• Monday, Oct. 7, 2019
Kate Taylor named managing director/EP at Rogue
Kate Taylor
LONDON -- 

Kate Taylor, previously managing director of Skunk London, has joined Rogue as its new managing director/executive producer. She takes the helm from Rogue co-founder David van der Gaag and will be working in London alongside EP and head of production James Howland, with a brief to continue the evolution and reinvigoration of the company first founded in 1998.

Howland joined Rogue in 2001 and has produced many ground-breaking and award-winning pieces of work with director Sam Brown. His contributions to advertising have been widely recognized, having been awarded the “Achievement in Production” Craft Arrow, by the British Arrows, a record four times.

Prior to setting up and managing Skunk London, Taylor worked in production at Rattling Stick, Biscuit and RSA.  

Charlie Crompton, co-founding partner of Rogue, said, “Kate is widely regarded as one of the smartest and most creative EPs in London. She deserves that reputation because she’s proved that she’s brilliant at finding and nurturing talent, is immersed in the craft of filmmaking and is also an endlessly creative and collaborative producer.” 

Van der Gaag added, “I can’t think of a better qualified MD to come in and complement James’ production skills. Together they’re going to be a phenomenal partnership and we’re genuinely flattered that they buy into our ambitious vision for Rogue and the broader group of Blink/Rogue/Carnage companies going forward.”
 
Taylor said, “Running Skunk London has been a privilege. We’ve had some considerable successes and I am extremely proud of what we’ve achieved. Now, to be MD at such a prestigious production house as Rogue is just brilliant. I’m excited about the future and share their vision for growing and enduring success. I look forward to building on Rogue’s pedigree as a primary destination for excellence and established, top-level directors, as well as a nurturing home for the new generation of raw, emerging talent.”

  • Saturday, Oct. 5, 2019
Uppercut promotes Tyler Horton to editor
Tyler Horton
NEW YORK -- 

Creative editorial shop Uppercut has promoted Tyler Horton to editor, after spending two years as an assistant editor working closely with its curated roster of editorial talent. This marks the first internal talent promotion for Uppercut. 

Horton first joined Uppercut in 2017 after a stint as an assistant editor at Whitehouse Post. Stepping up as editor, he’s cut notable projects, such as a recent Nike campaign “Letters to Heroes,” a series launched in conjunction with the U.S. Open tennis tournament that highlights young athletes meeting their role models including Serena Williams and Naomi Osaka. Horton also has cut campaigns for brands including Asics, Hypebeast, Volvo and MoMA.

  • Saturday, Oct. 5, 2019
Nice Shoes expands Boston office, adds EP Kirsten Andersen
Kirsten Andersen
NEW YORK -- 

Creative studio Nice Shoes has added Kirsten Andersen as executive producer in its Boston office. Andersen will join Boston-based colorist Phil Choe, overseeing local and remote projects out of Boston, while continuing to grow a new hub of artists and services to better serve clients in the Boston market. She brings over two decades of experience in postproduction, most recently spending 15 years as EP/partner at Brickyard VFX. Andersen has produced major international campaigns for such top brands as Volkswagen, Budweiser, NBA, Google, Xfinity, JetBlue, and countless others.

Massachusetts-native Andersen studied Film & Television Production at NYU’s Tisch School of the Arts, discovering an inclination for postproduction early in her studies. She landed her first professional gig at Red Car New York, learning the ropes hands-on as an associate producer before making her way to the West Coast to join 525 Studios as a producer. She spent six years at the post shop, before joining Brickyard VFX as EP. There she spent time growing teams in both its Los Angeles and Boston locations, while fostering long term relationships with global agency and brand clients.

  • Friday, Oct. 4, 2019
Alkemy X hires creative director Lee Tone to lead its branded content division
Lee Tone
NEW YORK -- 

Alkemy X has hired Lee Tone as creative director. Tone will focus on leading and implementing the creative vision for the company’s branded content division, facilitating nontraditional projects spanning web series, short films, experiential and interactive. He comes to Alkemy X with a 10-year career as a creative director and copywriter in the agency world, and with extensive experience in brand storytelling that blurs the lines between entertainment and advertising. He joins the team after a successful collaboration with Alkemy X on Samsung’s “Reframe This Space”--a four-episode home decor series that seamlessly infused Samsung’s Frame TV into original entertainment, earning over 30 million online impressions through influencer amplification.

Tone comes to Alkemy X from Barbarian, where he led campaigns for agency clients like Samsung, JBL and AB InBev. Prior to that, he lent his creative expertise to projects for Google, Yahoo! and Microsoft, among numerous others. Notable career highlights include his work for the Samsung Galaxy s6 Edge+ and Note5 global launches. Throughout his career, he consistently endeavors to break new grounds in brand storytelling with bold concepts such as his work for Outback Steakhouse. He shook up traditional outdoor advertising for the restaurant chain, causing a commotion (and frantic 911 calls) with the illusion of billboards on fire to promote the brand’s Wood-fire Grill offerings.

“Lee consistently tackles ambitious and bold storytelling approaches that translate into results for brands,” notes Alkemy X president and CEO Justin Wineburgh. “After such a seamless and highly successful collaboration on Samsung’s ‘Reframe This Space’ series, it was no question that he was the best person to take our branded content division to the next level.”

  • Friday, Oct. 4, 2019
Bill Kramer named director of Academy Museum of Motion Pictures
Bill Kramer
LOS ANGELES -- 

Bill Kramer has been named director of the Academy Museum of Motion Pictures. Kramer, who served as managing director of development and external relations of the Academy Museum from 2012 to 2016, will take the reins as the institution’s new leader on January 1, 2020, guiding its artistic and cultural vision while overseeing the final phase of the museum’s completion.

During his time at the Academy Museum, Kramer oversaw production of the museum’s very first exhibition, Hollywood Costume, which explored costume design in cinematic storytelling, featuring more than 100 iconic movie costumes. The inaugural exhibit welcomed more than 78,000 visitors. Most recently, Kramer served as VP of development at the Brooklyn Academy of Music (BAM), one of America’s most institutionally and programmatically diverse arts organizations, where he led a 45-person team tasked with raising significant private and government funding, overseeing a visual art expansion program, and platforming BAM’s growing film program to an international audience.

Before going to BAM, Kramer was VP of institutional engagement at Rhode Island School of Design (RISD). Kramer has led capital and comprehensive campaigns for the Southern California Institute of Architecture (SCI-Arc) and the California Institute of the Arts (CalArts) and has served in senior business and fundraising positions at the Sundance Institute and the Columbia University School of the Arts.

During his earlier tenure as managing director of development and external relations of the Academy Museum, Kramer served as the chief planning, public relations, advancement, exhibitions, and government relations officer for the museum’s pre-construction phase, successfully raising $250 million to move the project into construction and managing the project’s public approvals process.

“The board unanimously welcomes Bill Kramer as the Academy Museum’s new director,” said Ron Meyer, chair of the Academy Museum Board of Trustees and vice chairman of NBCUniversal. “Bill’s experience and influence in the worlds of design, culture, and academia, coupled with his institutional knowledge of the museum, position him as an ideal leader to guide the museum to its opening and beyond.”

“We are all very enthusiastic about working with Bill again,” said Academy CEO Dawn Hudson. “He was an early leader of this project—a visionary who shepherded the initial design and construction process, and helped define the Academy Museum’s identity. In his recent work at the Brooklyn Academy of Music, he helped execute a ground-breaking expansion of BAM’s visual art program, attracting and connecting with broad and diverse worldwide audiences. We’re confident he will inspire our creative teams and lead the Academy Museum to successful completion.”

“I have a deep connection to the Academy Museum,” said Kramer. “I am so looking forward to working again with the museum’s creative teams, staff, and partners as we prepare to open the doors of our spectacular campus. As I felt when I helped to launch this project, I am confident that we are building the world’s greatest museum experience dedicated to movies.”

Kramer holds a Master of Urban Planning and Public Administration degree from New York University and a Bachelor of Business Administration degree from the University of Texas at Austin.

  • Thursday, Oct. 3, 2019
Andrea MacArthur, Amanda Perry join Union Editorial
Amanda Perry (l) and Andrea MacArthur
NEW YORK/LOS ANGELES -- 

Editors Andrea MacArthur and Amanda Perry, whose work individually and as a team has garnered Cannes Lions, D&AD Pencils, AICP Show honors and other industry accolades, have joined bicoastal Union for exclusive representation in the U.S. Collaborating with top directors such as Dante Ariola, Bryan Buckley, Antoine Fuqua, Tom Kuntz, and Fredrik Bond, MacArthur and Perry have cut genre-hopping projects for HP (BBDO), Johnnie Walker (Anomaly), Runaway Train 25 (MHVCCP) and more show a dexterity with storytelling that is equally effective with comedy, drama, and visuals of any scope. MacArthur and Perry come over from Lost Planet, and maintain their own company, Bread and Butter.

The pair first met at Sam Sneade Editorial in London, where Perry briefly assisted MacArthur. Perry progressed quickly, and soon she and MacArthur teamed up on a sizeable HP project for BBDO. They partnered in Peepshow Post in London and New York, and have been business partners ever since. “Sometimes, we work as a team or one of us will be lead editor, depending on who’s called us,” MacArthur explained. Said Perry: “Even when we’re not working on the same job, we kind of work together.”

MacArthur, whose spots can tug on heartstrings (Budweiser’s “Puppy”), go for laughs (Lyft’s “Riding is the New Driving”), or deliver humor with a message (Barbie’s “Imagine”), observed, “It’s easy to get pigeon-holed, but I was very lucky with Dante (Ariola) in that he was just comedy at first, then evolved into special effects, and I had the opportunity to evolve along with him.” 

Similarly, Perry leaps from powerful human interest spots (“Water is Life”) to smart comedy (Netflix’s “Sara”) and everything in between. “I started off doing comedy thanks to Andrea’s introductions, and as I grew as an editor, I got to do different kinds of things,” Perry recalled. “Regardless of genre, we love any opportunity to tell a good story.” Overall, said MacArthur, “Amanda and I feel very comfortable fighting against stereotype.”

Union partner/managing director Michael Raimondi said of MacArthur and Perry, “I have been a fan of their work for a very long time. The fact that they are both coming on board is amazing for us as a company.”

  • Thursday, Oct. 3, 2019
Linda Bennett joins Hill Holliday Health as managing director
Linda Bennett
BOSTON -- 

Hill Holliday Health has hired Linda Bennett as its managing director. She will co-lead the business unit with ECD David Leonardi, and is responsible for its total revenue and growth strategy. She will be based in New York and will work closely with Leonardi and report to Hill Holliday president Chris Wallrapp.

Hill Holliday Health, the recently-branded healthcare arm of Hill Holliday with 125 employees, has a client roster which includes Johnson & Johnson’s Janssen pharmaceutical division, Novartis, ALK, Bayer, Ironwood, and Harvard Pilgrim Health Care. The healthcare agency's  work has earned numerous creative awards including Cannes Lions, Clio Health, and several golds at the DTC Nationals.

Bennett, who most recently was general manager at Saatchi & Saatchi Wellness, has been a leader in the healthcare industry for more than two decades within the Publicis Healthcare group of agencies. Her experience includes professional and consumer marketing, medical communications, and multi-channel marketing for OTCs, traditional Rx brands, and high science specialty brands in the U.S. and globally across the product life cycle.

Throughout the course of her career, she has worked with  Amgen, AstraZeneca, Genentech, GSK, Merck, Novartis, Novo Nordisk, Pfizer, P&G and others.

“I am excited to be joining a team that’s establishing itself as a leader in the industry – in both business growth and creative innovation,” said Bennett. “What Hill Holliday Health has done in just a few years, in particular the client relationships they’ve built, is incredibly impressives.”

  • Wednesday, Oct. 2, 2019
Buddy Brakha joins RSA and Black Dog Films as EP
Buddy Brakha (photo by Moshe Brakha)
LOS ANGELES -- 

Buddy Brakha has joined RSA Films and Black Dog Films as an executive producer. An accomplished integrated producer, talent manager and creative director, Brakha will executive produce for RSA’s award-winning roster of directors and help support its music video division, Black Dog Films where he’ll work closely with rep Molly Bohas.  Brakha will report directly to RSA’s managing director David Mitchell.

Brakha has spent the past 16 years as worldwide executive producer and a creative director at Brakhax2, founded by his father, acclaimed photographer, filmmaker and artist Moshe Brakha.  There Buddy Brakha produced large-scale integrated campaigns for brands such as SKYY Vodka, Martini & Rossi, EA, Best Buy, Dewar’s and Motorola, to note a few, many of which involved working with celebrities the likes of Charlize Theron, Tom Hanks, Samuel L. Jackson, Steve Jobs, George Clooney, Katy Perry, Will Smith, Keanu Reeves and others.

“Buddy is a seasoned producer who is creative, so first and foremost he works well with talent,” commented Jake Scott, director, RSA Films and Black Dog Films. “Brands, agencies and artists can be confident partnering with him, including his ability to pivot as their project objectives evolve.  He has worked at a high level in film, branded entertainment, advertising and photography which gives him an advantage assembling the best people for the most creative solutions.”  

Brakha commented, “One of the appealing things about joining is the people here are adept at everything from movies and ads to branded entertainment and music videos. It allows for cross pollinating talent and different sets of production knowledge which is a big advantage.  There is so much talent and vitality here, starting with the legacy of Ridley and Tony, and continuing with Jake, Jordan and Luke. RSA and Black Dog are family companies and coming from a family production company, that was important to me.”

“Buddy is a great addition to the companies,” commented David Mitchell.  “He ran his own family’s business, Brakhax2, for many years. He works well with brands, talent and production and has great taste and aesthetic.  He has produced in different formats for all mediums, including high-profile iconic film and photography campaigns for Moshe.  Buddy’s collective experience enables him to tackle projects creatively and competitively.”    

“There is so much potential today to work with brands as partners,” Brakha added. “Brands have always recognized the value of content, so I see them involved as co-producers vs. ‘the client’ or a silent sponsor. Today the role of producer is no longer singular--just print or television; you need to be an integrated producer able to do it all.”

Live-action commercials and print campaigns, editorial, luxury brands, photo book publishing (including a recent project as creative director for the coffee table book L.A. Babe published by Rizzoli) and branded content assignments have taken Brakha all over the world, including Mexico, Canada, South America, South Africa and Europe. 

The past year at RSA Films and Black Dog have seen a restructure of production staff to reflect changes in the market.  Brakha joins RSA staff executive producer Paul Kawasaki to offer clients diverse production expertise for the shifting demands of the advertising business. The news follows recent RSA signings of directors Peter Atencio, Christian Lamb and Marie Schuller. Black Dog recently signed music video directing sensation Meji Alabi and also represents Lamb and Schuller.

  • Wednesday, Oct. 2, 2019
MMA appoints new leaders to global board of directors
P&G's Gerry D'Angelo
NEW YORK -- 

The Mobile Marketing Association (MMA) has appointed new marketing industry leaders, including the CMOs of American Family Insurance, General Mills, General Motors, GlaxoSmithKline, Hershey, Hertz, hims & hers, Hyundai, Pepsi, Stitch Fix, Visa, and Walmart, to its global board of directors. The appointments cap the non-profit MMA’s five-year transformation into the leading global think tank, community and advocate for the advancement of marketing--the only marketing industry association to bring together senior leaders from all aspects of the industry.

The MMA has spent over $6 million in just the last few years to better understand the science of marketing and to define modern marketing as well as create brand new knowledge for pioneering marketers to accelerate their innovation and build enduring business growth. This focus is on helping MMA members become even more effective modern marketers.

“MMA gives us a level of insight, knowledge and industry-wide collaboration we don’t get anywhere else – that’s why so many top marketers are joining the board,” said Karin Timpone, MMA global chair, and global marketing officer, Marriott International. “By bringing this group together, we accelerate innovation in the marketing industry, ultimately leading to business growth and stronger customer engagement.”

Over the past three years, MMA has demonstrated this leadership on critical industry issues with the launch of the Marketing Attribution Think Tank (MATT) to support next generation measurement as well as a Marketing Org Structure Think Tank (MOSTT) to re-envision the modern marketing organization. In addition, MMA has challenged the notion of time as an audience benchmark through the first neuroscience study of how the brain reacts to advertising in mobile and desktop environments; produces more than 20 marketer conferences annually around the world including the globally recognized SMARTIES Awards; developed the first Business Impact Index which ranks companies driving the highest level of business impact through their marketing campaigns; and led initiatives to counter marketing fraud (Future of Mobile Fraud) and development of leading thinking around Brand Safety (SAVE).

As a board, the CMOs work with the senior most counterparts from the largest and most innovative marketing technology and media companies that are collectively redefining how marketing is created, delivered and measured.

“We now have over two-dozen of the world’s pioneering marketers along with martech and adtech leaders on the MMA global board who are collaboratively working to change media and marketing for the greater good,” said Greg Stuart, CEO, MMA. “With this unique and diverse structure of senior leaders across the marketing ecosystem, MMA is not only setting the standard for a new model of trade group but with our unique ability to marshal collective insight and influence to change the practice of marketing, we will also restore the ‘stature and gravitas’ into the office of the CMO.”

Elected by the MMA’s global membership, new board members will serve a two-year term beginning immediately. The new global board members and existing global board members include:

New Global Board Members

Jodi Allen, Executive Vice President and Chief Marketing Officer, Hertz
Janet Balis, Global Media & Entertainment Advisory Services Leader, EY
Jill Baskin, Chief Marketing Officer, The Hershey Company
Lynne Biggar, Chief Marketing & Communications Officer, Visa
Gerry D’Angelo, Global Media Director, P&G
Dean Evans, Chief Marketing Officer, Hyundai Motor America
Rita Ferro, President, Advertising Sales, Direct-to-Consumer and International, The Walt Disney Company
Deirdre Findlay, Chief Marketing Officer, Stitch Fix
Jeremi Gorman, Chief Business Officer, Snap Inc.
Amardeep Kahlon, Chief Marketing Officer, GlaxoSmithKline
Greg Lyons, SVP, Chief Marketing Officer, PepsiCo Beverages North America
Joanna Lu, VP, Marketing and Communications, Greater China and Korea, The Coca-Cola Company
Barbara Messing, Senior Vice President and Chief Marketing Officer, Walmart U.S.
Ivan Pollard, Global Chief Marketing Officer, General Mills
Deborah Wahl, Global Chief Marketing Officer, General Motors
Melissa Waters, Chief Marketing Officer, hims & hers
Telisa Yancy, Chief Operating Officer, American Family Insurance

Re-elected Board Members

Suzy Deering, Chief Marketing Officer, eBay Inc.
Matt Derella, Global Vice President, Customers, Twitter
Ayesha Gilarde, Chief Marketing Officer, Match
Marie Gulin-Merle, PVH Chief Digital Officer, Chief Marketing Officer, Calvin Klein
Peter McGuinness, President, Chobani

Existing Board Members whose terms were not up for re-election:

Board Chair: Karin Timpone, Global Marketing Officer, Marriott International
Deren Baker, CEO, Jumpshot
Cameron Clayton, CEO and General Manager, IBM Watson Advertising
Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
Greg Glenday, CEO, Lightbox
Jay Jaffin, Chief Marketing Officer, Verizon Connect
Kellyn Kenny, Global Chief Marketing Officer, Hilton Worldwide
Jeff Lucas, Vice President of North American Sales & Global Client Solutions, Verizon Media
Charles Manning, President & CEO, Kochava
Jack Philbin, Co-Founder & CEO, Vibes
Allan Thygesen, President, Americas, Google
Antonio Tomarchio, CEO & Founder, Cuebiq
John Trimble, Chief Revenue Officer, Pandora Media, LLC
Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal
Treasurer: Stephen McCarthy, CFO/COO, GroundTruth
Chair Emeritus: John Costello, Former President, Global Marketing & Innovation, Dunkin’
Chair Emeritus: Luis Di Como, Executive Vice President, Global Media, Unilever PLC
Chair Emeritus: Sanjay Gupta, Chief Customer Officer, TIAA

MMA Regional Board Representatives to Global Board:

North America: Lou Paskalis, SVP; Enterprise Media Executive, Bank of America LATAM: Alberto “Banano” Pardo, Founder & CEO, Adsmovil
LATAM: Gustavo Aguiar, CDO, Johnson & Johnson
APAC: David Porter, VP, Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia, Unilever

  • Tuesday, Oct. 1, 2019
GSD&M names Kirya Francis as its first VP of diversity & inclusion
Kirya Francis
AUSTIN, Texas -- 

GSD&M has appointed Kirya Francis to serve as VP of diversity & inclusion. A first-of-its-kind role for the Austin, Texas-based agency, the creation of this diverstiy & inclusion position was championed by Francis. 

With the addition of this new role, GSD&M solidifies itself as a leader in the Omnicom network as one of only 17 agencies to have this position dedicated to diversity and inclusion. GSD&M is the first of those agencies, however, to put the focus on inclusivity, inherently leading to more diverse talent, experiences, ideas and ultimately work.

Francis’ new role will focus heavily on ensuring employees work in an environment that allows them to bring their full selves to work every day, a mission derived from both Austin and GSD&M’s welcoming culture. In her last 10 years at the agency, first as its VP, director of media & research technology and most recently as its VP of solutions, she has never lost sight of her intrinsic passion for people and advocating for diverse voices and experiences. Francis has been a driving force behind multiple diversity initiatives at the agency to highlight the people creating “First & Only” solutions, and this new role will facilitate more connections around inclusivity and its capability to take the work to new heights.

“It’s ingrained within the culture of GSD&M to put people first, and by doing so, everything else falls into place,” Marianne Malina, president of GSD&M, said. “With someone as devoted as Kirya playing the lead role in diversity and inclusion efforts, we set a precedent for the industry to lead with their hearts. Ensuring diverse voices are heard and understood can only improve the work we do for our clients and contribute to the strong company culture we’re already known for. Kirya’s curiosity, restlessness and empathy is reflective of the community we cultivate amongst our teams and in our relationships with clients.”

“In every role I’ve had, I’ve taken the time to champion inclusion. It’s a privilege to have a position solely dedicated to bringing inclusion to the forefront within the walls of GSD&M,” Francis said. “Advocating for diversity and inclusion through new, forward-thinking initiatives will not only reflect positively on the agency, but will also serve to benefit our community, clients and the industry as a whole.” 

As the first step to ensure all voices within the agency are heard, Francis will launch an interactive workshop at GSD&M to assess how employees see their value in the workplace. By encouraging open dialogue between colleagues in an intimate setting, and allowing for self-reflection and discovery, Francis hopes to meet her goal of creating a more inclusive work environment where employees feel free to bring their true, authentic selves to work. These insights will set the tone for the future of diversity and inclusion within GSD&M.

“As an industry, we’ve been putting the cart before the horse, so to speak,” Francis said. “Without proper education and training on inclusion, there can’t be diversity in the agency, let alone in our work or in our industry.”

A multifaceted executive who is highly regarded in Austin and within the industry, Kirya was recently inducted as president of the Austin Ad Federation. She was also nominated to be in the 2019 edition of Achievements in Black Austin, a literary work that profiles influential African Americans in Central Texas who are excelling in their profession, making a difference, giving to others and encouraging their community to succeed. An often sought-after speaker, she has appeared at the 2016 Texas Conference for Women, the 2017 3% Conference, at the University of Texas media engagement panel in 2018 and at National Instruments Week 2019 to speak about inclusion and increasing cultural awareness in the workplace.

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