• Thursday, Jun. 27, 2019
Jony Ive, the designer behind the iPhone, is leaving Apple
In this Monday, June 3, 2019 file photo, Apple CEO Tim Cook, left, and chief design officer Jonathan Ive look at the Mac Pro in the display room at the Apple Worldwide Developers Conference in San Jose, Calif. On Thursday, June 27, 2019, Apple said that Ive, chief design officer, will be leaving after more than two decades at the company to start his own firm. (AP Photo/Jeff Chiu)
SAN FRANCISCO (AP) -- 

The man behind the iconic designs of the iPhone, iMac and iPad is leaving Apple.

Chief design officer Jony Ive is departing after more than two decades at Apple to start his own design firm, the company said Thursday.

But he's not completely severing ties with the company he has worked at for nearly 30 years. Apple said it will be one of Ive's clients at his new firm.

The Cupertino, California, company did not give an exact date for his departure.

Ive has been a fixture on Apple's design team since the early 1990s and is known for shaping Apple's signature rounded, stylish designs.

He is often pointed to as the visionary behind what set Apple apart from its competitors — technology that didn't just look like boxes of wires, but that was fashionable and trendy.

Ive joined the company in 1992 as a young senior designer. Apple's co-founder and longtime leader Steve Jobs was in the midst of his 12-year exile at the time, and upon his return he named Ive senior vice president of industrial design.

The pair were known to work closely together in the decades before Jobs' death in 2011 — once, Jobs referred to Ive as his "spiritual partner."

Walter Isaacson, who wrote the 2011 biography "Steve Jobs," quotes Jobs describing Ive as "wickedly intelligent in all ways."

"He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He is not just a designer," Jobs told Isaacson. "He has more operational power than anyone else at Apple except me."

The name for Ive's new design company, LoveFrom, comes from something Jobs once said to him, Ive told the Financial Times in an interview published Thursday.

Jobs said making something with "love and care" was a fundamental component and doing so meant you were "expressing your gratitude to humanity, to the species."

"I so identified with that motivation and was moved by his description," Ive said.

Ive, Isaacson wrote, is a fan of the German industrial designer Dieter Rams, who "preached the gospel of 'less but better.'" Apple's designs, led by Ive, have become synonymous with elegant simplicity.

"Simplicity isn't just a visual style," Ive told Isaacson. "It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep."

Ive was eventually promoted to his head of design role, where he shaped the simplistic and people-friendly phones and computers for which Apple has become known. Ive had a say in it all, from the bright, rounded iMacs of the 1990s to the sleek, silver and black iPhones of today.

In more recent years, Ive put part of his focus into designing the company's giant spaceship-like campus, Apple Park.

Ive, who grew up outside London, was knighted at Buckingham Palace in 2012. He studied design at Newcastle Polytechnic (now Northumbria University) in Newcastle, England, and was among the first employees at a design company called Tangerine — work that would lead him to Apple.

He won't be immediately replaced. Two of his deputies will report directly to the company's chief operating officer, Jeff Williams, who has led the development of the Apple Watch.

  • Thursday, Jun. 27, 2019
Elena Robinson named EP, brand content & commercials, at Wayfarer Entertainment
Elena Robinson (photo by Brian Cooper)
LOS ANGELES -- 

Wayfarer Entertainment--the media studio founded by Justin Baldoni and Ahmed Musiol that creates scripted and unscripted storytelling fare for TV, digital and film--has named ad veteran Elena Robinson as executive producer, brand content and commercials. Her hire officially launches the commercial division of Wayfarer Entertainment where she will lead the studio’s creation of branded social impact content for consumers.

Robinson’s hire also validates the studio’s commitment to promoting diversity both on and off screen, as she is the first female and woman of color on the executive team. 

Robinson has spent nearly two decades developing commercial projects leading teams and winning awards for agencies like Leo Burnett, Havas, R/GA, and Energy BBDO  where she produced the Cannes Lion-winning brand work for Bayer Aspirin’s “HeroSmiths” campaign. Starting her career in television with Oprah Winfrey’s “Women of Brewster Place,” Robinson has worked on everything from a web-series  for Verizon to documentaries for Quaker Oats and slice-of-life stories for Flintstones. Along the way, she dedicated significant time to digital media, building apps, games and 3D experiential work for brands like Sprint and NASCAR. 

“Her dedication to impactful storytelling and her relentlessly inventive approach to production, whether it be a national brand or a local non-profit, centers Robinson at the crossroads of advertising, entertainment and brand-building content,” said Baldoni, who is also Wayfarer Entertainment’s chairman of the board.

Wayfarer has helped agencies, brands, networks and studios forge powerful connections with viewers through compelling content focused on innovative brand integration with real-world social impact. Projects the company is most well-known for include My Last Days, Man Enough, commercial work for Metro PCS, Wells Fargo, Subaru, The Ad Council, Kellogg’s, Ford, and establishing CWGOOD, the first-ever broadcast platform focused on philanthropy.

Notable accolades include Wayfarer’s Telly award for Man Enough, the dinner conversation series featuring a diverse group of influential men as they explore and redefine traditional masculinity. With a viewership of over 15 million, Man Enough is at the forefront of the global conversation on the subject. Additionally, My Last Days, the uplifting documentary series about living an extraordinary life, told from the perspective of those who are dying, has also received multiple honors, garnering a Webby Award, an Addy Award, a 2018 Clio Award, and the 12th Television Academy Honors Award, which annually recognizes seven exceptional programs that have harnessed the power of television to inspire social change. 

In March, Five Feet Apart opened in theaters marking the release of Wayfarer’s first studio film. Directed and produced by Baldoni, the film featured actors Cole Sprouse and Haley Lu Richardson and grossed $63 million in its opening month. Baldoni’s feature follow up, Clouds, has been greenlit for production in 2019 at Warner Brothers. 

“I’m thrilled to be joining the passionate and innovative team here at Wayfarer to work with them as we continue to create entertainment that is a benefit to humankind,” said Robinson. “The impressive reception of their current volume of work makes clear the value of this work to the contemporary consume. I’m looking forward to  working  with the  team to pave the way for more groundbreaking, impactful branded content.”

Wayfarer Entertainment is represented in the Midwest by Nikki Weiss of Weiss and Co. 

  • Wednesday, Jun. 26, 2019
Paul Fogaca named GUT COO & partner
Paul Fogaca
MIAMI -- 

Paulo Fogaca, former managing director and global chief operating officer of DAVID Miami, will join indie agency GUT as COO and partner.

Fogaca will be responsible for overseeing the entire GUT operation across its three offices in Miami, São Paulo, and Buenos Aires. He will work closely with founders Anselmo Ramos and Gaston Bigio.

Fogaca was one of the main drivers of DAVID Miami’s success in recent years, helping to elevate the creative reputation of the agency and executing breakthrough ideas for clients like Burger King, Coca-Cola, Kraft-Heinz, and AB InBev. He helped DAVID Miami open its doors in 2014 and has been key in growing the agency’s client roster, talent and business over the years, leading to the agency winning five Cannes Grand Prix honors. Prior to joining DAVID, Fogaca worked for Ogilvy in various roles in New York, São Paulo and Miami as well as for Havas in Paris. Fogaca holds a Master’s degree in Business from IAE - Universite de Nice in France.

GUT has a team of 50 across its three offices, with a roster of clients including Tim Hortons, Domino’s Pizza, Mercado Libre, Netflix and Nestlé. GUT will also announce new global brands soon. GUT opened its office in São Paulo earlier this year. GUT Miami and Buenos Aires were formed in April 2018

  • Tuesday, Jun. 25, 2019
Ludwig Ortiz named head of strategy at Nobox
Ludwig Ortiz
MIAMI -- 

Nobox has brought Ludwig Ortiz on board as head of strategy, a new position at the Miami-based independent digital and social content agency.

Ortiz has been a planner and strategist for agencies such as Energy BBDO, Mindshare, mcgarrybowen, DDB and Ogilvy for clients in several different categories, including CPG, automotive, telecommunications, banking, and travel and leisure. Clients he’s worked with include Kraft-Heinz, Disney, Procter & Gamble and Kimberly-Clark. 

Jayson Fittipaldi, Nobox co-founder and chief innovation officer, said, “Not only does Ludwig come to Nobox with tremendous experience, but under his guidance we have the opportunity to focus on ideas that are truly rooted on insights, helping aim our creative and innovation guns in the right direction. Plus his experience at leading U.S. agencies working with top U.S. brands also helps our new focus on that market.”

In addition to its world headquarters in Miami, Nobox maintains roots in Latin America and Jamaica, having offices in Bogota, Sao Paulo, Mexico City and Kingston. Over the last two years the agency has expanded its offering in the U.S. as a Pepsico roster agency and through work on campaigns for such American brands as Netflix and Marriott.

  • Tuesday, Jun. 25, 2019
MPC's LA studio promotes Dimitri Zola to colorist
Dimitri Zola
LOS ANGELES -- 

Dimitri Zola has been promoted from color assistant to colorist at MPC LA, bolstering its color team which includes U.S. creative director of color Mark Gethin, sr. colorist Ricky Gausis and colorist Kristopher Smale.

Zola has been in the industry for over a decade, starting out as a runner and then joining MPC as a color assistant in 2014. Since then, he has quickly become a sought-after colorist, working with acclaimed directors such as Nadia Lee Cohen and global brands including NBA, Beats by Dre, Banana Republic and FIFA. Zola’s work includes the “Yo! My Saint” campaign film for Kenzo and Kali Uchis’ music video “After the Storm,” which became a Vimeo staff pick.

The MPC color team in Los Angeles has turned out such recent notable work as episodics Atlanta directed by Hiro Murai (colorist Gausis) and Black Monday (Gausis), exclusive beauty work such as Vanity Fair’s 25th Hollywood issue directed by Emmanuel “Chivo” Lubezki (Gethin) and music videos such as Leon Bridges’ “Bet Ain’t Worth The Hand” which was shortlisted as the UK MVAs for Best Color Grading (Gausis), Childish Gambino’s “This is America” directed by Murai (Gausis) and Janelle Monae’s highly praised and culturally significant music video motion picture Dirty Computer (Smale).

  • Tuesday, Jun. 25, 2019
The Mill Chicago appoints Hilbert as managing director and Khan as head of production
Erica Hilbert (l) and Tracey Khan
CHICAGO -- 

Erica Hilbert will be taking on the role of managing director and Tracey Khan will become head of production at The Mill Chicago. 

The two senior appointments will work closely to ensure The Mill’s continued growth within the Midwest Market and reinforce its full-service creative production offering. 

Hilbert first joined The Mill Chicago as a sr. producer in 2015, having previously worked at Digital Kitchen and Method. Her experience within the local market propelled the development of The Mill’s Chicago offering. Before stepping into the role of managing director, Hilbert built the studio’s award-winning production team as head of production. 

With Hilbert’s new appointment, EP Khan will be stepping in to lead the production team as head of production. Khan moved from The Mill London to Chicago in 2014 to pioneer the inception of the Chicago studio, where she champions The Mill’s vast roster of directors and artists across the globe, developing end-to-end production solutions for brand and agency partners alike.

  • Monday, Jun. 24, 2019
Nick Litwinko hired as EP of Nice Shoes' new film and episodic VFX division
Nick Litwinko
NEW YORK -- 

Creative studio Nice Shoes has hired Nick Litwinko as executive producer, helming the launch of the New York-based company’s new film and episodic VFX division. Litwinko, who has built a career on infusing a serial entrepreneur approach to the development of creative studios, will grow the division, recruiting versatile talent to bring a boutique, collaborative approach to visual effects for long-form entertainment projects. 

The division will focus on projects spanning feature film and episodic, that are marked with highly stylized visuals as a vehicle for conceptual exploration. Since coming on board with Nice Shoes, Litwinko and his team already have three long form projects underway and will be announcing a major talent signing in the coming months. 

Litwinko noted, “While our focus will be on feature and episodic work, we’ll also be available to collaborate with agencies and brands on advertising and branded content.”

Litwinko launched his career at MTV during the height of its cultural zeitgeist, working as a sr. producer for MTV Promos/Animation before stepping up as executive producer/director for MTV Commercials. His decade-long tenure with the media giant during this transformative period led him to launch his own company, Rogue Creative, where he served dual roles as EP/director, overseeing a wide range of animated, live action and VFX-driven branded campaigns. He was later named sr, producer for Psyop New York, before launching the New York office of BL:ND. He moved on to join 1stAveMachine as executive producer/head of production as they widened their expertise at the intersection of technology and entertainment on a global scale. He was then recruited to join ShootersINC as managing director, leading a strategic rebrand and building up their NYC offices and playing an instrumental part in the rebrand to Alkemy X.

Nice Shoes managing director Justin Pandolfino cited Litwinko’s penchant for creative challenges and “wealth of knowledge and experience in building and scaling new divisions.”

  • Friday, Jun. 21, 2019
Editor Dody Dorn voted to Academy Board of Governors in runoff election
LOS ANGELES -- 

The Academy of Motion Picture Arts and Sciences announced that Dody Dorn has won the runoff election for the open Film Editors Branch seat on the 2019–20 Board of Governors.  Dorn joins incumbents Carol Littleton and Michael Tronick in representing the branch and will assume her post as of July 1.

Dorn and Mark Goldblatt tied for the seat in the Board election last week, and Film Editors Branch members were asked to vote in the runoff.  This is the fifth time in Academy history that a tie occurred in the balloting.  Runoff elections were held in 2009 in the Directors Branch, 2015 in the Writers Branch, 2016 in the Film Editors Branch, and 2018 in the Producers Branch.

The Academy’s 17 branches are each represented by three governors, who may serve up to three consecutive three-year terms.  The Board of Governors sets the Academy’s strategic vision, preserves the organization’s financial health, and assures the fulfillment of its mission.

  • Tuesday, Jun. 18, 2019
Geoff Macnaughton appointed TIFF's new director of industry
Geoff Mcnaughton (photo by George Pimentel Photography)
TORONTO -- 

Geoff Macnaughton has been appointed TIFF’s director of industry. Macnaughton will oversee the organization’s industry programming and talent development initiatives, as well as industry-related sales and services. He will continue to act as lead programmer of Primetime, the Toronto International Film Festival’s program highlighting the best in international television series.

Macnaughton has been with the organization for 12 years, as a sr. manager on both the industry and festival programming teams. His balance of artistic vision and business acumen has allowed him to build strong and strategic relationships with partners, including distributors, sales agents, producers, and promotional agencies, both local and international.

“Geoff worked his way up on TIFF’s Industry team, winning the trust of buyers, sellers and creators as he helped grow our reach and impact every year,” said Cameron Bailey, artistic director and co-head of TIFF. “He brings a wealth of experience to his new position as director of industry, and recently adding Festival programming to his portfolio has expanded his expertise and network.”

“I am extremely excited for this opportunity to help shape what TIFF offers to the local and international industry,” said Macnaughton. “The film and television landscape is constantly changing, and it’s important for us to be mindful of these developments in order to provide meaningful business, talent development, and networking opportunities for all.”

Macnaughton will begin his new post immediately, reporting to Bailey, and will work closely with the Festival programming team on transition plans.

  • Monday, Jun. 17, 2019
Yoomin Lee joins MPC’s London studio as sr. colorist
Yoomin Lee
LONDON -- 

Moving Picture Company (MPC) has bolstered its color team in London with the arrival of Yoomin Lee.

She cut her teeth working for some of Australia’s leading post houses including Frame, Set & Match, The Lab and Cutting Edge, before joining Jogger Studios London in 2016. As Jogger’s resident colorist, Lee worked on campaigns for Google, Valentino, FIFA and Samsung, among others. A notable collaboration with director Anton Corbijn has seen her grade projects for Depeche Mode and U2--including the visuals for the latter’s 2017 Joshua Tree Anniversary Tour, which played across the world’s largest concert screen. 

Lee comes aboard MPC London as sr. colorist. Welcoming her to the team are Jean-Clement Soret, global creative director of color grading, and Ellora Chowdhury, head of color production. The latter described lee as having “the perfect balance of creativity and technical knowledge on the art of color grading which is invaluable.”

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