Marni Beardsley has joined creative agency Swift as chief production officer. She will oversee studio and operational production across all projects. Beardsley comes to Swift after a 25-year run at Wieden+Kennedy, where she most recently was director of integrated art/content production, supporting the global W+K network.
Additionally Swift has promoted Meredith Chase to chief strategy officer. Chase joined Swift in 2015 as VP of strategic planning. She has since built a world-class strategy team that originates smart integrated marketing solutions for clients and robust inspiration for creatives; and led intensive primary research projects to inform brand and business strategy for Swift’s roster of global brands. Chase will continue to lead on business development efforts and direct large primary research projects.
Previously, Chase was founder and principal of the strategic marketing firm Guidance Counsel, which partnered with Under Armour to help reposition its women’s business and developed the strategy that drove the company’s “I Will What I Want” campaign which won the Jay Chiat Grand Prix for Strategic Excellence, 11 Cannes Lions including Cyber Grand Prix, Effie Gold, four One Show Golds and 2014 Marketer of the Year.
Meanwhile during Beardsley’s last 17 years at W+K, she led the integrated art production team. While there, she was instrumental in transforming the range of studio expertise from a focus on still photography and illustration to an expanded skill set that included film, animation, events, experiential and activations. Her client list at W+K included Nike, Shiseido, Target, Levi’s, Samsung, Verizon, Coca-Cola, P&G, Chrysler/Fiat and Delta Airlines.
Beyond the award-winning work she’s overseen for the past two decades, Beardsley is a direct conduit to an international creative community, having forged long-standing relationships with world renowned artists, photographers and directors.