• Wednesday, Dec. 18, 2019
Tim Jones joins McCann Health NY as exec creative director
Tim Jones

Tim Jones has been named EVP, executive creative director for McCann Health New York. He joins from Area 23, an FCB Health Network agency, where he was SVP group creative director. Prior to that, he held senior creative roles at Havas Lynx (Europe), Langland (U.K.) and Boomtown (South Africa). Part South African and part British, Jones helped two of his former roosts win Agency of the Year at Cannes Lions in the past three years.

“Tim epitomizes the best of everything that we have been looking for in our important executive creative director role at McCann Health New York. He shares our philosophy of pushing for work that makes a difference and I know that he will absolutely drive work that does exactly that and we are lucky to have him,” said June Laffey, chief creative officer of McCann Health New York. 

Jones related, “A few years ago I got the chance to work with McCann Health in London as a freelancer, and I saw a glimpse into a network that is a real creative powerhouse within the industry. Since then they’ve made some amazing hires and continually created work that I wish I had made myself. So it goes without saying that I’m very excited to be joining the McCann Health family in New York.”

“I’m thrilled to have an enviable creative leader like Tim join the network and be part of our team,” said 

Matt Eastwood, global CCO of McCann Health, described Jones as “an enviable creative leader” who is “known for his conceptual ability” and “amazing eye for craft.”

Jones has served as chair and judge on some of the world’s biggest health advertising juries, including Health & Wellness president for the London International Awards, and executive jury member at the New York Festival’s Global Awards.

In his home town in South Africa, Jones has been the recipient of the Nelson Mandela Business Chamber’s “Top 40 under 40” recognition.

  • Tuesday, Dec. 17, 2019
Creative agency gnet hires Rob Hughes to lead entertainment partnerships
Rob Hughes
HOLLYWOOD, Calif. -- 

Creative agency gnet has hired Rob Hughes to lead entertainment partnerships. With nearly two decades of experience overseeing marketing for studios, brands and networks, Hughes comes to gnet after five years as VP with Endemol Shine North America. There Hughes was responsible for marketing, developing innovative campaigns for series including MasterChef, MasterChef Junior, Page Six TV, and The Biggest Loser

Hughes’ hire comes as gnet continues to expand its footprint in the entertainment sector. Best known for its bar-setting creative within the videogame space, gnet was named PromaxGames’ Agency of The Year for the last two years in a row in recognition of its work on blue-chip brands like Call of Duty, Fallout, Gears of War, and World of Warcraft. Recently, gnet has been applying its fan-focused expertise to the TV/OTT/film worlds, creating notable campaigns for such projects as Netflix’s series Altered Carbon, The Punisher, and Daredevil; Netflix’s movies El Camino: A Breaking Bad Movie and Roma; and E!’s People’s Choice Awards.

“Entertainment brands are seeking deeper and more sustained engagements with increasingly discerning fans in increasingly crowded markets. Rob is helping gnet hone a uniquely innovative approach to reaching some of the most elusive yet most valuable audiences out there,” noted gnet CEO David Getson.

Hughes added, “gnet has a strategy-driven approach to their campaigns and creative concepts, which aligns perfectly with my experience crafting 360-degree marketing strategies for entertainment brands that have a fan-first approach. I’m looking forward to bringing that expertise to the agency and working with some of the best entertainment brands in the industry to create impactful campaigns and results-driven partnerships.”

Hughes began his career at Disney ABC Cable Networks Group, learning the business in advertising sales before transitioning his expertise to marketing. Over eight years, he fused his strategic and creative skills to craft successful marketing campaigns, including the development and launch of Disney Junior. Armed with experiences on a diverse range of multi-channel marketing campaigns, he shifted to leading marketing, communications and digital/social media for Saban Brands and its portfolio including the Power Rangers and Digimon properties, and lifestyle brand Paul Frank. He led the successful re-launch of the Power Rangers franchise, resulting in top ratings across key demographics. He made the leap to Endemol Shine North America in 2013, leading all marketing and branding for the company, its scripted and unscripted programming, digital studios and Endemol Shine Latino.

  • Tuesday, Dec. 17, 2019
Framestore hires Anna Borysewicz as sr. producer for integrated advertising
Anna Borysewicz

Framestore has brought Anna Borysewicz aboard as sr. producer for integrated advertising in its New York offfice.

Borysewicz joins from The Mill where she began her career in 2011 and rose through the ranks to sr. producer. With experience on a diverse collection of projects, Borysewicz has led jobs including Budweiser’s recent “Be A King” spot featuring FIFA star Sergio Ramos, the Chanel film The One That I Want helmed by Baz Luhrmann, and the Cadillac spot “Pioneers” which premiered on the 2017 Academy Awards.

Charles Howell, managing director at Framestore, New York, said, “Anna’s meticulous attention to detail and understanding of the craft make her a compelling addition to our team. I’m looking forward to Anna partnering with our clients and crew to deliver images of the highest caliber.”

  • Tuesday, Dec. 17, 2019
Oleg Korenfeld named president of Troika Media Group
Oleg Korenfeld

Troika Media Group (TMG)--a global marketing services company headquartered in Los Angeles, with locations in London, New York, and New Jersey--has named Oleg Korenfeld as its president.

Most recently, Korenfeld was the global chief platforms officer at Wavemaker, a GroupM agency. He previously headed up advertising technology, platforms, programmatic investment and data strategy at Spark Foundry, a Publicis Media agency.

Korenfeld joins TMG to spearhead its transformation by introducing data and technology into the company’s core offerings, as well as build out the required talent and organizational structure to provide expert support to clients. He will also be intimately involved with mergers and acquisitions opportunities that will expand TMG’s overall products and services.  

Bob Machinist, TMG’s chairman and CEO, said, “We see Oleg Korenfeld as a transformative hire for the company. His broad experience and skills will help TMG achieve its commitment to the full integration of data and technology as a cornerstone of our client commitment.”

Korenfeld stated, “Data and technology transformed the way media is planned and bought across all channels. I believe the same transformation must happen on the creative side. Data and technology has to be an integral part of personalized, scalable and measurable communication strategy. We must let data and technology help tell the story.”

Korenfeld has more than two-decades of experience working across ad tech, creative/messaging personalization, buy and sell sides of the industry in desktop, mobile, e-commerce, Advanced TV, email and out of home environments.

During his career, he has also held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap as well as at new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.

  • Monday, Dec. 16, 2019
Vincent Taylor joins MPC's New York studio as sr. colorist
Vincent Taylor

Senior colorist Vincent Taylor has brought his extensive experience in the grading suite, his background and training as a cinematographer and his far-flung cultural perspectives to the New York office of the Moving Picture Company. The move reunites Taylor with MPC, as he spent three years leading the color department in its studio in Shanghai prior to moving to New York where he most recently served as head of color at Chimney.

Taylor’s introduction to the grading suite was part happenstance. After working behind the camera for a decade as a cinematographer in Australia, he pitched in to shoot a short film that was a personal project for some friends. When it came time to grade it, the post facility they were working out of asked him if he would consider crossing over from production to that of telecine and the art of color grading.

“I said yes and have never looked back. I love it,” he recalled. “It was the continued crafting of the image that drew me in, which is of course exactly what you do once you’re in the color suite. I found that DPs and directors really appreciated my background; I’d been on set and had extensive lighting experience. So I fell into color quite naturally.

“First and foremost, I’m a storyteller,” he added about his approach to color. “I studied to be a director, but it was lighting and cinematography that attracted me. And in that respect, people often don’t fully appreciate how color can be part of the storytelling, regardless of whether you’re working in comedy or drama or documentary. I’m always asking questions about the story, about what we’re trying to say. Needless to say, directors and DPs love the approach to color from this perspective.”

Currently Taylor’s color grading is on display in visually stimulating commercials spanning genres, techniques, categories, and disciplines, from comedy to fashion to automotive to food and beverage. In Shanghai, for example, Taylor worked on Airbnb’s introductory TV commercial launch in China and led color for major campaigns including Bentley, BMW, Coca Cola, Sky TV, Mercedes, L’Oréal and Johnnie Walker. He’s also worked extensively in the music video space, recently grading clips for artists such as Lil Nas X. 

Taylor said he feels as though he never left MPC. “I’ve continued to follow the work that’s being done there, and many of my friends are still with MPC around the globe,” he pointed out. “I think the quality of the work they’re doing is always attractive to an artist, especially if you’re looking to continually grow, and that’s certainly something I’ve always aimed to do.”

At MPC he plans to continue to work on high-end ad assignments as well as feature films, TV series and movies, documentaries and music videos. Angela Lupo, managing director of MPC’s NY studio, described Taylor as “a senior colorist with a true creative voice and a passion for his craft.”

  • Saturday, Dec. 14, 2019
Steve O’Connell promoted to co-CCO at RTO+P; Todd Taylor upped to ECD
Steve O'Connell

Creative agency Red Tettemer O’Connell + Partners (RTO+P) has promoted longtime executive creative director and partner Steve O’Connell to co-chief creative officer. He will share the role with the agency’s founder Steve Red, who has served as CCO and president for more than two decades. This appointment comes alongside another senior promotion; RTO+P veteran Todd Taylor will fill O’Connell’s role as the new ECD, a move up from his SVP, group creative director post. Together, the trio will lead the agency’s growing creative team, continuing to spearhead innovative, progressive campaigns for clients including Dietz & Watson, Keurig, Dr. Pepper, Reyka Vodka and Craftsman. 

VP, creative director Ari Garber and creative director Chris Plehal have also been promoted to group creative directors on the heels of Taylor’s elevation. These senior promotions come at a time of noteworthy growth for the agency. RTO+P has brought on several new clients and projects this past year, including Sierra, A TJX Company, Nic + Zoe, Tullamore Dew, and Chipotle. As a result, the agency has needed to build out teams across disciplines through several new hires. 

Over the last few weeks, RTO+P has recruited talent from top shops to help round out its production, creative, and account management teams, including: 

--Guy Helson as executive integrated producer. He joins RTO+P from R/GA, where he produced video content for brands including Nike, Mercedes, and Pepsi.
--Colin Smith as a sr. copywriter from London based agency, DARE.
--Christine Benner as experience producer from creative agency 160over90.
--And Christina Castaldo, as the agency’s newest group account director. In her previous role at Anomaly, she led accounts including Budweiser, NBC Sports, and Universal Kids.

  • Tuesday, Dec. 10, 2019
BSSP adds creative team of writer Jeff Hornung, art director Ed Patterson
Jeff Hornung (l) and Ed Patterson
SAUSALITO, Calif. -- 

Writer Jeff Hornung and art director Ed Patterson have joined agency BSSP as a creative team working on accounts including FootJoy, Parallel and Traditional Medicinals.

First teaming up at TBWA\Media Arts Lab in 2014 for Apple on campaigns like the heartfelt “Frankie’s Holiday” in 2016, encouraging people to “Open your heart to everyone” during the holiday season, the creative duo then moved to Deutsch LA where they worked on Volkswagen, launching the new VW Jetta via the “Betta Getta Jetta” campaign in 2018.

Earlier Hornung worked at Google Creative Labs and 72andSunny on their Activision account. Patterson was previously at Wieden+Kennedy in London working on the Aria and Orange Mobile accounts, and prior to that was a director for Blinkink and Aardman Animations working under the name “Sumo Science.”

  • Tuesday, Dec. 10, 2019
Bonfire adds creative director Nazarov, producer Farrell, 3D artist Moon
Gene Nazarov

Bonfire has added creative director Gene Nazarov, producer Tierney Farrell and 3D artist Hee Hye Moon. Nazarov’s resume includes time spent at Brand New School, UVPHACTORY, The Mill and Postal. Farrell comes over from Chimney while Moon had been in the freelance ranks.

Nazarov’s work, which exhibits a design-driven approach to such disciplines as motion graphics, animation, VFX and live action, ranges from commercials to broadcast promos to opening title sequences and experiential projects. His clients include Pepsi, Nike, Bulova, Coke and Spectrum.

Nazarov now reunites with Jason Mayo, who recently joined Bonfire as partner and managing director. The two worked together than Mayo was running design and VFX shop Postal. “Gene came up working at studios run by creative people who had impressive design backgrounds but were also on the box, which made their work highly visual and always very graphic,” Mayo said. “I’d tried to hire him earlier in my career, but the stars didn’t align for us until now.”

Nazarov grew up in an artistic environment and attended New York’s famed LaGuardia High School. He went on to the School of Visual Arts, where he focused his studies on graphic design and computer arts. His first job out of school was at Attik, the venerable, London-based design and creative agency that was highly regarded for its work on a roster of major brands, where he quickly found a niche bridging the worlds of more traditional design with 3D animation and motion graphics.

Mayo joined Bonfire this past October, bringing his broad experience in digital and postproduction to the studio’s management team, which includes founder and Flame artist Brendan O’Neil; partner and creative director Aron Baxter; partner and EP Dave Dimeola; and partner Peter Corbett.

Mayo said he and Nazarov share a shorthand style of communicating based on years of close collaboration. “And Gene has this uncanny ability to listen to clients and then conceptualize just what they’re asking for, and because of his 3D skills in the suite, he can show them exactly what he’s thinking of,” he continues. “He’s this right-brain, left-brain hybrid who’s detail-oriented yet highly creative, and works very easily with directors. When you put him together with Brendan and Aaron, it’s like having this three-headed monster we can let loose on projects.”

For his part, Nazarov said he’s eager to partner with the Bonfire team, and expects to find the same kind of single-minded simpatico that characterized his best working relationships in the past. 

Meanwhile Farrell’s hire presents Bonfire with a producer who hails from the creative ranks; prior to getting into postproduction, she was an award-winning, New York-based photographer who worked for a range of clients.

Farrell’s transition from shooting stills to postproduction is a tale of intersecting lines:  Booked to accompany a film crew shooting the documentary When Lions Become Lambs in Kenya, she was caught up in the excitement and energy of film production. After working alongside the film from its beginnings, she saw obvious parallels to what she did running her photography business and post producing a film project.

Rounding out the new hires is Moon, who joins Bonfire from the freelance ranks, where she worked with Mayo during his time at Postal.

  • Tuesday, Dec. 3, 2019
Kerry Sanders joins McCann Worldgroup's Craft as EVP-global head of business development
Kerry Sanders

Craft, one of the marketing industry’s largest global creative content production and adaptation agencies and a division of McCann Worldgroup, has brought Kerry Sanders on board as executive VP-global head of business development. Most recently he served as sr. VP-sales & marketing at Xerox Corp. in Rochester, NY.

Sanders has broad international corporate and technology experience that, in addition to Xerox, includes his having served as VP-marketing at the Moscow-based international construction company Stroytransgaz and as director of Americas business development at Hewlett Packard in Houston. Sanders’ experience in supporting companies with business transformation is an integral addition to the Craft global network, as the creative production and content marketing landscape continues to evolve, and brands look for agile partners to bring their creative ideas to life efficiently and at scale.   

“Kerry’s background in the B2B space as a trusted partner and solutions provider for major global and technology-related brands fits in well with the way Craft has been growing both with new and existing clients,” said Ed Powers, Craft’s global CEO. “He understands the value of what our organization can bring to corporate clients and how to connect those benefits to the production of increasingly complex marketing assets across the media spectrum at scale.”

Craft, which operates through a network of more than 1,300 full-time creative makers in 120 countries, has continued to expand its global offering by serving as an agile partner in developing custom production models that bring increasingly complex and integrated brand campaigns and content to life. A leading provider of scalable production services across a full range of print, digital, and video, world-class brands such as L’Oréal, Mastercard, Microsoft, Coca-Cola and Nespresso work with Craft to deliver quality executions via streamlined and technology-driven processes.

Sanders said, “Craft offers world-class brands peace of mind via award-winning content production and their proprietary technology stack which streamlines the experience all the way from brief through to production and ultimately to deployment. It’s this dual promise of creative quality and efficient production that marketers need in a modern partner.”

  • Tuesday, Dec. 3, 2019
DNEG promotes VFX veteran Lee Berger to head L.A. studio
Lee Berger

Visual effects, animation and stereo conversion company DNEG is bolstering its global client services team with the promotion of Lee Berger to executive VP. He will head up DNEG in Los Angeles.

Having spent the last few years as DNEG’s SVP of production in L.A., Berger has been working closely with film studio and production clients in Hollywood, as well as with DNEG’s global creative supervisory team. The L.A. studio provides filmmakers, directors and studio clients in Hollywood with a gateway to DNEG’s award-winning capabilities across the globe.

In his new role, Berger will lead the L.A. team while continuing to oversee projects and helping to steer the company’s global delivery capabilities. As part of the senior management team, he will also explore opportunities in intellectual property, film and TV investment, in addition to other media business development initiatives. 

Berger has a wealth of visual effects experience, having previously held senior leadership positions at Rhythm & Hues (R&H) and Blue Sky/VIFX. While at R&H, he worked on the Oscar and BAFTA-winning films The Golden Compass and Life of Pi, as well as the Academy Award-nominated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, among many other productions.

DNEG CEO Namit Malhotra described the promotion as a “coming of age” for the company’s L.A. studio. “Lee’s promotion amplifies our commitment to our clients across North America. As the requirements of our clients’ projects become ever more complex, we need a team in L.A. that has the experience to advise, add value and draft in the best resources from around our global network to deliver a superior level of service and delivery.”

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