Design-driven animation and production company Laundry--under the aegis of partners PJ Richardson and Tony Liu--has brought Reza Rasoli on board as creative director and live-action director.
After steering the creative direction of Laundry since its launch 13 years ago, Richardson and Liu knew the time was right, given the company's growth, to welcome their first full-time staff creative director in Rasoli. Over the past decade, Rasoli has produced award-winning content for broadcast, web, social, print, and events worldwide. Prior to Laundry, Rasoli was creative director and live-action director at Pet Gorilla, where he helmed a mix of live-action and interactive projects for such clients as Google, IBM, HBO, and METRx. His animated piece for Vans’ 50th anniversary, entitled “The Story of Vans,” was honored with a One Show Merit Award and D&AD Award, and was shortlisted for an AICP Award for Design. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region.
As a director, Rasoli has also collaborated with such studios as Brand New School and Blind. He has also served as co-creator, co-writer, and co-producer on scripted comedy-driven animation for Disney and Nickelodeon.
While studying Digital Media at Otis College of Art + Design, Rasoli co-founded Three Legged Legs with two other artists. The collective became known for their pioneering and innovative work in short-form content, catching the attention of Green Dot Films, where they were repped as directors for three years and worked on notable projects, including the GE “Samurai” short, and a spot for Method and Virgin America.
Since 2015, Rasoli has been an adjunct teacher at Otis College of Art + Design, where he leads classes in Storytelling, Motion Design, and Experimental Animation. Forever an artist at heart, he regularly contributes paintings to galleries on both coasts, including Gallery 1988 (Los Angeles & New York), iam8bit (Los Angeles), Spoke Art (San Francisco), and Bottleneck Gallery (New York).