Aimée Lapic will join streaming music provider Pandora as chief marketing officer, effective December 13. Lapic will bring Pandora’s next chapter to life through cutting-edge, digital, social and mobile marketing initiatives and will lead consumer brand strategy, market positioning, performance-based and partnership marketing for the company.
Lapic comes to Pandora following a 13-year run at Gap Inc., where she served most recently as chief marketing officer for Banana Republic and the general manager of BananaRepublic.com. In this role, Lapic’s team’s effort in paid-social media and other digital marketing programs delivered a return on investment of more than 500 percent. Prior to leading that business, Lapic held Gap Inc. leadership roles with increasing responsibility, including senior vice president and general manager of International Gap Outlet, where she drove 20 consecutive quarters of growth.
Before joining Gap Inc., Lapic held senior roles at Providian (now Chase), internet startups Headlight.com (acquired by Cyber U) and iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant for McKinsey & Company. She currently serves on the CMO Advisory Board for Ridge Ventures, an early-stage venture capital firm that invests in consumer internet and enterprise companies.
“Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” said Roger Lynch, president and CEO of Pandora. “She has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”
Lapic said, “I’m incredibly excited to join Pandora at such a pivotal time in the company’s history. Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.”
Lapic holds a BA in English from Princeton University and an MBA from Harvard University Graduate School of Business.