• Wednesday, Sep. 18, 2019
Joshua Lynne joins Troika as creative director
Joshua Lynne

Troika Mission Group (OTC: MTWO), a global branding and communications company, has hired Emmy Award-nominated designer Joshua Lynne as a creative director. He begins work immediately out of the company’s Los Angeles office, reporting to Troika founder and president Dan Pappalardo. 

Lynne brings more than 20 years of experience on both the brand and the agency side of the industry. He has held positions at leading design agencies including Trollbäck + Company and loyalkaspar, where he has worked with many top entertainment, sports, and consumer brands, including AMC Networks, BBC, CBS, FOX Sports, NBC Sports Group, and NFL Network. His portfolio includes the NBC 2016 Rio Olympics logo, the BBC Brit worldwide launch creative, the Weather Channel redesign, and the logo for CBS Broadcasting’s The Late Late Show with James Corden. 

On the brand side, he served as the global creative director for three international audio brands: House of Marley, Sol Republic and Jam Audio. He oversaw all domestic and international creative direction, brand positioning, messaging, marketing, and creative assets.

He holds a BFA in Communication Design from Pratt Institute.

  • Tuesday, Sep. 17, 2019
The Mill promotes Chris Harlowe to head of production
Chris Harlowe

The Mill has promoted Chris Harlowe to head of production in its Los Angeles studio.

Harlowe joined the studio in 2014, producing many high-profile jobs including Honda’s “A New Truck to Love,” P&G’s “Strong,” Bacardi’s “The Night” and Coca-Cola’s “A Generous World.” His knack for teambuilding and production expertise led him to become deputy head of production before taking his leadership skills around the world to Mill Bangalore, as its h ead of studio. He’s since played a key role in advancing the India studio, fine-tuning project workflows and streamlining communication between locations. 
Joseph Bell, general manager at The Mill L.A., commented, “We’re fortunate in having Chris return to L.A. to support the continued development of our production department and championing The Mill’s expansive roster of directors and artists, developing end-to-end creative collaborations with our partners.”

  • Monday, Sep. 16, 2019
Jennie Morris named chief creative officer at Publicis Singapore
Joanne Theseira (l) and Jennie Morris of Publicis Singapore

Jennie Morris has been appointed chief creative officer of Publicis Singapore. This newly created position is in line with the agency’s investment to bolster its strategic bench following a raft of new business wins this year. Morris will oversee all accounts out of the Publicis Singapore office.

Day-to-day, she will partner with Joanne Theseira, managing director of Publicis Singapore. Morris will work closely with the creative leaders across Publicis Groupe to strengthen the agency’s creative culture and deliver more effective world-class solutions for clients.

She brings deep expertise across a wide range of industries; such as tourism--having worked on Qantas, British Airways, Emirates, Scoot, Singapore Airlines and numerous tourism boards; telcos--Optus and Telstra; automotive--Toyota, Lexus, Mercedes Benz and BMW; and consumer packaged goods, where she created work to connect with millions of consumers across Asia for brands like Mead Johnson, P&G, Pepsi and Mars. Her work has been recognized at Cannes, D&AD, One Show, NY Festivals, Clio, Dubai Lynx, and Spikes Asia.

In 2007 Morris made a mark in the industry’s history by taking the title of the first female executive creative director in the UAE. There, she led the Emirates Airlines business as the global creative lead during the much lauded and awarded “Fly Emirates. Keep Discovering” campaign years. 

Singapore has been home for Morris and her family for the past nine years--seven of which she spent at Publicis Groupe. Her diverse experience working with brands including Saatchi & Saatchi and Sapient have helped her to become a true hybrid creative, passionate about telling meaningful brand stories via new technologies and data led dynamic creativity.

Prior to being appointed CCO, Morris was already working as an executive creative director with Publicis Singapore. Previously she served as global creative director on the Singapore Airlines business at TBWA Singapore.

  • Friday, Sep. 13, 2019
Nice Shoes signs MIRROR+SPARKS for immersive, XR representation
MIRROR+SPARKS consists of Joerg Liebold (l) and Zidi Liebold

Creative studio Nice Shoes has signed directing duo MIRROR+SPARKS for U.S. commercial and film representation in immersive and XR experiences. The Munich, Germany-based duo, comprised of Zidi Liebold and Joerg Liebold, fuses its diverse skillset in live action, design, 3D animation, VFX and cross-platform storytelling to craft vivid experiences featuring non-linear narratives that allow viewers to interact and explore beautiful environments. 

This marks the first U.S. representation for MIRROR+SPARKS whose body of work spans such brands as Audi, Cook Medical and Janua, along with leading global art institutions including the Pace Gallery, Clyfford Still Museum and Aspen Art Museum. Recently, they earned two coveted Gold German Brand Awards from the German Design Council in “Excellence in Brand Strategy and Creation” and “Brand Communications” for their 360 VR experience for furniture brand Janua. They are currently working on a VR narrative experience that provides users with an inside perspective on the personal and professional life of renowned artist and director Julian Schnabel.

“The work that MIRROR+SPARKS creates is astounding in terms of their approach to scale, which allows users to be a part of the story, not simply be a fly on the wall,” noted Nice Shoes EP Nick Litwinko. 

“It is vital to us to partner with a studio that holds the same level of importance toward consistently top-level creative standards, and Nice Shoes is just that,” added Zidi Liebold. “Their work is grounded in superior visual technique and impeccable attention to detail, and we look forward to working together to continue to push the limits of what is possible in immersive storytelling.” 

Zidi Liebold brings a design focus to every project, leveraging her background in 3D animation, photography and design to develop creative concepts and spearhead the visual execution from a technical POV. She began her career across the advertising and design industries, working on projects across multiple mediums for such top brands as Coca-Cola, Siemens, Air France, IBM, Procter & Gamble, Merrill Lynch, Deutsche Bank and Twentieth Century Fox Home Entertainment. As a designer, she spent over six years defining and elevating the visual language in the beauty and fashion space while working with Victoria’s Secret Beauty, developing and overseeing direction for cohesive design-driven concepts across integrated creative campaigns.

Joerg Liebold launched his career as a photographer before transitioning to postproduction. After contributing to the success of animation and post studios as VFX supervisor, he took the next step in his career to focus on animation and design by joining Psyop in its New York headquarters in 2003. He spent over a decade at the shop as a technical director and sr. VFX director. Constantly investigating new filming techniques and technologies, he worked on his first VR project in 2013, a VR pilot experience for a Formula One race in Austin, TX. Joerg is also passionate about educating a new generation of creative talent and is a professor for VFX, animation and emerging media at the University of Applied Sciences, “Hochschule Macromedia,” in Munich.

  • Wednesday, Sep. 11, 2019
Andrea Theodore joins Bindery as executive producer
Andrea Theodore

Indie film and content studio Bindery has appointed Andrea Theodore as executive producer.

Reporting to founder Greg Beauchamp, Theodore will be responsible for managing a portfolio of work across Bindery’s current roster of clients, including agencies and brands alike, with an eye toward developing new relationships with both client partners and talent.

Theodore joins Bindery from Washington Square Films, where she spent the last three years as executive producer. Before that, she worked at Humble in New York, starting as head of production and working her way up to EP over five years. Theodore began her career on the agency side and quickly made the transition to production after getting hooked on her first on-set experience. She climbed the ranks from PA to line producer, working on commercials and music videos, and managing projects in the U.S. and abroad. 

Theodore’s hire is the latest addition to the Emmy-winning Bindery team following the appointment of Jason Goldman as producer in June.

  • Monday, Sep. 9, 2019
Dan Roberts promoted to EP at The Mill LA
Dan Roberts

The Mill has promoted Dan Roberts to executive producer in its Los Angeles studio.

Roberts has been an integral part of the production group for two decades, holding senior roles in multiple Mill studios. He has overseen an impressive portfolio of celebrated jobs such as Hay Day’s “Too Much Wool,” multiple Old Spice campaigns and the award-winning Nike “Write The Future.” Roberts is known for his effective running of projects, expertise in production processes and enthusiasm for identifying and nurturing up-and-coming talent.

  • Friday, Sep. 6, 2019
Bonfire adds partners Corbett, Baxter, Dimeola, seeks to usher in new post era
Bonfire partners (l-r) Peter Corbett, Brendan O’Neil, Aron Baxter and Dave Dimeola

Bonfire, the NY-based boutique postproduction facility launched in 2016 by veteran Flame artist Brendan O’Neil, has expanded with the addition of three new partners, who bring a depth of experience and expertise designed to usher in a new era in post, including VFX, design, CG, animation, color and finishing.

Joining Bonfire are Click 3X founder Peter Corbett, former Click 3X creative director Aron Baxter and Dave Dimeola, founder and executive producer of The Brigade, which specializes in in remote VFX and post. Corbett will hold the title of partner/new business, while Baxter will serve as partner/creative director and Di Meola will be partner/executive producer. Also joining Bonfire is sr. producer Jenn Frangella, who also comes over from Click 3X, and Kait Johnson, VFX Flame assist.

The newly expanded operation offers what O’Neil described as a ‘secret sauce’ for clients. It’s been cooked up by a crew of top-level, highly experienced professionals from the design, visual effects and animation disciplines, working out of a state of the art Flatiron facility and backed with an innovative, cloud-based system for sourcing, executing and delivering VFX, color, design, animation and finishing work, tapping a global network of artists and specialists in the process. 

Based on years of trial and error, Dimeola has developed a unique, decentralized platform for remotely connecting everyone that dramatically reduces both costs and timeframe while maintaining state-of-the-art quality. “With Bonfire,” he said, “we’re offering a boutique experience backed by our cloud-based firepower.”

So how does the Bonfire system work? “We put the right artists to work at exactly the right time, and the right sequence at the right volume – whether this is one artist for an hour or multiple artists for days,” Dimeola explains. “And we provide them with a sophisticated platform that can deliver the right software licenses on demand, and can render the results at high speed. This is coordinated not just by our producers, but by our platform, which largely automates the process.”

The roots of this go back to Dimeola’s days with Smoke & Mirrors, when he began building his global network of artists and tinkering with a variety of ways to manage the process of having them work remotely. “A lot of real-time tools were coming online around that time, and I found that I could get set up and move quickly, but in the beginning it was not that easy. We were really early adopters of cloud services, and we found that we needed to build a propriety system to manage the workflow effectively.”

But the results were surprising: “We were actually able to deliver files directly into Flame, while clients were sitting in the room,” he recalled. “It was beyond just off-shoring.” As his database and approach to cloud methodology grew, so did his client list. Dimeola eventually began to handle overflow work for many of the top effects and animation houses in the industry, as well as working directly with agencies. “We have protocols in place to vet talent, and we offer secure, tight collaboration between all parties – all of which is based on my dedication to engineer the very best experience for creating digital artistry in real-time,” he added.

Now united, the Bonfire team says they’re ready to re-write the rules of how things get done: “With the four partners coming together, our greatest advantage is strength in numbers,” said O’Neil. “Individually we were all doing great things, but together we supplement each other so well on every level that we’ve been able to create a unique and flexible solution to the biggest and most aggravating question in our industry which is, ‘why does it cost so much?’ Our approach lets us cater to any size project and hand-pick the best teams for each, often within hours, if needed.”

“What we’re really offering here is a new way of working,” added Corbett. “With the cloud as our backbone and our processes in place, we can manage the entire workflow in a better, more efficient way, one that lets us lower costs by a surprising margin. This is done entirely online and is continuously available in real time, allowing our clients to monitor their progress from anywhere in the world. Having seen it in action, all I can say is that it’s truly revolutionary.”

What this means for the quality of the work bodes well for people like Baxter. “I’m genuinely excited to be working with the partners here,” said the CD, who joined Click 3X in 2015 after working on staff at such studios as MPC and Nice Shoes and freelancing with The Mill. “It’s a new team, a new space, a new brand and a new method, all of which has galvanized me about the future.”

Baxter continued, “I’m a firm believer in having technology and creativity well-aligned, of having the best technology at hand that allows you to serve the best creative talent. Our ability to adapt and find better, smarter ways of working means we’re able to devote more creative playtime to each project and deliver better solutions.”

The career paths of the Bonfire partners have crossed numerous times in the past. Dimeola, for his part, started his career at Click 3X before working for a variety of other VFX shops and media companies. He’s been collaborating with O’Neil since early last year, during which time O’Neil recognized that his remote-based system mirrored in many respects reflected the more client-facing system he’d developed when freelancing directly for brands or agencies. “I saw the potential for combining forces, so when I built the Bonfire space, I invited Dave to come and work out of our office,” O’Neil explained.

The design of the Bonfire studio is deeply informed by O’Neil’s extensive experience working at just about every major studio in New York. “We’ve tried to embody all of the best pieces of each studio we’ve all worked at, and even created a few of our own,” he notes. “We’ve curated an amazing facility with our clients and artists in mind. We want our space to reflect the work we do, and for people to be comfortable and inspired.”

  • Thursday, Sep. 5, 2019
Warren Marenco Chase named Firewood COO
Warren Marenco Chase

Digital marketing agency Firewood has brought on Warren Marenco Chase as its first chief operating officer to support continued growth across its seven offices. The new hire speaks to the direction Firewood continues to pursue in disrupting the traditional agency model by focusing on partnerships and building in-house teams to support clients globally.

Chase most recently served as COO at Verizon’s in-house creative agency “140” and brings more than 20 years of experience running agency operations in all areas of creative, digital, and media communications. He previously served as EVP, global director at Wunderman San Francisco. Chase also served as global director at BBDO New York and held CEO positions at various BBDO/OMD offices in Latin America.

Firewood will leverage Chase’s unique background across both the traditional and in-house agency space to push Firewood’s evolving model beyond its current state.  

“Having been on both sides of the fence and in multiple international markets, I can attest that Firewood’s unique model and approach is a disruptive solution for brands’ ever-evolving, real-time marketing needs,” said Chase. “The company leverages the strength of deep partnerships with clients to deliver amazing creative solutions fast and at scale.” 

“Warren understands the importance of our culture and values, and his significant experience is a perfect fit for our next stage of growth,” said Juan Zambrano, co-founder of Firewood. “His leadership will also play a key role as we aggressively expand in the New York and Latin American markets.”

  • Wednesday, Sep. 4, 2019
Agency vets Horner, Swindell launch The Rapids
Ben Swindell (l) and Jack Horner

Jack Horner and Ben Swindell, two agency leaders with extensive expertise across creative, tech, content and entertainment marketing, are launching The Rapids, a London-based shop.

Horner and Swindell will run the new company as explorer and navigator respectively--job titles they feel best describe their complementary skills and the roles they play within a model that looks to solve creative problems at speed. In contrast to the retainer centric and lengthy process normalized by traditional agencies, The Rapids packages up sprints and high energy workshops for fast strategy and rapid creativity. 

Its launch projects include the creation of a new whiskey brand, repositioning a tea business, shaping creative teams for a global entertainment company and innovation on an ad-tech model.

Horner is the founder and former global executive creative director of FRUKT, the entertainment agency that launched in 2001 and scaled to over 150 staff in seven countries He now invests in diverse areas including music tech platforms, tea, non-alcoholic spirits, cyborgs and augmented reality. He started his career at Warner Music in international marketing and ran the entertainment side of pioneering digital agency AMX Studios, before moving to consult for Accenture on a global music platform.

Swindell has held managing director level roles at Holler, Leo Burnett and Engine. He also founded Blend, which departed from the traditional agency model by employing no full-time staff, and instead built bespoke teams based on the task at hand. Alongside The Rapids, Ben is also launching a men’s underwear brand later this year.

Swindell said, “We have both experienced far too much wasted time during our careers and this drove us to ask the question why everything was done over a period of weeks and months. We know if you get the right people, in the right environment and adopt the right process then amazing things can happen, and fast.”

Horner added, “Some challenges may well benefit from a slow process--but in an age of innovation, so much readily available information and incredible tools--sometimes it’s better to cast a super sharp team and turn up the volume and pace.”

  • Friday, Aug. 30, 2019
CVLT adds creative director/VFX supervisor Paek, EP/creative producer Sun
Charles Paek (l) and Frank Sun

Bicoastal content creation studio CVLT Production has expanded its executive suite with the additions of Charles Paek as creative director/VFX supervisor, and Frank Sun as executive producer/creative producer. Both will serve to oversee production and postproduction for client projects based out of New York and Los Angeles.

Paek has been behind award-winning creative projects for clients such as Lexus, Target, Acura, Infiniti, Marvel, Paramount and Tanqueray, while at CBS Broadcasting, HER3SY, Digital Domain and Artifact Studios, among others. Sun brings extensive experience shooting commercials, music videos, feature films and photography for Red Antler and his own production company XY Content, collaborating with clients including Google, Cartier, Norwegian Airlines and Nike.

A longtime filmmaker and VFX supervisor, Paek has distinguished himself in the industry from his early days as a lead designer at CBS Broadcasting to his past work at Digital Domain. Over the years, he cultivated his signature creative style of high-end, photoreal design in all of his projects. In the past decade he has worked as a director, art director and VFX supervisor, earning a VES nomination and a Clio win for his creative projects. 

Sun’s career began as a cameraman on the sunny islands of Survivor. He later moved to New York City to pursue a life in filmmaking. His passion for crafting vivid imagery led him to cinematography, where he helmed brand spots, films and music videos. He founded XY Content in 2013 alongside his creative partner, Habib Yazdi, and led a successful collective of roster clients and talent for five years, working with such clients and agencies as Publicis, WPP, McKinney, Red Antler and Google. 

MySHOOT Company Profiles