Friday, February 22, 2019

People on the Move

  • Tuesday, Feb. 12, 2019
Dick Gordon joins Carousel as sr. editor
Dick Gordon

Dick Gordon has come aboard NY-based integrative creative company Carousel as sr. editor. He’s spent the past 15 years at Spot Welders where he served as partner/editor and turned out campaigns for the likes of Geico, Amtrak, Volkswagen, ESPN, Heineken and Budweiser.

Gordon has contributed to assorted memorable projects, including collaborations with such noted directors as Joe Pytka on Anheuser-Busch’s “Applause” Super Bowl spot, Simon McQuoid on “Enemy Weapon” for Xbox’s Halo 3, and Traktor for MTV’s The Jukka Brothers. “It’s amazing to remember that all those spots started with me sitting down and screening that first frame of film which began the whole process,” Gordon recalled. “I feel lucky that every day still starts with that same sense of possibility.”

According to Carousel managing director Dee Tagert, Gordon’s hiring reinforces the company’s ongoing mission to bring together the brightest minds and most valuable talent from agencies, production and post. ”We have assembled a collaborative group of incredible talent that can execute everything from soup to nuts, so it was natural to have someone with Dick’s caliber in the mix. He, like the rest of us, sees the changing times as a great opportunity.”

  • Sunday, Feb. 10, 2019
Louise Gray-Murray named head of production at Saddington Baynes
Louise Gray-Murray

Louise Gray-Murray has joined Saddington Baynes as head of production, bolstering the London-based studio’s creative team with over 25 years’ experience in postproduction, animation, and CGI.

Gray-Murray comes aboard Saddington Baynes following a two-year stint as managing director of Virtual Light Production, delivering brand development, marketing communications and content across a range of high-profile brands.

She spent eight years as head of TV at SapientNitro, working on campaigns for BSkyB, ESPN, Vodafone, and LG. While working at SapientNitro, Gray-Murray set up the company’s in-house postproduction facility, specializing in Flame, Maya, AfterEffects and Cinema 4D. This venture resulted in significant growth and profit increases across the TV department.

Gray-Murray has also played a key role in the creation of two award-winning short films, Viking and Whisper; the former won Best Global Short at the Arizona Film Festival and was recognized by the Sundance Film Festival in 2015.

She will play an integral role across all campaigns for Saddington Baynes’ roster of global clients.

James Digby-Jones, ECD of Saddington Baynes, said Gray-Murray “will help accelerate our growth and ambitions in CG and VFX commercials production.”

  • Friday, Feb. 8, 2019
Mark Taylor joins MeringCarson as CCO
Mark Taylor
SACRAMENTO, Calif. -- 

MeringCarson has hired Mark Taylor as chief creative officer. The 100-person agency has offices in Sacramento and San Diego, and clients including Visit California, The Islands of Tahiti, Merlin Entertainments (LEGOLAND), Pebble Beach Company, and the San Diego Tourism Authority. 

Taylor has worked on prominent campaigns and served as the lead on multiple accounts, driving business results and revenue across every category for blue chip brands such as:  Air Force, American Express, Bayer, BMW, Brawny, Bud Light, GMC, KFC, S.C. Johnson & Son, Marshalls, Nestlé Waters, Norwegian Cruise Line, Southwest Airlines, Windows Phone and Wrigley Company.

Taylor has had an illustrious career, with the majority of time spent at Crispin, Porter + Bogusky (CP+B) where he was responsible for creating some of the agency’s most iconic work, including MINI Cooper’s “Let’s Motor” and the Film Grand Prix-winning Ikea “Lamp” spot. For Burger King, he developed the Titanium Grand Prix-winning “XBOX Games,” the reincarnation of the “King,” and “Subservient Chicken,” which was named the One Show’s “Digital Idea of the Decade.” He also spearheaded the “Small Business Saturday” work for American Express, which won 10 Cannes Lions including two Grand Prix.

“The most exciting moments in my career revolved around developing creative platforms that used bold brand purpose and action to drive consumer engagement,” said Taylor.  “So, I was naturally drawn to MeringCarson because of its similar focus on using experiences and social movements to achieve business results.  Dave (Mering, founder/CEO of MeringCarson) and I are aligned in our belief that it isn’t enough to simply be a good storyteller.  In order to truly become a brand ingrained in culture, you need to stand for something and consistently express it in everything you do.”

Taylor most recently ran his own firm, Mark Taylor, LLC where he worked with agencies including BBDO, David&Goliath, Digitas, Doner, FCB, Leo Burnett, mcgarrybowen, Publicis and VMLY&R, leading campaigns or new business pitches for brands such as: 3M, Blue Bunny, Ford, GMC, Goose Island, Indeed, Intel, Jeep, Kia, Miller Lite, Nestlé Waters, Pizza Hut, Rolex, Taco Bell, Tesla, Wendy’s, and Schick. During this period, he also served as interim executive creative director, leading the GMC creative pitch for EM1, where in six months, he helped defend the account, and led it to a win, launching the “Like A Pro” effort, which debuted in 2017.

Prior to his own firm, Taylor served as EVP, chief creative officer at Energy BBDO, where he led a team of 275 people, and a portfolio of global clients within Anheuser-Busch, Bayer, PepsiCo, S.C. Johnson & Son and Wrigley Company. During that time, the agency developed award-winning work including Bud Light’s “Up for Whatever” Campaign and the “Real-Life Pacman” Super Bowl commercial, along with Extra’s “Sarah & Juan,” an internet sensation, which racked up 74 million views in its first week online.

At MeringCarson, Taylor replaces Greg Carson who recently became partner/CCO at Crown & Greyhound, an agency with offices in Las Vegas and San Diego, focused on digital branded storytelling.
Taylor previously held roles as co-creative director at Fallon, Minneapolis and ECD at GSD&M, Austin.

  • Tuesday, Feb. 5, 2019
Ntropic hires sr. producer Will Mok
Will Mok

Following the recent launch of its NYC color department and the addition of colorist Ayumi Ashley, content creator Ntropic has hired Will Mok as sr. producer. Mok will collaborate with Ntropic’s New York and L.A. teams, including colorist Nick Sanders, to further strengthen the company’s color, VFX, and design capabilities.

This marks Mok’s return to Ntropic. “Having worked in a variety of production roles, I was looking to lean a bit more into the color side of postproduction while still staying connected to the VFX work and clients,” said Mok. “Coming back just felt like a perfect fit for my needs. I have deep relationships with so many people at Ntropic, like creative directors Ryan Duggan and Aaron Vasquez, that it was like coming home. Also, I heard about Ayumi’s great reputation and jumped at the chance to work with her.”

Over the course of his career, Mok has held senior production roles at such companies as The Mill (NY and London), Gretel, and Click 3X. 

Mok’s addition is the latest in a series of major announcements for Ntropic’s color department. Most recently, colorist Sanders completed work on the high-profile film Rising for R/GA and The Ad Council’s “Love Has No Labels” campaign. Ntropic colorist Ashley and EP Helena Lee also worked with non-profit Free the Bid, building out its database of international female colorists in furtherance of their mission to promote equal opportunities for women across the production pipeline.

  • Monday, Feb. 4, 2019
Josefine Richards named ECD at McCann Stockholm
Josefine Richards
STOCKHOLM, Sweden -- 

McCann Stockholm has hired Josefine Richards as executive creative director. She brings 17 years of award-winning experience to her new roost. 

Richards most recently served as creative director for INGO Stockholm, part of the Ogilvy and Grey network. Her work has received dozens of honors, including 12 Cannes Lions for the Swedish Tourist Association’s “The Swedish Number” and eight for the “LeBon” campaign for Lidl in 2016. 

Richards is a board member of The Swedish Association of Communication Agencies, and has served as a juror for Swedish and international awards shows including Cannes Lions, LIA, The One Show and Eurobest. She was also one of the instigators of Grey Nordic Women, an initiative to inspire more women to aspire to leading positions in the network.

  • Friday, Feb. 1, 2019
Shauna Bryan joins Luma Pictures As VFX EP
Shauna Bryan
SANTA MONICA, Calif. -- 

Luma Pictures, an independent creative studio with offices in Los Angeles and Melbourne, has added Shauna Bryan to its visual effects team. She will lead client acquisitions and develop and oversee production strategy as a senior leader of business development and executive producer of VFX.

A 25-year industry veteran with diverse accomplishments, Bryan has led large visual effects operations in the U.K. and Canada. Prior to joining Luma Pictures, Bryan served as VP of new business and production executive for Sony Pictures Imageworks, as well as VP of Method Studios, Vancouver. At the forefront of the visual effects industry in Western Canada, Bryan was one of Vancouver’s first to produce visual effects on high caliber, internationally recognized feature films including The Da Vinci Code, Blades of Glory and Angels & Demons. Bryan’s recent credits include Spider-Man: Homecoming, Kingsman: The Golden Circle, The MEG, Suicide Squad and The Maze Runner.

Prior to moving into visual effects, Bryan worked for over a decade in physical production as well as in film development. She studied film at the University of British Columbia and graduated with honors from the Vancouver Film School.

Bryan takes an interest in contributing to the film community and is involved in promoting the art and science of visual effects as a member of the executive board of Emily Carr University of Art and Design, and as a section chair for the Visual Effects Society.

  • Tuesday, Jan. 29, 2019
Megan Dahlman joins PS260 As EP In L.A.
Megan Dahlman

Postproduction and editorial company PS260 has hired Megan Dahlman as executive producer in its Los Angeles office. She has more than 20 years experience in the commercial advertising industry.

Dahlman will be reporting to managing partner Zarina Mak and editor/co-founder JJ Lask in her new role, and will be responsible for growing the L.A. business and working with PS260’s agency and brand clients. She joins PS260 from Cutters Studios where she served as EP, overseeing projects, negotiating vendor rates, ensuring complete efficiency of all projects, and maintaining client relationships. She previously held producing roles at Union Editorial, Harley’s House, and Jigsaw Editorial among others, producing work for top brands including Samsung, Sprint, T-Mobile, Gatorade, Pepsi-Cola, Toyota, Volkswagen, Lexus, Mercedes, Ford, Hyundai, Kia, Honda, McDonald’s and Facebook.

Outside of her experience as an EP, Dahlman has served on the AICP board as an advocate to help maintain best practices for postproduction workflows and regulations, and has served on the AICE board over the years as an active voice to address all issues postproduction that editorial companies face on a daily basis.

Dahlman joins at a time of strong growth for PS260, as reflected by the launch of creative content studio, We Know The Future, and the recent hiring of India Wadsworth in the role of new business development, inaugural to PS260, over the past year. 

  • Monday, Jan. 28, 2019
Mark Kovacs joins BODEGA as NY EP
Mark Kovacs

Production company/content creation studio BODEGA--with bases of operation in NY, L.A. and San Francisco--has added veteran executive producer Mark Kovacs to oversee production in its NY office. Kovacs’ hire follows BODEGA’s recent expansion to the Los Angeles market.

Kovacs joins BODEGA after many years as EP at Humble. Prior to that, Kovacs spent 20 years as a global line producer for brands including Chevy, Cadillac, Audi, BMW, Verizon, AT&T, TJX, and Procter & Gamble. He is also entering his second term as a board member of the AICP East.

Kovacs said, “I was attracted to BODEGA because their integrated company model is what the future of production looks like.”

  • Friday, Jan. 25, 2019
Editor Marcos Castiel joins Nice Shoes
Marcos Castiel

Creative studio Nice Shoes has signed creative editor Marcos Castiel for his first U.S. representation. With over two decades of experience as an editor, he has cut for such clients as Coca-Cola, Adidas, Vodafone, ASICS, McDonald’s, Whole Foods, Nivea and Comcast. His work ranges from enigmatic athletic-driven spots--featuring global icons such as Cristiano Ronaldo and Lionel Messi--to poignant narrative spots for international brand campaigns. Castiel will be available via Nice Shoes’ headquarters in New York City and via any of its satellite or remote locations throughout North America. 

A passionate cinephile, Castiel entered the filmmaking word with an eye towards directing, but quickly discovered the storytelling power of editing and made the switch, never looking back. He began his career on the agency side, cutting his teeth editing global campaigns at Publicis, before moving to the production side where he spent a decade at top production and post houses, developing his reel across multiple genres.  Looking to further broaden his creative output, he made the shift to freelance and continued editing top international campaigns, earning industry acclaim including making a Cannes Lions shortlist for his work with Visa and a Cannes Lions and LIA shortlist for Editorial for a 2017 project with Amnesty International.

  • Wednesday, Jan. 23, 2019
Rachel Bradley joins ATK PLN as production operations manager
Rachel Bradley

Strategic creative group ATK PLN has hired Rachel Bradley as production operations manager. Bradley fuses an artistic background with an affinity for structural organization to her role that will include streamlining internal workflows and structures, internal and external creative resourcing and talent recruitment. 

She returns to the ATK PLN family after launching her career as a P.A. for Reel FX (which helped launch ATK PLN), working her way up to production manager and lending her diverse skill set to projects for clients including AT&T, McDonald’s, Home Depot and Disney. She also worked closely with the interactive team developing its in-house 360 pipeline for a wide range of VR projects such as the Shinola VR factory tour featuring Luke Wilson, Pacific Rim Oculus Experience featured at Comic-Con, the interactive Dell Alienware VR experience that launched at CES, the GMC #enlistme 360 Skydive and the immersive VR experience “Air Force Performance Lab.” Bradley’s hybrid skill set of creativity and problem-solving allows her to expertly facilitate communication between the artist and production teams, artfully balancing creative integrity with workflow efficiency.

After graduating with a degree in Environmental Design at Texas A&M University, Bradley made her way to Dallas where she found her way to Reel FX by chance and was immediately taken with the world of creative production. She spent five years there, flexing her creative and technical muscles, before accepting a gig as director of operations at Nexos. She wore a number of hats at the commercial audio visual integration startup, gleaning comprehensive knowledge in running a boutique company. She returned to her entertainment roots as a production manager with Brazen Animation, supervising multiple projects and ushering in major studio pipeline and structural revamps.

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