Erica Hoholick has joined 22squared in the new role of chief client officer, leading the account management and business development departments, and reporting to CEO Richard Ward. Hoholick was most recently president of Phenomenon in Los Angeles, which under her watch saw new business wins with PepsiCo and TD Ameritrade, and ultimately attracted a management-desired private equity investment. The agency leadership veteran was selected by 22squared for her demonstrated ability to transform and modernize business and brands.
Before Phenomenon, Hoholick held senior leadership positions at some of the top global agency brands in the U.S. and U.K. She was global president at TBWA\Media Arts Lab (Los Angeles), leading the Apple global agency network, which she expanded from 12 to 26 countries. Prior, Hoholick was with Ogilvy & Mather (London), first as worldwide managing director on Dove, and then as CEO on the One Unilever operating unit. Her resume also includes managing director, TBWA\Chiat\Day (Los Angeles) and management director, Saatchi & Saatchi (New York and San Francisco). Hoholick’s clients have won nearly every top award in the industry, including Cannes Titanium Grand Prix, Global Effie, One Show, and D&AD honors.
22squared has been expanding with new client relationships, including Columbia Care, FridaBaby, Holiday Retirement, and SharkNinja; and organic growth from legacy clients Publix Super Markets, The Home Depot, Toyota, and Baskin-Robbins. Additionally, the agency has attracted top talent including Dave Notolli as director of strategy from Wieden (and BBH NY, Digitas, Crispin), and Chris Kyriakos as head of production from FCB (and Crispin, 72andSunny, Phenomenon). The influx of major-market and leading talent started with Matt O’Rourke joining 22squared in fall 2018 from Grey New York, where he supervised creative on the Volvo brand across the agency’s global network. Some recent creative campaigns from 22squared include the much-lauded Netflix Stranger Things “Scoops Ahoy” experience for Baskin-Robbins and the award-winning “Built In Pins” initiative for The Home Depot. 22squared is 100% employee-owned.