• Friday, Sep. 6, 2019
Bonfire adds partners Corbett, Baxter, Dimeola, seeks to usher in new post era
Bonfire partners (l-r) Peter Corbett, Brendan O’Neil, Aron Baxter and Dave Dimeola
NEW YORK -- 

Bonfire, the NY-based boutique postproduction facility launched in 2016 by veteran Flame artist Brendan O’Neil, has expanded with the addition of three new partners, who bring a depth of experience and expertise designed to usher in a new era in post, including VFX, design, CG, animation, color and finishing.

Joining Bonfire are Click 3X founder Peter Corbett, former Click 3X creative director Aron Baxter and Dave Dimeola, founder and executive producer of The Brigade, which specializes in in remote VFX and post. Corbett will hold the title of partner/new business, while Baxter will serve as partner/creative director and Di Meola will be partner/executive producer. Also joining Bonfire is sr. producer Jenn Frangella, who also comes over from Click 3X, and Kait Johnson, VFX Flame assist.

The newly expanded operation offers what O’Neil described as a ‘secret sauce’ for clients. It’s been cooked up by a crew of top-level, highly experienced professionals from the design, visual effects and animation disciplines, working out of a state of the art Flatiron facility and backed with an innovative, cloud-based system for sourcing, executing and delivering VFX, color, design, animation and finishing work, tapping a global network of artists and specialists in the process. 

Based on years of trial and error, Dimeola has developed a unique, decentralized platform for remotely connecting everyone that dramatically reduces both costs and timeframe while maintaining state-of-the-art quality. “With Bonfire,” he said, “we’re offering a boutique experience backed by our cloud-based firepower.”

So how does the Bonfire system work? “We put the right artists to work at exactly the right time, and the right sequence at the right volume – whether this is one artist for an hour or multiple artists for days,” Dimeola explains. “And we provide them with a sophisticated platform that can deliver the right software licenses on demand, and can render the results at high speed. This is coordinated not just by our producers, but by our platform, which largely automates the process.”

The roots of this go back to Dimeola’s days with Smoke & Mirrors, when he began building his global network of artists and tinkering with a variety of ways to manage the process of having them work remotely. “A lot of real-time tools were coming online around that time, and I found that I could get set up and move quickly, but in the beginning it was not that easy. We were really early adopters of cloud services, and we found that we needed to build a propriety system to manage the workflow effectively.”

But the results were surprising: “We were actually able to deliver files directly into Flame, while clients were sitting in the room,” he recalled. “It was beyond just off-shoring.” As his database and approach to cloud methodology grew, so did his client list. Dimeola eventually began to handle overflow work for many of the top effects and animation houses in the industry, as well as working directly with agencies. “We have protocols in place to vet talent, and we offer secure, tight collaboration between all parties – all of which is based on my dedication to engineer the very best experience for creating digital artistry in real-time,” he added.

Now united, the Bonfire team says they’re ready to re-write the rules of how things get done: “With the four partners coming together, our greatest advantage is strength in numbers,” said O’Neil. “Individually we were all doing great things, but together we supplement each other so well on every level that we’ve been able to create a unique and flexible solution to the biggest and most aggravating question in our industry which is, ‘why does it cost so much?’ Our approach lets us cater to any size project and hand-pick the best teams for each, often within hours, if needed.”

“What we’re really offering here is a new way of working,” added Corbett. “With the cloud as our backbone and our processes in place, we can manage the entire workflow in a better, more efficient way, one that lets us lower costs by a surprising margin. This is done entirely online and is continuously available in real time, allowing our clients to monitor their progress from anywhere in the world. Having seen it in action, all I can say is that it’s truly revolutionary.”

What this means for the quality of the work bodes well for people like Baxter. “I’m genuinely excited to be working with the partners here,” said the CD, who joined Click 3X in 2015 after working on staff at such studios as MPC and Nice Shoes and freelancing with The Mill. “It’s a new team, a new space, a new brand and a new method, all of which has galvanized me about the future.”

Baxter continued, “I’m a firm believer in having technology and creativity well-aligned, of having the best technology at hand that allows you to serve the best creative talent. Our ability to adapt and find better, smarter ways of working means we’re able to devote more creative playtime to each project and deliver better solutions.”

The career paths of the Bonfire partners have crossed numerous times in the past. Dimeola, for his part, started his career at Click 3X before working for a variety of other VFX shops and media companies. He’s been collaborating with O’Neil since early last year, during which time O’Neil recognized that his remote-based system mirrored in many respects reflected the more client-facing system he’d developed when freelancing directly for brands or agencies. “I saw the potential for combining forces, so when I built the Bonfire space, I invited Dave to come and work out of our office,” O’Neil explained.

The design of the Bonfire studio is deeply informed by O’Neil’s extensive experience working at just about every major studio in New York. “We’ve tried to embody all of the best pieces of each studio we’ve all worked at, and even created a few of our own,” he notes. “We’ve curated an amazing facility with our clients and artists in mind. We want our space to reflect the work we do, and for people to be comfortable and inspired.”

  • Thursday, Sep. 5, 2019
Warren Marenco Chase named Firewood COO
Warren Marenco Chase
SAN FRANCISCO -- 

Digital marketing agency Firewood has brought on Warren Marenco Chase as its first chief operating officer to support continued growth across its seven offices. The new hire speaks to the direction Firewood continues to pursue in disrupting the traditional agency model by focusing on partnerships and building in-house teams to support clients globally.

Chase most recently served as COO at Verizon’s in-house creative agency “140” and brings more than 20 years of experience running agency operations in all areas of creative, digital, and media communications. He previously served as EVP, global director at Wunderman San Francisco. Chase also served as global director at BBDO New York and held CEO positions at various BBDO/OMD offices in Latin America.

Firewood will leverage Chase’s unique background across both the traditional and in-house agency space to push Firewood’s evolving model beyond its current state.  

“Having been on both sides of the fence and in multiple international markets, I can attest that Firewood’s unique model and approach is a disruptive solution for brands’ ever-evolving, real-time marketing needs,” said Chase. “The company leverages the strength of deep partnerships with clients to deliver amazing creative solutions fast and at scale.” 

“Warren understands the importance of our culture and values, and his significant experience is a perfect fit for our next stage of growth,” said Juan Zambrano, co-founder of Firewood. “His leadership will also play a key role as we aggressively expand in the New York and Latin American markets.”

  • Wednesday, Sep. 4, 2019
Agency vets Horner, Swindell launch The Rapids
Ben Swindell (l) and Jack Horner
LONDON -- 

Jack Horner and Ben Swindell, two agency leaders with extensive expertise across creative, tech, content and entertainment marketing, are launching The Rapids, a London-based shop.

Horner and Swindell will run the new company as explorer and navigator respectively--job titles they feel best describe their complementary skills and the roles they play within a model that looks to solve creative problems at speed. In contrast to the retainer centric and lengthy process normalized by traditional agencies, The Rapids packages up sprints and high energy workshops for fast strategy and rapid creativity. 

Its launch projects include the creation of a new whiskey brand, repositioning a tea business, shaping creative teams for a global entertainment company and innovation on an ad-tech model.

Horner is the founder and former global executive creative director of FRUKT, the entertainment agency that launched in 2001 and scaled to over 150 staff in seven countries He now invests in diverse areas including music tech platforms, tea, non-alcoholic spirits, cyborgs and augmented reality. He started his career at Warner Music in international marketing and ran the entertainment side of pioneering digital agency AMX Studios, before moving to consult for Accenture on a global music platform.

Swindell has held managing director level roles at Holler, Leo Burnett and Engine. He also founded Blend, which departed from the traditional agency model by employing no full-time staff, and instead built bespoke teams based on the task at hand. Alongside The Rapids, Ben is also launching a men’s underwear brand later this year.

Swindell said, “We have both experienced far too much wasted time during our careers and this drove us to ask the question why everything was done over a period of weeks and months. We know if you get the right people, in the right environment and adopt the right process then amazing things can happen, and fast.”

Horner added, “Some challenges may well benefit from a slow process--but in an age of innovation, so much readily available information and incredible tools--sometimes it’s better to cast a super sharp team and turn up the volume and pace.”

  • Friday, Aug. 30, 2019
CVLT adds creative director/VFX supervisor Paek, EP/creative producer Sun
Charles Paek (l) and Frank Sun
NEW YORK -- 

Bicoastal content creation studio CVLT Production has expanded its executive suite with the additions of Charles Paek as creative director/VFX supervisor, and Frank Sun as executive producer/creative producer. Both will serve to oversee production and postproduction for client projects based out of New York and Los Angeles.

Paek has been behind award-winning creative projects for clients such as Lexus, Target, Acura, Infiniti, Marvel, Paramount and Tanqueray, while at CBS Broadcasting, HER3SY, Digital Domain and Artifact Studios, among others. Sun brings extensive experience shooting commercials, music videos, feature films and photography for Red Antler and his own production company XY Content, collaborating with clients including Google, Cartier, Norwegian Airlines and Nike.

A longtime filmmaker and VFX supervisor, Paek has distinguished himself in the industry from his early days as a lead designer at CBS Broadcasting to his past work at Digital Domain. Over the years, he cultivated his signature creative style of high-end, photoreal design in all of his projects. In the past decade he has worked as a director, art director and VFX supervisor, earning a VES nomination and a Clio win for his creative projects. 

Sun’s career began as a cameraman on the sunny islands of Survivor. He later moved to New York City to pursue a life in filmmaking. His passion for crafting vivid imagery led him to cinematography, where he helmed brand spots, films and music videos. He founded XY Content in 2013 alongside his creative partner, Habib Yazdi, and led a successful collective of roster clients and talent for five years, working with such clients and agencies as Publicis, WPP, McKinney, Red Antler and Google. 

  • Thursday, Aug. 29, 2019
The Mill Chicago hires EP Jenny Lumpkin
Jenny Lumpkin
CHICAGO -- 

Jenny Lumpkin has joined The Mill Chicago as executive producer. She spent the past seven years at Chicago-based Quriosity Productions. As sr. producer she developed Quriosity’s production offering from the company’s inception, overseeing production across all departments, managing artists and working to maintain the highest caliber of client and artists relationships. 

Lumpkin has worked with brands the likes of Chevrolet, McDonald’s, Sony, and MillerCoors. In addition to her commercial endeavors, she is highly involved in the industry’s diversity and inclusion initiatives, championing a more inclusive industry with Free Spirit Media, the LGBTQ National Business Associations and producing content for the 2016 Hillary Clinton for America campaign. She’s also been instrumental in AICP Midwest’s success. 

Lumpkin will be working alongside The Mill’s three other EPs: Peter Hullinger, Blake Nickle and Brian Smego. She’ll be focused on forging relationships with creative production company partners and expanding the company’s reach in Chicago and beyond.

Lumpkin said, “Many of the artists and employees have been my friends for years. The Mill has always felt like a second family to me and their work is simply stunning. What really drew me in was the opportunity to work with the two women at the helm: Tracey Khan, now head of production, and Erica Hilbert, the studio’s managing director. They’re strong leaders and inspiring women who have a real vision. For me, they represent a new era at The Mill in Chicago, and I couldn’t be more honored to be a part of their team.”

  • Tuesday, Aug. 27, 2019
M&C Saatchi aeiou appoints Chenghua Yang as its China CEO
Chenghua "CH" Yang
SHANGHAI -- 

M&C Saatchi aeiou has appointed Chenghua (CH) Yang as its CEO in China. The multi award-winning industry veteran until recently served as the CEO of Publicis Shanghai and Guangzhou for close to 12 years.

At M&C Saatchi aeiou, Yang will work closely with agency founders Michael Liu and Tony Liu.

Moray MacLennan CEO, M&C Saatchi Worldwide said “The appointment of CH to be our CEO of our China operation reflects our ambitions for the future in this key market. CH not only has a deep understanding of the Chinese communication landscape, but importantly, combines this with an entrepreneurial spirit.“

Yang’s illustrious career spanning nearly three decades started with Ogilvy & Mather in 1987 in Taiwan, where he worked as copywriter. He then was with firms like JWT, D’Arcy and Dentsu, before moving to Publicis Shanghai as the business director in 2002, managing clients like China Mobile, Cadbury’s, Yili milk powder and San Miguel.

In 2007, Yang was appointed as the general manager of Shanghai operations and in 2010, promoted to the managing director’s position while adding Guangzhou office to his remit. In 2012, Yang took on the CEO responsibilities and managed the full scope of agency operations, growing the team from 60 in 2007 to 200 in 2018, and the agency portfolio to more than 40 clients.

Stated Yang: “The communication business of the future will belong to agencies like M&C Saatchi, which are smaller, faster, agile and understand clients’ business nature; at the same time, respect the value of brand and creativity.”

Yang will be based in M&C Saatchi aeiou’s Shanghai office.

  • Tuesday, Aug. 27, 2019
Threaded Pictures signs director TG Herrington for Texas representation
TG Herrinngton
DALLAS -- 

Threaded Pictures has signed director TG Herrington, representing him for commercial and branded content work in Texas. Herrington joins Threaded Pictures’ growing roster of directors that includes Ben Tedesco, Two Headed Boy and Taylor Washington.

A multi-faceted filmmaker with a diverse body of work, Herrington has to his credit the feature documentary A Tuba to Cuba, at SXSW last year, which captures the deep roots musicians in his hometown of New Orleans share with musicians across the Gulf in Cuba. He recently finished concepting, shooting and directing Paul McCartney’s latest track, “Come On To Me,” and currently has several projects in development, including an animated series, a feature screenplay and an historical episodic.

Brian Hwang, executive producer at Threaded Pictures, now reunites with Herrington. The two earlier worked together when Hwang was a producer at McCann in NY and Herrington, then at Cut+Run, edited some Verizon spots. Hwang said of Herrington, “We’ve always had such a great working relationship, and I’m so excited to introduce his talents to our clients in Texas. Not only does he have a strong background in producing and writing both long and short format work, he’s also an exceptionally talented editor--something that both boosts his skills as a director and gives him the ability to cut his own footage. Plus, TG is fluent in Spanish, which further opens up his options.”

Born in New Orleans, Herrington spent his formative years at boarding school in Argentina, which he credits as giving him a strong worldly perspective. He began his career at Red Car in Hollywood, editing commercials and music videos for such noted directors as David Fincher, Michael Bay and Michel Gondry.

His postproduction experience parlayed a move into the director’s chair, filming commercials for Nike, Budweiser, Toyota and other global brands. In 2011, at the urging of director and frequent collaborator Simon West, Herrington signed on to edit the action film The Mechanic. The experience of having worked in the feature film arena led Herrington to his first foray into directing narrative via the award-winning film Mr. Okra, which became an official selection at both Sundance and Cannes.

Hwang said, “TG’s strong appreciation for history and his rich southern roots is what allows him to be able to tell stories with such heart, humor and wit. For me, A Tuba to Cuba captures all these attributes in both its story and structure. I’m really looking forward to taking advantage of all he’s learned on the long form side to tackle our client’s shorter format work.”

Herrington related, “Today, as directors, we’re being asked to do projects of all scopes for various distribution channels. Working with Brian and the team from Threaded Pictures is a great opportunity to add more to my mix. I look forward to getting into that nice rhythm where the ad world and my other projects can constantly be feeding each other.”

Threaded Pictures is the production arm of post house Republic Editorial and design and animation studio Infinite Fiction. This family of companies is able to provide comprehensive creative solutions and services for any project.

  • Friday, Aug. 23, 2019
David&Goliath names Laura Forman its chief strategy officer
Laura Forman
EL SEGUNDO, Calif. -- 

Laura Forman has been appointed chief strategy officer of integrated creative agency David&Goliath (D&G). She officially starts her new role at D&G on September 3. Reporting directly to D&G founder and chairman David Angelo, Forman will lead strategy practice across the agency’s client base and will help usher in D&G’s next generation planning function as both a business strategist and a creative planner. 

Her responsibilities will include the elevation and growth of D&G’s strategy department, ensuring the usage of best-in-class tools, techniques and talent. She will also be responsible for creating product and service offerings that add value to the agency’s creative work. 

Forman joins D&G from TBWA\Chiat\Day New York where she consulted as the North American strategy lead on Nissan. Prior to that, she was executive director of brand strategy at Forsman & Bodenfors in New York. She directed strategic teams on Dean Foods, Amex, and Seagram’s, and guided strategy on three of the agency’s four new business wins last year. Her career also includes posts from established strategic and creative agencies such as group planning director at Ogilvy & Mather, VP account planning at Deutsch, planning director at Fallon and account planner at Goodby Silverstein & Partners.

For 25 years, Forman has tackled challenging brand, creative, and CRM assignments for companies including Target, Sony PlayStation, Nestle, American Airlines, Got Milk?, and Chevy. In addition, she’s managed and conducted research in more than 20 countries for global clients such as Heineken, Sprite, and ABSOLUT. 

Forman has also been a major contributor to the advancement of the advertising industry. She was an instructor at the Art Center College of Design in Pasadena where she taught dozens of students how to look for new ways companies and people can interact together. 

Forman is a well-respected member of the strategy and impact community, having long established herself with initiatives like The One Club for Creativity, the 3% Movement, and serving as an Effies’ judge.

  • Tuesday, Aug. 20, 2019
Patrick Smith named head of visualization at Technicolor's Pre-Production Studio
Patrick Smith
LOS ANGELES -- 

Technicolor has hired Patrick Smith to head its visualization department.

Reporting to Kerry Shea, head of Technicolor’s Pre-Production Studio, Smith will partner closely with filmmakers to help them perfect their visions in a digital environment long before they hit the set. By helping clients define lensing, set dimensions, asset placement, and even precise on-set camera moves, Smith and his team will play a vital role in helping clients plan their shoots in the virtual environment in ways that feel completely natural and intuitive to them.

“By enabling clients to leverage the latest visualization technologies and techniques while using hardware similar to what they are already familiar with, Patrick and his team will empower filmmakers by ensuring their creative visions are clearly defined at the very start of their projects--and remain at the heart of everything they do from their first day on set to take their stories to the next level,” stated Shea. “Bringing visualization and the other areas of pre-production together under one roof removes redundancy from the filmmaking process which, in turn, reduces stress on the storyteller and allows them as much time as possible to focus on telling their story. Until now, the process of pre-production has been a divided and inefficient process involving different vendors and repeated steps. Bringing those worlds together and making it a seamless, start-to-finish process is a game changer.”

Smith has held a number of senior positions within the industry, including most recently as creative director/sr. visualization supervisor at The Third Floor Visualization. For over a decade, Smith has brought a love of storytelling and vast film and artistic skillsets to titles such as Bumblebee, Avengers: Infinity War, Spider-Man: Homecoming, Guardians of The Galaxy Vol. 2, and The Secret Life of Walter Mitty.

“Visualization used to involve deciding roughly what you plan to do on set. Today, you can plan out precisely how to achieve your vision on set down to the inch--from the exact camera lens to use, to exactly how much dolly track you’ll need, to precisely where to place your actors,” stated Smith. “Visualization should be viewed as the director’s paint brush. It’s through the process of visualization that directors can visually explore and design their characters and breathe life into their story. It’s a sandbox where they can experiment, play and perfect their vision before the pressure of being on set.”

  • Tuesday, Aug. 20, 2019
Brand Innovators hires Gavin O’Hara as chief creative officer
Gavin O'Hara
NEW YORK -- 

Brand Innovators has appointed Gavin O’Hara as chief creative officer. He had spent almost 14 years with Lenovo as global social creative lead, pioneering the tech giant’s editorial identity and launching its Brand Newsroom. 

“Gavin’s unique voice and approach to creativity made him the failsafe choice for CCO, as we look to transform our website into an attractive destination for stories about brand marketing and the people who love, live and breathe it,” said Marc Sternberg, co-founder and CEO of Brand Innovators.

While at Lenovo, O’Hara told brand stories from a unique perspective--stories about geriatric gamers, Ugandan skaters and more--that stressed the importance of community and fan voices, not to mention putting people before products. Prior to Lenovo, Gavin served as a marketing communications writer for IBM as well as a freelance music and sports journalist from his home base of Durham, North Carolina. 

In addition to his editorial work, O’Hara will help sharpen Brand Innovators’ social media voice and host select summit events. 

“I’m excited to bring a journalist’s eye to Brand Innovators’ channels and to help develop and grow an already incredible platform so we can keep pace with an ever-growing and ever-changing industry,” said O’Hara. “I hope to bring our community of actual brand innovators closer together through the storytelling we do.” 

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