Rooster Post in Toronto has hired Sam McLaren as partner and executive producer. She comes over from Fort York VFX.
A creative EP, McLaren has a talent for multi-faceted storytelling and is a veteran of the Canadian commercial film industry. Having started her career in production, she transitioned to postproduction and spent many years leading the editorial team at Panic & Bob Editing. She then worked at Fort York VFX as an executive producer, where she rounded out her postproduction knowledge by developing expertise in CG, visual effects and finishing. Throughout her career, she’s worked on numerous notable projects for brands including Ikea, Budweiser, Alexander Keiths, Ford, TD, CIBC and Canadian Tire.
McLaren’s commercial production work has won numerous awards. It includes FCB Canada’s “Anything But Sorry” for the Canadian Down Syndrome Society, which won 13 Cannes Lions, Vim’s “Prison Visitor,” directed by the The Perlorian Brothers, which won a Gold Lion in Cannes, and Sick Kids’ “Better Tomorrows,” directed by Mark Zibert, which won a Silver Health Lion. McLaren has also worked on many Super Bowl spots over the years out of DDB Chicago, a number of which topped the USA Today Ad Meter poll, including Bud Light’s “Magic Fridge,” and director Joe Pytka’s Budweiser commercials featuring the iconic Budweiser Clydesdales and Dalmatians.
Rooster Post is home to an award-winning roster of editors including, Michelle Czukar, Dave De Carlo, Christina Humphries, Marc Langley, Colin Murdock, Chris Parkins, Jeff Poremba, Paul Proulx, Brett Rostrup and Joey Whitelaw.