• Saturday, Nov. 23, 2019
Cartel appoints Alaina Zanotti as EP, signs editor Kevin Zimmerman
Kevin Zimmerman
SANTA MONICA, Calif. -- 

Editorial and postproduction studio Cartel has appointed Alaina Zanotti as executive producer to drive business development and to help oversee creative operations. This marks her return to the company where she now joins partner and EP Lauren Bleiweiss in a joint collaboration to helm studio expansion across the commercial market. Additionally, Cartel has signed comedic editor Kevin Zimmerman.

With more than 15 years of experience leading creative teams and growth across advertising and entertainment industries, Zanotti brings to Cartel a proven track record for executing projects across all verticals for high-profile clients, including BBDO, Wieden+Kennedy, Deutsch, Google, Paramount and Disney. Zanotti most recently served as sr. EP at Method Studios, where she oversaw business development for global VFX and postproduction. Prior to this, she joined Cartel in 2016 to assist the newly established post and editorial house cement a strong reputation as a creative leader in the commercial market. Zanotti previously spent more than a decade driving operations and raising brand visibility for Method and Company 3.

“Cartel’s boutique studio atmosphere and collaborative environment attracts the industry’s top and up-and-coming editorial talent,” said Zanotti, “By returning to Cartel, I look forward to actively seeking new opportunities and helping our talent connect with leading brands and clients to develop top creative work.”

Zimmerman joins Cartel following a successful tenure as a freelance editor, where his knack for comedic timing and entrepreneurial spirit earned him commercial work for Avocados from Mexico and Planters that aired during 2019 Super Bowl. Throughout his two-decade career in editorial, Zimmerman has held positions at Spot Welders, NO6, Whitehouse Post and Filmcore, with recent high-profile work for Sprite, Kia, hotels.com, Microsoft and Miller Lite, and a PSA for Girls Who Code. Having previously worked with Cartel partners Adam Robinson and Leo Scott, Zimmerman is eager to join the team and collaborate at the studio.


  • Thursday, Nov. 21, 2019
Phillip Detchmendy Joins FANCY Content As EP & Partner
Phillip Detchmendy

During the course of his career, executive producer Phillip Detchmendy has launched directors, opened successful production companies, guided the production of award-winning ad campaigns and been an active participant in the ad community’s efforts to give back to society. Now he’s bringing that resume to the L.A.-based FANCY Content, where he’s come on board as executive producer and partner to founder and EP Robert Wherry.

Detchmendy joins FANCY from RSA, where he was an executive producer, working across its advertising and branded entertainment practices.

“Having Phillip join me at FANCY adds such an intriguing dimension to our company,” said Wherry. “The demands and expectations for every project in today’s market requires stronger and sharper producer skills, not to mention deep, trusted relationships with agencies and brands.

“Successful companies know intuitively what projects are right for their people, and more importantly, they’ll be able to show clients how their solutions are the ones that will garner the best results,” Wherry added. “Phillip and I bring all that and more to the table every day. The level of expertise we possess, quite honestly, is as much a resource for our agency clients as it is for our own creative roster.”

At FANCY, that roster includes the directorial team Radish as well as directors Ed McCulloch, Sophy Holland, Amit Mehta and Nanno Jiskoot, along with tabletop specialist Rob Fiocca.

Detchmendy got his start on the production side and has worked in a range of production, EP and managing director roles at companies like Satellite Films and Tool of North America. Ads that he’s executive produced have won every major award in the industry, from Cannes Lions to D&AD and One Show Pencils, Clios, Webby Awards and AICP Show honors.

Equally noteworthy is his role as co-founder of The Fireflies West, an annual charity bicycle ride comprised of people from the ad industry who, for the past dozen years, have ridden from San Francisco to Los Angeles every fall to raise money for blood cancer research at the City of Hope Medical Center. The group has raised almost $2.7 million to date.

“Robert and I have known each other for years, and I’ve always had a great deal of respect for him,” said Detchmendy. “We’ve bid against each other many times, and traded wins back and forth. He’s smart, strategic and sales-focused, in addition to having impeccable taste. The more we talked, the more obvious a fit this became. We’re both very hands-on in our approach to the business, and share similar points of view.”

Detchmendy is eager to bring his insight to bear on FANCY, its talent and its client relationships. “I’ve had the privilege of being at some top companies, working with amazing creative artists and sales people,” he observed. “I’m excited to work with Robert and use my experience and network to advance the careers of our directors. We’re a solutions-oriented company that takes care of its people and its agency/brand clients. As a creative boutique, we have the ability to pivot and move quickly, since we’re not encumbered by massive overhead or outmoded thinking. That’s a great niche to occupy, given the pressures and opportunities the industry faces today.”

  • Wednesday, Nov. 20, 2019
Toby Trygg joins Ogilvy Health as executive creative director
Toby Trygg

Toby Trygg has rejoined the Ogilvy network as executive creative director where he will lead the creative teams at Ogilvy Health’s New York office.

Trygg, who began his career more than 20 years ago at Ogilvy as an art director, comes to Ogilvy Health from McCann Health, where he held the post of SVP, group creative director. He has an extensive, 16-year background in consumer marketing and an additional seven years in the pharma and healthcare ecospheres. Trygg brings a truly multidisciplinary approach and disruptive thinking to Ogilvy Health.

In his new role, Trygg will be responsible for overseeing the creative teams located at the agency’s NY-based office where he will drive forward the creation of cutting-edge brand identities and execute breakthrough healthcare marketing campaigns. Mr. Trygg will report directly to Samantha Dolin, Ogilvy Health’s chief creative officer.

Trygg has been pioneering the use of new media and technologies in partnerships with new media outlets and platforms including Facebook, Google, and Snapchat. He was recently recognized by Facebook as one of the top 15 social thought leaders in the pharma industry. Trygg is a founding member, and current board member of Facebook’s Health Advisory Panel.

Trygg has received many awards and much recognition from some of the most prestigious creative competitions in the industry including Cannes Lions, London International Awards, Global Awards, and The Creative Floor Awards.

  • Tuesday, Nov. 19, 2019
Sam McLaren joins Rooster Post as partner/EP
Sam McClaren

Rooster Post in Toronto has hired Sam McLaren as partner and executive producer. She comes over from Fort York VFX.

A creative EP, McLaren has a talent for multi-faceted storytelling and is a veteran of the Canadian commercial film industry. Having started her career in production, she transitioned to postproduction and spent many years leading the editorial team at Panic & Bob Editing. She then worked at Fort York VFX as an executive producer, where she rounded out her postproduction knowledge by developing expertise in CG, visual effects and finishing. Throughout her career, she’s worked on numerous notable projects for brands including Ikea, Budweiser, Alexander Keiths, Ford, TD, CIBC and Canadian Tire.

McLaren’s commercial production work has won numerous awards. It includes FCB Canada’s “Anything But Sorry” for the Canadian Down Syndrome Society, which won 13 Cannes Lions, Vim’s “Prison Visitor,” directed by the The Perlorian Brothers, which won a Gold Lion in Cannes, and Sick Kids’ “Better Tomorrows,” directed by Mark Zibert, which won a Silver Health Lion. McLaren has also worked on many Super Bowl spots over the years out of DDB Chicago, a number of which topped the USA Today Ad Meter poll, including Bud Light’s “Magic Fridge,” and director Joe Pytka’s Budweiser commercials featuring the iconic Budweiser Clydesdales and Dalmatians.

Rooster Post is home to an award-winning roster of editors including, Michelle Czukar, Dave De Carlo, Christina Humphries, Marc Langley, Colin Murdock, Chris Parkins, Jeff Poremba, Paul Proulx, Brett Rostrup and Joey Whitelaw.

  • Tuesday, Nov. 19, 2019
John Reid named CCO of McCann Health NJ
John Reid

John Reid has been named EVP and chief creative officer for McCann Health New Jersey.  He joins from Razorfish Health, where he was EVP and chief creative officer, and he previously held senior creative roles as CCO at Deep Focus and EVP and CCO at Wunderman. At McCann Health, he will also serve as a member of the award-winning network’s global Creative Leadership Council.

Reid’s work has included many major brands both in the pharma and healthcare field and in the overall market. These include Procter & Gamble, AbbVie, Biogen, AstraZeneca, Genentech, GSK, Johnson and Johnson, Merck, Regeneron and Pfizer as well as Audi, Nike and Microsoft. The international recognition he has received for his creative work includes awards at Cannes Lions, Cannes Lions Health, Clios, Clio Health, Communication Arts, Effies, Webbys, W3, and local, regional and national American Advertising Awards. In addition, he has been selected to be on the jury of the Cannes Lions Health, Cannes Young Lions, The One Show, Lisbon Festivals, MMA Global Smarties, MM&M, Clio and Clio Health Awards.

Matt Eastwood, global CCO of McCann Health. described Reid as “a creative superstor,” adding, “He believes that nothing is more personal than your health, and strives to create work that starts real, meaningful conversations that help motivate an audience to take action, enable healthier outcomes, and live healthier lives, which perfectly aligns with our mission at McCann Health.”

Reid, who early in his career worked as a VP-associate creative director at McCann in San Francisco, said, “I cut my advertising teeth at McCann, so it’s a bit of a homecoming. It’s been inspiring to watch the agency change and evolve over the years, especially in healthcare. Both Marcia and Matt are all about work that really matters, and pushing boundaries to create campaigns, tools and programs that reinvent the doctor–patient conversations. The work they are creating ultimately leads to healthier outcomes and people living better lives. I’m really excited to be a part of all of that.”

  • Monday, Nov. 18, 2019
Editor Billy Mead joins Uppercut for his first U.S. representation
Billy Mead

Creative editorial shop Uppercut has added London-based editor Billy Mead to its roster for his first U.S. representation. Mead joins Uppercut with over two decades of experience as an editor in London, bringing with him a subtle approach to emotive storytelling that has earned him numerous global industry accolades. Mead has worked on spots for brands including Volvo, Domino’s, Google, Intel, and YouTube. 

Mead learned his craft hands-on, working under the tutelage of renowned industry creative Walter Campbell while getting his start on the agency side at AMV BBDO. He shifted to continue working with Campbell at his own agency CDD, fine-tuning his editorial skills while collaborating with some of the top directors in the world. His work for Sainsbury’s holiday short film “Christmas in a Day” called for the gargantuan task of cutting together over 300 hours of user-generated content, resulting in a touching piece that earned him a Silver British Arrows Craft Award for “Best Edit.” He currently edits and runs his own boutique editorial shop in London, tenthree, which he has successfully grown over the past 11 years to include a roster of eight editors and a range of award-winning work across commercials and music videos.

“There is a certain synergy of working with a tight-knit group of people where everyone is invested in the same goals and creative vision and celebrates each other’s successes, and that is exactly what Micah (owner/editor Scarpelli) has built at Uppercut,” notes Mead. “I’m looking forward to joining such a collaborative roster of talent to work with U.S. clients.”

  • Friday, Nov. 15, 2019
Neil Champagne to lead tinygiant’s new scripted division
Neil Champagne

Production company tinygiant has launched a division for scripted film and television, led by Neil Champagne. 

Champagne is no stranger to development. After working alongside veteran executive producer Robert C. Cooper on the series Dirk Gently’s Holistic Detective Agency for BBC America, Champagne recently co-produced the series Unspeakable for CBC/Sundance Channel. Prior to these projects, Champagne spent several years working in commercial production for companies in New York, Toronto, and Los Angeles. His other notable TV credits include FX’s Fargo, STARZ’s The Girlfriend Experience and Netflix’s Blackstone.

Projects currently in development include the recently optioned The Get, which follows the story of Mordecai Pines, a private detective who uncovers a child abuse conspiracy during the course of defending an ultra-Orthodox Jewish woman in her divorce. The project’s writers are Harrison Nalevansky and Elijah Wolfson and based on a Newsweek article penned by Wolfson. Another option in development is The Robin Hood Guerillas: The Epic Journey of Uraguay’s Tupamaros, a book by Pablo Brum which considers the freedom fighting rebels of the region and the impact they had in their communities since their inception in the 1960s. Additionally, tinygiant will coproduce the Indonesian feature film Ali & Ratu Ratu Queens with Palari Films, featuring rising Indonesian star Iqbaal Ramadhan. Finally, in December they enter production on a feature-length documentary about K2, in which one of the world’s foremost mountain guides embarks on a summit to rid the legendary mountain of centuries of litter and debris. 

Champagne will be supported in his role by tinygiant founder/executive producer Veronica Diaferia and exec producer Ella Nuortila. Nuortila and Diaferia want to highlight stories that can be commercially viable while shedding light on important social subjects.

“Veronica and I are both women and immigrants, so it only feels natural that we would develop stories that are female-driven and deal with social issues while still appealing to a wide audience. We are excited to have someone as knowledgeable as Neil joining us to support the strong vision we have for the company,” said Nuortila.

Nuortila brings extensive experience in documentaries, features, short films, and music videos to the development team. Nuortila was previously a producer at SALTY Features, which won an Oscar for the short documentary Inocente during her tenure. While at SALTY, Nuortila also co-produced the feature documentary (Dis)Honesty - The Truth about Lies, directed by Yael Melamede.

Likewise, Diaferia brings 15 years of film and commercial production experience to their new venture. “I’ve been working across both film and commercial projects my whole career,” said Diaferia. “Having worked with notable commercial and film directors including Erroll Morris, Allen Coulter, Bennett Miller, and Bryan Buckley, I’ve long been inspired to flesh out a development division, to bring our own film and TV projects to life. This is not only the realization of a dream of mine; it’s also what a modern production company looks like.”

  • Thursday, Nov. 14, 2019
Kerry Roper joins Saatchi London as head of design
Kerry Roper

Saatchi & Saatchi London has appointed Kerry Roper as head of design. 

Reporting into CCO Guillermo Vega, Roper will be part of the senior creative team at Saatchi & Saatchi London, working across the agency client roster which includes BT, EE, Direct Line and Visa.  Roper will be tasked with further elevating Saatchi’s design and visual output.

Roper began his agency career at Leagas Delaney, followed by a period as head of design at Dare before eventually moving to Anomaly.

In addition to his advertising career, Roper has been in much demand by Topshop, Nike, Snickers and numerous record labels. Since 2009 he has been the visual creative director for Sushitech Records Berlin. 

Three pieces of his art are in the V&A permanent collection and toured the U.K. as part of the Street Art exhibition alongside works by Banksy and D*Face.

The addition of Roper follows a series of major developments for Saatchi London, including the recent brand overhaul for BT and the appointment of Sarah Jenkins as managing director, who takes over the role in December.

  • Wednesday, Nov. 13, 2019
Danielle Peretz named EP of Wondros' commercial/branded content division
Danielle Peretz

Wondros has named Danielle Peretz as executive producer of its commercial/branded content division. Peretz currently oversees a directorial roster that features company founder/CEO/creative director Jesse Dylan, Henry Littlechild, Riess|Hill, Sean Thonson and Jeff Yeats. 

According to Dylan, Peretz is the ideal leader to take the production division of Wondros into the future, collaborating closely with Wondros Global, a creative agency that intersects fields of social change, public health, and the arts. “Danielle has extensive industry experience and brings that perspective to her new role here at Wondros,” noted Dylan. “She is a natural collaborator and an intuitive listener. Her values align completely with everything that Wondros stands for.”

Peretz brings over 25 years of a proven track record managing and executing the creation of award-winning commercials and digital content across the advertising, music and branded entertainment industries. This includes extensive experience in new business development and generating additional revenue streams for overall company growth. Peretz has longstanding relationships with advertising agencies, media companies, and record labels. She has been responsible for discovering and nurturing the careers of some of the industry’s top directors. Beginning her career in independent feature film, Peretz then joined Propaganda and its division Satellite Films. She also served as VP, creative services at MCA Records. Additionally, Peretz has held staff positions at production companies Anonymous Content and Tool of North America, as well as having spent time at m ss ng p eces and HSI.

Peretz stated, “Collaborating with such a creative innovative leader, Jesse Dylan, on a daily basis is a tremendous opportunity. Our collective experience will shape and competitively position Wondros for the commercial and advertising industry not only for today, but also for the future.”

  • Monday, Nov. 11, 2019
VIRTUE tabs Susie Lyons as head of strategy, North America
Susie Lyons

VIRTUE, the agency born from VICE, has added Susie Lyons to its North America leadership team. She has been named head of strategy, overseeing the strategy, communications planning and intelligence teams across VIRTUE’s offices in Brooklyn, Los Angeles and Toronto. Lyons will report directly to Krystle Watler, VIRTUE’s managing director, North America.

Lyons joins from DDB New York where she served as head of strategy. There, she led the strategic vision for the agency and across all clients including Kroger, Capital One, Unilever, and the Tribeca Film Festival. Prior to DDB, Lyons served as VP, marketing strategy at the Lifetime Network where she led marketing strategy for all Lifetime and Lifetime Movies linear and editorial campaigns. Throughout her 15 year career, Lyons has worked at notable agencies including Deutsch LA, 180LA, David&Goliath, Team One and Hill Holliday. 

In September, VIRTUE announced new global leadership, appointing Rob Newlan as global president, Watler as managing director, North America and bringing on Simon Mogren as executive creative director, North America. With Marianne Pizzi as head of client services, Jill Rothman as head of production, Daniela Asaro as head of integrated production, and Tara Garcia as head of recruiting, Lyons’ appointment rounds out VIRTUE’s North America leadership team. 

Over the past year, the agency picked up 28 new clients across North America and 45 across international markets, in addition to taking home one Grand Prix, one Glass Award, 7 Lions and a total of 23 shortlists at the Cannes Lions Festival of Creativity.

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