Friday, February 22, 2019

People on the Move

  • Tuesday, Nov. 6, 2018
The Mill LA promotes David Lawson to creative director
David Lawson

The Mill has promoted David Lawson to creative director in its Los Angeles studio. In his new position, Lawson will further enrich the creative output of Mill+, the content creation studio focused on concept-to-delivery partnerships.
Lawson’s promotion comes after working with the company for the last decade on projects spanning the gaming and advertising industries, including Game of War’s “Rooftop” which was recognized by both the VES Awards and the AICP Show. He has directed multiple high-octane projects including Final Fantasy’s “A New Empire” and the iconic Marvel “Strike Force” commercial which, at last count, has 65 million views on YouTube.
Robert Sethi, executive creative director at The Mill, commented, “David has an impressive insight into what motivates clients and audiences alike, and a passion for integrating live action with CG characters to create captivating storytelling.”




  • Monday, Nov. 5, 2018
Isobar promotes Bakritzes, Shelby, Meeker
Isobar's (l-r) Dave Meeker, Tonya Bakritzes and Sean Shelby

Global digital agency Isobar has made three key leadership changes, elevating Tonya Bakritzes to chief marketing officer, Sean Shelby to chief technology officer and Dave Meeker to chief innovation officer. All of the newly created roles will report into U.S. CEO Deb Boyda.

As CMO, Bakritzes will drive the agency’s US marketing strategy, lead the marketing team and all marketing and communications efforts.  In addition, she will oversee Isobar’s brand positioning and its impact strategic growth initiatives in 2019.

Meeker, who also holds the global title of global director, emerging technology, will formalize Isobar’s innovation expertise through the creation of the Innovation Practice and represent these capabilities in a more official capacity among the executive management practice. 

Elevating Shelby to CTO will allow for a strategic focus on Isobar’s technology offering.  Shelby will oversee and advise U.S. senior leadership on all technology matters, in addition to overseeing the creation, use and management of Isobar IP.  He will also work closely with the innovation and AI and data practices to ensure their needs are supported.

  • Monday, Nov. 5, 2018
Josh Fell named partner at Anomaly
Josh Fell

Anomaly has rapidly promoted its Los Angeles-based chief creative officer Josh Fell to partner after only joining in May of this year. He becomes part of Anomaly’s top leadership as the agency continues its rapid growth globally, winning new business and a diversity of new duties from existing partnerships. In Los Angeles alone Anomaly recently has won assignments for the Los Angeles Rams, Oculus, Dole Innovation, Allbirds, and multiple Facebook brands/initiatives, with new campaigns breaking for Allbirds, Oculus Go and Facebook.

“Josh is pure Anomaly. Low ego, insatiable work ethic and an infectious creative energy that has L.A. firing on all cylinders,” said Mike Byrne, Anomaly founding partner and global CCO. “He’s been feverishly lighting fires under our rising Los Angeles office since he joined earlier this year, completing our West Coast leadership team, which includes CSO Aisea Laungaue and CEO Jiah Choi.”

Before joining Anomaly, Fell spent six years at 72andSunny LA where he led record-breaking global launches for Activision’s Call of Duty franchise, launched the HERE TO CREATE global brand platform for adidas, and reinvented the Carl’s Jr. brand by introducing Carl’s Jr. to their fictional founder--Carl Sr. His launch of SpielBurgers--a series of Steven Spielberg themed Carl’s Jr. cheeseburgers--earned both an endorsement and a Spielberg-directed cease and desist from the man himself.
Previously, Fell spent five years at Deutsch LA, where he was responsible for the relaunch of PlayStation’s PS3 through the long-running Kevin Butler character--PlayStation’s fictional VP of Everything--and the multi-award-winning ode to video gamers everywhere, “Michael.”

  • Thursday, Nov. 1, 2018
360i hires Carissa Ranelycke Berlin as its head of production
Carissa Ranelycke Berlin

Carissa Ranelycke Berlin has been hired to serve as 360i’s new head of production. She’s spent her 15-plus year career in a variety of digital, broadcast and integrated production roles, delivering everything from digital content to large installations and events to Super Bowl broadcast spots for clients like Coca-Cola, Lowes, the NFL and Visa. She’s produced work that has won numerous awards from Cannes, Clios, D&AD, One Show and more. 

Originally from Sweden, she got her start in advertising at Grey Stockholm where she spent five years as an integrated producer before moving on to serve as digital producer at 180 Amsterdam. While there, she worked on the 2010 World Cup campaign for adidas and helping the brand build out its e-Commerce running segment on In 2011, she moved to New York to join digital boutique Syrup, a company that specialized in luxury and lifestyle brands as part of the Digitas, LBI and MRY networks. She went on to lead production teams at agencies including AKQA, BBDO and Translation, including leading production efforts for Translation’s sister company and music label United Masters.

Menno Kluin, 360i’s chief creative officer, said of Berlin, “The diversity of her experience is reflective of the demands of the current marketplace. Combined with her passion for mentorship, this makes her a strong leader for our production team.”

Berlin--who officially starts at 360i on November 12, commented, “Throughout my career I’ve embraced opportunities to lean into change. I was drawn to the integrated nature of work produced at 360i, and their talent’s reputation for informed experimentation.”

  • Wednesday, Oct. 31, 2018
FotoKem adds Mike Sowa as sr. digital intermediate colorist
Mike Sowa
BURBANK, Calif. -- 

Industry vet Mike Sowa has joined FotoKem as sr. digital intermediate colorist. He brings over 25 years of experience to his new role, illustrated by an impressive résumé. that includes stints at Modern Video Film, Universal High Def Center and engagements at other major facilities in Hollywood, including LaserPacific and Technicolor. His past work includes Kubo and the Two Strings, The Jungle Book, Oblivion, Home of the Brave, and The Other Side of the Wind. Sowa is an associate member of the American Society of Cinematographers (ASC). 

Sowa becomes part of a roster of highly regarded artists at FotoKem that includes Alastor Arnold, David Cole, Mark Griffith, George Koran, Kostas Theodosiou, and Walter Volpatto. Contributions from the team include Star Wars: The Last Jedi, Lemon, The Nun, The Spy Who Dumped Me, Twin Peaks: The Return and The Predator.

Sowa said of his new home, “I look forward to being part of an outstanding group of colorists and one of the most dedicated and knowledgeable technical teams in the industry. I believe that the cinematographers, producers and directors with whom I work will be impressed, as I have been, with FotoKem’s forward-looking approach to technology, community, and services.”

  • Wednesday, Oct. 31, 2018
Arthur Fullerton named chief technology officer at Rauxa
Arthur Fullerton

Full-service agency Rauxa has appointed Arthur Fullerton to serve as chief technology officer. Fullerton will lead Rauxa’s deep-rooted technology practice across six offices. With a vision for collaborative creativity, he will work closely with chief creative officer Lincoln Bjorkman to further integrate technology into Rauxa’s creative offering. Fullerton is based in Rauxa’s New York office and will report directly to president and CEO Gina Alshuler.

With over 18 years in the industry, Fullerton has developed applications and built technology and product teams for clients across the automotive, e-commerce, and healthcare industries. Prior to Rauxa, Fullerton served as chief technology officer at Big Spaceship, where he led strategy to codify the agency’s central platform. His focus there was on capturing massive volumes of social data and insight to inform products, marketing opportunities, and campaign content for clients.

Fullerton’s appointment comes on the heels of continued momentum for Rauxa. In the last year, the agency has grown, winning new clients such as Alaska Airlines, Keep America Beautiful, and Piedmont Healthcare. The agency has also recently brought on key talent to its executive team, including Bjorkman (CCO), Autumn Berrang (SVP, Account Services), Georgia Galanoudis (VP, Strategic Planning), and Corinne Bellville (VP, Strategic Partnerships), and has grown its New York office to over 200 staffers.

  • Monday, Oct. 29, 2018
Light Iron adds sr. colorist Nicholas Hasson
Nicholas Hasson
HOLLYWOOD, Calif. -- 

Light Iron--a postproduction creative services provider and member of the Panavision family of companies--has added sr. colorist Nicholas Hasson to its roster. Hasson will be based in the company’s Los Angeles facility.

Peter Cioni, Light Iron’s general manager, said of Hasson, “His background in color, online, and VFX ensures success in meeting clients’ creative objectives and enables flexibility in working across both episodic and feature projects.”

Hasson colored the upcoming Tiffany Haddish feature Nobody’s Fool and season 2 of HBO’s Room 104.  Additional past credits include Boo 2: A Madea Halloween, Masterminds, All About Nina, and commercial campaigns for Apple, Samsung and Google. Hasson worked most recently at Technicolor, but his long career has included time at ILM, Company 3, and Modern VideoFilm.

“I had been following the work of Light Iron’s colorists, as well as admiring the company’s progressive approach toward technology, for a long time,” said Hasson. It’s a pleasure to work alongside such a talented group of artists and producers.” Like the company’s other LA-based colorists, led by Ian Vertovec, Hasson is able to support cinematographers working in other regions through virtual DI sessions in Panavision’s network of connected facilities.

Hasson joins the company during a time of high-profile streaming releases, such as Netflix’s Maniac and Facebook’s Sorry for Your Loss, as well as feature releases garnering awards buzz, such as Can You Ever Forgive Me? and What They Had.

  • Sunday, Oct. 28, 2018
Rhea + Kaiser adds ACD MacNerland, media assistant Sears
Paul MacNerland

Rhea + Kaiser (R+K) has added associate creative director Paul MacNerland and media assistant Melissa Sears.

An alumni of agencies JWT and Element 79, MacNerland has produced and executed advertising campaigns for clients including Ritz Bits, Lunchables, Cricket Wireless and Harris Bank. In addition to his design and illustration talents, MacNerland has received gold-medal recognition for his work in interactive design. 

Sears comes to R+K from Public Media Marketing Inc., where she was a traffic coordinator. 

  • Thursday, Oct. 25, 2018
National CineMedia names Rick Butler chief digital officer
Rick Butler

National CineMedia (NCM) has named Rick Butler to the role of chief digital officer. Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.

Prior to this, Butler had been working with the NCM Digital team as a consultant as president of Playa Vista Consulting, serving as the visionary behind NCM’s new movie search and discovery destination. 

Butler has extensive experience in the digital entertainment space and is perhaps best known as the executive behind Fandango, building that $500 million e-commerce revenue channel both as chief operating officer, and later as EVO (NBCU) & general manager, Fandango following the company’s acquisition by Comcast.

Butler will be based in Los Angeles and will report to NCM CEO Andy England, who noted that, “Rick is an expert in B2B and B2C products and platforms and has a terrific track record of building award winning web and mobile applications. He’s the right man for the job of taking our Noovie digital ecosystem and data initiatives to the next level, creating exciting new content, commerce and gaming products like Noovie ARcade, and Fantasy Movie League designed to reach movie audiences.”

Butler also previously served as CEO of Outbox Enterprises, an AEG/Cirque du Soleil joint venture that provides web and mobile box office solutions as well as back office systems for some of the largest concert and sporting venues in the world. 

  • Thursday, Oct. 25, 2018
Director Olof Lindh joins Biscuit Filmworks UK
Olof Lindh

Biscuit Filmworks UK has added director Olof Lindh to its roster. Lindh has earned international accolades for his compelling storytelling and was shortlisted for the Young Directors Award earlier this year. She shifts his UK representation to Biscuit from B-Reel Films (BRF) which continues to handle him in the U.S. and Scandinavia.

After studying at the Berghs School of Communication in Stockholm, Lindh cut his teeth on commercial shoots in Los Angeles before establishing a career as a director of commercials and music videos. In 2014 he received Sweden’s prestigious Kycklingstipendium award for top emerging creative talent. His 2016 award-winning tourism ad “This Is Sweden” went viral around the world, sharing poignant vignettes of the country’s unique qualities and receiving air time from New York to Istanbul. Lindh has also worked with top brands worldwide including Samsung, Spotify, Nike, H&M Group, and Gradifi. His making the aforementioned Young Directors Award shortlist was based on his work for Gradifi, among others.

“Olof has a keen eye for both the visual compositions and the emotional journeys that make for powerful storytelling,” said Rupert Reynolds-MacLean, managing director at Biscuit UK. 

Lindh added, “I’ve had the great pleasure to get to know Rupert and the Biscuit team in recent months, and joining the Biscuit roster feels like the perfect fit. I’ve always admired Biscuit’s ability to curate a roster that’s at once elegant and downright funny. Joining Biscuit marks an exciting new chapter in my career and I couldn’t be happier to work with their talented team.”

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