Brand experience agency Cogs & Marvel has brought design director Brittnell Anderson aboard its San Francisco office. A creative technologist and designer, Anderson will collaborate with the agency’s U.S. and Dublin, Ireland teams to further expand and strengthen its ability to deliver impactful brand moments in physical spaces.
For much of his career, Anderson has excelled at navigating the line between design and technology, using his knowledge of 3D modeling, motion-graphic animation and effects, filming and editing, and emerging tech to help brands better connect to their audiences. At Cogs & Marvel, he will continue to leverage these skills to conceptualize, prototype, illustrate and develop events, spaces and experiences. This will also include the creation of materials for initial client presentations and refining experiential concepts to inform final design and implementation.
“I joined Cogs & Marvel because I really enjoy the brand experience space and feel it’s a very dynamic and varied area to be in, full of so much opportunity for rich media storytelling,” explained Anderson. “The potential clients and areas for exploration are nearly limitless. I was also drawn to the fact that here I’ll have the opportunity to have some real impact on our direction and growth.”
Before joining the West Coast hub, Anderson was the longtime design director and creative technologist at brand consulting and design agency Landor. There he worked with a variety of clients, from Fortune 10 corporations to local non-profit organizations, on projects ranging from international brand launches to rapid internal prototyping and concept work. Most notably, Anderson helped concept and create a recent AR-activated launch experience for Accenture’s Innovation Hub in India and assisted in visualizing Accenture’s new office space within San Francisco’s Salesforce Tower.
He also co-founded the animation studio Cinematico, and created the Japan-based streetwear clothing line Numlok. Over the course of his career, his work has earned multiple awards, including a Gold and Bronze Cannes Lion and a Graphis Design gold for his work with ODC Dance Company.
“Britt will be tasked with helping us communicate the big ideas required to create transformative experiences that deliver on our goal to change people, whether that means assumptions or behaviors,” said Cogs & Marvel’s U.S. CEO Roisin Callaghan.
“Britt’s skill set pairs environmental design and 3d modeling with motion and animation chops,” adds Cogs & Marvel creative director Jamie Shaw. “Because we’re interested in pushing the creative possibilities, it made sense to bolster our capabilities in terms of mapping and rendering any idea we dream up, no matter how fantastical. Britt delivers that and much, much more.”