Cutters Studios has added commercial editor Alison Grasso to its New York staff
Well known as an editor for Crew Cuts in New York, Grasso started her commercial career with the company immediately upon graduation from NYU (BFA, film and TV production). Her passions for documentary-style visual storytelling, beauty and fashion are reflected in her creative collaborations for scores of prominent brands, including Garnier, Gatorade, L’Oreal, Pantene, Target and Verizon. In the expanding world of feature audio, Grasso edited the entire second season of the top-rated podcast “Limetown,” and also edited promotional audio material for the acclaimed audio documentary “The Wilderness,” hosted by Pod Save America’s Jon Favreau.
Grasso is also a director, shooter, writer and on-camera talent, with many New York stories--and in particular, those involving craft beer--taking the spotlight in her latest projects. Earning accolades in prominent festivals and events worldwide, Grasso has firmly established herself as a content creator and influencer.
“I aspire to do work that isn’t confined by boundaries,” Grasso said. “After seeing the breadth of work from Cutters Studios that supports global clients with projects that reach beyond the traditional--and learning that they’re forward-thinking, excited about the changing media landscape, and passionate about being involved in the creation process--I’m confident the relationship will be a great fit.”
Cutters NY executive producer Elizabeth Krajewski added, “Advertising has evolved and changed so much. The known entities of :30s and :60s are still there, but the endless opportunities in all forms of storytelling make good editors even more central to the process. Alison shines in both the traditional and non-traditional, and is always forging the next path and just craving to tell good stories.”