Westside Studio, a Toronto-based commercial studio that is home to photographers, directors, producers, and other creative thinkers, has brought Eugene Marchio on board as executive producer. Marchio’s 18-year career in advertising has included production roles at JWT, TAXI and Topix VFX. He joins Westside Studio from Toronto’s Someplace Nice, where he spent the past two years as exec producer.
His expertise spans multiple disciplines including account services, postproduction and animation. During his career he has worked on campaigns for clients such as TELUS, Coca-Cola, Walmart, Volvo, Kellogg’s, Canadian Tire, Unilever and McDonald’s. At Westside, he will oversee process, talent and the quality of work produced by the fully integrated studio.
“Eugene brings a deep understanding of the agency and production sides of the live-action equation,” said Westside Studio partner Tom Nesbitt of the company’s newest hire. “Not only is he well suited to lead, but he is accountable, insightful and has a wide circle of influence.”
Westside is also welcoming back director of sales Caitlin Jeffery from maternity leave. Jeffery, lead sales agent for photography, but equally comfortable on the production side has spent 10 years with the company. During this time, she has been a key player in helping shape the careers of the Westside roster. She was also instrumental in the 2016 rebranding of Westside and its original push into broadcast.