19. Based in New York, Kline will report directly to president Luis Montero.

“At the community, we set out to help our clients stay ahead of the ever-changing commercial and cultural landscapes, a goal that remains more important now than ever before. Matt has a history of helping brands become more commercial by listening to consumers,” said Montero. “His cultural sensibility undoubtedly aligns with our agency’s ethos and will serve as an invaluable tool in the weeks ahead.”

With  15-plus years of experience in business development and client services, Kline has a proven track record of ushering in effective partnerships. During his time at Anomaly, he contributed to new business wins including NBCUniversal’s Peacock, Microsoft, Huda Beauty, and Abbott Diabetes Care , while also building partnerships with organizations like the ANA and AdColor. Prior to that, Kline oversaw new business at Zambezi, helping the agency double its size over the course of his tenure by building and growing  relationships with the likes of Foot Locker, Adidas, and Cox Automotive. He has a background in talent representation, having started his career at Todd Shemarya Artists and Creative Artists Agency in Los Angeles where he developed commercial brand partnerships.

“The community embodies a constantly-evolving notion of culture. I’ve always admired how it moves seamlessly between multicultural and general market, breaking down the distinction between those two spheres,” said Kline. “I look forward to working with the team to help brands reflect and resonate with the fluidity of today’s audiences.”

Since opening its doors in 2001, the community has delivered lauded creative work for brands including Verizon, Mondelez, and Corona. Kline will begin expanding and deepening the global creative agency’s client roster immediately.

  • Monday, Apr. 27, 2020
Doner Detroit taps Scott Kogos to lead project management
Scott Kogos

Doner has appointed Scott Kogos as sr. VP, director of project management operations. The 22-year industry veteran optimizes and streamlines the agency’s workflow, including delivery management, staff plans, and client scope development. He reports to Craig Conrad, president of Doner Detroit.

Prior to Doner, Kogos served as business transformation project lead for 360i in New York. He also worked in project management, production and operations at J. Walter Thompson and Arnold. During his career, he has partnered with brands including Google, Microsoft, MINI, Progressive, and Samsung.

“Doner’s recent track record of success and growth, as well its impressive in-house production capabilities, made the move to Detroit an easy decision in entering into this next chapter of my career,” Kogos said. “Doner values entrepreneurship and initiative, so my hands-on, get dirty approach to managing and delivering work seems like the perfect fit. I look forward to using the tools I have developed and learned over the years to help keep project teams focused and clients happy.”

David DeMuth, CEO of Doner, said, “While it understandably seems a bit odd to start a new job remotely, the entire Doner family is excited to help Scott transition to his role and life in our hometown, Detroit.”

  • Thursday, Apr. 23, 2020
Nick Asik returns to Zulu Alpha Kilo as creative director
Nick Asik

Nick Asik has rejoined Zulu Alpha Kilo as creative director. His first tour of duty at the Toronto agency was from 2010-’15, highlighted by his work on the award-winning Coca-Cola “Arctic Home” campaign, Interac’s “Be in the Black” brand re-launch and serving as the writer on Zulu’s parody website. In his first week back, he worked on the Subaru tribute to frontline workers that garnered praise from consumers across Canada.

“Having another former Zuligan return home during this time feels good. Nick is a major creative talent, a great mentor to young creatives and he’s blended into our culture seamlessly. We’re honored to have him back, albeit virtually for now,” said Zak Mroueh, agency founder and chief creative officer.

Asik’s career has spanned North America, working for agencies in Toronto, Calgary, Los Angeles and New York. Most recently, Asik was creative director at WAX in Calgary, where he worked on the Society of Professional Journalism’s Fake News™ campaign which trademarked the term “Fake News” and sent President Trump a cease-and-desist letter. The campaign became international news, earning coverage from CNN, Newsweek and the CBC. Throughout his career, Asik has contributed to other notable campaigns including WestJet’s “Owner’s Care” and Calgary Farmers’ Market’s long-running “Fresh” campaign. He has also worked on blue chip clients such as Audi, Bell, Heineken, Honda, and Nintendo.

Over the past 15 years Asik has become one of the country’s most consistently awarded creative directors and copywriters. In addition to crafting ads, he dedicates time to writing comedy and performing stand-up, having co-written a show for Second City in 2017.

  • Tuesday, Apr. 21, 2020
PS260 promotes Edelman, Reilly to editors, Patterson to exec producer
Colin Edelman

PS260 has upped assistant editors Colin Edelman and Colin Reilly to editors, and head of production Laura Lamb Patterson to executive producer, all in the New York office. 

Edelman’s credits include collaborations with artists such as MM La Fleur and Chance the Rapper, and work for such brands as E*Trade, Burger King, Intel, Facebook, Citibank, Fox Sports, Staples, Ad Council, Abbott, and the New York Lottery. Edelman is also no stranger to longer-form pieces, including cutting a feature video for the 2012 Democratic National Convention with Barack Obama, several television pilots and short films, and a feature-length documentary currently in the festival circuit that questions the NYPD’s use of chokeholds and taking progressive measures.

Meanwhile Reilly started at PS260 11 years ago. He has worked with agencies ranging from BBDO to MullenLowe and Mythology, and directors including Henry Joost & Rel Schulman, Jon Watts, Fredrik Bond, and Hannah Lux Davis on campaigns for the likes of Coca-Cola, Harry’s Razors, Grey Goose Vodka, Google, Facebook, Peloton and AT&T. His credits also include a short about social justice issues and solitary confinement in prisons for a series called Motion Poems. Reilly’s work has taken him to various domestic locations where he’s set up his own 4-wall edit bays, and internationally to Tokyo and Lisbon.

Patterson spent years on the agency side at Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG, DiMassimo Brand Advertising and Havas, working alongside notable creatives like Jeff Kling, Kevin Roddy, Mark DiMassimo and Michael Lee--managing 60+ person creative groups in New York and Amsterdam. It’s with these management skills that she was able to seamlessly jump over to the postproduction side--starting with three years at Final-Cut NY, and since 2010, at PS260, where she has rolled up her sleeves with clients like BBH, BBDO, MullenLowe, Mythology, mcgarrybowen, Publicis, Anonymous Content, MJZ, RadicalMedia, Smuggler, Supermarché, Park Pictures and Hungry Man to produce multiple highly recognized commercials for such brands as M&M’s, Powerade, Harry’s, Google, Citi, AT&T, Monster.com, JetBlue, and Intel. She has the experience of seven Super Bowl spots under her belt, including one in 3D. For PS260, she has helped to set up expansion with the opening of its L.A. and Boston offices.

  • Monday, Apr. 20, 2020
Goldcrest Post hires Wade Rudolph as head of production
Wade Rudolph

Goldcrest Post has brought Wade Rudolph on board as head of production. Rudolph arrives from a similar position at Deluxe Creative Services, New York, and brings 15 years of production and postproduction experience, spanning episodic and long-form television, independent features and documentaries. At Goldcrest, he will oversee picture finishing and work with clients and the facility’s colorist and editors to ensure projects hit their creative and delivery targets.

Rudolph spent six years at Deluxe as head of production and senior producer. His background also includes senior producer roles with Technicolor PostWorks and Post Factory. He began his career with MTV Networks. His recent credits include the HBO series High Maintenance, the Amazon Prime feature Sea Oak and the HBO feature The Night Of.

“I’ve known Wade for more than a decade and watched as he’s developed into one of the best in-house producers in the industry,” said Goldcrest Post managing director Domenic Rom. “He is smart, understands current workflows and knows how to help clients manage projects efficiently and take advantage of the latest technical resources.”

Rudolph said that he was attracted to Goldcrest by the opportunity to work with Rom, whom he previously served under at Technicolor PostWorks. “Dom gave me my first job in postproduction,” he said. “I admire the way he treats his staff, his values and his commitment to his clients.”

  • Monday, Apr. 13, 2020
Eddie Moraga to lead brand strategy for Doner LA
Eddie Moraga

Doner LA has tapped Eddie Moraga as VP, brand strategy. A calculated risk-taker, the 12-year industry veteran will uncover new actionable insights that lead to compelling narratives for clients. He will report to Doner LA president Lauren Prince.

“Eddie has a track record of aligning creativity with business ambitions. This strength will prove pivotal in helping our clients build--and, in some cases, relaunch--their brands,” said David DeMuth, CEO of Doner. “I look forward to seeing how Eddie’s strategic expertise ushers Doner LA and its clients into uncharted areas in the ensuing months.” 

“As Doner LA enters a new phase of growth, we must not only bring outstanding creative, but also strategic value and intellectual rigor to our clients,” said Prince. “Passionate and curious with a bias toward action, Eddie epitomizes what we need to make the work not just better, but exceptional.” 

Moraga will collaborate with clients including Amazon, Icelandic Glacial, and Del Monte, as well as streaming services Netflix and Quibi. New business will be central to his efforts as Doner LA continues to build its entertainment portfolio.

“Eddie understands creativity, culture, and communication,” said Jason Gaboriau, chief creative officer at Doner LA. “I look forward to partnering with him to bring smart, disruptive thinking that puts our clients at the leading edge of innovation.”

Prior to Doner LA, Moraga served as a freelance strategist for Sid Lee, TBWA\Chiat\Day, and 180LA. He held the role of senior strategist at MullenLowe and 72andSunny. He has created memorable campaigns for an array of household brands including Toyota, All-State, Coors Light, and Whole Foods Market. Moraga concepted the iconic anti-smoking campaign truth, which collectively won four Effie Awards.

“Lauren, Jason, and the team understand how to create accessible creativity that reaches a wide array of audiences,” Moraga said. “I look forward to building a strategy discipline at Doner LA that contributes to that vision.”

  • Tuesday, Apr. 7, 2020
Ambassadors promotes Daphne Litjens to head of production
Daphne Litjens

Creative production studio Ambassadors has promoted Daphne Litjens to head of production. In her new role, Litjens will work closely with recently appointed live-action executive producer Sander Heeroma and head of visual effects Will Jeffers to oversee creative productions between Amsterdam and New York. 

Litjens joined Ambassadors in 2009 as the creative production studio’s first visual effects producer. Over the past decade, she’s become a key driver behind award-winning work such as “Creature of Habit,” Ambassadors first campaign in a series with ASN Bank and Selmore.

Ambassadors’ recent work includes “This is How You Dare” for Hyundai with B-Reel and the Gouden Loeki-winning “Freddie” for Staatsloterij with TBWA\Neboko.

  • Monday, Apr. 6, 2020
1606 Studio adds editor Brandy Troxler
Brandy Troxler

Creative editorial boutique 1606 Studio has hired editor Brandy Troxler who’s worked in the Bay Area for more than a decade and has edited spots for Mini USA, Yelp, Toyota, Texas.gov and others. Most recently, she was an in-house editor at San Francisco agency Heat.

1606 Studio executive producer Jon Ettinger said that he’s known Troxler for years, noting that she began her career at Beast Editorial when he was EP there. “She’s a great collaborator and good team player,” he observed. “She fits the vibe established here by our partners, Doug Walker, Connor McDonald and Brian Lagerhausen, which is to work hard and form long-term partnership with our clients.”

Troxler joined Heat in 2019 after six years at Beast Editorial. A graduate of Elon University in North Carolina, she also worked at Footpath Pictures in Raleigh-Durham, and Barbary Post in San Francisco.

Troxler describes her arrival at 1606 Studio as like a reunion. “They are very talented editors and I get along with them all so well,” she said. 

In her first project with 1606 Studio, Troxler edited a PSA produced for International Women’s Day by UN Women, a United Nations organization working for global equality. Conceived by San Francisco agency Erich & Kallman and directed by Doug Walker via Caruso Company, the spot begins with what appears to be a news broadcast from the 1950s as a male newscaster recites a litany of workplace issues that negatively affect women. As he speaks, the scene around him becomes more modern and it’s soon apparent that the issues he is referring to apply today.

“It’s simple, but powerful,” Troxler said. “As a woman of color, it was awesome to have the opportunity to tell that story. First and foremost, I am a storyteller and I like to tell diverse stories. While docu-style is a focus of mine, I quite enjoy cutting comedy as well.”

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