• Friday, Jul. 12, 2019
Katya Pavlova named head of postproduction at CVLT
Katya Pavlova

Video production studio CVLT, with bases of operation in NY and L.A., has brought Katya Pavlova on board as head of postproduction. Pavlova joins the team after six years at The Mill where she produced highly acclaimed projects including David Bowie’s “Life on Mars” music video remake--directed by renowned photographer Mick Rock--as well as Steven Klein’s augmented reality experience for W Magazine’s cover, featuring an interactive 3D digital portrait of Katy Perry. 

Pavlova will focus on growing CVLT’s post operation and developing new partnerships. She comes to the studio after its recent growth and work with such brands as Lexus, Peloton and Louis Vuitton.

Her work at The Mill had her producing for high-profile directors and brands--the latter including Netflix, Facebook, Ralph Lauren, Jimmy Choo and Vogue.

  • Thursday, Jul. 11, 2019
Jessica Garcia-Scharer joins Compadre as head of production 
Jessica Garcia-Scharer

Creative marketing agency Compadre has brought Jessica Garcia-Scharer on board as head of production. She brings over 15 years of experience in the creative industry having worked in senior production and marketing roles on both the agency and network sides.

Prior to joining Compadre, she served as director of on-air promotions at Fox Sports Marketing, where she worked on the Men’s World Cup “Root for Your Roots” partnership campaign with the network and 23andMe. Before that, she was head of production at creative branding agency Loyalkaspar. As sr. producer at Digital Kitchen, a role she held for seven years, Garcia-Scharer spearheaded the planning and execution of the AT&T U-verse national advertising campaign, including on-air, retail, and mobile apps.

  • Thursday, Jul. 11, 2019
Kevin Shuster joins MC² Experiential Studio as sr. creative producer
Richard Sears (l) and Kevin Shuster
LONG BEACH, Calif. -- 

MC², an MCH Company and award-winning brand experience solutions agency, has added sr. creative producer Kevin Shuster to its Experiential Studio team. Launched in 2018, the studio’s premiere project was the successful immersive promotion of Netflix’s “Bird Box,” featuring Academy Award-winner Sandra Bullock. This was followed by an additional Netflix assignment in early 2019, and the completion of additional experiential projects for Lucasfilm and Ticketmaster this spring.

MC² Experiential Studio is led by executive creative director Richard Sears whose credits include immersive experiences such as “Transformers: Autobots Alliance” for Hasbro/VHE and “Avengers S.T.A.T.I.O.N.” for Marvel. Sears said the ongoing collaboration for MC² with Netflix has been incredibly rewarding. “The Netflix team really understands what we are trying to accomplish creatively and have provided us with a great deal of trust from the start of our relationship.” 

Shuster’s strong knowledge of immersive storytelling is at the core of his many years in production of “live” theater, film, interactive, emerging tech and experiential. His body of work spans clients such as Warner Bros., and 2K Games, as well as global brands like Lexus and Samsung. Shuster had been freelancing for the past year, working on various projects at leading shops, including Imaginary Forces. Prior to that, he was at Saatchi & Saatchi’s Team One for nearly five years as an EP of emerging tech overseeing all interactive, display and VR/AR for all the agency’s clients except Lexus. He did, however, work on some of the larger web/digital campaigns and VR for Lexus and the Lexus Dealer Association.

Shuster said that his new roost “truly brings together every single experience I have had throughout my career into one multi-faceted position. Working with a talent like ECD Richard Sears is a unique opportunity, because we share the same vision for what the studio can do.” 

Sears noted that Shuster’s career “has seen the gamut of every sort of position and experience this industry has to offer from being in-house at an agency, to production and postproduction, to VR and AR. He brings a wealth of knowledge in all areas and a passion for telling great stories.” 

MC² COO David Kuznick added, “Kevin’s deep background producing cutting-edge experiences for some of the world’s leading brands is a powerful asset for the Studio during this very exciting time.”

  • Thursday, Jul. 11, 2019
Ferioli, Cubria join GUT as CCOs/partners
Joaquin Cubria (l) and Ignacio Ferioli

Ignacio Ferioli and Joaquín Cubria will join indie agency GUT as chief creative officers and partners, responsible for driving the creative output of the agency across its three offices in Miami, São Paulo, and Buenos Aires.

Ferioli and Cubria have been bringing creative ideas from Buenos Aires to the rest of the world for more than 20 years. Between the two they’ve won more than 60 Cannes Lions including a Grand Prix for Good, and the First D&AD Impact Pencil for Latin America, as well as several Yellows. They were previously co-CCOs at DAVID Buenos Aires prior to joining GUT, collaborating on global campaigns for Coca-Cola, Budweiser’s 2019 Super Bowl spot and the Volkswagen pitch that resulted in WPP winning the business for the U.S., Canada and Mexico. T

he duo joined DAVID Buenos Aires in 2012 as ECDs, and under their leadership the office boosted the growth of the DAVID network. By 2016 it entered the Top 5 of the Cannes agency ranking thanks to “ManBoobs,” the most awarded idea in the festival that year. The campaign led to a widespread heated debate around social media censorship and was translated in more than 20 languages. In their seven years at DAVID they helped drive local and global work for clients like Burger King, Coca-Cola, Unilever, AB InBev and Noblex, an Argentinean electronics brand for which they created the successful “All-In Promo” that earned them a Gold Lion in 2018 and a Gold Effectiveness Lion this past June. 

GUT has a team of 50 across its three offices, with a roster of clients including Tim Hortons, Domino’s Pizza, Mercado Libre, Netflix, and Nestlé. GUT will also announce new global brands soon.

  • Wednesday, Jul. 10, 2019
Deutsch LA bolsters Business Intelligence with key hires
Deutsch Business Intelligence staffers (l-r) Heide Hays, Julia Locklear, Jason Widjaja and Joanna Marrache.

Deutsch has expanded its Business Intelligence department with a new hire, Jason Widjaja, and two recent VP additions to the group: Julia Locklear and Joanne Marrache. At the helm of the department is Heide Hays, who has driven the agency’s expertise for the past three years.

Deutsch’s Business Intelligence division connects its clients to consumers through three key offerings:

  • Growth Planning – Bringing data further upstream to identify sources of growth, audience opportunities and strategic inspiration through business consultancy, audience planning and consumer analytics
  • Marketing Science – Ensuring campaign effectiveness through measurement and performance strategies and business and campaign/platform analytics
  • Data Management – Creating the infrastructure that enables the capture, analysis and actionability of data

“So often, data-driven strategies are developed independently of the teams that are actually building the brand and laying the groundwork for growth,” said Hays. “We’re in the business of building businesses and by housing this capability within the walls of our agency, we can identify the greatest business opportunities and have them inform our strategies and approaches from the outset. And on the back end, we can gauge effectiveness and provide a blueprint for increasing efficiencies.”

The group works across Deutsch’s roster of clients. Alongside Widjaja, Locklear and Marrache, is Kurtis Johnson, another VP in the department, who helps manage the team and drive business and momentum for clients.

Widjaja is a strategist possessing a combination of expertise in data analytics, business strategy and technology. He joins Deutsch with more than 15 years of cross-industry experience; everything from strategy and development for the Nestlé brand, to consultancy management at Accenture and business operations for The New York Times. Widjaja will be tasked with informing business strategy and opportunity analysis for existing and prospective clients.

Locklear, a 20-year vet of the market research industry, was named VP, director of research & consumer analytics. She will be tasked with enhancing the research and consumer analytics expertise for the Growth Planning capability. Her team also supports the Marketing Science arm, providing custom research and measurement to help get the most from client customer data. Locklear’s doctoral work is in Business Psychology and she joins Deutsch from Ipsos Insight, where she managed quantitative and qualitative studies for multiple clients including NBC, ABC, the NFL, Hulu and Netflix. 

Marrache joins the department as VP, director of marketing science. She will lead the Marketing Science team by harnessing big data to inform business and marketing performance strategies for current and prospective clients. With 15 years of experience, Marrache brings extensive retail and CPG experience that includes stints at Target and Mattel. She joins Deutsch from Publicis Groupe, where she established and grew analytics teams in China and Japan. Marrache holds a BA from New York University and an MBA from Duke.

  • Tuesday, Jul. 9, 2019
Work Editorial adds Nick Rondeau to its roster
Nick Rondeau

Editor Nick Rondeau has come aboard the roster of Work Editorial. Based in the Los Angeles office working alongside partners Stewart Reeves and Neil Smith, Rondeau will be represented globally.

Rondeau had a 10-year stay at Arcade Edit, working across the board on high profile brands Apple, Nike, Beats, Adidas, Chipotle and Porsche with agencies such as Goodby Silverstein & Partners, BBH New York and David&Goliath. 

Rondeau is also widely noted for his music video work with prominent artists The Weeknd, Vince Staples, Jay-Z, Rae Sremmurd, Skrillex, Meek Mills, Kanye West and James Vincent McMorrow. Rondeau’s work on “Starboy” for The Weeknd featuring Daft Punk and directed by frequent collaborator Grant Singer of Anonymous Content won Best Video at the 2016 MTV Europe Music Awards and has garnered over 1.5 billion views. Working on Jay-Z’s “Picasso Baby: A Performance Art Film” with director Mark Romanek also received a nomination for Best Music Video at the 56th Grammy Awards. Rondeau’s passion also extends itself to composing ambitious live visuals for numerous artists on tour. 

Marlo Baird, EP at Work Editorial, Los Angeles, said, “Nick wears his commitment to the craft and his work ethic on his sleeve and it shows. Bold, rhythmic and confident, the way he embraces sound is singular; it almost feels like jazz. Putting the director’s vision first whilst completely supporting the agency--all these qualities make Nick a perfect fit on our roster.” 

Rondeau reflects on the path that led him to this point as a fresh intern compiling reels for broadcast producers at Goodby Silverstein & Partners. It was a fast track education into the most clever campaigns of the day and most prolific directors. 
“A boutique, London based company named Work Editorial continuously cropped up. I honestly fell in love with (editors) Bill Smedley, Neil Smith and Rich Orrick back then, stacking reels in that basement. It’s so crazy to me that I am working with them now.”

Orrick, Smedley, Smith and managing director Jane Dilworth are the original founding partners of Work Editorial which opened in London and 2006, and then extended its reach to the U.S. with offices in New York and L.A.

  • Tuesday, Jul. 9, 2019
Light Iron adds colorist Scott Klein
Scott Klein

Colorist Scott Klein, whose body of work includes numerous groundbreaking episodic series, has joined Light Iron, a Panavision company. He deepens a roster of artists located in Los Angeles and New York spanning features, TV and music videos.

“While Light Iron was historically known for its capabilities with feature films, we have developed an equally strong episodic division, and Scott builds upon our ongoing commitment to providing the talent and technology necessary for supporting all formats and distribution platforms,” said Peter Cioni, general manager of Light Iron. “We are all aware of the significant growth in original content, and Light Iron is focused on expanding its operation to support the needs of clients. Hiring star talent like Scott is a logical step in our continued efforts to expand our industry-leading roster.”

Over the past four decades, Klein has accrued a remarkable list of credits, including Fox’s “Empire,” HBO’s “Deadwood: The Movie,” and Showtime’s “Ray Donovan.” He collaborated on the award-winning series “Bosch,” “True Blood,” “The Affair,” “Halt and Catch Fire,” “Entourage,” and “The Sopranos.” Klein is already a familiar face to many filmmakers who regularly turn to Panavision for its innovative production expertise, optimized camera systems, and unparalleled optics. Klein is also an associate member of the American Society of Cinematographers (ASC).

“I really enjoy the artistic collaboration with filmmakers,” Klein said. “It is great to be part of a facility with such a pure passion for supporting the creative through technology. Colorists need strong technology that serves as a means to best express the feelings being conveyed in the images and further enhance the moods that draw audiences into a story.

“Light Iron’s association with Panavision further augments the supportive culture--there is amazing fusion between the two companies,” he added. 

Also joining Klein are his colleagues and fellow colorists Daniel Yang, Jesús Borrego, and Ara Thomassian. They join Light Iron after three years together at Warner Bros. and 11 years at Technicolor.

The robust roster of bicoastal Light Iron colorists includes Ian Vertovec, Steven Bodner, Corinne Bogdanowicz, Jeremy Sawyer, Sean Dunckley and Nicholas Hasson. 

Light Iron has also expanded its physical footprint with a second Hollywood-based location a short distance from its flagship facility. A full breadth of creative finishing services for feature films and episodic series is available at both locations. Light Iron also has locations in Atlanta, Albuquerque, Chicago and New Orleans.

  • Monday, Jul. 8, 2019
Editor Nate Cali joins PS260
Nate Cali

Postproduction and editorial company PS 260 has hired editor Nate Cali in its L.A. office.

Cali will work directly with editor/co-founder JJ Lask, and the rest of the team in his new role, collaborating with notable clients such as Google, M&Ms, Burger King, Facebook, and JetBlue. He joins PS260 from Nomad Editing Company where he served as an editor for two years, overseeing commercials, features, and music videos. He previously held editorial roles at Union Editorial working on commercials and digital content for brands including Nike, Levi’s, Audi, Apple, and Dodge.

PS260 executive producer Megan Dahlman shared, “Nate and I go way back from the beginning of both of our careers. His enthusiasm and talent is infectious.”

  • Wednesday, Jul. 3, 2019
EchoPoint Media takes on new leadership
Shannon Quinn

Young & Laramore has announced new leadership at its EchoPoint Media, as Shannon Quinn and Lindsey Warner will both be taking on the titles of VP, media director. Together, they will lead EchoPoint into its third decade, following the retirement of Terri Reilly, the media icon who has led Y&L’s media planning and buying company since its inception 21 years ago.

Quinn is an Indiana University graduate in telecommunications who began her media career in Chicago, but returned to Indianapolis to join EchoPoint Media during its early years in 1999. Quinn quickly grew into leadership roles at EPM due to her media savvy and passion for collaboration with both clients and media partners alike. Throughout her career, she’s led the media planning and buying for a wide variety of brands including Speedway convenience stores, IU Health, Goodwill retail stores and Steak n Shake restaurants.

Warner is a graduate from the University of Kansas in journalism and strategic communications. Warner’s media career has taken her all over the country, including tours in Los Angeles, Las Vegas and Chicago, driving the digital media strategy for brands like Tootsie Roll, MGM Resorts and Jimmy Johns. Warner joined EchoPoint Media to build its digital media practice and has done just that as the digital director, while leading the media strategy for brands like Brizo, Trane, Key Hero and IU Online.

Tom Denari will be taking on the dual role as president of Young & Laramore and EchoPoint Media, to help support Quinn and Warner as they continue to nurture and grow EchoPoint for the benefit of its clients.

  • Tuesday, Jul. 2, 2019
Grady Gamble named COO of Luma Pictures
Grady Gamble
SANTA MONICA, Calif. -- 

Luma Pictures, an independent creative studio with offices in Los Angeles and Melbourne, has hired Grady Gamble as chief operating officer where he will focus on strategic growth and manage all business operations related to the studio’s VFX work, original content, and venture fund. 

Prior to joining Luma, Gamble served as the chief operating and financial officer of Adaptive Studios, the production company behind HBO’s Emmy Award-winning Project Greenlight series. Additionally, Gamble has held key strategy, finance and business development roles at Paramount Pictures and Miramax Films.

Gamble said of Luma Pictures, “We are very well positioned to capitalize on the shifts happening in the marketplace as we continue to expand our VFX business, build out our robust original content slate and invest in high impact, early stage startups through our venture fund, Luma Launch.”

Payam Shohadai, founder and CEO of Luma, added, “Not only does Grady‘s broad expertise mirror the diverse segments of our company, but the depth of his operational know-how makes him an incredible partner in managing Luma in all our areas of focus.”

A graduate of The University of Southern California, Gamble began his career in finance with the real estate investment banking subsidiary of Wells Fargo, Eastdil Secured.

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