Veteran editor Bill Cramer has joined New York-based postproduction boutique Northern Lights. His experience spans commercials, network promos, co-branded and content assignments, with a keen sensibility for comedy/dialogue driven projects. Cramer comes to Northern Lights from a 20-year tenure at Crew Cuts. His diverse client list includes BBDO, Publicis, Grey, USA, MSNBC, Nickelodeon Creative Advertising, and ESPN. Cramer has also collaborated with directors such as Andrews Jenkins, Greg Bell, Phil Joanou, and Chris Hooper.
“I like comedy/dialogue editing best, especially the challenge of crafting the funniest story possible,” says Cramer. “It’s super satisfying to take a concept and make it more memorable or more moving than expected. I am also a former DJ who loves music and collects way too many vinyl records.”
Bill studied at Florida State University Film School, with a double major in creative writing and film. Shortly after arriving in New York City, Cramer landed a job as an assistant editor at Crew Cuts, eventually working his way up to editor. While there he won Silver Lion at Cannes for his work on Showbound Naturals dog food, and a Gold Promax/BDA award for a Law & Order campaign he cut for Cloo.
Northern Lights EP Robin Hall noted, “I’ve known Bill for years. He’s disciplined, creative, passionate, dedicated to his craft and to making every project a success. It’s been exciting to watch his career develop from afar. It’s even more exciting now that he’s joined us here at Northern Lights.”