• Thursday, Jan. 14, 2016
Translation promotes McFerrin, Samuels to group creative directors
Matthew McFerrin (l) and Armando Samuels
NEW YORK -- 

Translation has elevated art director/CD Matthew McFerrin and copywriter/CD Armando Samuels to group creative directors, in the first of a series of internal promotions across the agency’s creative and strategy departments. McFerrin will partner with recent hire, group creative director Achilles Li, to oversee the National Basketball Association (NBA) and Champs Sports accounts. Samuels will take the lead on Translation’s State Farm account, handling all creative aspects of the business, including the company’s NBA marketing campaign, and the ongoing State Farm Neighborhood Sessions music series. Plans call for Samuels to partner with a new member of the Translation team, to be announced in early 2016.

McFerrin originally signed on with the Translation team as a sr. creative in early 2014, following nearly three years as an art director and then sr. art director at Sid Lee. McFerrin has lent his artist’s eye to national and global campaigns for the likes of Absolute Vodka, adidas, Sprite and Major League Soccer.

Samuels first joined Translation as a sr. copywriter, quickly rising to the rank of creative director. Prior to joining Translation, he held sr. copywriter and copywriter positions at Deutsch and TBWA\Chiat\Day LA—where he served as the lead writer for the agency’s award-winning Pepsi Max “Test Drive” campaign. Samuels has helped to deliver creative executions for global brands like adidas, PepsiCo, Dr. Pepper Snapple Group, and the Coca-Cola Company.

John Norman continues as Translation’s chief creative officer.

  • Monday, Jan. 11, 2016
Stitch adds editors Jason Lewis and Andrew Leggett
Andrew Leggett (left) and Jason Lewis
LOS ANGELES -- 

Editors Jason Lewis and Andrew Leggett have joined creative editorial boutique Stitch. Previously Lewis was a freelance editor working at some of L.A.’s top creative agencies, including the award-winning shop 72andSunny, while Leggett joins from Arcade Edit. The announcement was made by Stitch editor and partner Dan Swietlik and EP Mila Davis.

Lewis and Leggett join a roster at Stitch that also includes editors David Checel, Tim Hardy, Leo King, Chris Catanach and Max Windows.

Lewis’ freelance clients included not just agencies but production houses such as PYTKA and the VFX and design studios Brewster Parsons. He got his start at Venice Beach Editorial, the in-house post facility at TBWA\Chiat\Day. During his career he’s worked on such brands as McDonald’s, Activision, PlayStation, Visa, Nissan, and the NFL Network. His work reflects an easy ability to move between styles and genres such as visual storytelling, comedy, performance and dialogue and emotion. He’s also directed a number of short films and spots, several of which he edited.

A Chicago-area native who always wanted to be in the entertainment industry, Lewis cites as evidence his early gig as a production assistant on the raucous “Jerry Springer Show,” which taped in Chicago. After graduating from USC’s film school he replied to an ad on Craigslist for a job in the video department at an ad agency. It turned out to be TBWA\Chiat\Day, where Lewis quickly progressed from working as a dubber to becoming an assistant at its in-house editing studio.

Lewis describes this rapid ascent as something of a fluke: the agency’s legendary creative chief, Lee Clow, was getting the Clio Lifetime Achievement Award, and a video of his career highlights was behind schedule. “They said, ‘Let’s give it to the kid,’ and so I spent the weekend working on a cut,” Lewis recalled. “I showed it to Lee and he liked it. For the next week I had Lee Clow sitting behind me as we worked on this. After it was done, he walked in to Venice Beach and told them, ‘Hire him.’”

During his three years there Lewis worked his way up from assisting to editing before leaving to freelance around town. This tenure gave him valuable experience working closely with agency teams and exposure to a variety of working environments and cultures. For example, he describes his time as Joe Pytka’s in-house editor as “film school meets boot camp. You learned to work fast.”

Leggett has been with Arcade Edit for the past five years, starting as an assistant. Prior to that he was with Beast and its predecessor company, FilmCore, after launching his career at Jigsaw Edit. His work reveals a talent for everything from comedy to documentary storytelling to dramatic narrative, as demonstrated in spots for brands like Samsung, Adobe and Microsoft, among others.

The campaign he edited for Samsung is particularly noteworthy, ranging from emotional to sweetly funny. In “Jay Z Blue,” directed by Mark Romanek, the hip hop superstar is seen talking candidly with producer Rick Rubin about what it’s like to be a husband and father after growing up with no such role model himself. In another, “Swaddle Master,” directed by Michael Downing, a young dad struggles to wrap his baby in a blanket and turns to his Galaxy to find a YouTube video that’ll show him how. (The ‘how-to’ clip he watches was actually shot by Leggett and features his own toddler.)

A native of Memphis, Leggett attended a performing arts high school where he took broadcast production classes. That led to shooting and editing his own BMX videos with his friends, “which is where I fell in love with editing,” he explained.

Fresh out of college he directed and edited his own documentary about a touring rock band, an experience that motivated him to head West and pursue his career full time. Once there he realized his passion lay not so much in production as in post: “I’ve always been drawn to great storytellers,” he said. “I find them fascinating. And that helps explain what I find most gratifying about being an editor. It’s about playing a key role in putting stories together.”

Both editors were attracted to Stitch for a variety of reasons, one being prior working relationships with EP Davis, who joined the studio earlier this year after a lengthy career as an agency producer. Another was the chance to work closely with editor Swietlik. “I’ve always admired and respected Dan’s work, not just in advertising but in feature documentaries,” Lewis said. “I built a good career out of freelance work, but I felt it was time to become part of a larger creative environment and surround myself with like-minded people.”

Leggett, for his part, was drawn to the fact that Stitch is highly supportive of its editors and lets them pursue their passions. “This extends to any work they’re doing that’s outside of what we do for agencies and brands,” he added. “It’s an easygoing creative shop that’s deeply focused on the quality of the work. I’d been talking to Dan for a while, and when Mila joined and I met her, it all fell into place.”

  • Monday, Jan. 11, 2016
Blake Huber joins Flavor as VFX supervisor
Blake Huber
LOS ANGELES -- 

Creative production studio Flavor has added Blake Huber to its L.A. staff as VFX supervisor.

Most recently, Huber was lead Flame artist for MPC, and prior to that, he had been freelancing with Flavor and other leading design/VFX companies, including Big Block, Brand New School, Digital Domain and Logan, since 2013. Consistently working hand-in-hand with top directors and creative directors on major commercial spots for the likes of Discover Card, Geico and Samsung, Huber also serves as VFX supervisor on live-action shoots, bringing him a breadth of knowledge that extends well beyond the studio. A past staff member at Charlex and Brand New School, Huber, a 15-year VFX industry vet, is a graduate of Indiana University Bloomington, and so far, his artistry has garnered BDA Gold, Silver and Bronze Awards, and the AIGA Certificate of Excellence.

Flavor EP Darren Jaffe said of Huber, “After working with him often over our first year, we found that his perspective, skills and knowledge are invaluable. He is adept at working on large VFX projects with all the explosions and magic, as well as deftly adding his touch to more subtle images to make them shine.”

Huber related, “I love the fact that with Flavor, we have the opportunity to feel like a new studio here in L.A., while operating under the umbrella of Cutters Studios, which is well established. Darren has done a wonderful job of assembling the right staff to make the most impact and help position us to be competitive and visible in the marketplace. Everyone here is united in the common goal of providing the best experiences possible for our clients, while fostering creativity at the absolute highest levels.”

  • Monday, Jan. 11, 2016
Editor Jacquelyn London joins Optimus
Editor Jacquelyn London
SANTA MONICA, Calif. -- 

Production and post house Optimus has added editor Jacquelyn London to its Santa Monica office. London has worked with leading music video directors including Chris Applebaum, Sam Bayer, Anthony Mandler and Mark Pellington. In the commercial world, London has cut spots for automotive brands Chrysler, Dodge, Fiat and Jeep, and has worked with other name brands including Garnier, Sony and Beats, among others.

“Jacquelyn is such a strong addition to our editorial team in Santa Monica,” assessed Optimus EP/managing director Therese Hunsberger. “She brings a unique perspective from her many years cutting videos for the likes of Taylor Swift, Justin Bieber, Muse, Maroon5, Pink, Depeche Mode, Annie Lennox, J. Lo, Usher and more. We already have clients requesting her, and know she’ll be in high demand here.”

For the past four years, London was an editor at Sunset Edit. Before that, she spent five years at Bonch, Inc., rounding out almost a decade at two of the biggest music video houses in the country. She started her career as an assistant editor on the teen drama television series, The O.C. Raised in upstate New York, London earned a bachelor degree from Florida State University where she studied graphic design and photography, and graduated from the LA Film School in 2006 where she learned editing.

About his music video collaborations with London, director Applebaum said, “The best thing about working with Jacquelyn is that she always gives me something I didn’t know I wanted.”

“While I love the creative challenge of cutting music videos, I am so excited to join Optimus and focus more on commercials,” said London. “It was important to me that I wasn’t stuck in a commercial house where I was just a number. Optimus is the opposite of that - nurturing, nimble and committed to supporting its editors’ creative pursuits. It’s unique in that it is a leading production and post house but operates like a boutique. And, Therese and Optimus president Tom Duff are amazing; their employees are flourishing creatively.”

  • Wednesday, Jan. 6, 2016
Andrew Rodgers named exec director of Denver Film Society
Andrew Rodgers
DENVER -- 

Andrew Rodgers has been appointed executive director of the Denver Film Society, a non-profit organization that annually presents the Denver Film Festival and provides year-round film programming and education at the Sie FilmCenter. Rodgers will assume his full-time duties in March after relocating from Winston-Salem, N.C., with his wife Iana Dontcheva, a filmmaker and professor, and their daughters Mia and Anya.

Rodgers was selected after a comprehensive national executive search guided by Arts Consulting Group that attracted more than 100 applicants from 22 states and Canada.

With a B.A. in Journalism from Eastern Illinois University, Rodgers began his professional career as a journalist with the Chicago Tribune and later worked as a publicist for the Sundance Film Festival in Salt Lake City and the Chicago International Film Festival. In 2013, he received his M.B.A. degree from Wake Forest University.

Since 2005, Rodgers has served as the executive director of RiverRun International Film Festival in Winston-Salem. Under his leadership, RiverRun grew from a small, struggling non-profit into a financially sound, nationally-recognized regional festival with annual income nearly 200 percent higher than upon his arrival. His fundraising and business management efforts attracted support from Fortune 500 companies, major foundations and government granting agencies and led to a doubling of the organization’s revenue from individual contributions and programs.

An accomplished filmmaker and director, Rodgers also has two documentary short films to his credit - “Crooked Candy” (2014) and “Dark Station,” which will debut in 2016.  Rodgers came to Denver for the screening of “Crooked Candy” during the 2014 Denver Film Festival.  This was his second direct encounter with the Denver Film Society as he also served as a juror during the 2008 Starz Denver Film Festival.

“I’ve known Andrew for a number of years and have followed his successful development as a respected industry leader and festival presenter,” said Britta Erickson, festival director for the Denver Film Society. “His knowledge of film, his business acumen and his ability to attract support for film organizations will help us expand our reach even further.”

Rodgers describes himself as both a strategic and operational leader, able to balance the two sides of himself--the creative and the business/management--in order to motivate and lead a board of directors and staff toward his vision of a larger and more impactful DFS.

“For many years, I’ve been a fan of the Denver Film Society and the role it has played in nurturing emerging filmmakers and presenting groundbreaking new cinema,” said Rodgers. “In particular, I’ve been very impressed by the way DFS has been able to use its festivals, events and facility to bring communities together. I am incredibly honored to have been selected to help lead the organization forward and work alongside the talented staff to find even more ways to use the cinematic experience to entertain, educate, provoke, persuade, move and motivate audiences.”

  • Wednesday, Jan. 6, 2016
Cheil appoints Richard Newman as Asia Pacific regional chief growth officer
Richard Newman
LONDON -- 

As part of Cheil’s global expansion plan, Richard Newman joins the agency as Asia Pacific regional chief growth officer. He joins Cheil’s global growth team, which includes recent hires Cat Davis in London, as well as Wassim Daniel in Dubai, led by Lotta Malm-Hallqvist, Cheil’s global chief growth officer and global VP.

Newman joins from McCann Worldgroup Asia Pacific where he was regional chief marketing officer since 2011. Based out of Singapore, he will be responsible for implementing and honing regional growth strategies, as well as building a culture of collaboration across Cheil’s Global Network of companies including Cheil Worldwide, Iris Worldwide, Cheil Peng Tai, BMB, McKinney, and The Barbarian Group.

Newman reports to Aaron Lau, president of International and Malm-Hallqvist.

  • Wednesday, Jan. 6, 2016
Scot Evans joins Technicolor PostWorks as EVP of business development
Scot Evans
NEW YORK -- 

Technicolor PostWorks New York has appointed Scot Evans to the post of executive VP of business development. Formerly VP/general manager of MPC, Mexico City, Evans will direct sales, marketing and customer relations for Technicolor PostWorks throughout Latin America. He will seek to develop new business both among local feature film and television producers and among U.S. producers working in those markets.

“Film and television production is increasingly a global business,” said Technicolor PostWorks COO Rob DeMartin. “Production in countries such as Mexico, Colombia and Argentina is growing rapidly. Yet they lack access to the high-end services and specialized talent to support long-form post-production. We see that as an excellent opportunity.”

DeMartin described Evans as “the perfect candidate to introduce Technicolor PostWorks to Latin America. He has worked in the market for many years and enjoys strong relationships with studios, broadcasters and producers across the region.”

Evans has founded and/or directed several postproduction and visual effects facilities over the course of his career. In 2014, he oversaw the launch of Mexico City operations for London-based, VFX specialist MPC. Previously, he served as VP and managing director of Technicolor, Vancouver for four years. He was the CEO and founder of Global Images, Fiction Digital Imaging and New Art Digital, three Mexico City post facilities that served the Latin American advertising market. He also served as president of Virgin Television, Mexico, for three years.

In discussing his new role, Evans said that reliable access to high-speed connectivity and emerging collaboration technologies are transforming postproduction into a global business. “Latin America has a very strong feature film and television industry, and we’re excited to introduce our unique workflows, technologies and most importantly our ‘A-list’ postproduction talent at Technicolor PostWorks.  We want to work with producers across the region in a way that is not only creatively successful, but is also efficient and economical.”

  • Tuesday, Dec. 29, 2015
Fernando Sarni named CEO of Mercado McCann
Fernando Sarni (l) and Martin Mercado of McCann Mercado
BUENOS AIRES -- 

As of January. Fernando Sarni becomes CEO of Mercado McCann, joining an executive team at the agency which includes general creative directors Dario Rial and Diego Tuya, general account director Agustin Coste and production manager Agustin Borgognoni.

With over 20 years of experience in the Argentine and Mexican advertising market, Sarni worked for national and international brands such as Coca-Cola, P&G, Gillette, Telecom, DirecTV, Unilever, Disney, Citibank, FedEx, Nestle, L’Oréal and Renault.

Prior to Mercado McCann, Sarni was CEO of Publicis Argentina. Before that, for three years he had his own new business consulting company, Sarni & Sarni, working with leading agencies such as Y&R, Wunderman, MEC and JWT. Preceding his consulting experience Sarni was president and partner of La Comunidad BA, general account director of Del Campo Saatchi & Saatchi and BBDO Argentina.  During his four years in Mexico he worked as VP client service at BBDO and Grey Mexico.

  • Tuesday, Dec. 22, 2015
Young & Laramore adds Harruff, Weiper
Taylor Harruff
INDIANAPOLIS -- 

Agency Young & Laramore has hired Taylor Harruff as a brand action strategist and Christoper Weiper as a web developer.

Harruff was previously a public relations account executive at BLASTmedia, where she developed targeted, campaign-based strategies for brands like NextWorth and Fortegra. In her new role at Y&L, Harruff will develop and execute brand strategies for new and long-time clients of the agency, including Indiana Farm Bureau Insurance. She’ll report to creative directors Bryan Judkins and Trevor Williams.

Weiper, a recent graduate of Indiana University, School of Informatics, will bring his knowledge of IT development and experience in web solutions as an independent technical support consultant to the Y&L team, as the agency expands its digital expertise. At Y&L, Weiper will work on the Schlage, Brizo and YMCA accounts, reporting to senior creative technologist Luke Meyer.

Young & Laramore’s clients include KraftMaid, Brizo faucets, Schlage locks, Allegion security systems, Goodwill retail stores, New Balance lacrosse brands Warrior and Brine, Farm Bureau Insurance, Upland Brewing Company, and Building Tomorrow, a social profit organization building primary schools in East Africa.

  • Monday, Dec. 21, 2015
John Stapleton upped to CCO of 22squared
John Stapleton
ATLANTA -- 

Agency 22squared has promoted John Stapleton from EVP/chief creative director to chief creative 0fficer. In his new role Stapleton is responsible for the overall creative brand for 22squared. Stapleton has been with 22squared for 15 years and was key in the agency’s rebranding efforts in 2007. His work has garnered recognition from various award shows including from the Effies, Communication Arts, and The One Show.

“At the start of 2015, I challenged John to create a vision, an architecture and a new spirit for our creative department and he delivered,” said Richard Ward, president, CEO at 22squared. “Under John’s leadership, we now have a road map for growing our creative prowess. We came down to the wire in our industry’s two largest creative pitches this year, making 22squared a destination for top creative talent from across the country. We look forward to John’s leadership in the years to come.”

In addition to Stapleton’s promotion, the agency has made a series of senior-level promotions. Effective immediately, these include:

·         Kevin Botfeld promoted to executive creative director of the Tampa Office. He was previously a VP, creative director.

·         Genna Franconi moving to account management as team account director. Franconi was previously a VP, director of strategy at 22squared.

·         Saya Heathco promoted to director of strategy. Heathco previously held the role of VP, group strategy director.

·         Meg Jokinen promoted to account director. She was previously a VP, management supervisor at the agency.

·         Anne DiNapoli promoted to director, paid social and digital. DiNapoli previously held the role of associate media director at 22squared.

22squared is an independent, fully-integrated advertising agency works with such brands as Baskin-Robbins, Dunkin’ Donuts, GNC, Mizuno, Publix Super Markets Inc., Shoe Carnival and Southeast Toyota Distributors, with teams based in Atlanta and Tampa, Fla.

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