Friday, February 22, 2019

People on the Move

  • Wednesday, Oct. 24, 2018
Editor Bill Cramer joins Northern Lights
Bill Cramer

Veteran editor Bill Cramer has joined New York-based postproduction boutique Northern Lights. His experience spans commercials, network promos, co-branded and content assignments, with a keen sensibility for comedy/dialogue driven projects.  Cramer comes to Northern Lights from a 20-year tenure at Crew Cuts. His diverse client list includes BBDO, Publicis, Grey, USA, MSNBC, Nickelodeon Creative Advertising, and ESPN. Cramer has also collaborated with directors such as Andrews Jenkins, Greg Bell, Phil Joanou, and Chris Hooper.

“I like comedy/dialogue editing best, especially the challenge of crafting the funniest story possible,” says Cramer.  “It’s super satisfying to take a concept and make it more memorable or more moving than expected.  I am also a former DJ who loves music and collects way too many vinyl records.”

Bill studied at Florida State University Film School, with a double major in creative writing and film.  Shortly after arriving in New York City, Cramer landed a job as an assistant editor at Crew Cuts, eventually working his way up to editor. While there he won Silver Lion at Cannes for his work on Showbound Naturals dog food, and a Gold Promax/BDA award for a Law & Order campaign he cut for Cloo.

Northern Lights EP Robin Hall noted, “I’ve known Bill for years. He’s disciplined, creative, passionate, dedicated to his craft and to making every project a success.  It’s been exciting to watch his career develop from afar. It’s even more exciting now that he’s joined us here at Northern Lights.”

  • Tuesday, Oct. 23, 2018
RSA’s Black Dog Films adds EP Ochsenreiter, talent manager Bohas
Julia Ochsenreiter

RSA’s Black Dog Films, a multi-disciplinary production company which built its reputation on breakthrough music videos for emerging and established artists, has brought on board Vox Media and Vice Media alum Julia Ochsenreiter as executive producer. The seasoned new media producer will focus on cultivating opportunities for non-traditional content targeting youth culture across music, art, fashion and social issues, and developing new directorial talent.

Ochsenreiter brings experience creating content for Millennial and Gen Z audiences as sr. producer at Vox Media, where she developed and produced branded content campaigns for verticals Vox,  The Verge, SBNation, Racked and Eater in partnership with clients such as Infiniti, Chase, Marriott, Reebok and Lincoln; and as creative producer at Vice Media, where she helped launch initiatives such as Vice News and the YouTube Music Awards directed by Spike Jonze and Chris Milk, as well as various  partnerships with Google, Live Nation and other clients. Ochsenreiter cut her teeth in marketing at Columbia Records, where she worked with top musical artists including Adele, J Cole, One Direction and Beyoncé, and media partners MTV, VH1 and BET.

“With her background producing for tastemakers like Vox and Vice Media, Julia brings great experience and insights about creating content for youth culture across today’s most relevant media platforms,” said David Mitchell, managing director, RSA Films. “She also has a great track record working with leading labels, artists and directors.”

To complement both Black Dog’s core work in music videos, and recent push into documentaries, branded content, short films, photography and experiential content, the company has hired Molly Bohas of secret |] door to represent the Black Dog U.S. roster. A music industry trailblazer, Bohas brings well-honed experience and relationships with labels, publishers, brands, artists and pioneering directors. She founded creative collective/management company secret |] door in 2016, working with  award-winning  directors Chris Hopewell and Alan Ferguson.

Prior to secret |] door, Bohas worked at music publishing company North Star Media as a sr. creative director, finding music for content and sync licensing deals across all media platforms.  She also worked as an independent rep, managing award-winning music video directors including Alan Ferguson, Jesse Dylan, Chris Hopewell, Alma Har’el and Omri Cohen.

Bohas spent nearly a decade at Anonymous Content representing pioneering directors (e.g. David Fincher, Mark Romanek, Jake Nava, Alan Ferguson, Wong Kar-Wai, Gore Verbinski and many others) on scores of high-profile music videos--Johnny Cash’s “Hurt,” Jay-Z’s “99 Problems,” NIN’s “Only,” No Doubt’s “Hella Good,” Beyoncé’s “Single Ladies,” Katy Perry’s “Hot N Cold,” DJ Shadow’s “Six Days” and Audioslave’s “Cochise,” to note only a few. She also associate produced six LIVE EARTH short films at Anonymous  including those by directors Chad Lowe, Joaquin Phoenix, Mac Carter and Malcolm Venville. 

  • Monday, Oct. 22, 2018
Veronica Parker-Hahn named SVP, growth & innovation at Effie Worldwide
Veronica Parker-Hahn

Veronica Parker-Hahn has joined Effie Worldwide as SVP of growth & innovation, a new position for the non-profit organization that's best known for the Effie Awards.  

Parker-Hahn is charged with expanding the brand’s educational initiatives throughout the world, working with marketers across all stages of their careers to become more effective practitioners.  Her first big projects will be launching the second U.S. program for the Effie Academy (early career professional development) in February and a future-focused Summit on effectiveness in May 2019.  She will also work with partners to feature Effie case studies in programming, such as industry associations, business schools and media. In addition, she will oversee the Collegiate Effie program which is a hands-on learning experience for college students to create marketing campaigns for brands.  

Parker-Hahn’s nearly 20 years of experience span both client and agency side, having worked at large holding company agencies such as FCB, DDB and BBDO on blue chip brands Pepsi, Nabisco and Mars, as well as smaller creative shops including mcgarrybowen and Droga5.  Parker-Hahn became the first VP of marketing at Oscar Insurance, where she was responsible for launching and scaling the health insurance startup’s marketing program, before most recently consulting on marketing strategy for various early stage startups and established organizations. 

“Effie is evolving to build a strong educational platform. With Veronica in place, we’ll be able to harness our resources to help marketers be more effective,” said Traci Alford, president and CEO at Effie Worldwide.  

“The marketing industry is changing rapidly but every marketer, from startups to massive companies, have similar goals when it comes to marketing effectiveness. They want to know ‘does it work’,” said Parker-Hahn.  “Effie is no different. We must adapt and evolve. I look forward to reintroducing the importance of having the Effie organization as a marketing resource for all kinds of marketers. And giving them the tools to better understand what effectiveness looks like.”  


  • Monday, Oct. 22, 2018
Oculus co-founder Brendan Iribe joins exodus from Facebook
In this Sept. 24, 2015, file photo, Oculus VR CEO Brendan Iribe speak during the Oculus 2 conference in Los Angeles. Iribe, a co-founder of Facebook's virtual-reality division, is joining the exodus of executives to leave the company after striking it rich in lucrative sales of their startups. Iribe disclosed his decision to leave Facebook in a tweet posted Monday, Oct. 22, 2018. (AP Photo/Nick Ut, File)

A co-founder of Facebook's virtual-reality division is joining the exodus of executives to leave the company after striking it rich in lucrative sales of their startups.

Oculus co-founder Brendan Iribe disclosed his decision to leave Facebook in a tweet posted Monday. His departure comes 2 1/2 years after Facebook parted ways with Oculus' other co-founder, Palmer Luckey.

Both Iribe and Luckey joined Facebook in 2014 after selling Oculus to the company for $2 billion. Iribe had been Oculus' CEO until 2016 when he shifted to a lower-ranking job in the virtual reality division.

Facebook issued a statement Monday hailing Iribe for pushing virtual reality "far beyond the boundaries of what people thought possible and it's because of his vision that we're all here working on VR today. We're thankful for his leadership, his dedication to building the impossible, and he'll be missed."

Oculus is considered a pioneer in making the virtual reality headsets that immerse users in artificial, three-dimensional worlds. Despite Facebook's backing, virtual reality remains a niche field of technology popular primarily among video game fans looking for even more compelling entertainment.

Facebook CEO Mark Zuckerberg is hoping to expand virtual reality's appeal with next year's release of the Oculus Quest headset.

It's not unusual for startup founders such as Iribe to leave much larger companies several years after selling to them.

But Facebook has been hit with a wave of departures over the past six months, raising questions whether Zuckerberg's push for new areas of revenue growth beyond the company's social networking service is raising tensions in the executive ranks.

In April, WhatsApp CEO Jan Koum left Facebook four years after selling the messaging app, and last month Instagram CEO Kevin Systrom and fellow co-founder Mike Krieger bolted . Facebook bought Instagram for $1 billion in 2012.

Systrom hinted there might have been some discord during an appearance last week.

"No one every leaves a job because things were awesome," he said.

  • Monday, Oct. 22, 2018
Eugene Marchio joins, Caitlin Jeffery returns to Westside Studio
Caitlin Jeffery (l) and Eugene Marchio

Westside Studio, a Toronto-based commercial studio that is home to photographers, directors, producers, and other creative thinkers, has brought Eugene Marchio on board as executive producer. Marchio’s 18-year career in advertising has included production roles at JWT, TAXI and Topix VFX. He joins Westside Studio from Toronto’s Someplace Nice, where he spent the past two years as exec producer.

His expertise spans multiple disciplines including account services, postproduction and animation. During his career he has worked on campaigns for clients such as TELUS, Coca-Cola, Walmart, Volvo, Kellogg’s, Canadian Tire, Unilever and McDonald’s. At Westside, he will oversee process, talent and the quality of work produced by the fully integrated studio.

“Eugene brings a deep understanding of the agency and production sides of the live-action equation,” said Westside Studio partner Tom Nesbitt of the company’s newest hire. “Not only is he well suited to lead, but he is accountable, insightful and has a wide circle of influence.”

Westside is also welcoming back director of sales Caitlin Jeffery from maternity leave. Jeffery, lead sales agent for photography, but equally comfortable on the production side has spent 10 years with the company. During this time, she has been a key player in helping shape the careers of the Westside roster. She was also instrumental in the 2016 rebranding of Westside and its original push into broadcast.

  • Friday, Oct. 19, 2018
Buck adds creative director Robert Bisi
Robert Bisi

Robert Bisi has joined Buck’s L.A. team of creative directors.

Bisi began his career as an illustrator and 3D generalist working at Brand New School (BNS). He ultimately took on the role of creative director and partner, helping build and lead the team in the L.A. studio. In his near decade-long career at BNS, Bisi developed a versatile approach to his work, employing the use of multiple techniques including 3D and 2D animation, puppetry, stop motion, and live action. With a passion for animation and design, Bisi has refined a distinct style of storytelling that is evident across his body of work. 

This multi-faceted approach to visual narrative makes Bisi an ideal addition to Buck, along with his years of experience leading initiatives for global brands.

While at BNS, he helmed projects for clients including Google, Ebay, Target, Toyota, National Geographic, Chips Ahoy, and McDonald’s. He has drawn recognition from D&AD for his work on Ebay’s “Toys for Tots” interactive installation, which was also shortlisted for a Cannes Silver Lion. His work for National Geographic’s Brain Games mixed CG with puppetry and garnered an Emmy nomination.

Bisi joins more than 100 designers, artists, and storytellers in Buck’s Los Angeles studio, with additional offices in New York and Sydney. Buck has turned out work for global brands like Apple, Facebook and Google.

  • Friday, Oct. 19, 2018
Former deputy UK leader Nick Clegg takes post with Facebook
In this March 29, 2018, file photo, the logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. (AP Photo/Richard Drew, File)

Facebook has hired former U.K. deputy prime minister Nick Clegg to head its global policy and communications teams, enlisting a veteran of European Union politics to help it with increased regulatory scrutiny in the region.

Clegg, 51, will become a vice president of the social media giant, and report to Chief Operating Officer Sheryl Sandberg.

Clegg will be called upon to help Facebook and other Silicon Valley stalwarts grapple with a changing regulatory landscape globally. European Union regulators are interested in reining in mostly American tech giants who they blame for avoiding tax, stifling competition and encroaching on privacy rights.

Clegg led the Liberal Democrats from 2007 to 2015, including five years in the coalition government with the Conservatives. He lost his Sheffield Hallam seat at last year's general election.

  • Thursday, Oct. 18, 2018
Joan Creative adds creative, strategy, account mgt. staffers
Joan Creative’s (l-r) Chris Turney, Rebecca Patrick, Lindsey Lanpher, Hannah Lewman, Boris Opacic, Luisa Bundy and Gonzalo Hergueta.

Joan Creative has made eight key hires spanning creative, strategy and account management. The moves reflect the agency’s significant organic growth, as well as an influx of new business wins.

Joining the creative roster are award-winning creative director Lindsey Lanpher who comes from Anomaly and BBH; director of creative services Rebecca Patrick from BuzzFeed and Ogilvy; executive producer Laura Lepre, who prior to joining the agency had been at Mother, Ogilvy and the Tyra Banks Show; sr. designer Gonzalo Hergueta, previously at Johannes Leonardo, was an ADC Young Guns Finalist and whose work has been acquired by the Metropolitan Museum of Art; and art director Boris Opacic who joins from Fallon Minneapolis.

Also coming aboard are strategy director Chris Turney, formerly from Argonaut and BBDO, group account director Luisa Bundy who joins from Anomaly, startup creative entertainment agency Sunshine and Wieden+Kennedy, and jr. strategist Hannah Lewman.

To accommodate its growing staff, Joan will be relocating to a new NYC office at 44 Wall St. by the end of the year. 

  • Thursday, Oct. 18, 2018
Snake Roth promoted to director of integrated production at MARC USA
Snake Roth

MARC USA has prommoted Snake Roth to director of integrated production with oversight of all broadcast TV, digital video, radio, print and social content. Roth has been at the agency since 2015 as an executive producer leading the agency’s work on many retail and other accounts, including Ruby Tuesday, Payless ShoeSource and Rite Aid.

Joe Burke, SVP/executive creative director at MARC USA’s Chicago office, said of Roth, “She brings the unique combination of extensive experience and fresh eyes to every project. As a former ACD/art director turned producer, Snake elevates the level of everything we do here at MARC USA.”

Prior to joining MARC USA, Roth was an executive producer at VML, Digitas and FCB. She is also the co-founder of KnowNo, a movement to bring greater awareness and understanding of sexual consent, which launched in 2016--well in advance of #MeToo and #TimesUp. KnowNo has spread globally through social media and been adopted for use on numerous campuses by My Sister’s Keeper and other women’s advocacy organizations.

  • Wednesday, Oct. 17, 2018
Infinite Fiction adds lead designer Clack, EP Aitken
Infinite Fiction's (l-r) Cody Clack, Jason Vigue and Amy Aitken

Creative studio Infinite Fiction has added seasoned lead designer Cody Clack and executive producer Amy Aitken to its roster. The two join lead artist Jason Vigue and a team of high-end designers, artists, modelers and compositors.

Clack gained his expertise in the industry working at shops like Post Op Editorial and Man On Fire. In 2017 he teamed up with editor Adam Henderson to win 2017’s Adobe’s prestigious “Make the Cut’ competition, which launched Imagine Dragon’s highly acclaimed ‘Believer’ music video. “Cody is a great designer first,” said Vigue, “but it’s his amazing skillset that allows him to elevate whatever challenge we get handed quickly, with a fresh modern tone. He brings an infectiously novel attitude that perfectly complements all the different personalities on our team.”

With over 20 years of postproduction know-how under her belt, Aitken brings a strong combination of sales, marketing and management experience to Infinite Fiction. A career that began on the West Coast at shops like The Finish Line and Mad River Post eventually found Aitken returning to her Texas roots. After a stint at Dallas’ Post Asylum, she was brought on at Infinite Fiction’s sister company, Republic Editorial, as senior producer, before taking on her most recent post as EP for Rising Fall.

Aitken’s previous experience with Republic Editorial allowed her to seamlessly begin collaborating with a welcoming and familiar client base that she’s looking to build upon. In her new role, Aitken will focus on developing Infinite Fiction’s sales and marketing strategy, growing its client roster and further developing the team and its capabilities which include the conception and creation of motion design, 3D animation and high-end visual effects. The studio has already tackled projects for Samsung, McDonald’s, Universal Studios, Dairy Queen, SMU and Pizza Hut, and has new projects for AT&T, Audi and Capital One in the pipeline. 

MySHOOT Profiles

Angel Soto

Audio, Music and Sound Design


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