Bicoastal Union Editorial has hired Melissa Lubin as executive producer in its New York office where she will be heading up new initiatives and pursuing expanded business opportunities for the company. Lubin will team with Union partner Caryn Maclean who now takes on the title of managing director. Prior to joining Union, Lubin spent four years as EP at Beast Editorial NY, a division of Deluxe Entertainment Services, Inc.
Lubin said she was drawn to Union’s high-caliber work, the “sterling reputation” of its people and the company’s forward-thinking vision. “In addition to award-winning spot work, Union has its eyes on the future, pursuing more docuseries and other interesting projects,” she said. “What they’ve done via Union Entertainment Group with regard to originating content is quite impressive.”
Maclean said, “I was looking for a partner and collaborator and I’ve found that in Melissa.”
Upon graduating from Binghamton University in 2005, Manhattan native Lubin got her start as a receptionist at the indie editorial outfit Cutting Room. She steadily rose through the ranks, holding positions there as assistant producer, producer, and sr. producer/head of production. She ultimately was appointed executive producer at age 28.
Lubin joined Beast NY as executive producer in 2016, managing the New York office as well as working closely with all regional Beast offices as a key executive selling editorial services across the country. She was deeply involved with various campaigns for clients such as Progressive, ExxonMobil, and Visa.
In working with agencies and production companies such as BBDO, TBWA, McCann, Droga5, RadicalMedia, Station Film, O Positive, SMUGGLER, PRETTYBIRD, and others, Lubin has curated a career rich in collaborative spirit.
Union Editorial has offices located in Los Angeles, New York, Austin, and London (where it maintains an alliance with Marshall Street Editors). The company also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, which provides finishing services, VFX, graphics and mix for commercials, features and gaming. Union is presided over by partner/managing director Michael Raimondi in LA, Maclean alongside Lubin in NY, and executive producer Vicki Russell in Austin. The Union roster is comprised of partner/editors Jim Haygood, Einar Thorsteinsson, Jay Friedkin, Sloane Klevin, Marco Perez, Merritt Duff, and editors Chris Huth, Daniel Luna, Laura Milstein, Jason Lucas, Karen Kourtessis, Kevin Ray, Nicholas Wayman-Harris, Rachael Waxler, Zach Kashkett, Andrea MacArthur, Amanda Perry as well as select projects with Teddy Gersten,Tim Thornton-Allen, Matt Chesse, John Mayes, Spencer Ferszt, Paul Plew and the Marshall Street U.K. roster.