Ignacio Ferioli and Joaquín Cubria will join indie agency GUT as chief creative officers and partners, responsible for driving the creative output of the agency across its three offices in Miami, São Paulo, and Buenos Aires.
Ferioli and Cubria have been bringing creative ideas from Buenos Aires to the rest of the world for more than 20 years. Between the two they’ve won more than 60 Cannes Lions including a Grand Prix for Good, and the First D&AD Impact Pencil for Latin America, as well as several Yellows. They were previously co-CCOs at DAVID Buenos Aires prior to joining GUT, collaborating on global campaigns for Coca-Cola, Budweiser’s 2019 Super Bowl spot and the Volkswagen pitch that resulted in WPP winning the business for the U.S., Canada and Mexico. T
he duo joined DAVID Buenos Aires in 2012 as ECDs, and under their leadership the office boosted the growth of the DAVID network. By 2016 it entered the Top 5 of the Cannes agency ranking thanks to “ManBoobs,” the most awarded idea in the festival that year. The campaign led to a widespread heated debate around social media censorship and was translated in more than 20 languages. In their seven years at DAVID they helped drive local and global work for clients like Burger King, Coca-Cola, Unilever, AB InBev and Noblex, an Argentinean electronics brand for which they created the successful “All-In Promo” that earned them a Gold Lion in 2018 and a Gold Effectiveness Lion this past June.
GUT has a team of 50 across its three offices, with a roster of clients including Tim Hortons, Domino’s Pizza, Mercado Libre, Netflix, and Nestlé. GUT will also announce new global brands soon.