Deluxe has added two members to the senior management team at the Creative Services division: Jay Bodnar as chief technology officer and Lawrence Kelly as sr. VP, finance. The newly restructured Creative Services division combines subsidiary companies and services for features, entertainment television and commercials, under one umbrella. Bodnar and Kelly will report to CEO Stefan Sonnenfeld.
Bodnar served as sr. VP engineering, TV, for over a decade. He spearheaded the Television division’s transition to file-based workflows for all post and VFX work as well as the near-set dailies service (MobiLabs) pipeline. He has been instrumental in unifying multiple engineering teams to maximize resources and efficiencies among multiple facilities.
Kelly, who joined Deluxe in October as VP of finance, Method Studios, has 20 years of experience on the studio side of the business. He was at Warner Bros. for 12 years as VP of finance, The Americas for WB Home Entertainment Group, and previously served as VP of finance, Asia Pacific & Latin America, WBHEG. From working at Warner Bros., Universal, and Paramount Pictures collectively, Kelly was a key participant in the studios’ corporate and strategic planning, business development, international operations, talent and production budgeting, theatrical release budgeting, and complex deal structuring with a variety of studio and feature production companies as well as international partners.
“Jay and Larry round out the senior management team beautifully,” said Sonnenfeld. “Jay has done an amazing job keeping Encore and Level 3 ahead of the technology curve. Larry comes to us with an enormous amount of experience on the studio end. Together, they will help guide Deluxe Creative Services into the rapidly-changing industry for 2015 and beyond.”
Deluxe’s Creative Services division will centralize operations of color, editorial, VFX, and all other post-production services across multiple platforms, allowing all of Deluxe’s companies--Company 3, Beast, Deluxe New York, Encore, EFilm, Level 3 Post, Method Studios, and Rushes–-to work together more efficiently and maximize synergy.