Independent digital creative agency AnalogFolk (AF) has hired Karen Staughton as associate director, strategy for its Portland office. She will report to AF partner/managing director Kunal Muzumdar.
A digital marketing strategist for over 12 years, Staughton has worked on both the agency and client side in the U.S. and abroad for global music, entertainment and lifestyle brands. Most recently, she was a senior strategist at Swift Agency in Portland, where she worked on adidas, PayPal, YouTube Music and Blue Apron, providing category, consumer and cultural insights to creatively solve business problems while strategically building the brands in social and digital.
Prior to Swift, Staughton spent time on the client side as head of marketing at Spotify UK (London). Before that, Staughton was digital and communications director at Cornerstone Agency (London) where she led strategy and creative campaigns for Converse and Coca-Cola. Earlier in her career, her first stint on the client side was at Columbia Records (Sony) in London as head of digital marketing. While there, Staughton established and developed the label’s digital team--responsible for all digital marketing, planning/strategy and social teams that oversaw a roster of 90+ artists --and delivered multiple award-winning campaigns including for Calvin Harris and Daft Punk.
The hiring of Staughton comes as AF closes out a strong year of new biz including landing AOR duties for Nike U.S. Football, Blink Fitness (experience AOR) and Guardian Life (digital AOR).