• Monday, Nov. 3, 2014
DDB Chicago hires Jack Perone as chief strategy officer
Jack Perone
CHICAGO -- 

Jack Perone has been named chief strategy officer of DDB Chicago, responsible for heading the planning department for the agency.  He previously served as VP, director of planning and global planning director at J. Walter Thompson, and will transition into the new role of CSO effective on November 3.

Perone will report to Paul Gunning, CEO of DDB Chicago. In his new position, Perone will be responsible for leading the full strategic planning process, including all analytics functions.

During his 18-year career at J. Walter Thompson, Perone managed an integrated planning department, overseeing key agency accounts and generating a number of major new business wins, among them Tylenol, Motrin, Kit Kat and Special K..

A multi-award winning planner with more than 20 years’ advertising experience, Perone has also served as a 2012 Effie Judge and as a 2013 Cannes Young Marketer Judge, and is a 2014 APG Canada Board Member.

  • Monday, Nov. 3, 2014
Scott Potter joins EVB as director of production
Scott Potter
SAN FRANCISCO -- 

EVB, a full-service advertising firm specializing in digital and social media, has hired Scott Potter as VP and director of production. He will be responsible for shaping EVB’s interactive capabilities and will oversee production across all offices.

Potter joins EVB from Crispin Porter+Bogusky (CP+B), where he was VP/group executive producer, working with clients such as American Express, Microsoft, Burger King, Dominos, Old Navy, Fruit of the Loom, Volkswagen, Vail Resorts and B-Cycle.  During his time at CP+B, Potter won awards from Cannes, the AICP Show, The One Club and the Clios.

Potter will be based in EVB’s Boulder, Colo. office.

  • Monday, Nov. 3, 2014
Linda Woolley named president/CEO of TAG
Linda Woolley
NEW YORK -- 

The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced that Linda Woolley has been named president and CEO of TAG, the joint marketing-media industry program to eradicate digital advertising fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain.

Formerly known as the Trustworthy Digital Supply Chain Initiative, TAG is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the United States. The IAB, ANA, and 4A’s announced their joint plans to create the new collective organization at the IAB MIXX Conference in September 2014. The group will operationalize principles around these critical issues, monitor the ecosystem for compliance, and develop incentives for broad industry participation and consequences for untrustworthy actors.

Woolley was a member of the Advertising Self-Regulatory Council’s board of directors from 2012 to 2014. Her extensive leadership experience includes nearly six years in executive roles at the Direct Marketing Association (DMA), where she most recently served as CEO and president, and before that as head of the association’s public policy office in Washington. Prior to that, Woolley spent more than 30 years in public affairs, government relations and policy via her own firm, LegisLaw Consulting, as well as ITT Industries, the U.S. Chamber of Commerce and the U.S. House of Representatives Subcommittee on Health & the Environment.

TAG is being created with the intent to spur an industry-wide change in behavior at an unprecedented scale, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy, and promoting brand safety through greater transparency.

“Establishing a trustworthy digital supply chain--and rooting out fraud--is one of the most important things we can be doing right now,” said Woolley. “The CEOs of IAB, ANA, and the 4A’s have shown remarkable leadership and foresight to create TAG. I am honored to be working with them on this groundbreaking project.”
 

  • Wednesday, Oct. 29, 2014
DNA Signs Director Cameron T. Duddy
Cameron T. Duddy
LOS ANGELES -- 

Director Cameron T. Duddy has joined the roster of production house DNA. He comes aboard following a string of popular music videos he directed for Bruno Mars, including “Gorilla,” “Lazy Song,” and videos for the entire album Unorthodox Jukebox. Duddy's video for Mars’ “Lazy Song” has earned upwards of 500 million views on YouTube, and following his work on Unorthodox Jukebox he was asked to creative direct Mars’ 2014 North American tour.

Prior to DNA, Duddy had been with BLVD Industries. His body of work also extends into advertising and fashion. He recently turned out campaigns for Donna Karan and DKNY featuring celebrity models Karlie Kloss and Cara Delevigne, as well as various PacSun Campaigns for the Jenner sisters’ clothing line, “Kendall & Kylie.” He also directed a Nintendo 3DS commercial shot entirely in 3D.

  • Wednesday, Oct. 29, 2014
Framestore Hires Live Action EPs Siegel, Duffin
Jennifer Siegel
NEW YORK -- 

Oscar-winning visual effects and creative content studio Framestore has hired two executive producers of live action: Jennifer Siegel who will work out of the company’s NY shop, and John Duffin, based in the L.A. office.

Siegel and Duffin will be responsible for overseeing live action and design. Their scope will also allow them to provide valuable input on various projects within Framestore’s Virtual Reality Studio, which opened earlier this year. The studio has recently produced massively popular and diverse Oculus Rift experiences for HBO’s Game of Thrones and Marriott Hotels in partnership with experiential agency Relevent, and for Christopher Nolan’s upcoming film Interstellar.

Jon Collins, Framestore’s president of Integrated Advertising Worldwide, said, “We’re constantly being approached with extraordinary opportunities that are allowing us to push our limits, enter the game earlier in the creative process, and play with our capabilities across different disciplines. These all-in projects have become the norm here at Framestore, and hiring Jennifer and John to grow and spearhead our Live Action department from both coasts was an essential move to address these unique briefs.”

Siegel joins Framestore with over 20 years in TV commercial production and has been responsible for all facets of managing production companies. She was most recently executive producer at Shilo TV, where her position spanned oversight of live action, visual effects, animation, CG, design, post and editorial. Prior to that, she was EP at Tool of North America, where she held various positions since 1997.

Duffin comes to Framestore from Epoch Films, where he served as EP. He began at the company in 1997 to help launch its Los Angeles office.

  • Tuesday, Oct. 28, 2014
Suzanne Lezotte joins The SIM Group as director of marketing
Suzanne Lezotte
LOS ANGELES -- 

The SIM Group has hired Suzanne Lezotte as director of marketing. In this position, Lezotte will take the lead in creating a streamlined marketing solution for the company’s divisions, which include SIM Digital, PS Production Services, Bling Digital and Chainsaw.

Rob Sim, president and CEO of The SIM Group, said of Lezotte, “Her impressive background and extensive network within the cinematography and production community will help us promote our services on a broader scale.”

The SIM Group provides an array of services: cameras and production equipment rentals through SIM Digital, grip and lighting (in Canada) through PS Production Services, and postproduction services through Bling Digital and Chainsaw.

“With the merger of Chainsaw to our group of families, we are committed to providing a workflow from production through postproduction,” said James Martin, chief strategy officer. “Suzanne’s ability to promote and communicate our services through cohesive marketing strategies will help us reach a new level of company recognition.”

Prior to joining The SIM Group, Lezotte was director of marketing for Bexel, a worldwide provider of broadcast solutions, and a division of the Vitec Group. She led the creation and deployment of cohesive marketing strategies and campaigns, including social media. She worked closely with other divisions of the Vitec Group, including Anton Bauer, Litepanels, O’Connor and Autoscript.

Before Bexel, Lezotte served as worldwide marketing communications director for Panavision, where she was responsible for all communications both internally and externally, including maintaining relationships with magazines and online publications. In addition, she coordinated well-received events for production facilities including Panavision Atlanta, Panavision Hollywood and Panavision Woodland Hills. Her role also included promoting greater visibility for Panavision with the community via web stories and social media. Before her work at Panavision, Lezotte served as communications manager for ARRI as well as editorial director at Creative Planet and editor of ICG Magazine.

After her eldest son was born with Down syndrome, Lezotte served as the Southern California committee chair for the Down Syndrome Research and Treatment Foundation. In her tenure with the organization, she has been successful in creating greater awareness within various organizations and has helped to raise more than $100,000 in research funds. She was also the spokesperson for a nationwide PSA produced by Women in Film, which garnered an Aurora and a Telly award.

Lezotte is a graduate of Western Michigan University. She, her husband and their three children reside in Southern California.

  • Tuesday, Oct. 28, 2014
Butcher adds editor Jason Painter
Jason Painter
SANTA MONICA, Calif. -- 

Editor Jason Painter, formerly of Nomad, has joined the roster of post house Butcher.

After receiving a degree in visual communications, Painter was thrust onto the editorial scene with his work on the "Terry Tate Office Linebacker" campaign for Reebok that won a Gold Lion at Cannes, an AICE award for best edit, and a CLIO.

His early success launched a prolific 12-year career of editorial work for numerous internationally recognized brands including Apple, Chevy, Hyundai, Pepsi, Twix, ESPN, Visa, Burger King, Hyatt Hotels, and most recently, Credit Suisse, Dodge RAM, Toyota, State Farm, and FIAT. Painter was also nominated for two Emmys for editorial work on the MTV PSA, “Train,” which helped raise awareness about hate crimes by bringing the Holocaust into a modern context.

  • Tuesday, Oct. 28, 2014
Tenhaaf, Brown join sr. leadership team at Omelet
Katrin Tenhaaf
LOS ANGELES -- 

Omelet, an L.A.-based branding, marketing and entertainment company, has added Katrin Tenhaaf and Josie Brown to its sr. leadership team. Tenhaaf, who most recently served as global group account director at TBWA\Chiat\Day, is now partner and head of client services. Meanwhile Brown has been promoted from sr. account director to partner and head of business development at Omelet.

Tenhaaf has more than 15 years of account and client leadership expertise at global agencies, including Ogilvy & Mather London and Amsterdam, BBDO, 180LA and TBWA\Chiat\Day. Her work has spanned 60-plus countries and includes brands like Adidas, Dove, Heineken, ING, Johnnie Walker, Sony and Visa. At Omelet, Tenhaaf provides account leadership for clients such as Microsoft, AT&T and Coca-Cola, driving the agency’s organic growth and expansion. Since joining, Tenhaaf has led several successful client projects, including Microsoft’s Work Wonders Project—a documentary-style series that features Pencils of Promise founder Adam Braun and School in the Cloud’s Sugata Mitra on a collaborative journey to revolutionize education.

Brown has produced work in more than 30 markets, with brands including L’Oreal Paris, Peroni Nastro Azzurro, Colgate, Sony Ericsson, Adidas, T-Mobile, and Revlon. As Omelet’s head of business development, Brown is now responsible for growing the company’s client roster.

Since joining, Brown has worked on Moët & Chandon’s first global spot which was created in conjunction with director Samuel Bayer, AT&T’s “It Can Wait” campaign which encourages teens to stop texting and driving, and Betsy’s Best, a new line of gourmet and all-natural nut and seed butters that mark the company’s first co-owned brand, developed under Omelet Brands.

  • Sunday, Oct. 26, 2014
Brenda Surminski hired as head of broadcast at KBS Toronto
Brenda Surminski
TORONTO -- 

Brenda Surminski has joined KBS Toronto as head of broadcast, a newly created role at the agency. She had most recently been freelancing and is perhaps best known professionally for having served as head of broadcast at Ogilvy & Mather, Toronto, from 2000-2010. At Ogilvy she was a key player in groundbreaking work for Unilever’s Dove brand, which included the web campaign “Evolution,” winner of two Cannes Grand Prix honors, among assorted other awards.

At KBS, Surminski will oversee all aspects of film and video production. She will report to chief creative officer Matt Hassell.

  • Sunday, Oct. 26, 2014
Editor Geraldine Garcia-Esquivel signs with charlieuniformtango for representation in Texas
Geraldine Garcia-Esquivel
DALLAS -- 

Editor Geraldine Garcia-Esquivel, who’s based in New York, has signed with post house charlieuniformtango for exclusive representation in Texas. She continues to freelance throughout the rest of the country.

Garcia-Esquivel was born in Caracas, Venezuela, and studied in Santiago, Chile, where she received her degree in Audio and Visual Communications and montage film editing. Garcia-Esquivel has previously worked with Beast, Los Angeles, and Red Car, New York. She has collaborated with many top-tier directors including, Simon Bross, Sebastian Caporelli, Pier Luca di Carlo, Jose Antonio Pratt, Claudio Prestia, Cote Silva and Matt Smuckler. Garcia-Esquivel’s credits include high-end spots for clients such as McDonald’s, Pantene, L’Oreal, Maybelline and Humana. She received Bronze and Gold AHAA Hispanic Marketing Awards in 2009 for her editorial work with Tecate Light and Wendy’s, and a Telly Bronze award in 2010 for her work on McDonald’s.

Garcia-Esquivel said of charlieuniformtango, I”’d had the opportunity to work with their team on a couple of projects for McDonald’s awhile back. I was so impressed by the talent here, and by the way everyone treated the client and me....I’m looking forward to editing both English and Spanish-language projects with their team.”

Lola Lott, owner/CEO of charlieuniformtango, described Garcia-Esquivel as “a very talented editor, with a great eye and intuition for timing. Her skill in high fashion and comedy gives us a broad range to offer both our English and Latin clients. She’ll bring very strong credentials and abilities to our Texas clients.”

In addition to her editorial accomplishments, Garcia-Esquivel has also directed short films on topics she is passionate about, including human rights, children, and music. She has just completed a music video for the Colombian band, Bomba Estéreo, and is currently working on a documentary about the prison system in her home country, Venezuela.
 

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