Tuesday, June 18, 2019

People on the Move

  • Tuesday, Feb. 26, 2019
SOCIALDEVIANT adds ACDs Lauren Hystead, Lauren Swago
Lauren Hystead (l) and Lauren Swago

Lauren Hystead and Lauren Swago have joined Chicago-based agency SOCIALDEVIANT as associate creative directors who will work across multiple pieces of new business.
Hystead and Swago first worked together at FCB Chicago from 2012-15, where their creative director thought it would be fun for two Laurens to work together--with Hystead as copywriter and Swago as art director. Their work together proved so successful that they joined Chicago’s Trisect Agency as a creative team in Dec. 2015, where they remained through 2018.  
What started as a project for Valsar Paint developed into a partnership for the Laurens that’s going on six years and their third agency together. Other clients the pair has worked on include Kmart, Slim Jim, and the Chicago Bears.
“From our first conversation with agency president Linda Johnson and COO Dave Shuck, we could feel the energy of SOCIALDEVIANT,” said Hystead. “There’s an immediate sense that big things are brewing and we really just want to be a part of that.”
Added Swago, “With all the work coming in, we’re excited for the opportunity to help SOCIALDEVIANT expand their capabilities and grow relationships with new and existing clients.”
According to agency CEO and founder Marc Landsberg, SOCIALDEVIANT’s revenues shot up by almost 70% in 2018 (fueled by the win of seven new clients in recent months, including CareerBuilder, E.& J. Gallo and The Disney Channel). This growth led the agency to actively recruit to fill these and several more roles.
Hystead graduated from the University of Missouri-Columbia with a B.A. in journalism and strategic communication in 2011, joining FCB Chicago shortly after graduation. 
Swago attended the University of Georgia, graduating with a B.B.A. in finance in 2007. She taught English for a year before switching gears and attending The Creative Circus from 2010-12. She landed at FCB Chicago in Aug. 2012, where the seeds of the Hystead-Swago creative partnership then took root.

  • Tuesday, Feb. 26, 2019
Creative director Norman Brown joins M&C Saatchi LA
M&C Saatchi LA’s (l-r) CEO Huw Griffith, executive creative director Maria Smith, creative director Norman Brown and chief strategy officer Kate Bristow

M&C Saatchi LA has brought creative director Norman Brown on board. He joins the agency’s creative leadership and will work alongside M&C Saatchi LA ECD Maria Smith. 

Brown--who had been at MullenLowe in El Segundo, Calif., working on Acura and Facebook Marketplace--brings 15-plus years of ad experience to his new roost, with a focus on art direction and design solutions for brands worldwide.

“M&C Saatchi’s ethos ‘Brutal Simplicity of Thought’ is the essence of impactful design and something that I strive for in my work, so it is a welcome opportunity to be surrounded by others who operate with this belief,” commented Brown. “It’s a culture fueled by entrepreneurs and creative thinkers who see clients as partners in the process of uniting strategy and design to build brands.”

Practically born into advertising, Brown’s mother was an agency VP/director of broadcast and print traffic who fostered his appreciation for film and fine arts. Photography, an ever-present pursuit and influence, led him to film school and the entertainment industry. Brown’s vast experience with visual artistry for brands began after graduating from Cal Arts when he joined the Attik in San Francisco. He returned to Los Angeles with an intensified appreciation for design thinking having grown into the art director and sr. art director roles.

Over the years, Brown has turned concepts into comprehensible products and brand elevating engagements for Subaru, Honda, Lexus, Real California Milk, Sprint, The Delano Hotel and others via agencies Deutsch, RPA, Team One and Mullen Lowe, as well as in-house at Uber. One of the most personally gratifying projects, he recalled, was a multi-platform campaign for Lexus that encouraged real connections and meaningful interactions. It culminated with a December To Remember snow day and fundraiser benefiting the Boys & Girls Club.

“Advertising has the power to help ideas grow into something beautiful, whether connected to a cause, developing identity, or expanding perception,” he said. “Maria and the entire team at M&C Saatchi share an appreciation for building things that are ownable and meaningful, be it for business objective or social good. That makes for an inspiring place to be.”

  • Tuesday, Feb. 26, 2019
Flame artist Gavin Camp joins 3008 Editorial
Gavin Camp

3008 Editorial has added Flame artist Gavin Camp to its roster. Prior to 3008, Camp held post at The Mill LA, Keep Me Posted, and Psyop. As well as regularly working with a52, Framestore, MPC and others.

Over the course of his career in visual effects and finishing, Camp has worked on award-winning creative for clients such as Nike, Gatorade, Audi, Coca-Cola, Burger King, Sprint, Apple and Dolby. In addition to ad projects, he has worked on television series including Law & Order SVU, Better Call Saul and Animal Kingdom.

“Gavin brings a broad range of experience across all industries, with particular expertise in automotive and beauty, which we’re excited to offer to our clients. He is highly visual, creative and has an excellent understanding of the color space,” said Brent Herrington, editor and owner of 3008.

  • Tuesday, Feb. 26, 2019
Producer Kathy Whitbeck climbs aboard Treehouse Edit
Peter Tarter (l) and Kathy Whitbeck

Producer Kathy Whitbeck has joined Dallas postproduction house Treehouse Edit. Most recently executive producing for YesGo, a Dallas production company, Whitbeck comes to Treehouse with such companies as Rock Paper Scissors, Reel FX, Stardust Studios and Breed Music on her resume.

A Texas native, she launched her career with Beaucoup Chapeaux, the Dallas-based outsourced agency production service that provided producers to a number of agencies in the Southwest. For the next five years she produced broadcast spots for such agencies as Square One and others, working for brands like Miller Lite, The Travel Channel, Whataburger and more.

After leaving Beaucoup Chapeaux she moved to Los Angeles and made the jump into postproduction, joining the staff of Rock Paper Scissors. From there she moved to the VFX studio Radium before returning to Dallas to join Reel FX. Whitbeck also spent a number of years on the music side of the business, first as EP of Listening Chair Music, then as senior producer at Breed Music, both in Dallas.

Joining Treehouse will reunite her with the company’s sr. Flame artist Bryan Bayley; the pair worked together during her time at Reel FX. And back in her agency producing days, she worked with Treehouse EP Jeremy Besser when he was producing for local live action company.

Whitbeck observed, “Now, at Treehouse, it feels like my career has come full circle, back to my time at RPS. I’m looking forward to contributing in whatever way I can.”

Treehouse editor and partner Peter Tarter said the company’s steady growth made Whitbeck’s hire a necessity. “We’ve really been leaning on our producer corps here, what with six editors on staff, two Flame artists, color grading and audio,” he noted. “Jeremy and our producer, Kim Estrada, were carrying the weight, but we needed to bring on an additional person. She’s got this calm air about her that’s a great fit for us.”

Tarter is also looking forward to tapping Whitbeck’s music chops in her new role as well. “We’re constantly sourcing music, so Kathy’s going to be a big help there, too,” he added. 

  • Friday, Feb. 22, 2019
Creative studio Versus adds sr. producer Tom Colabraro
Tom Colabraro

Full-service creative production studio Versus has hired Tom Colabraro as sr. producer. He will partner with ECD Justin Barnes and EP Rob Meyers to manage and execute Versus projects across all areas of production and post.

Colabraro has spent the last 14 years as a prolific freelance producer and consultant, managing and executing branded/original content projects for clients such as Converse, ESPN, HBO, Nike, Samsung, Uniqlo, and Red Bull. He has also served as the team marketing manager for 5BORONYC, where he built and managed an active roster of pro and semi-pro skateboarders as well as handling all marketing, original content, and social media.

  • Thursday, Feb. 21, 2019
Hugh Broder named EP/managing director of The Underground
Hugh Broder

Hugh Broder, an executive producer with agency, advertiser and production-side experience, has joined The Underground as EP/managing director to lead the three-year-old VFX company’s growth into full-service production as well as postproduction for commercials and other brand content.

Formerly head of production at BBDO Detroit as well as director of integrated production at Walmart, Broder joins the management team at The Underground’s parent company, P2P Group, which includes sister company P2P Retouching. P2P enjoys a well-established presence in the beauty industry with agency clients such as Gotham, McCann and Publicis and brand clients such as L’Oréal, Kind and Maybelline.

According to Broder, this new position is a perfect fit for him. “Throughout my career, I’ve always been a builder,” he said, referring to his oversight of multiple production operations. “This is a wonderful opportunity to grow a company that has so much to offer to both agencies and brands.”

At The Underground, Broder will work closely with creative director/lead Flame artist Nic Seresin, who joined the company last year. Recent projects include a direct-to-brand short film for Aston Martin as well as newly released music videos for Jihae, Showtek and Young the Giant. Recent agency clients include Anomaly, Saatchi and Publicis in New York, as well as Odysseus Arms in San Francisco.

Ben Bettenhausen, founder of P2P Group, said of Broder, “He brings with him a wealth of knowledge and experience, and a wonderful energy that will propel our growth into a 360-offering to our clients.”

The Underground is represented by Minerva, the business development company led by Partners Mary Knox and Shauna Seresin.

  • Thursday, Feb. 21, 2019
Crew Cuts promotes Craig Rohrer to editor
Craig Rohrer

Crew Cuts has promoted Craig Rohrer, a seven-year veteran of the company, from jr. editor to editor. 

Most recently, Rohrer worked on the comedic Spectrum “Monsters” campaign with creative agency Something Different. “This campaign has been the most fun for me,” stated Rohrer. “Each one of those spots can start and end in 20 different ways, so I really enjoyed finding the funniest bits and then cutting them all together.”
Born in New York and raised in Florida, Rohrer attended the University of Miami where he studied business management and was the captain of the university’s wakeboarding team. It was during his time in the latter capacity that he had his first exposure to video editing, filming his team’s competitions and cutting the footage. He grew to love editing, springboarding him to a postproduction career.

  • Wednesday, Feb. 20, 2019
Reza Rasoli joins Laundry as creative director/live-action director
Reza Rasoli

Design-driven animation and production company Laundry--under the aegis of partners PJ Richardson and Tony Liu--has brought Reza Rasoli on board as creative director and live-action director. 

After steering the creative direction of Laundry since its launch 13 years ago, Richardson and Liu knew the time was right, given the company's growth, to welcome their first full-time staff creative director in Rasoli. Over the past decade, Rasoli has produced award-winning content for broadcast, web, social, print, and events worldwide. Prior to Laundry, Rasoli was creative director and live-action director at Pet Gorilla, where he helmed a mix of live-action and interactive projects for such clients as Google, IBM, HBO, and METRx. His animated piece for Vans’ 50th anniversary, entitled “The Story of Vans,” was honored with a One Show Merit Award and D&AD Award, and was shortlisted for an AICP Award for Design. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region.

As a director, Rasoli has also collaborated with such studios as Brand New School and Blind. He has also served as co-creator, co-writer, and co-producer on scripted comedy-driven animation for Disney and Nickelodeon.

While studying Digital Media at Otis College of Art + Design, Rasoli co-founded Three Legged Legs with two other artists. The collective became known for their pioneering and innovative work in short-form content, catching the attention of Green Dot Films, where they were repped as directors for three years and worked on notable projects, including the GE “Samurai” short, and a spot for Method and Virgin America.

Since 2015, Rasoli has been an adjunct teacher at Otis College of Art + Design, where he leads classes in Storytelling, Motion Design, and Experimental Animation. Forever an artist at heart, he regularly contributes paintings to galleries on both coasts, including Gallery 1988 (Los Angeles & New York), iam8bit (Los Angeles), Spoke Art (San Francisco), and Bottleneck Gallery (New York).

  • Tuesday, Feb. 19, 2019
Former Paramount SVP joins DNEG in L.A. as head of production
Corey Turner

Visual effects, animation and stereo conversion company DNEG has hired Corey Turner, former SVP post production at Paramount Pictures, to head up the film team at its Los Angeles facility. Turner, who joins DNEG as head of production L.A., has years of hands-on experience in both VFX and stereo conversion. He will lead DNEG’s drive to establish its front-end creative services for film in Los Angeles and to set up a new base for the company’s L.A.-based VFX supervisors.

Working as a creative collaborator alongside directors such as Michael Bay, Christopher McQuarrie, JJ Abrams and Barry Sonnenfeld, Turner is known for his work as executive stereographer on all of Paramount’s 3D releases since 2011, including projects such as Bumblebee, Mission: Impossible – Fallout and Terminator: Genisys, as well as the Transformers and Teenage Mutant Ninja Turtles franchises in 3D. Turner has previously received award recognition from the Advanced Imaging Society for his work on projects such as Katy Perry: Part of Me and Tim Burton’s Alice in Wonderland.

DNEG CEO Namit Malhotra said of Turner,: “His experience in VFX and stereo conversion, along with his creative approach to his work and his extensive relationships in the LA filmmaking community, make him the ideal person to lead the charge in building DNEG’s film presence in Hollywood.”

In his new role Turner will help to build DNEG’s film VFX presence on the West Coast, including the establishment of concept art and previsualisation services at DNEG’s L.A. facility.

“I’m looking forward to this opportunity and to working with this incredibly talented team!” said Turner. “DNEG has been humbly capturing Oscars for the past several years. With each accomplishment DNEG stays true to its ambition of being a creative haven for filmmakers to make their visions, their designs, and their dreams a reality for television and movie fans around the globe. Joining DNEG is not just another job – it’s an opportunity to work with my friends and to join a family of like-minded creatives who are doing what we all love... creating amazing productions that provide joy and amazement to all who witness them.”

DNEG was recently honored with two Visual Effects Society Awards, for its work on space biopic First Man and Netflix cyberpunk sci-fi series Altered Carbon. First Man is also nominated for the Best VFX Oscar at the 91st Academy Awards on February 24. DNEG’s stereo work on Mission: Impossible – Fallout was recently singled out for an award; director McQuarrie picked up the Advanced Imaging Society’s “Best 3D Scene of the Year” Award for the stereo work delivered by DNEG and supervised by Turner for the helicopter chase sequence.

The DNEG TV teams in L.A., Vancouver and Montréal are currently working on a number of high-profile TV shows such as Catch-22, The Boys and Star Trek: Discovery. DNEG is also in production on a slate of highly anticipated film projects, including Avengers: Endgame, Hobbs & Shaw and Wonder Woman 1984.

  • Monday, Feb. 18, 2019
Brittnell Anderson joins Cogs & Marvel as design director
Brittnell Anderson

Brand experience agency Cogs & Marvel has brought design director Brittnell Anderson aboard its San Francisco office. A creative technologist and designer, Anderson will collaborate with the agency’s U.S. and Dublin, Ireland teams to further expand and strengthen its ability to deliver impactful brand moments in physical spaces.

For much of his career, Anderson has excelled at navigating the line between design and technology, using his knowledge of 3D modeling, motion-graphic animation and effects, filming and editing, and emerging tech to help brands better connect to their audiences. At Cogs & Marvel, he will continue to leverage these skills to conceptualize, prototype, illustrate and develop events, spaces and experiences. This will also include the creation of materials for initial client presentations and refining experiential concepts to inform final design and implementation. 

“I joined Cogs & Marvel because I really enjoy the brand experience space and feel it’s a very dynamic and varied area to be in, full of so much opportunity for rich media storytelling,” explained Anderson. “The potential clients and areas for exploration are nearly limitless. I was also drawn to the fact that here I’ll have the opportunity to have some real impact on our direction and growth.”

Before joining the West Coast hub, Anderson was the longtime design director and creative technologist at brand consulting and design agency Landor. There he worked with a variety of clients, from Fortune 10 corporations to local non-profit organizations, on projects ranging from international brand launches to rapid internal prototyping and concept work. Most notably, Anderson helped concept and create a recent AR-activated launch experience for Accenture’s Innovation Hub in India and assisted in visualizing Accenture’s new office space within San Francisco’s Salesforce Tower.

He also co-founded the animation studio Cinematico, and created the Japan-based streetwear clothing line Numlok. Over the course of his career, his work has earned multiple awards, including a Gold and Bronze Cannes Lion and a Graphis Design gold for his work with ODC Dance Company. 

“Britt will be tasked with helping us communicate the big ideas required to create transformative experiences that deliver on our goal to change people, whether that means assumptions or behaviors,” said Cogs & Marvel’s U.S. CEO Roisin Callaghan.

“Britt’s skill set pairs environmental design and 3d modeling with motion and animation chops,” adds Cogs & Marvel creative director Jamie Shaw. “Because we’re interested in pushing the creative possibilities, it made sense to bolster our capabilities in terms of mapping and rendering any idea we dream up, no matter how fantastical. Britt delivers that and much, much more.”

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