Tuesday, December 12, 2017

People on the Move

  • Tuesday, Dec. 12, 2017
Pandora names Aimée Lapic chief marketing officer
Aimée Lapic
OAKLAND, Calif. -- 

Aimée Lapic will join streaming music provider Pandora as chief marketing officer, effective December 13. Lapic will bring Pandora’s next chapter to life through cutting-edge, digital, social and mobile marketing initiatives and will lead consumer brand strategy, market positioning, performance-based and partnership marketing for the company.

Lapic comes to Pandora following a 13-year run at Gap Inc., where she served most recently as chief marketing officer for Banana Republic and the general manager of BananaRepublic.com. In this role, Lapic’s team’s effort in paid-social media and other digital marketing programs delivered a return on investment of more than 500 percent. Prior to leading that business, Lapic held Gap Inc. leadership roles with increasing responsibility, including senior vice president and general manager of International Gap Outlet, where she drove 20 consecutive quarters of growth.

Before joining Gap Inc., Lapic held senior roles at Providian (now Chase), internet startups Headlight.com (acquired by Cyber U) and iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant for McKinsey & Company. She currently serves on the CMO Advisory Board for Ridge Ventures, an early-stage venture capital firm that invests in consumer internet and enterprise companies. 

“Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” said Roger Lynch, president and CEO of Pandora. “She has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”     
Lapic said, “I’m incredibly excited to join Pandora at such a pivotal time in the company’s history. Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.”
Lapic holds a BA in English from Princeton University and an MBA from Harvard University Graduate School of Business.

  • Tuesday, Dec. 12, 2017
Battery appoints Mike Parseghian as head of brand and Becky Ginos as ACD
Becky Ginos (l) and Mike Parseghian
HOLLYWOOD, Calif. -- 

Mike Parseghian has been hired as head of brand, and Becky Ginos as associate creative director at L.A.-based agency Battery. 

The new hires come at a time of rapid growth for the four-year-old independent agency as it closes out a successful year following multiple new business wins – Netflix, Blizzard Entertainment and other brands soon to be announced – as well as high-profile campaign launches, including the recent “Netflix is a Joke” campaign to promote the streaming brand’s stand-up comedy specials.

Parseghian will be part of Battery’s executive leadership team, responsible for taking a lead role in new business and overseeing all clients at the agency including AECOM, Netflix and Mike’s Hard Lemonade. He reports to Anson Sowby, co-founder and CEO. Parseghian joins the agency from 72andSunny, where he was group brand director for five years, overseeing big brand clients such as Carl’s Jr., Hardee’s, Truth Initiative, General Mills (Totino’s & Old El Paso), Sonos and Activision’s full portfolio that included Call of Duty, Skylanders, Destiny and Guitar Hero. For seven years, Parseghian guided the Activision account--first at TBWA\Chiat\Day and then at 72andSunny--helping Call of Duty become one of the largest entertainment franchises in history. With over 19 years of experience, he has a proven track record for business growth and advertising effectiveness, including a Grand Effie for Activision. 

Ginos joins Battery as ACD, reporting to Philip Khosid, co-founder and chief creative officer. She will work across all agency clients with the goal of creating work that influences and changes culture. Prior to Battery, Ginos was a creative at a number of agencies and brands, ranging from CP+B in Boulder, Colo., to Deutsch and Vans in L.A. Before that, she spent six years as a creative at Chiat\Day, Los Angeles, where she worked on clients such as Airbnb, Netflix, Pepsi, Southwest Airlines, The Grammys and Crate&Barrel.

  • Monday, Dec. 11, 2017
Tatoussian joins Sim Post LA as sr. colorist
Narbeh Tatoussian

Sim, a supplier of studios, production equipment, workflow/dailies and postproduction solutions, has hired Narbeh Tatoussian who will assume the role of sr. colorist working out of the Sim Post operation in Hollywood, Calif.
“I was attracted to Sim because of the team and because the company provides end-to-end solutions for clients,” said Tatoussian. “It’s a unique opportunity to work with such a talented team that spans not only across states, but across countries – something impressive and valuable for my clients.”
Tatoussian has been a colorist on hundreds of feature films and television shows. He has worked with directors such as Jordan Vogt-Roberts (Kings of Summer, Kong and Skull Island) and John Dahl (Rounders, Jessica Jones), cinematographers such as Russell Carpenter (Ant-Man, Titanic) and Shelly Johnson (Captain America, The Wolfman, Jurassic Park III), and has colored various music videos for artists such as Kid Rock, Kendrick Lamar, Fergie, and Jason Derulo.

  • Thursday, Dec. 7, 2017
Cheil London promotes Russell Schaller to ECD, succeeding Caitlin Ryan 
Russell Schaller (l) and Peter Zillig

Cheil London has promoted Russell Schaller to the role of executive creative director. 

Schaller, creative director and head of film at Cheil, will replace Caitlin Ryan who is leaving to take up a new role with Facebook.

Schaller takes on responsibility for the creative output across the agency and will be responsible for continuing Cheil’s journey of Data Driven Marketing (DDM). 

Schaller, who joined Cheil a year ago, is the former creative director at Havas London where he was behind award-winning work for Chivas Regal, including the short films Here’s to Big Bear and Here’s to Twinkle, and the “Joke Appeal” campaign for children’s cancer charity CLIC Sargent.

He started his career at RKCR/Y&R and worked at Mother and Soul before moving to 4Creative, where he won a slew of industry awards including a D&AD award for the last ever ad for the final episode of US sitcom Friends. He also wrote and developed shows for Endemol Shine Group’s Princess Productions, including the award-winning Friday Night Project. 

He co-launched Drugstore in 2005 and ran its creative department for almost three years as creative partner. 

Schaller is also a mentor and speaker at The School of Communication Arts in London. 

Peter Zillig, the chief executive of Cheil UK, said: “We’ve decided to recruit from within the agency to reward one of our most outstanding talents with a role they truly deserve. Russell was the unanimous choice of our diverse management board and was simply the perfect person for the job. It’s a real boost for the agency to see a fellow team member rise through the ranks. As we continue on our DDM journey the ‘M’ will increasingly be film/video based, which particularly plays to his strengths. Russell will ensure continuity of a hard-working management team that has real momentum.”

Zillig continued, “I want to thank Caitlin for harnessing Cheil’s technology heritage and using it to such great effect with all our work. We will miss her, but Facebook have made a smart choice and I have no doubt that she will be a huge success.” 

Schaller added, “The opportunity to continue the brilliant work that Caitlin has already progressed is a fantastic one and I’ll continue to ensure that film is at the heart of Cheil’s data driven content strategy.”                                                                                                                                 
Ryan said, “It’s been a brilliant two years at Cheil, which has capitalized on its DNA to make tech the new canvas for creativity. Moving to a tech company felt like a natural progression and I wish everyone here all the best.” 

As part of the changes, Chris Chalk, Cheil’s chief strategy officer, is also stepping down but will remain a consultant to Cheil. He is being replaced internally by David Coombs who is promoted to head of strategic services. Coombs is a former executive planning director at AKQA and his new role will encompass strategy, planning, data and social.

  • Thursday, Dec. 7, 2017
Abbe Daniel named NY EP at Eight VFX
Abbe Daniel

Eight VFX, the New York and Los Angeles-based visual effects, design and production studio, has named Abbe Daniel as the new executive producer for its New York office. In addition, the studio has named Carolyn Hill and Amanda Rosenberg of Carolyn Reps to handle sales on the East Coast. The appointments were announced by Eight VFX’s partners, creative director Jean-Marc Demmer and managing director Baptiste Andrieux.
Daniel joins Eight VFX from Leroy & Clarkson, the brand design and identity boutique in New York. She’s held key positions at production companies and agencies, specializing in the production of digital ad campaigns, visual effects work and experiential installations. Prior to Leroy & Clarkson, she was an EP at the experiential studio Fake Love, and has held EP/MD or sr. producer posts at such studios as Digital Kitchen, Curious Pictures, Click 3X and R/GA.
In her new position Daniel will play several key roles in the New York office; in addition to acting as both EP and general manager, she’ll oversee sales and marketing and is in the process of recruiting and hiring an experienced creative team, with plans to add additional VFX supervisors, CG supervisors, 2D and 3D lead compositors, designers and other key contributors.
Currently Eight handles a range of work, including commercials for such brands as Target, Pandora, Puma, Ram Trucks, New York Lottery, Call of Duty, Honda and Perrier. The studio has partnered with such directors as Craig Gillespie, Michel Gondry, Noam Murro, Tom Kuntz, and Michael Gracey. 
The studio also has extensive feature credits, and provided VFX for the soon-to-be-released “I, Tonya,” directed by Gillespie. Eight’s New York office was the sole effects studio on this picture, completing over 200 shots delivered in under four months. They’ve also worked on films like “Beasts of No Nation” for Cary Fukunaga, “Knight & Day” for James Mangold, “Mother” for Darren Aronofsky, “Hostage” for Florent Emilio Siri and Gillespie’s 2014 sports drama, “Million Dollar Arm.”
Eight VFX has branched into episodic television as well, working on the hit Netflix series “Stranger Things 2” and “The Orville,” the sci-fi comedy from “Family Guy” creator Seth MacFarlane. For the latter, the studio turned around over 120 shots in under four weeks. “They tapped into our strengths for large digital matte paintings, set extensions and photoreal CG,” Daniel said about their work.
The main focus of growing Eight VFX’s presence in New York, Daniel added, will be to continue to build on their current relations, both with directors and production houses, as well as with agencies and brands. “We’re also expanding our design and development and mixed media services for all of our clients across the board,’ she noted. “Our goal is to help clients achieve their visions and meet their objectives, so all touchpoints across all platforms will be important.”
Said Shira Boardman, EP in Eight’s L.A. office, “I’m excited to have a true partner in Abbe. She’s tuned in to the details of how to bring the right elements together to support and improve a job, and she’s a great problem-solver with so many creative resources to tap. I’m confident we’ll be able to build a bigger and better Eight, together.”
Naming Carolyn Reps to handle sales reunites Daniel with Carolyn Hill, who repped Curious Pictures when Daniel was a senior producer at that storied animation and mixed media studio.

  • Tuesday, Dec. 5, 2017
EP Sophie Hogg joins Jogger to run London studio
Sophie Hogg

Jogger Studios, a postproduction studio connected to edit house Cut+Run, has appointed Sophie Hogg as executive producer in London.

Hogg joins from MPC where she has worked on major campaigns including Honda’s “Up” and brings a wealth of industry and production experience to the studio.

As part of heading up Jogger London, Hogg will work alongside the studio’s top grading talent Yoomin Lee, and Cut+Run managing director Toby Abbott, to continue to build the Jogger studio alongside Cut+Run, and connect the seamless experience of postproduction and editing under one roof in a streamlined process. This way of working has proven success in projects for U2, Depeche Mode, Agent Provocateur and the BBC. Hogg and Lee’s combined industry experience will complement the range of talent of the Cut+Run edit suites.

Hogg’s appointment is the next stage of Jogger’s international transformation which sees creative director Andy Brown relocate to LA to spearhead the link of the global operation between LA, New York, San Francisco and London. Hogg and Brown will collaborate closely in the global postproduction offering, which includes VFX, color grading and motion graphics.

  • Monday, Dec. 4, 2017
André Marques to become creative VP at WMcCann in Brazil
André Marques
SAO PAULO, Brazil -- 

WMcCann has hired André Marques to serve as the agency’s creative vice-president, effective January of 2018. An art director by trade, Marques has held the role of CMO at Habib’s, one of Brazil’s most popular fast-food chains, with over 450 stores across the country, for the last three years.
“Our mission is to deliver practical and effective results to our clients. Having a creative director with leadership experience in the marketing role of a large advertiser brings us a unique knowledge base and understanding of the challenges faced by our clients. This additional expertise will intensify our assertiveness when taking on any new project,” said Hugo Rodrigues, chairman/CEO of WMcCann.

Before joining the client side, Marques worked in the agency arena including the shop Africa where he worked with clients such as Brazilian biggest private bank Itaú, AB-Inbev, Walmart, P&G and Heinz. He also held a leadership role as Salles Chemistri, part of Publicis Group, where he worked for clients such as GM and Centauro.
Marques has won awards at the One Show, LIA Awards, El Ojo de Iberoamerica and Festival Lusos.
“When I made the transition from agency creative to marketing executive three years ago, many of my colleagues found it odd. But I wanted to have a more expansive view, and learn a more business-oriented approach. I am confident this experience on the other side of the equation was important for me to better understand the relationship between agencies and clients, and now I return to the agency side with a great deal of knowledge that will help WMcCann serve its clients,” said Marques.

  • Thursday, Oct. 12, 2017
Keith Butters named global CTO at KBS
Keith Butters

KBS has appointed Keith Butters as its global chief technology officer. Butters, who is best known for having co-founded The Barbarian Group, will be responsible for the integration of KBS’ deep technical capabilities within the agency’s creative product, which spans the gamut from fully integrated campaigns to technology innovation to major platform builds.
KBS maintains an in-house team of developers, product experts and engineers, who build platforms and digital experiences for clients including BMW, Windstream, Stanley Black & Decker, and Hershey.
“The tech and innovation part of KBS globally is substantial and growing fast. We’re delighted to have a leader of Keith’s talent, substance and humanity to help drive the whole agency forward,” said KBS global CEO Guy Hayward. “We now have a leadership team with enormous creative credentials and a proven ability to build agencies.”
Global chief creative officer Patrick Scissons echoed Hayward’s sentiments saying, “As innovation and tech continue to become more and more important across our global network--from our office in London which was awarded an Innovation Lion at Cannes to New York where we have had many creative opportunities for clients like eSight and Answer ALS--the goal is to bring together storytelling and technology in a way that feels fresh and emotive. Keith’s addition to the KBS Global Creative Council will help us to accomplish that.”
During his time at The Barbarian Group, Butters worked with clients including Volkswagen, PepsiCo, Burger King, Kashi and Nike. He specializes in applying design thinking to technology, digital media and marketing. He has also played an instrumental role in the creation and growth of the creative coding library Cinder, which was awarded the first ever Cannes Lions Innovation Grand Prix.
On joining KBS, Butters said, “I chose KBS because of their amazing leadership team, the existing creative and technical capabilities of the business, their appetite for both traditional and non-traditional work, and their enormous potential energy to do great work across multiple mediums.”

  • Thursday, Oct. 12, 2017
Jen Cadic promoted to head of production at Flight School
Jen Cadic

New media creative studio Flight School has promoted Jen Cadic to head of production. Cadic has a decade of experience in postproduction, producing a wide range of commercial, web content, film, TV and music video projects for industry companies including Charlex, Nice Shoes, Psyop and Reel FX. She joined the Dallas-based Flight School as a producer upon its launch in January 2017 and steps up as the studio’s first head of production to address the rapid growth of original IP and client projects, including the recent launch of its debut original VR experience, Manifest 99, which recently earned accolades at the Future of Storytelling and Raindance Film Festival. 

Recent projects out of Flight School include an augmented reality (AR) experience for the launch of Michael Jackson’s new “Scream” album and a dynamic air tennis experience for American Express at the 2017 U.S. Open. The Air Tennis experience used a combination of custom-built and responsive technologies, including air haptics and an ultra-sensitive motion capture system, to create an interactive live gaming experience.

Notes Flight School Executive Producer Taylor Williams, “Jen has been instrumental in laying the foundations for Flight School since day one.  Her history of exploring new mediums and tackling never-been-done-before projects for a broad range of clients including film studios, agencies and tech partners, not to mention our own IP, has given her a uniquely multifaceted perspective on what it takes to get jobs done in this constantly evolving landscape.”

New Jersey-native Cadic studied film and television before making her way to NYC, landing her first professional gig at Charlex, where she quickly learned the commercial production space with a hands-on approach. She moved on to Nice Shoes, where she produced a wide range of top-tier projects with major celebrity talent including projects with Lady Gaga and Beyonce as well as Kanye West’s short film “Cruel Summer” that launched during the Cannes Film Festival. After two years, she joined Psyop as a producer, leading design and CG-driven work for longtime client British Gas as well as a rebrand campaign for Mucinex featuring the newly designed Mr. Mucus character. To expand her expertise beyond commercials and get into the studio, entertainment and new media space, she made the move to Dallas to join Reel FX. There, she worked on a wide range of projects, including major VR experiences for studios such as Lionsgate and Paramount. Upon Flight School’s inception, Cadic then made the transition to working with the talent that joined Reel FX to form Flight School.

  • Monday, Oct. 9, 2017
Translation hires John Fulbrook as group creative director, design
John Fulbrook

John Fulbrook has joined Translation LLC as group creative director, design.  

Fulbrook, who was most recently group creative director, SVP at The Martin Agency, will be charged with leading and growing Translation’s design team and helping bring his innovative design thinking to the agency’s current and future partners. Fulbrook will be reporting to chief creative officer John Norman. 

"Branding is all about design--John approaches a design problem from a storytelling, cultural and technology pov,” said Norman.  “His design thinking translates the visceral experience into a consumer experience. John will be a tremendous asset for bringing Translation’s ethos to this discipline.”

“Translation sits at the juxtaposition of culture and storytelling,” said Fulbrook. “The idea of marrying culture, storytelling and then design seemed like an incredibly powerful place to be playing.” 

Fulbrook got his start in design as sr. art director for book publisher Simon & Schuster and was creative director for Collins from 2008-2010. In addition, Fulbrook served as professor at the School of Visual Arts from 2004-2016.