Anomaly has rapidly promoted its Los Angeles-based chief creative officer Josh Fell to partner after only joining in May of this year. He becomes part of Anomaly’s top leadership as the agency continues its rapid growth globally, winning new business and a diversity of new duties from existing partnerships. In Los Angeles alone Anomaly recently has won assignments for the Los Angeles Rams, Oculus, Dole Innovation, Allbirds, and multiple Facebook brands/initiatives, with new campaigns breaking for Allbirds, Oculus Go and Facebook.
“Josh is pure Anomaly. Low ego, insatiable work ethic and an infectious creative energy that has L.A. firing on all cylinders,” said Mike Byrne, Anomaly founding partner and global CCO. “He’s been feverishly lighting fires under our rising Los Angeles office since he joined earlier this year, completing our West Coast leadership team, which includes CSO Aisea Laungaue and CEO Jiah Choi.”
Before joining Anomaly, Fell spent six years at 72andSunny LA where he led record-breaking global launches for Activision’s Call of Duty franchise, launched the HERE TO CREATE global brand platform for adidas, and reinvented the Carl’s Jr. brand by introducing Carl’s Jr. to their fictional founder--Carl Sr. His launch of SpielBurgers--a series of Steven Spielberg themed Carl’s Jr. cheeseburgers--earned both an endorsement and a Spielberg-directed cease and desist from the man himself.
Previously, Fell spent five years at Deutsch LA, where he was responsible for the relaunch of PlayStation’s PS3 through the long-running Kevin Butler character--PlayStation’s fictional VP of Everything--and the multi-award-winning ode to video gamers everywhere, “Michael.”