Independent advertising, marketing, and public relations agency Mower has added two seasoned industry vets to its roster, naming Michael Baron as sr. VP and creative director for the agency’s Buffalo, Rochester, and Boston offices and Kelly Chapman as account director for both the Buffalo and Rochester offices.
Baron, who was with Mower earlier in his career, most recently served as the executive creative director at Partners + Napier where he oversaw creative work for clients including BMW Financial Services, Corelle Brands, and Highmark Health.
Baron’s work has been recognized by The One Show, The Tellys, Effie Worldwide, and the ADDYS—where he recently took home his second consecutive Best of Broadcast Award for Highmark’s “Six Words” campaign. Prior to joining Partners + Napier, Baron also spent time at Saatchi & Saatchi, Y&R, and Hill Holliday.
Chapman also joins Mower from Partners + Napier, where she helped to create and lead the agency’s Health & Wellness vertical. She has deep experience with a variety of healthcare accounts, including insurers, providers, and OTC, and will lead Mower’s healthcare specialty practice.
Her responsibilities will also include driving growth in the Buffalo and Rochester markets, as well as contributing to other new business and organic growth initiatives. Chapman, the past president of the Rochester Advertising Federation, will remain on the board and is actively seeking opportunities to support the Buffalo advertising community.
Mower has nine offices located in New York City; Atlanta; Boston; Charlotte, N.C.; Cincinnati; and Buffalo, Rochester, Albany and Syracuse, NY.