• Thursday, May. 9, 2019
A Deluxe addition: sr. colorist Tony Dustin
Tony Dustin

Tony Dustin has joined the Deluxe Post Production creative team as sr. colorist, working from the EFILM and Encore post facilities in Hollywood. With more than 20 years of experience in color grading, Dustin’s work spans styles and genres, with a talent for revealing details in the darker palettes of many of his projects. Dustin’s notable credits include Netflix dramatic series Sense8, for which he was nominated for an HPA Award; Hulu horror series Castle Rock; Best Picture Academy Award nominee Silver Linings Playbook, directed by David O. Russell; and Gran Torino, directed by Clint Eastwood.

“Tony has a seasoned eye and a unique combination of skill and speed,” said Chris Holt, EVP global operations for Deluxe Post Production.

“Deluxe has a stellar reputation in the post industry, not only for their colorists’ talent but also their state-of-the-art facilities and how they take care of their clients,” noted Dustin. “I have great confidence in EFILM’s leadership and look forward to forging an exciting new chapter in this fantastic environment.”

Dustin’s first project for EFILM is biographical drama Harriet, working with Oscar-winning cinematographer John Toll, whom Dustin previously collaborated with on Sense8. Dustin comes to EFILM from Technicolor, where he spent nearly 17 years perfecting his craft; he’s also held various color-centric roles at Westwind Media and EFILM sister company Encore. Dustin got his start in postproduction by happenstance, discovering the color grading process through his work in the vault at Editel while attending college. Having spent many hours developing negatives in a photo lab as a youth, Dustin has a well-honed eye and deep appreciation for cinematic visuals. 

  • Wednesday, May. 8, 2019
Josh Hegard joins Arcade Edit
Josh Hegard
SANTA MONICA, Calif. -- 

Arcade Edit has added Josh Hegard to its roster. A Wisconsin native, Hegard credits the boring school assignments and 1990s pop culture of his youth with inspiring him to become an editor. “I learned the power of edit to manipulate an audience at an early age and never really wanted to do anything else,” said Hegard who spent his early adulthood in Milwaukee, Denver, Hawaii and San Francisco, before landing in Los Angeles to pursue his editing career.

Hegard honed his skills while working as a freelance editor, crafting numerous music videos and commercials, in addition to working on scripted TV and films for Sony, Lifetime, MTV and others. His commercial work spans such brands as Nike, Boost Mobile, Perrier, NFL, MLB, Oscar Mayer, Lowe’s and Longchamp. During this time, Hegard’s work garnered numerous awards, including a Cannes Silver Lion and a Daytime Emmy. His most recent endeavors include a spot for Adidas starring Willow Smith. 

Damian Stevens, managing partner at Arcade Edit, L.A., cited Heder’s “use of sound design, music and overall editorial timing” as being “what captivates a viewer.”

  • Wednesday, May. 8, 2019
Carol Pernikar promoted to chief strategy officer at TracyLocke
Carol Pernikar

TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc. (NYSE: OMC), has promoted Carol Pernikar to chief strategy officer. Pernikar originally joined TracyLocke in 2015 as an integral hire during the opening of the agency’s Chicago office.

Moving forward, Pernikar will continue to partner with Hugh Boyle, TracyLocke’s CEO, and Lovegrove, president and chief creative officer, leading the strategic product for TracyLocke across all of their clients. She will work with TracyLocke’s executive committee to continue to build, develop and grow the strategic planning team in all offices for both TracyLocke and Haygarth.

Lovegrove commented, “Carol has been the strategic backbone of the Chicago office, contributing elevated thought leadership and a strong POV on global SC Johnson projects, Kellogg’s initiatives, and new business opportunities.  As a result of her uncompromising work ethic, passion and teamwork, the Chicago office delivers our company’s most strategically inspired work. I have no doubt we are about to experience the next generation of our strategic potential.”

Pernikar brings with her 25 years of experience in the marketing industry, a BA from the University of California, Berkeley, an MBA from Northeastern University, and a postgraduate certificate from the Sorbonne.

  • Wednesday, May. 8, 2019
Nick Strange Thye named EP at The Underground
Nick Strange Thye

In a move that signifies a commitment to its core postproduction business, boutique content company The Underground has brought on executive producer Nick Strange Thye.

Thye’s appointment comes on the heels of veteran production executive Hugh Broder being named as The Underground’s managing director/executive producer at the beginning of the year. 

Thye was a sr. producer at The Mill, overseeing a range of projects, including spots for the NFL for Super Bowl 50, Cadillac for The Oscars and Samsung for the Olympics, as well as ads for adidas, the US Marine Corps and PlayStation 4, collaborating with such agencies as Johannes Leonardo, BBDO, Droga5, Rokkan and BBH. Thye, who’s from Denmark, previously worked in Europe as an international executive producer for several companies, including Chimney Group.

At The Underground, he’ll work closely with Broder as well as creative director/lead Flame artist Nic Seresin. Recent projects at the studio include extensive postproduction on a new Hyundai campaign for INNOCEAN as well as a soon-to-be-released short film for Aston Martin.

“I believe in the flexibility of boutique companies,” said Thye. “They represent the future for this industry. The business is changing to be more project-based, and The Underground has the ability to build the right team for each project. Because of my European background, I have a lot of experience doing this, and I’m eager to put that expertise to work here.”

The Underground is part of the P2P Group, which also includes P2P Retouching, a leading presence in the beauty industry for the past two decades. The expansion of the umbrella group is a concerted effort led by company owner Ben Bettenhausen.

  • Tuesday, May. 7, 2019
Joseph Bell named GM of The Mill LA
Joseph Bell

Joseph Bell has become general manager of The Mill Los Angeles. Bell brings a wealth of experience from roles at companies such as Lucasfilm. Most recently he was the chief operating officer of film and television VFX company FuseFX. 
Bell held a number of producer and EP roles for over a decade, while recently earning an MBA from UCLA. As GM of The Mill LA, he reports to Mill group COO Johnny Moore and will focus on driving the operational efficiencies that underpin The Mill’s continued delivery of groundbreaking creative work.   
The Mill is recognized for pioneering creative technology initiatives, such as its recent collaboration with Universal Pictures on the Welcome to Marwen AR App. The Los Angeles studio also added to its portfolio of iconic commercial work with multiple USA Today Ad Meter-rated spots for Super Bowl 53, as well as other work that continues to be recognized with accolades from the AICP Show, Cannes Lions, and The Webbys.
The Mill’s co-founder and CEO Robin Shenfield stated, “This is an exciting hire for our Los Angeles studio. Joseph adds a layer of operational excellence to a studio that is making truly outstanding work for its clients.”

  • Tuesday, May. 7, 2019
Duncan Russell joins MPC's London studio as sr. colorist
Duncan Russell

Moving Picture Company (MPC) has brought sr. colorist Duncan Russell aboard its London studio. His experience spans stints at Glassworks, VTR, Prime Focus, Smoke and Mirrors, and most recently as head of grading at Freefolk.

Russell’s portfolio of notable work includes grades for the Suzuki Dodgems spot directed by Noah Harris and last year’s embroidered tapestry animation for the BBC World Cup. Other career milestones include remastering Citizen Kane and Mean Streets, grading for legendary DP Jack Cardiff, and promos for Madonna, Kanye West, Alt-J and Nicki Minaj.

Jean-Clément Soret, global creative director of color grading at MPC, said: “Duncan has been a well known talent on the London scene for a number of years, I am excited that the stars aligned and we finally get to work together.”

MPC’s remote grading network facilitates clients tapping into color talent across MPC’s London, L.A., NY, Amsterdam, Paris and Shanghai studios.

  • Monday, May. 6, 2019
Rosie McGuire promoted to ECD at VMLY&R
Rosie McGuire

Rosie McGuire has been promoted to executive creative director at VMLY&R. She will report to Jason Xenopoulos, chief creative officer and continue to be based in the agency’s Cincinnati office. 

As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space. Additionally, McGuire, supports creative from VMLY&R’s Detroit and Kalamazoo offices. Currently she partners with creative leads on Ford and runs Cincinnati creative accounts inducing Kroger and Blink. In her new position, McGuire will be adding Mars and Unilever ecommerce accounts to her remit.

McGuire joined VMLY&R when Rockfish Digital merged with the agency in September 2017. Prior to joining Rockfish Digital in 2014, she held creative leadership roles at Possible and Powerhouse Factories.

McGuire’s expertise in advertising creative has been recognized by numerous international and local advertising award panels. She’s received recognition at Cannes Lions, The Webby’s, One Show and the Clios.

In a career spanning 15 years, McGuire has spent time working across a number of global brands such as, Charmin, Pringles, Bounty, Lincoln and Kroger. She balances her professional life with being a mom of three young children and a passion for photography.

  • Monday, May. 6, 2019
Anomaly hires four group creative directors
Anomaly NY group creative directors (l-r) Carlos Alija, Laura Sampedro, Tara Lawall and Donnell Johnson.

On the heels of the consolidation of the global Johnnie Walker business at Anomaly, the agency has hired four new group creative directors at its founding office in New York. The new GCDs hail from a diverse group of top agencies--72andSunny, Droga5 and Wieden+Kennedy--and will help new clients like Ally Financial, Booking.com, and Petco transform their businesses beyond just “advertising.”

The agency had already handled the U.S. account of Diageo’s Johnnie Walker brand and just this month won global creative duties following a competitive review. The Johnnie Walker global business will be led by Anomaly’s London office working closely with the New York team.

The new hires are Tara Lawall, former creative director at 72andSunny, who will be based in New York along with Donnell Johnson, previously creative director at Droga5, Laura Sampedro, formerly creative director at Wieden + Kennedy London and Carlos Alija, another former Wieden+Kennedy London creative director.

“It’s not the name on the door, it’s the people in the building who give us permission to call ourselves Anomaly--we’ve seen it recently with the addition of Josh Fell in L.A. and the exciting, expanding team in London. This new generation of thinking is going to spark a powerful revolution within our walls. This is what I love about our business,” said founding partner and global CCO Mike Byrne.

  • Thursday, May. 2, 2019
Martin Karlsson joins Electric Theatre Collective LA as head of 2D
Martin Karlsson

VFX studio Electric Theatre Collective LA has hired Martin Karlsson as head of 2D.  Electric maintains studios in London and Los Angeles.

Karlsson joins from The Mill, where he spent the last eight years working in both L.A. and London. During his time there he worked with acclaimed directors such as Alma Har’el, Fredrik Bond, Saam Farahmand and Warren Fu, building a body of work that includes projects for Nike, Lexus, A Tribe Called Quest, Titanfall and the feature film Honey Boy, which premiered at Sundance in January 2019, and has since been picked up by Amazon. As a lead VFX artist he has created visually stunning work such as Coca-Cola’s “The Wonder of Us,” Game of War’s “Unite the World” and Marvel “Strike Force.”

Tiffani Manabat, managing director of Electric Theatre Collective LA, said, ‘Unearthing the right talent for our studio isn’t an easy task.. It’s all about finding the right person whose values align with Electric’s. In Martin, we’ve found that. As well as being a fantastic artist, he really understands the importance of leadership and mentoring, and he’s excited to jump in.”

  • Thursday, May. 2, 2019
Jed Meyer named managing director, North America, for Ebiquity
Jed Meyer

Independent media and marketing consultancy Ebiquity has appointed Jed Meyer to serve as managing director of its North American offices. Headquartered in New York, begins his new role on May 6 and will report to Richard Basil-Jones, global president, and work closely with Ebiquity’s global leadership team.

Meyer brings a wealth of marketing and media experience to Ebiquity. Most recently, he served as director, brand measurement at Google, where he spearheaded cross-functional efforts to grow the platform’s revenue by driving measurement product adoption, client partnerships, and industry perspectives. Prior to that time, Meyer led the corporate research function for Univision Television Networks, Radio, and Interactive Media. He also managed global media, client service, and research teams at Omnicom Media Group’s Annalect and Nielsen.

Strong client leadership roles also mark his extensive career. As SVP of client solutions at Nielsen, Meyer led a cross-functional suite of client services for one of Nielsen’s top ten corporate accounts, developing a highly consultative client-first approach to meeting the client’s growth strategy.

“As the industry grows in its complexity, so does the need for independent advice and trusted measurement. As brands look to maximize the impact of their investments, Ebiquity helps fulfill that goal,” said Meyer. “I look forward to furthering this effort in my new role, especially during such a critical juncture in marketing.”

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