Fake Love, a Brooklyn-based, full-service experience company, has promoted sr. creative director Daniel Liss to executive creative director. As sr. CD, filmmaker and technologist, Liss has spent the last year at Fake Love crafting compelling new experiences for clients such as Bell Labs, Equinox and more. In his new role, Liss will report directly to co-Founder and CCO Layne Braunstein and will manage the Fake Love Creative Development team, overseeing the creative teams and everything they produce.
Liss holds a B.A. in Cinema Studies from SUNY Binghamton and an M.P.S from NYU’s Interactive Telecommunications Program, where he returned to teach after graduation. Prior to joining Fake Love in 2017, Liss was VP/creative director at Arnold Worldwide, bringing innovative technology-based storytelling solutions across the agency’s client roster. He also spent three years before Arnold Worldwide as creative director at New York-based media design firm Local Projects where he served as lead creative on engagements for BMW Guggenheim Lab, New York Botanical Garden, and Google Creative Lab. During this time, Liss was able to help LP win the National Design Award.
Fake Love creates multi-sensory, holistic branded experiences for its clients, driven by emergent new media, data and design. The Fake Love artisans strategize, imagine and craft ambitious projects from front to back that are innovative and often scalable, for real life or virtual environments. Most recently, Fake Love partnered with its parent company, The New York Times, and BMW to produce an immersive augmented reality (AR) experience on the David Bowie’s Visual Legacy project (BMW is an official sponsor of “David Bowie is”—the first AR experience from an advertiser to live inside the NYT app for Android.)