• Monday, Apr. 29, 2019
Tool hires live-action EPs Macauley, Sexton
Laura Macauley
LOS ANGELES -- 

Tool of North America, a creative production partner to brands and agencies, has added two new live-action executive producers: Laura Macauley and Rob Sexton. 

Macauley serves as sr. EP to manage directors and clients. Previously, Macauley was EP/U.S. managing director at Sweetshop and an EP at Smuggler. 

Meanwhile Sexton has been working in the production industry since 1995, and has experience working in all roles of production. He has produced projects both domestically and internationally, and worked on everything from small digital concepts to multi-million dollar projects. Prior to Tool, Sexton was an EP at harvest.

Macauley and Sexton will be working with Tool’s roster of directors, which include Floyd Russ, Danielle Levitt, Jaci Judelson, Sasha Levinson, Rudi Schwab and Win Bates.

“Continuing to elevate our expertise, offerings and event capabilities is important now more than ever,” said Nancy Hacohen, managing director of live action at Tool, adding, “Both Laura and Rob bring unique perspectives, experiences and talents, and add to our ever-growing team of talent who challenge the norms and look towards the future, just as Tool has done since its inception.”

  • Monday, Apr. 29, 2019
Aidan Stanford joins Keep Me Posted as sr. colorist
Aidan Stanford
BURBANK, Calif. -- 

Colorist Aidan Stanford has joined Keep Me Posted (KMP), a FotoKem company specializing in creative and technical episodic postproduction services. In his role as sr. colorist, Stanford builds upon Fotokem’s roster of creative talent that serves episodic and feature projects.

With over 25 years of experience, Stanford brings unique expertise including proficiencies on color grading systems. His experience ranges from photochemical color timing to digital color grading and includes DI, broadcast, commercials and shorts. His varied background includes color timing 65mm film for Lawrence Of Arabia (IMAX 2002 restoration/release); the DI, HDR and all video deliverables for the Oscar-winning Get Out; and multiple seasons of Emmy Award-winning television series. His credits include the features Happy Death Day, Insidious 4 and Benji, and his episodic credits include Modern Family, Drunk History, You’re The Worst and Fresh Off The Boat.

Mike Brodersen, FotoKem’s chief strategy officer, said, “Aidan brings a deep knowledge of film, an artistic eye and a keen technical ability to help our creative customers bring their vision to reality. His comprehensive skill set in combination with his expertise in color have made him a trusted collaborator with many filmmakers and showrunners.”

  • Thursday, Apr. 25, 2019
Greg Schultz named managing director of Sweetshop's U.S. operations
Greg Schultz
LOS ANGELES -- 

Sweetshop has appointed Greg Schultz as the new managing director of its U.S. operations overseeing the company’s offices in Los Angeles and New York and working closely with recently appointed executive producer J. Patrick McElroy.

Schultz is an L.A.-based EP with more than 25 years of experience creating commercials, television, film and digital content for ad agencies, networks and studios. 

In addition to over 20 years line producing in all formats, he has previously served as an EP at RadicalMedia, RSA Films and Epoch Films where he helped lead the diversification of those companies into multi-platform entertainment and content marketing providers. Schultz has worked with brands including Bud Light, Honda, McDonald’s, Nike, Pepsi, Samsung, Smirnoff, United Airlines and Walmart, as well as U.S. agencies ranging from BBH and Droga5 to Goodby Silverstein, Saatchi & Saatchi, and BBDO. 

Wilf Sweetland, global CEO and partner of Sweetshop said, “Greg is one of those rare individuals who easily navigates the worlds of both craft and commerce. I know our agencies and client partners and all of our people around the world are going to love his can-do attitude and focused attention to detail.”

  • Thursday, Apr. 25, 2019
Susan Sprung promoted to national executive director/COO of the Producers Guild
Susan Sprung
LOS ANGELES -- 

The Producers Guild of America (PGA) has promoted Susan Sprung to the role of national executive director and chief operating officer. She will join Vance Van Petten in co-leading the expansion, reach, vision and operations of the organization and key programs. Major initiatives include the Producers Mark, diversity and green production initiatives, the annual PGA Awards and the biannual Produced By Conference as well as the Foundation’s Independent Production Safety Initiative which received a grant from CBS last fall to combat sexual harassment on independent film, television, and digital productions.  Sprung has served as associate national executive director since 2012 and COO since 2016.

Sprung described the promotion as “a tremendous honor,” noting, “This is a period of growth for the PGA as our industry confronts dramatic changes and welcomes exciting opportunities. I look forward to supporting our members and our organization in my new role.”

Previously, Sprung served as special counsel at the law firm of O’Melveny and Myers in Los Angeles. Prior to that, she was corporate counsel at Trizec Hahn in Los Angeles and an associate at Barrett Smith Shapiro Simon and Armstrong in New York.  Sprung is a commissioner on the Anita Hill Commission on Sexual Harassment and Advancing Equality in the Workplace. Additionally, she sits on the California Film & television Production Alliance and is a member of the Western Council of the Actors Fund. Sprung chaired the Board of Directors of the I Have a Dream Foundation-LA for five years. She is a magna cum laude graduate of the State University of New York at Albany and from Boston University School of Law.

In a joint statement, PGA presidents Lucy Fisher and Gail Berman shared, “Susan is a brilliant, strategic and dynamic leader in the entertainment industry, and we are very fortunate to have her at the PGA. We are incredibly lucky to have two executive directors who have a clear vision for moving the organization forward during a time of incredible growth at the PGA.”

“Susan has been an incredible force at the PGA, contributing tirelessly to the positive growth and expansion of our Guild,” said PGA executive director Van Petten. “She has been the driving force behind the Guild’s groundbreaking Independent Production Safety Initiative that will bring anti-sexual harassment practices to productions across the country.”

The Producers Guild of America is the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The Producers Guild has more than 8,500 members who work together to protect and improve their careers, the industry and community by providing members with employment opportunities, seeking to expand health benefits, promoting fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts such as encouraging sustainable production practices. 

  • Tuesday, Apr. 23, 2019
3008 Editorial adds editor Doug Bryan
Doug Bryan
DALLAS -- 

3008 Editorial has signed editor Doug Bryan. The former owner and editor of Post-Op has joined 3008, bringing 25 years of editing experience to the Dallas-based shop.  Bryan’s work spans commercials, documentaries, feature films, music videos, and shorts of all variety. Among his ad credits are campaigns for TXU, HEB, Medical City, Corona, Wawa, Motel 6, Goodyear and Pepsi.

After 17 years, Post-Op closed its doors and Bryan continued to edit on a freelance basis.

“Post-Op was somewhat of a local institution, which is similar to how I always perceived 3008.  When I got to know the 3008 team, I realized how very talented and unique this group of people are. With my experience, I look forward to bringing a positive, insightful dynamic, to compliment this great team of talent,” said Bryan.

Extending beyond his editorial experience, Bryan is a seasoned musician who has released solo records, while also scoring commercials. Whenever possible, he loves the opportunity to blend his passion for music with the storytelling he does in the edit suite. 

“Having known Doug for several years I’ve always admired his talent, passion and knowledge of our industry.  At 3008, he can focus solely on the editing aspect of his projects and there’s no telling how far he will push this new chapter in his career,” said 3008 owner/editor Brent Herrington.

  • Tuesday, Apr. 23, 2019
Voyager opens West Coast office, brings in Feldbau as NY-based head of production
Alissa Feldbau
BROOKLYN, NY -- 

Production company Voyager is cleared for landing on the West Coast, establishing an office in Playa Vista, Calif., to be helmed by managing partner David Brickel while EP Andrew Hutcheson will continue to lead the Brooklyn flagship office. Hutcheson will be joined in New York by new head of production, Alissa Feldbau.

Feldbau joins Voyager from the agency side of the business, having served at Arnold over the past seven years as a broadcast producer. 

Partner Brickel passes the head of production torch  to Feldbau in exchange for the good vibes, California sun, and heavy traffic in the City of Angels. He will be heading up new business development on the West Coast.

Voyager burst onto the production company scene in 2015 with founding director Charles Frank’s intimate documentaries and quickly established itself as an incubator for new talent, garnering its directors awards at D&AD, Cannes, One Screen and Clios, in addition to 11 Vimeo Staff Picks. Voyager’s roster consists of partner Frank, director/editor Caitlyn Green (HBO’s The Jinx), cinematic storyteller Marcus Tortorici and experimental documentarian Andrew Litten. Voyager has recently worked for brands such as 1800 Tequila, Facebook and Champion, and collaborated with agencies Deutsch, R/GA and BBDO, among many others.

  • Friday, Apr. 19, 2019
22squared adds VPs/creative directors Evans, Mendelson
Mara Evans (l) and Bowen Mendelson
ATLANTA -- 

Indie agency 22squared has hired Mara Evans and Bowen Mendelson as VPs and creative directors, leading creative on the SunTrust and Southeast Toyota accounts, respectively. Evans comes directly from Spanx where she was sr. consultant and creative director, and Mendelson from Leo Burnett in Chicago where he was VP/creative director. Both roles are new positions at 22squared which have them reporting directly to chief creative officer Matt O’Rourke, who joined the agency in September from Grey New York.

Evans learned the craft of broadcast and video from Spike Lee at SpikeDDB while creating the “NBA on TNT” promos with Sacha Baron Cohen. She then worked at Anomaly NY for clients Converse and Coke. She was critical in winning the IKEA account while at Ogilvy & Mather New York, and part of the team who pitched and won Bank of America for WPP agency Young & Rubicam New York in 2011. She moved to Los Angeles to work for Crispin, Porter + Bogusky for client Old Navy. As global brand creative director for TOMS in 2015, she created a new brand platform which refocused on its core social movement. Evans and her husband filmed the documentary Wake Up which premiered at SXSW in 2009 and was introduced by Sting at Tribeca in 2010.

O’Rourke stated, “Mara is a person who is deeply fulfilled by introducing new ideas and understandings to the world. It’s when she is at her happiest. I’m confident she’ll have a profound effect not just on our creative product, but also on our view of the world.”

Highlights of Mendelson’s career include leading the Coke account at FitzCo in Atlanta where he helped debuted the “1,000 names celebration” campaign, which included writing over 1000 songs dedicated to actual names that appeared on bottles of Coke. He also created the Delta Middle Seat Lounge initiative. At Ogilvy he was a creative director on Kimberly-Clark, creating a Pandora station initiative encouraging people to make babies. Mendelson worked on the client-side as copywriter at Uber and has won creative awards including Cannes Lions, One Show, D&AD pencils and Best-In-Show at Radio Mercury.

O’Rourke related, “Bowen sees the world through a thick lens of empathy. He thinks about how people’s experiences affect their understanding of the world, and he uses that understanding to connect with them on a deeper, more meaningful level. Bowen is a storyteller. And his life experience has given him an emotional understanding of the world that makes him a perfect fit for 22squared.”

  • Thursday, Apr. 18, 2019
Goldcrest Post adds veteran colorists Ken Sirulnick, Evan Anthony
Ken Sirulnick
NEW YORK -- 

Goldcrest Post is expanding its footprint in independent film and documentary finishing through key additions to its creative roster. The company has forged a partnership with Glue Edit, the finishing boutique led by colorist and Emmy Award-winning editor Ken Sirulnick. 

Sirulnick, along with his long-time postproduction coordinator Jordan Thompson-DeSon, will take up residence at Goldcrest. Additionally, Goldcrest has signed freelance colorist/editor Evan Anthony--whose credits include Sundance Grand Jury Prize nominee Moonlight Sonata--to a staff position.

“We are committed to providing filmmakers with the talent and resources they need to finish their projects at the highest level, creatively and technically,” said Goldcrest executive director Nick Quested. “Ken and Evan enjoy wide respect as artists of the first rank.”

Sirulnick said that Glue’s alliance with Goldcrest provides it with direct access to an array of technical resources including the facility’s new 4K grading theater. In addition, Goldcrest’s on-site sound and picture editing suites, and sound mixing stages will permit Glue’s clients to conduct all their post work under one roof. “This allows us to expand services to our clients,” Sirulnick explained. “We gain a solid infrastructure, including engineering and scheduling support, and the confidence of working with a company that has a proven track record and an excellent reputation. Having access to HDR finishing with Netflix certification was also very important. That will help us to continue moving ahead.”

Sirulnick’s recent credits as colorist include the Academy Award-nominated documentary RBG. He also served as colorist for the HBO documentary Jane Fonda in Five Acts, which earned a Golden Eye Award nomination at last year’s Cannes Film Festival. Other notable credits include the HBO documentary Spielberg, PBS/American Masters’ Sammy Davis Jr: I’ve Gotta Be Me and USA Network’s Inside the FBI: New York. Sirulnick began his career as an online editor in the New York City/Tri-state area, and has a long history with ESPN and other sports producers. He’s won Emmy Awards for his work on coverage of the Olympics, ESPN’s X Games and World Figure Skating Championships.

Anthony brings a similarly strong pedigree with more than 75 credits as a DI colorist and post finishing editor spanning independent features, documentaries and episodic television. His recent work includes the HBO documentary series 15: A Story a Quinceañera Story and First Team: Juventus for Netflix. His clients also include PBS, Showtime, American Masters, Metropolitan Opera, Liz Garbus, Irene Taylor Brodsky and Michael Kantor. Many of his projects have gone on to premiere at top festivals including Sundance, Tribeca, Cannes, SXSW and Berlin.

In discussing his move to Goldcrest, Anthony described it as a chance to tackle challenging assignments and broaden his network. “It’s allows me, not only to continue working with my existing clients, but to reach out to others who have wanted to work with me but need high-end resources like Goldcrest’s grading theaters.”

Thompson-DeSon joined Glue in 2009. He brings expertise in deliverables, file conversions, archiving and other technical processing. He is a 2007 graduate of the University of Southern California.

  • Wednesday, Apr. 17, 2019
Greenbaum elected to 3rd term as GALA chairman
Jeffrey A. Greenbaum
NEW YORK -- 

At the annual meeting of the Global Advertising Lawyers Alliance (“GALA”), Jeffrey A. Greenbaum, managing partner of Frankfurt Kurnit, was elected to his third term as chairman of GALA. Originally elected as chairman in 2014, his new term will run through the end of 2022.

“I am thrilled to continue as chairman of GALA,” said Greenbaum. “I look forward to continuing to work with GALA’s outstanding members on our many seminars, publications, and other initiatives.”

Under Greenbaum’s leadership, GALA’s membership has grown by more than 20 percent, expanding its coverage around the world--including in Africa and the Middle East. During that time, GALA also launched an annual global advertising law seminar in New York City and published two groundbreaking books, “Advertising Law: A Global Legal Perspective” and “Sweepstakes & Contests: A Global Legal Perspective.”

  • Tuesday, Apr. 16, 2019
MOCEAN hires growth SVP Toofer, EP Coates
Erica Coates (l) and Mike Toofer
LOS ANGELES -- 

MOCEAN, an independent entertainment advertising agency and the 2018 Clio Entertainment Awards Agency of the Year, has made two senior hires: Mike Toofer joins the company as SVP, growth, and Erica Coates comes aboard as executive producer.

As the head of growth, Toofer will spearhead MOCEAN’S overall topline expansion, setting the vision and strategy for all new business initiatives as the agency continues to export the power of entertainment marketing to brands outside the entertainment sector. This is the first position of its kind at MOCEAN and Toofer will report to Michael McIntyre, MOCEAN president. Prior to joining MOCEAN, Toofer served as the director of new business at The Many (Formerly known as Mistress), where he was instrumental in growing the agency. His new business efforts resulted in several account wins, including Stitch Fix, Jägermeister, American Apparel, QDOBA Mexican Eats, Sambazon Acai, ibotta, iFLY, Spindrift, FX, Netflix, and Amazon Prime Video. 

EP Coates brings to the MOCEAN team more than 15 years of experience in the entertainment and brand space. She will be responsible for integrating MOCEAN’s already well-established capabilities and will continue to evolve the company’s social and digital offering for new and existing clients in the entertainment and brand spaces. Coates will contribute to client partnerships such as Netflix, Amazon, HBO, Turner, and A&E, among others, and will also report to McIntyre. Until recently, Coates held the title of executive producer at Digital Kitchen, where she led the team that executed the two-time Emmy-award-winning Westworld digital marketing campaign. Throughout the course of her career, Coates has also held positions at Sony Pictures, Comcast Networks, AOL Video Networks, and the NBC affiliate in San Francisco.

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