Rob Lenois will join VaynerMedia as chief creative officer on November 4. He will report to CEO and co-founder Gary Vaynerchuk. Lenois comes over from Grey New York where he spent nine years, most recently as deputy chief creative officer.
In his capacity as deputy CCO at Grey NY, Lenois was responsible for creating business-driving, award-winning work for clients such as Volvo, Febreze, Hasbro and Darden Restaurants. During his tenure there, the agency was awarded its first-ever Grand Prix Lion, Titanium Lion and Creative Effectiveness Lion at the Cannes Lions International Festival of Creativity. Lenois first gained the industry’s attention as associate creative director at Saatchi & Saatchi New York, where he helped launch a campaign for the inaugural non-stop flight from New York to Tahiti for Air Tahiti Nui. He then went to BBDO New York, where he helped Cingular Wireless transition to AT&T. Upon rejoining Saatchi & Saatchi, Lenois was a key leader on the Miller High Life and Wendy’s groups. In addition to Cannes, Lenois’ work has been recognized at virtually every top international creative show, including the One Show, D&AD, Clios and AICP Show.
VaynerMedia has offices in New York, Los Angeles, London and Singapore, and clients include Anheuser-Busch InBev, GE, JPMorgan Chase, Kraft Heinz, Mondelez, PepsiCo, Royal Bank of Scotland and ScottsMiracle-Gro.
“My first encounter with VaynerMedia was through Gary’s social content. I connected with his idea of putting people first,” said Lenois. “But once I got to the agency and met with Gary and the team in person, I saw that ‘people-first’ isn’t just some marketing jumbo but is very real in the culture. I was also struck by the energy and the tenacity of the agency. Everywhere I turned, people were making and doing: filming, editing, animating and podcasting. In an industry where some of the best ideas don’t make it past a PDF, I was hooked by the culture of ‘make and share.’ VaynerMedia is changing the game. They won four Cannes Lions this year, which speaks to their creative prowess and their ability to deliver business results for their clients. I look forward to building on that momentum and creating more results-driven work.”