Wednesday, November 21, 2018

People on the Move

  • Thursday, Nov. 1, 2018
360i hires Carissa Ranelycke Berlin as its head of production
Carissa Ranelycke Berlin
NEW YORK -- 

Carissa Ranelycke Berlin has been hired to serve as 360i’s new head of production. She’s spent her 15-plus year career in a variety of digital, broadcast and integrated production roles, delivering everything from digital content to large installations and events to Super Bowl broadcast spots for clients like Coca-Cola, Lowes, the NFL and Visa. She’s produced work that has won numerous awards from Cannes, Clios, D&AD, One Show and more. 

Originally from Sweden, she got her start in advertising at Grey Stockholm where she spent five years as an integrated producer before moving on to serve as digital producer at 180 Amsterdam. While there, she worked on the 2010 World Cup campaign for adidas and helping the brand build out its e-Commerce running segment on adidas.com. In 2011, she moved to New York to join digital boutique Syrup, a company that specialized in luxury and lifestyle brands as part of the Digitas, LBI and MRY networks. She went on to lead production teams at agencies including AKQA, BBDO and Translation, including leading production efforts for Translation’s sister company and music label United Masters.

Menno Kluin, 360i’s chief creative officer, said of Berlin, “The diversity of her experience is reflective of the demands of the current marketplace. Combined with her passion for mentorship, this makes her a strong leader for our production team.”

Berlin--who officially starts at 360i on November 12, commented, “Throughout my career I’ve embraced opportunities to lean into change. I was drawn to the integrated nature of work produced at 360i, and their talent’s reputation for informed experimentation.”

  • Wednesday, Oct. 31, 2018
FotoKem adds Mike Sowa as sr. digital intermediate colorist
Mike Sowa
BURBANK, Calif. -- 

Industry vet Mike Sowa has joined FotoKem as sr. digital intermediate colorist. He brings over 25 years of experience to his new role, illustrated by an impressive résumé. that includes stints at Modern Video Film, Universal High Def Center and engagements at other major facilities in Hollywood, including LaserPacific and Technicolor. His past work includes Kubo and the Two Strings, The Jungle Book, Oblivion, Home of the Brave, and The Other Side of the Wind. Sowa is an associate member of the American Society of Cinematographers (ASC). 

Sowa becomes part of a roster of highly regarded artists at FotoKem that includes Alastor Arnold, David Cole, Mark Griffith, George Koran, Kostas Theodosiou, and Walter Volpatto. Contributions from the team include Star Wars: The Last Jedi, Lemon, The Nun, The Spy Who Dumped Me, Twin Peaks: The Return and The Predator.

Sowa said of his new home, “I look forward to being part of an outstanding group of colorists and one of the most dedicated and knowledgeable technical teams in the industry. I believe that the cinematographers, producers and directors with whom I work will be impressed, as I have been, with FotoKem’s forward-looking approach to technology, community, and services.”

  • Wednesday, Oct. 31, 2018
Arthur Fullerton named chief technology officer at Rauxa
Arthur Fullerton
NEW YORK -- 

Full-service agency Rauxa has appointed Arthur Fullerton to serve as chief technology officer. Fullerton will lead Rauxa’s deep-rooted technology practice across six offices. With a vision for collaborative creativity, he will work closely with chief creative officer Lincoln Bjorkman to further integrate technology into Rauxa’s creative offering. Fullerton is based in Rauxa’s New York office and will report directly to president and CEO Gina Alshuler.

With over 18 years in the industry, Fullerton has developed applications and built technology and product teams for clients across the automotive, e-commerce, and healthcare industries. Prior to Rauxa, Fullerton served as chief technology officer at Big Spaceship, where he led strategy to codify the agency’s central platform. His focus there was on capturing massive volumes of social data and insight to inform products, marketing opportunities, and campaign content for clients.

Fullerton’s appointment comes on the heels of continued momentum for Rauxa. In the last year, the agency has grown, winning new clients such as Alaska Airlines, Keep America Beautiful, and Piedmont Healthcare. The agency has also recently brought on key talent to its executive team, including Bjorkman (CCO), Autumn Berrang (SVP, Account Services), Georgia Galanoudis (VP, Strategic Planning), and Corinne Bellville (VP, Strategic Partnerships), and has grown its New York office to over 200 staffers.

  • Monday, Oct. 29, 2018
Light Iron adds sr. colorist Nicholas Hasson
Nicholas Hasson
HOLLYWOOD, Calif. -- 

Light Iron--a postproduction creative services provider and member of the Panavision family of companies--has added sr. colorist Nicholas Hasson to its roster. Hasson will be based in the company’s Los Angeles facility.

Peter Cioni, Light Iron’s general manager, said of Hasson, “His background in color, online, and VFX ensures success in meeting clients’ creative objectives and enables flexibility in working across both episodic and feature projects.”

Hasson colored the upcoming Tiffany Haddish feature Nobody’s Fool and season 2 of HBO’s Room 104.  Additional past credits include Boo 2: A Madea Halloween, Masterminds, All About Nina, and commercial campaigns for Apple, Samsung and Google. Hasson worked most recently at Technicolor, but his long career has included time at ILM, Company 3, and Modern VideoFilm.

“I had been following the work of Light Iron’s colorists, as well as admiring the company’s progressive approach toward technology, for a long time,” said Hasson. It’s a pleasure to work alongside such a talented group of artists and producers.” Like the company’s other LA-based colorists, led by Ian Vertovec, Hasson is able to support cinematographers working in other regions through virtual DI sessions in Panavision’s network of connected facilities.

Hasson joins the company during a time of high-profile streaming releases, such as Netflix’s Maniac and Facebook’s Sorry for Your Loss, as well as feature releases garnering awards buzz, such as Can You Ever Forgive Me? and What They Had.

  • Sunday, Oct. 28, 2018
Rhea + Kaiser adds ACD MacNerland, media assistant Sears
Paul MacNerland
NAPERVILLE, Ill. -- 

Rhea + Kaiser (R+K) has added associate creative director Paul MacNerland and media assistant Melissa Sears.

An alumni of agencies JWT and Element 79, MacNerland has produced and executed advertising campaigns for clients including Ritz Bits, Lunchables, Cricket Wireless and Harris Bank. In addition to his design and illustration talents, MacNerland has received gold-medal recognition for his work in interactive design. 

Sears comes to R+K from Public Media Marketing Inc., where she was a traffic coordinator. 

  • Thursday, Oct. 25, 2018
National CineMedia names Rick Butler chief digital officer
Rick Butler
CENTENNIAL, Colo. -- 

National CineMedia (NCM) has named Rick Butler to the role of chief digital officer. Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.

Prior to this, Butler had been working with the NCM Digital team as a consultant as president of Playa Vista Consulting, serving as the visionary behind NCM’s new Noovie.com movie search and discovery destination. 

Butler has extensive experience in the digital entertainment space and is perhaps best known as the executive behind Fandango, building that $500 million e-commerce revenue channel both as chief operating officer, and later as EVO (NBCU) & general manager, Fandango following the company’s acquisition by Comcast.

Butler will be based in Los Angeles and will report to NCM CEO Andy England, who noted that, “Rick is an expert in B2B and B2C products and platforms and has a terrific track record of building award winning web and mobile applications. He’s the right man for the job of taking our Noovie digital ecosystem and data initiatives to the next level, creating exciting new content, commerce and gaming products like Noovie ARcade, and Fantasy Movie League designed to reach movie audiences.”

Butler also previously served as CEO of Outbox Enterprises, an AEG/Cirque du Soleil joint venture that provides web and mobile box office solutions as well as back office systems for some of the largest concert and sporting venues in the world. 

  • Thursday, Oct. 25, 2018
Director Olof Lindh joins Biscuit Filmworks UK
Olof Lindh
LONDON -- 

Biscuit Filmworks UK has added director Olof Lindh to its roster. Lindh has earned international accolades for his compelling storytelling and was shortlisted for the Young Directors Award earlier this year. She shifts his UK representation to Biscuit from B-Reel Films (BRF) which continues to handle him in the U.S. and Scandinavia.

After studying at the Berghs School of Communication in Stockholm, Lindh cut his teeth on commercial shoots in Los Angeles before establishing a career as a director of commercials and music videos. In 2014 he received Sweden’s prestigious Kycklingstipendium award for top emerging creative talent. His 2016 award-winning tourism ad “This Is Sweden” went viral around the world, sharing poignant vignettes of the country’s unique qualities and receiving air time from New York to Istanbul. Lindh has also worked with top brands worldwide including Samsung, Spotify, Nike, H&M Group, and Gradifi. His making the aforementioned Young Directors Award shortlist was based on his work for Gradifi, among others.

“Olof has a keen eye for both the visual compositions and the emotional journeys that make for powerful storytelling,” said Rupert Reynolds-MacLean, managing director at Biscuit UK. 

Lindh added, “I’ve had the great pleasure to get to know Rupert and the Biscuit team in recent months, and joining the Biscuit roster feels like the perfect fit. I’ve always admired Biscuit’s ability to curate a roster that’s at once elegant and downright funny. Joining Biscuit marks an exciting new chapter in my career and I couldn’t be happier to work with their talented team.”

  • Wednesday, Oct. 24, 2018
Editor Bill Cramer joins Northern Lights
Bill Cramer
NEW YORK -- 

Veteran editor Bill Cramer has joined New York-based postproduction boutique Northern Lights. His experience spans commercials, network promos, co-branded and content assignments, with a keen sensibility for comedy/dialogue driven projects.  Cramer comes to Northern Lights from a 20-year tenure at Crew Cuts. His diverse client list includes BBDO, Publicis, Grey, USA, MSNBC, Nickelodeon Creative Advertising, and ESPN. Cramer has also collaborated with directors such as Andrews Jenkins, Greg Bell, Phil Joanou, and Chris Hooper.

“I like comedy/dialogue editing best, especially the challenge of crafting the funniest story possible,” says Cramer.  “It’s super satisfying to take a concept and make it more memorable or more moving than expected.  I am also a former DJ who loves music and collects way too many vinyl records.”

Bill studied at Florida State University Film School, with a double major in creative writing and film.  Shortly after arriving in New York City, Cramer landed a job as an assistant editor at Crew Cuts, eventually working his way up to editor. While there he won Silver Lion at Cannes for his work on Showbound Naturals dog food, and a Gold Promax/BDA award for a Law & Order campaign he cut for Cloo.

Northern Lights EP Robin Hall noted, “I’ve known Bill for years. He’s disciplined, creative, passionate, dedicated to his craft and to making every project a success.  It’s been exciting to watch his career develop from afar. It’s even more exciting now that he’s joined us here at Northern Lights.”

  • Tuesday, Oct. 23, 2018
RSA’s Black Dog Films adds EP Ochsenreiter, talent manager Bohas
Julia Ochsenreiter
LOS ANGELES -- 

RSA’s Black Dog Films, a multi-disciplinary production company which built its reputation on breakthrough music videos for emerging and established artists, has brought on board Vox Media and Vice Media alum Julia Ochsenreiter as executive producer. The seasoned new media producer will focus on cultivating opportunities for non-traditional content targeting youth culture across music, art, fashion and social issues, and developing new directorial talent.

Ochsenreiter brings experience creating content for Millennial and Gen Z audiences as sr. producer at Vox Media, where she developed and produced branded content campaigns for verticals Vox,  The Verge, SBNation, Racked and Eater in partnership with clients such as Infiniti, Chase, Marriott, Reebok and Lincoln; and as creative producer at Vice Media, where she helped launch initiatives such as Vice News and the YouTube Music Awards directed by Spike Jonze and Chris Milk, as well as various  partnerships with Google, Live Nation and other clients. Ochsenreiter cut her teeth in marketing at Columbia Records, where she worked with top musical artists including Adele, J Cole, One Direction and Beyoncé, and media partners MTV, VH1 and BET.

“With her background producing for tastemakers like Vox and Vice Media, Julia brings great experience and insights about creating content for youth culture across today’s most relevant media platforms,” said David Mitchell, managing director, RSA Films. “She also has a great track record working with leading labels, artists and directors.”

To complement both Black Dog’s core work in music videos, and recent push into documentaries, branded content, short films, photography and experiential content, the company has hired Molly Bohas of secret |] door to represent the Black Dog U.S. roster. A music industry trailblazer, Bohas brings well-honed experience and relationships with labels, publishers, brands, artists and pioneering directors. She founded creative collective/management company secret |] door in 2016, working with  award-winning  directors Chris Hopewell and Alan Ferguson.

Prior to secret |] door, Bohas worked at music publishing company North Star Media as a sr. creative director, finding music for content and sync licensing deals across all media platforms.  She also worked as an independent rep, managing award-winning music video directors including Alan Ferguson, Jesse Dylan, Chris Hopewell, Alma Har’el and Omri Cohen.

Bohas spent nearly a decade at Anonymous Content representing pioneering directors (e.g. David Fincher, Mark Romanek, Jake Nava, Alan Ferguson, Wong Kar-Wai, Gore Verbinski and many others) on scores of high-profile music videos--Johnny Cash’s “Hurt,” Jay-Z’s “99 Problems,” NIN’s “Only,” No Doubt’s “Hella Good,” Beyoncé’s “Single Ladies,” Katy Perry’s “Hot N Cold,” DJ Shadow’s “Six Days” and Audioslave’s “Cochise,” to note only a few. She also associate produced six LIVE EARTH short films at Anonymous  including those by directors Chad Lowe, Joaquin Phoenix, Mac Carter and Malcolm Venville. 

  • Monday, Oct. 22, 2018
Veronica Parker-Hahn named SVP, growth & innovation at Effie Worldwide
Veronica Parker-Hahn
NEW YORK -- 

Veronica Parker-Hahn has joined Effie Worldwide as SVP of growth & innovation, a new position for the non-profit organization that's best known for the Effie Awards.  

Parker-Hahn is charged with expanding the brand’s educational initiatives throughout the world, working with marketers across all stages of their careers to become more effective practitioners.  Her first big projects will be launching the second U.S. program for the Effie Academy (early career professional development) in February and a future-focused Summit on effectiveness in May 2019.  She will also work with partners to feature Effie case studies in programming, such as industry associations, business schools and media. In addition, she will oversee the Collegiate Effie program which is a hands-on learning experience for college students to create marketing campaigns for brands.  

Parker-Hahn’s nearly 20 years of experience span both client and agency side, having worked at large holding company agencies such as FCB, DDB and BBDO on blue chip brands Pepsi, Nabisco and Mars, as well as smaller creative shops including mcgarrybowen and Droga5.  Parker-Hahn became the first VP of marketing at Oscar Insurance, where she was responsible for launching and scaling the health insurance startup’s marketing program, before most recently consulting on marketing strategy for various early stage startups and established organizations. 

“Effie is evolving to build a strong educational platform. With Veronica in place, we’ll be able to harness our resources to help marketers be more effective,” said Traci Alford, president and CEO at Effie Worldwide.  

“The marketing industry is changing rapidly but every marketer, from startups to massive companies, have similar goals when it comes to marketing effectiveness. They want to know ‘does it work’,” said Parker-Hahn.  “Effie is no different. We must adapt and evolve. I look forward to reintroducing the importance of having the Effie organization as a marketing resource for all kinds of marketers. And giving them the tools to better understand what effectiveness looks like.”  

 

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