• Tuesday, May. 7, 2019
Duncan Russell joins MPC's London studio as sr. colorist
Duncan Russell

Moving Picture Company (MPC) has brought sr. colorist Duncan Russell aboard its London studio. His experience spans stints at Glassworks, VTR, Prime Focus, Smoke and Mirrors, and most recently as head of grading at Freefolk.

Russell’s portfolio of notable work includes grades for the Suzuki Dodgems spot directed by Noah Harris and last year’s embroidered tapestry animation for the BBC World Cup. Other career milestones include remastering Citizen Kane and Mean Streets, grading for legendary DP Jack Cardiff, and promos for Madonna, Kanye West, Alt-J and Nicki Minaj.

Jean-Clément Soret, global creative director of color grading at MPC, said: “Duncan has been a well known talent on the London scene for a number of years, I am excited that the stars aligned and we finally get to work together.”

MPC’s remote grading network facilitates clients tapping into color talent across MPC’s London, L.A., NY, Amsterdam, Paris and Shanghai studios.

  • Monday, May. 6, 2019
Rosie McGuire promoted to ECD at VMLY&R
Rosie McGuire

Rosie McGuire has been promoted to executive creative director at VMLY&R. She will report to Jason Xenopoulos, chief creative officer and continue to be based in the agency’s Cincinnati office. 

As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space. Additionally, McGuire, supports creative from VMLY&R’s Detroit and Kalamazoo offices. Currently she partners with creative leads on Ford and runs Cincinnati creative accounts inducing Kroger and Blink. In her new position, McGuire will be adding Mars and Unilever ecommerce accounts to her remit.

McGuire joined VMLY&R when Rockfish Digital merged with the agency in September 2017. Prior to joining Rockfish Digital in 2014, she held creative leadership roles at Possible and Powerhouse Factories.

McGuire’s expertise in advertising creative has been recognized by numerous international and local advertising award panels. She’s received recognition at Cannes Lions, The Webby’s, One Show and the Clios.

In a career spanning 15 years, McGuire has spent time working across a number of global brands such as, Charmin, Pringles, Bounty, Lincoln and Kroger. She balances her professional life with being a mom of three young children and a passion for photography.

  • Monday, May. 6, 2019
Anomaly hires four group creative directors
Anomaly NY group creative directors (l-r) Carlos Alija, Laura Sampedro, Tara Lawall and Donnell Johnson.

On the heels of the consolidation of the global Johnnie Walker business at Anomaly, the agency has hired four new group creative directors at its founding office in New York. The new GCDs hail from a diverse group of top agencies--72andSunny, Droga5 and Wieden+Kennedy--and will help new clients like Ally Financial, Booking.com, and Petco transform their businesses beyond just “advertising.”

The agency had already handled the U.S. account of Diageo’s Johnnie Walker brand and just this month won global creative duties following a competitive review. The Johnnie Walker global business will be led by Anomaly’s London office working closely with the New York team.

The new hires are Tara Lawall, former creative director at 72andSunny, who will be based in New York along with Donnell Johnson, previously creative director at Droga5, Laura Sampedro, formerly creative director at Wieden + Kennedy London and Carlos Alija, another former Wieden+Kennedy London creative director.

“It’s not the name on the door, it’s the people in the building who give us permission to call ourselves Anomaly--we’ve seen it recently with the addition of Josh Fell in L.A. and the exciting, expanding team in London. This new generation of thinking is going to spark a powerful revolution within our walls. This is what I love about our business,” said founding partner and global CCO Mike Byrne.

  • Thursday, May. 2, 2019
Martin Karlsson joins Electric Theatre Collective LA as head of 2D
Martin Karlsson

VFX studio Electric Theatre Collective LA has hired Martin Karlsson as head of 2D.  Electric maintains studios in London and Los Angeles.

Karlsson joins from The Mill, where he spent the last eight years working in both L.A. and London. During his time there he worked with acclaimed directors such as Alma Har’el, Fredrik Bond, Saam Farahmand and Warren Fu, building a body of work that includes projects for Nike, Lexus, A Tribe Called Quest, Titanfall and the feature film Honey Boy, which premiered at Sundance in January 2019, and has since been picked up by Amazon. As a lead VFX artist he has created visually stunning work such as Coca-Cola’s “The Wonder of Us,” Game of War’s “Unite the World” and Marvel “Strike Force.”

Tiffani Manabat, managing director of Electric Theatre Collective LA, said, ‘Unearthing the right talent for our studio isn’t an easy task.. It’s all about finding the right person whose values align with Electric’s. In Martin, we’ve found that. As well as being a fantastic artist, he really understands the importance of leadership and mentoring, and he’s excited to jump in.”

  • Thursday, May. 2, 2019
Jed Meyer named managing director, North America, for Ebiquity
Jed Meyer

Independent media and marketing consultancy Ebiquity has appointed Jed Meyer to serve as managing director of its North American offices. Headquartered in New York, begins his new role on May 6 and will report to Richard Basil-Jones, global president, and work closely with Ebiquity’s global leadership team.

Meyer brings a wealth of marketing and media experience to Ebiquity. Most recently, he served as director, brand measurement at Google, where he spearheaded cross-functional efforts to grow the platform’s revenue by driving measurement product adoption, client partnerships, and industry perspectives. Prior to that time, Meyer led the corporate research function for Univision Television Networks, Radio, and Interactive Media. He also managed global media, client service, and research teams at Omnicom Media Group’s Annalect and Nielsen.

Strong client leadership roles also mark his extensive career. As SVP of client solutions at Nielsen, Meyer led a cross-functional suite of client services for one of Nielsen’s top ten corporate accounts, developing a highly consultative client-first approach to meeting the client’s growth strategy.

“As the industry grows in its complexity, so does the need for independent advice and trusted measurement. As brands look to maximize the impact of their investments, Ebiquity helps fulfill that goal,” said Meyer. “I look forward to furthering this effort in my new role, especially during such a critical juncture in marketing.”

  • Wednesday, May. 1, 2019
Frank Brooks joins Swift as head of production
Frank Brooks
PORTLAND, Ore. -- 

Creative agency Swift has brought Frank Brooks on board as head of production. 

Taking on the recently created role, Brooks will serve as production lead across all Swift clients and help the agency expand into new competencies. As Swift continues to grow its offerings beyond a core expertise in social, Brooks will lead the charge to showcase the agency’s commitment to excellence in craft across all production formats. 

Brooks started his career with National Geographic Television before shifting into film and advertising. His diverse body of work spans creative-led agencies, including AKQA, Argonaut, GS&P and Wieden+Kennedy; as well as work on the client side for Nike and Apple. Agency productions include work for Fitbit, ESPN, MINI, PlayStation, and Uber. 

Brooks was tapped by newly appointed chief production officer Marni Beardsley. “It’s my goal to create a team built on an array of multidisciplinary and complementary strengths,” said Beardsley. “Frank brings a grounded perspective to leading productions that’s a great contrast to my free-form approach. His seasoned blend of client side and agency experience adds a rich perspective to the work. Beyond that, his combination of patience and drive for creative excellence is an invaluable asset for guiding projects to better, more unexpected places.”

  • Tuesday, Apr. 30, 2019
Tom McCullough joins MPC NY as creative director, finishing
Claus Hansen (l) and Tom McCullough

The finishing department at the New York studio of MPC (Moving Picture Company) has added veteran finishing artist Tom McCullough. The studio, which has worked on a string of high-profile campaigns for global brands such as Tommy Hilfiger, Tiffany & Co., Louis Vuitton and CoverGirl, has brought McCullough on board to lead the charge as creative director, finishing.

McCullough brings two decades of experience in feature films, commercials and episodic work to MPC. He has worked on campaigns for numerous global brands including Microsoft, Louis Vuitton, BMW, Best Buy, American Express and Coca-Cola, as well as music videos for artists such as Kanye West and Lil’ Kim. His experience also extends into features and episodics, lending his expertise to projects including Marvel’s The Defenders, HBO’s The Wire, and Sex and the City.

McCullough said, “I’m looking forward to working with the enormous pool of talent at MPC, leading a department and helping build something exciting,” adding, “I love creating relationships with clients and helping realize their vision. As a Flame artist, there is already a great deal of that in the room, but as creative director, I’m looking forward to being involved in the process all the way through from inception to completion.”

MPC CEO  Mark Benson stated, “This prominent new addition marks the studio’s commitment to boosting their finishing capabilities and being at the forefront of the beauty space. As their finishing work has grown considerably, Tom will be driving these projects forward and pushing them even further.” Benson cited McCullough’s “vast experience in both the creative and technical aspects of the industry, as well as his keen eye and incredible versatility,” making him “the perfect person for the role.”

MPC’s other U.S. studio has also had a sharp emphasis on their Finishing capabilities. The Los Angeles shop hired artist Claus Hansen as creative director in 2017 to spearhead their team. Hansen has since led significant campaigns at the studio, most recently the Infiniti campaign “Konrad’s World” directed by MJZ’s Craig Gillespie (I, Tonya) and the front cover of Vanity Fair’s 25th Hollywood Issue featuring talent such as Chadwick Boseman, Regina King and Rami Malek. The addition of McCullough in New York makes MPC’s U.S. finishing and beauty offering complete.

  • Monday, Apr. 29, 2019
Funworks adds creatives, account leads
Funworks’ (l-r) Jiangzi Tan, Claire Crozier, Kevin Turner and Nicole Dongara
OAKLAND, Calif. -- 

Four have been added to the ranks of Oakland-based agency Funworks: Jiangzi Tan (Tanny) as sr. art director, Kevin Turner as sr. copywriter, Claire Crozier as sr. account director and Nicole Dongara as account director.

Tan was sr, art director at both mcgarrybowen and Argonaut, working with Intel, Disney, and Fitbit. Turner joins from Oakland agency EVB as sr. copywriter, where he worked with a range of clients like Jameson Irish Whiskey, Pandora and the LA Clippers. 
Crozier previously built her management career at Collinson, eventually becoming the global account cirector. For a decade, she collaborated with financial services, airline, hotel and retail brands, helping shape their loyalty initiatives, customer benefits and reward programs.

Dongara most recently worked at BBDO, managing communication planning and campaign development for American Girl, Barbie and Fisher Price. Before that, she worked at Havas, driving ROI for condom brand Durex and helping to lead a successful holiday communications plan for eBay. 

Attracting talent into the shop, said Funworks CEO Paul Charney, is a natural result of the success of its improv-inspired Funworkshops, a method for clients and creatives to quickly generate great ideas. “This rush of new talent is a signal that people are eager to explore new ways of collaboration,” he related. 

The extreme collaboration Funworkshops include clients, agency staff, and comedian consumers who act as a neutral third party. Workshop exercises get to truths and strategies in a relaxed, positive environment, helping to gain alignment from all decision makers on the best ideas. According to Funworks, the resulting work is sold on the first round 90 percent of the time, far outperforming the traditional creative process. 

  • Monday, Apr. 29, 2019
Zoic Studios expands ad team with bicoastal hires
Zoic advertising EP Jason Cohon (l) and business development strategist RJ Peristere
CULVER CITY, Calif. -- 

Emmy Award-winning entertainment company Zoic Studios has expanded its advertising team, adding Jason Cohon as executive producer, advertising, and RJ Peristere as business development strategist in LA, as well as signing with Carolyn Hill and Amanda Rosenberg of Carolyn Reps for East Coast sales representation. Cohon will bolster Zoic’s advertising division, leveraging its success across television, film and experiential to create brand partnerships that capitalize on Zoic’s expertise blending entertainment and technology to create memorable experiences. 

Peristere will spearhead in-house business development out of Zoic’s Culver City headquarters, focusing on growth in the agency and brand-direct spaces. Carolyn Reps is a New York-based production consulting company comprised of advertising and film industry executive Carolyn Hill and agent Amanda Rosenberg. Additional roster clients include Greencard, Kaboom Productions, Odd Machine, Pogo Pictures, Production Service Network (PSN), Saville Productions, THEM Media and Two Fresh Creative. Carolyn Reps will also provide West Coast sales coverage for Zoic.

Zoic SVP Ian Unterreiner said, “After steering the advertising division myself for the last nine years, I’m fortunate to have been able to assemble this team to expand our efforts.”

Cohon began his career on the agency side, landing an assistant account executive role at RPA working on the ARCO/ampm account. Craving more on-set experience, he made the transition into production as a freelance producer for shops including Smuggler and Traktor on commercial and music video projects. Expanding his expertise into postproduction, he spent four years with Digital Domain, producing across its live action, VFX and experiential divisions on projects for clients such as Target, Old Spice, Sony, Microsoft, Chrysler and Nintendo. He continued to fine-tune his skill set producing for award-winning VFX and design shops including Buck and Sway Studios, before landing as executive producer at Brand New School. There, he restructured a wide range of company workflows, including bicoastal sales initiatives, in-house VFX pipelines, new talent hires and company branding. As an EP, he won an Emmy for Ad Council’s “Love Has No Labels” while at Brewster Parsons, multiple awards for the eBay “Give a Toy Store” interactive campaign for Brand New School, a Telly Award for Scion’s “Take on the Machine” stereoscopic films and the Cannes VFX Silver Lion for Mini Countryman’s “Flow.”

The growth of Zoic’s advertising division comes on the heels of successful campaigns for brands including Facebook, Lexus, Final Fantasy, Under Armour and Dr. Pepper. This expansion will continue Zoic’s experience at the cross-section of entertainment and technology, bringing a fusion of traditional and new media approaches to experience-driven campaigns, including an AI film with Team One for the Saatchi New Directors Showcase as well as a real-time animation activation with Leo Burnett Chicago for the Cannes Lions opening and closing galas.

  • Monday, Apr. 29, 2019
Tool hires live-action EPs Macauley, Sexton
Laura Macauley

Tool of North America, a creative production partner to brands and agencies, has added two new live-action executive producers: Laura Macauley and Rob Sexton. 

Macauley serves as sr. EP to manage directors and clients. Previously, Macauley was EP/U.S. managing director at Sweetshop and an EP at Smuggler. 

Meanwhile Sexton has been working in the production industry since 1995, and has experience working in all roles of production. He has produced projects both domestically and internationally, and worked on everything from small digital concepts to multi-million dollar projects. Prior to Tool, Sexton was an EP at harvest.

Macauley and Sexton will be working with Tool’s roster of directors, which include Floyd Russ, Danielle Levitt, Jaci Judelson, Sasha Levinson, Rudi Schwab and Win Bates.

“Continuing to elevate our expertise, offerings and event capabilities is important now more than ever,” said Nancy Hacohen, managing director of live action at Tool, adding, “Both Laura and Rob bring unique perspectives, experiences and talents, and add to our ever-growing team of talent who challenge the norms and look towards the future, just as Tool has done since its inception.”

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