Yuki Kani has joined BETC Etoile Rouge in the role of creative director and as part of the creative teams helmed by ECD Jasmine Loignon. BETC Etoile Rouge is an agency within the BETC group, dedicated to luxury, fashion, and beauty brands.
After graduating from the Tama Art University in Tokyo, Kani began his career at Carré Noir, before joining BETC and later BETC Luxe as art director. During his 12 years at BETC he worked for brands like Air France, Evian, Lacoste, Giorgio Armani fragrances and Van Cleef & Arpels.
In 2013 he joined Mazarine as sr. art director and worked exclusively on luxury, fashion and beauty brands such as Carolina Herrera, Baume&Mercier and Issey Miyake.
After a stint with the McCann Beauty Team for l’Oréal Paris, he returned to Mazarine as sr. art director and art supervisor for Diesel fragrances, Cacharel, DKNY and Chopard.
At BETC Etoile Rouge, he will be in charge of creative for Le Bon Marché, on both advertising and publishing, as well as luxury brands from AccorHotels group and the Coty group. He will also be working alongside Delphine de Canecaude with former Etoile Rouge brands like Ofée, Dior Fragrances and Louis Vuitton.