• Tuesday, Jan. 13, 2015
Producer Heather Richardson joins Cutters
Heather Richardson
CHICAGO -- 

Cutters has added producer Heather Richardson to its staff in Chicago. For the past nine years Richardson was a producer for Cosmo Street Editorial, most recently in its NY office where she worked on high-profile commercials for the company’s editors and many leading directors, including Joachim Back, Adam Berg, Bryan Buckley, Harold Einstein, Randy Krallman, Hank Perlman, The Perlorian Brothers, Steve Miller and David Shane. Some of her most recent projects were for AT&T, DirecTV, ESPN, Geico, GoDaddy, Land Rover, MasterCard, Mercedes, Samsung and Verizon.

Richardson began with Cosmo Street in Los Angeles before moving to New York in 2008, and prior to that, she was a producer at L.A. visual effects studio a52.  A graduate of the University of Colorado in Boulder, she grew up just north of Chicago, so landing at Cutters brings her home.

“I was drawn to Cutters because of the culture that has been cultivated and the family-feel that exists here,” she said, also citing the diverse and talented editors on the Cutters roster.”

Cutters has studios in Chicago, Detroit, Los Angeles, New York City and Tokyo. Cutters Studios’ family of companies also includes Another Country, Dictionary Films, Flavor and Picnic Media.

  • Tuesday, Jan. 13, 2015
Tom Goodwin joins Havas Media N.A. as sr. VP, strategy & innovation
Tom Goodwin
NEW YORK -- 

Havas Media North America has hired Tom Goodwin as sr. VP, strategy & innovation.  In this newly created role at Havas Media N.A., Goodwin will be working alongside chief strategy and development officer, Greg James, to guide high-level strategy and content efforts.

Goodwin comes over from The Tomorrow Group where he was founder and director of the agency. Prior to founding Tomorrow, Goodwin served as director, partner development, at IPG Media Lab, and earlier he led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S. A futurist and technology trend forecaster, Goodwin is responsible for the Western world’s first QR code-based campaign, developed the first interactive digital outdoor ad and marketed the world’s first mobile app while working on the global Nokia account.

  • Monday, Jan. 12, 2015
Exec producer John Quinn joins BRW Filmland
John Quinn
LOS ANGELES -- 

John Quinn has come aboard BRW Filmland Los Angeles as executive producer. He previously served as head of production at Boxer Films. Quinn has over 20 years of production experience, working on a wide range of productions across film, commercials and digital. At BRW, he will work to expand the company’s client base as well as source new talent to grow the directorial roster. He will work with BRW Filmland LA EP Gianfilippo Pedrotti.

Southern California native Quinn naturally acclimated to the production world as a film student at the University of Southern California. He worked alongside classmates to produce and develop content, cementing a passion for bringing creative visionaries’ ideas to life on screen. He landed his first professional gig as a PA at Limelight, later moving on to Propaganda Films, learning the ropes from deep within the production trenches. In 2001 he joined Boxer Films, first working as a freelance producer and eventually serving as Head of Production, collaborating with numerous repeat agency clients including 180 LA, RPA and Team One.

  • Monday, Jan. 12, 2015
Editor Brad Waskewich joins Arcade
Brad Waskewich
NEW YORK -- 

Arcade Edit has added editor Brad Waskewich to its roster. He will be based out of the bicoastal company’s NY office and available to clients across the U.S.

Waskewich has cut for such brands as Nike, Reebok, Beats, Ford, Chevy, Apple, Budweiser, Miller and Google while collaborating with directors including David Fincher, Mark Romanek, Noam Murro, Jake Scott, Peter Berg, Cary Fukunaga and Nabil.

Waskewich won an AICP Show honor in the Editing category for the Nike spot “FCUSA.” He was also nominated for a Primetime Emmy for his work on the opening title sequence of the HBO show “Rome.” Waskewich was the editor behind Jameson’s “Fire,” which was honored at the Clio Awards, and he also cut the Cannes Lion-winning AARP “Song and Dance.”

Waskewich comes to Arcade Edit having previously worked at Spot Welders and Rock Paper Scissors. He was introduced to filmmaking while studying with documentarian Robb Moss and avant-garde director Chantal Ackerman at Harvard University.

  • Monday, Jan. 12, 2015
Directors Philip Knowlton, JP Bouchard unite to become Knowlton Bouchard
Philip Knowlton (l) and JP Bouchard
BROOKLYN, NY -- 

Documentary directors Philip Knowlton and JP Bouchard have partnered to form the directing duo now known as Knowlton Bouchard. Independently, each director has been a long-time member of the Greenpoint Pictures family. As a duo, they continue to be handled by Brooklyn-based Greenpoint.

In 2014, Bouchard and Knowlton were both commissioned to direct films for Beck’s Live Beyond Labels series. While they were not yet an official duo, coming together for that project was the initial spark that would ultimately motivate them to join forces.

Since creating Knowlton Bouchard, the pair has been busy on a number of jobs including “Taste of Home,” a heart-warming project for JetBlue, via Mullen, that brought a special surprise to Dominican families living in the Washington Heights neighborhood of Manhattan. Prior to that, they collaborated on three of Ford’s “Go Further” films with Team Detroit, depicting real people who go the extra mile to help others or rise above challenges.

Greenpoint Pictures was founded in 2002 by Michael Kuhn, with fellow partner and executive producer Jacob Lincoln joining in 2010. 

  • Wednesday, Jan. 7, 2015
Hutson Kovanda named sr. VP, creative at Upshot
Hutson Kovanda
CHICAGO -- 

Integrated marketing agency Upshot has hired Hutson Kovanda as sr. VP, creative, a new position at the shop.

In this role, Kovanda will lead key campaigns and work directly on numerous accounts across the agency’s client roster. He will also broaden the senior creative leadership team over the coming months, and will be directly involved with the agency’s new business opportunities. Kovanda will be based in Upshot’s Chicago office and report directly to Brock Montgomery, exec VP, creative services. 

Kovanda joins Upshot from Quench & Pavone, where he served as executive creative director. In this role, Kovanda was responsible for leading the combined efforts of the agency across all of its businesses including Yuengling, Firefly Vodka and StarKist. Kovanda has worked at both large and small agencies throughout the course of his career such as JWT, MARC USA and Wyse Advertising. He has worked with brands including Sunoco, Rosewood Hotels, Turkey Hill Ice Cream, Rite Aid and 7-Eleven.

With nearly 20 years of creative experience, Kovanda has received numerous industry awards. He has garnered multiple Addy Awards including several Gold and Best of Show. Other honors include an Effie and FWA.

  • Wednesday, Jan. 7, 2015
Brad Edelstein joins ClickFire Media as EP, business development
Brad Edelstein
NEW YORK -- 

Brad Edelstein has been named executive producer, business development for Click 3X’s interactive arm, ClickFire Media. Edelstein will be charged with driving digital business development and will play a key role in setting the direction of ClickFire Media’s digital work.

The hire marks Edelstein’s return to Click 3X as he previously worked with the company in the sales and business development department. Since then he’s watched Click 3X grow from a small group to more than 80 diverse and talented creatives, directors, artists and technologists, bringing their skills to Click 3X’s various divisions.

Edelstein re-joins Click 3X from Stinkdigital where he served as director of business development for the U.S, focusing on interactive. Prior to that, Edelstein worked at East Pleasant Pictures as executive producer. Earlier in his career he worked at an integrated production company called Mohawk Digital, formally known as InTheMo Interactive, a social startup that worked with advertising agencies and brands.

“Click 3X is one of the very few companies today that excels so well in the integrated space. I think this is mainly due to their ability to produce every piece of a campaign, regardless of it being broadcast or digital, without having to rely on, or tap into third parties. This makes for a cohesive, seamless and air tight production and client experience,” said Edelstein.

ClickFire Media’s recent projects include an interactive experience for Skippy Peanut Butter; a digital campaign for Wendy’s; and the creation of SMASHION!, a mobile app for fashion network, VFILES, for which ClickFire Media did all of the development and design for the cross-platform game.
 

  • Tuesday, Jan. 6, 2015
Sr. brand exec Mark Schofield joins The Goss Agency
Mark Schofield
ASHEVILLE, NC -- 

The Goss Agency has added Mark Schofield as sr. VP, director of account leadership, The Goss Agency is a full-service, integrated marketing & advertising firm that has served, for more than 18 years, multiple business sectors including travel/tourism, communications/hi-tech, real estate, sports/outdoors, and general business to business markets.

Schofield was most recently director of client services for the Atlanta marketing agency Modo Modo, where he pioneered social media campaign development, managed new staff and account team training, increasing service productivity and efficiencies. Schofield’s account teams at Jennings and Company of Chapel Hill, NC, achieved national excellence recognition, winning the Gold and Silver Asters, Tellys and Sabre advertising awards for work on behalf of clients such as Time-Warner Cable, Lowe’s, UNC Healthcare and Rex Hospital. Prior, at McKinney and Silver Advertising, he managed new business wins of nearly $1 billion, and supervised campaign creation and account fulfillment for Aetna, NASDAQ, First Citizens Bank, Midway Airlines, Royal Caribbean Cruises Ltd., and Bacardi Spirits.

Schofield will report to Jeff Goss, founder, president and executive creative director of The Goss Agency.

  • Monday, Jan. 5, 2015
WONGDOODY hires Orenstein as CFO, Gingold as director of strategy, Lee as ACD
Jason Gingold
LOS ANGELES -- 

WONGDOODY has made two additions to its staff in Los Angeles: Steven Orenstein as chief financial officer and Ronnie Lee as associate creative director. Meanwhile, the agency’s Seattle office has hired Jason Gingold as director of strategy. These hires mark a new phase of internal executive development across the shop and bolster the growing roster of creative talent in WONGDOODY LA following the additions of ECD Pam Fujimoto and ACD Dennis Lee in 2014.

Orenstein joins WONGDOODY after six years as CFO at 72andSunny, where he guided the agency’s growth from 30 to 500 staffers, including an expansion into New York and acquisition by holding company MDC Partners. Orenstein was an integral part of building 72andSunny’s celebrated agency culture with the implementation of Free Food Fridays, in which he grilled lunch for the entire LA office each week. Prior to 72andSunny, Orenstein served in various roles in finance at the Kern Organization, DirectPartners, Davis Elen, and McCann Erickson, overseeing multiple mergers and acquisitions and establishing financial best practices. He is unique among agency CFOs in having his very own app on the iTunes store, Bobblestein.

Gingold comes to WONGDOODY from Creature Seattle, where he served as executive director of strategy and media, and developed a successful rapport with Fujimoto (another Creature alumna). He previously led strategy for Wieden+Kennedy New York and DDB Seattle. Over the years Gingold has worked with leading international brands including ESPN, Microsoft, Adidas, HBO, Starbucks, Pepsi and The North Face. Gingold will lead both internal and client-facing strategy across the Seattle and Los Angeles WONGDOODY offices.

Los Angeles native Ronnie Lee got his start at 42 Entertainment where he worked on one of the original viral marketing campaigns, “I Love Bees” for Halo 2. Over the years Lee has worked as a copywriter and ACD at Y&R, DigitasLBi, and CHI & Partners, and contributed to campaigns for clients including PBS, TGI Fridays, The Los Angeles Dodgers, Southwest Airlines and Samsung. While at DigitasLBi he helped launch Small Business Saturday with American Express, which has since grown into a holiday tradition reaching 88 million consumers and driving over $14 billion in independent retail sales.

  • Tuesday, Dec. 30, 2014
Andrew Spurgeon, Rob Rogers named Lions Health jury presidents
Andrew Spurgeon
CANNES, France -- 

Lions Health, the global creative festival for the healthcare communications industry, has tabbed Andrew Spurgeon and Rob Rogers to lead the juries at next year’s awards.

Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns. “Digital has really levelled the playing field, giving great ideas unprecedented reach regardless of category,” said Spurgeon, “I’m looking forward to seeing how health and wellness brands are taking advantage of this, escalating connectivity with ideas that reach people in new and ever more meaningful ways.”

Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Rogers said, “This festival plays a unique role in both elevating and celebrating the role of creative, and promises to develop powerful interactions in all spheres of the healthcare constituency. Joined by a group of talented jurors, I will continue hoisting the flag and use this significant event to shine a powerful light on work that pushes the boundaries of what can be achieved in healthcare communication.”

The 2015 awards will see the introduction of two new awards for specialist healthcare agencies: The Lions Health Specialist Agency of the Year and the Lions Health Specialist Network of the Year. In a change from last year, all Lions Health shortlist and winning points will count towards the Cannes Lions Network of the Year, Cannes Lions Holding Company of the Year and where relevant, the Cannes Lions Independent Agency of the Year. Non specialist Agency winners in Lions Health (including Independents) will contribute to Cannes Lions Agency of Year. Louise Benson, Festival Director of Lions Health hailed this as “a much needed move that gives life-changing creativity in healthcare communications the recognition it deserves. We have seen that healthcare work can compete at the highest level so it is appropriate that these specialist creative achievements are shown to contribute just as much as those of non-specialists.”

Since Spurgeon joined Langland in 2008 it has doubled in size and produced some of the industry’s most talked about campaigns. These achievements culminated in Langland receiving the inaugural Lions Health Agency of the Year award in 2014.

Rogers has led creative teams for some of the most successful brands and campaigns in healthcare history, including Nexium, Celebrex, Advair, Augmentin, Botox, Lexapro, Remicade and Perjeta. His work has been recognized at shows in New York, Milan, Sydney and London.

Lions Health takes place June 19-20, 2015 in Cannes.

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