• Wednesday, Jul. 17, 2019
MONO hires Acosta as director of integrated production, promotes Lynch to director of strategy
José Acosta (l) and Steve Lynch

MONO, a MDC-owned creative agency based in Minneapolis has hired José Acosta to fill a new position, director of integrated production, while promoting Steve Lynch to director of strategy.

After a nationwide recruitment campaign, Acosta joins MONO from Publicis Sapient in Miami where he led integrated production efforts for North America, guiding brands like Jeep, Fiat, T-Mobile, Unilever and Patron for the last six years. Acosta will be responsible for leading both content and digital production disciplines and growing the busy department. Also, under his leadership, will be the continued expansion and innovation of MONO’s in-house studio, The Shed. Almost every client is now actively using The Shed’s content creation and production expertise, doubling the studio’s size in the last year.

“I believe that there is an opportunity to not only build upon MONO’s impeccable track record of producing award-winning work, but also help to construct the production department of the future,” said Acosta.

Lynch has been at MONO for three years, building the connections strategy department from the ground up through his work on clients such as Google Pay, Google One and MillerCoors’ Peroni. In his new role, Lynch will bring MONO’s two distinct brand and connections strategy disciplines into one cohesive department. 
“As we developed MONO’s connections strategy team, we recognized that group was bringing valuable customer insights from different perspectives and at a different stage of the strategic process than brand strategy,” said Lynch. “By deliberately weaving these highly-skilled, complementary teams together, we’ll have the most complete and cohesive view of our client’s consumers from beginning to end.” Through this holistic approach, clients will achieve more willful engagement from their consumer, something that’s of growing importance as people continue to take more and more control of their content and media experiences. 
Bringing Acosta in and promoting Lynch are all part of a greater effort to strengthen key departments at MONO. Late last year, MONO hired its first first-ever executive creative director, Vanessa Fortier, and shifted two of its three founders--Michael Hart and Chris Lange--into a split role of chief creative officer. Ultimately, these shifts will set up MONO to better serve its growing list of clients, which includes MillerCoors, Walmart, Google and Sherwin Williams.  

  • Tuesday, Jul. 16, 2019
Gabriel Vázquez joins AC mcgarrybowen as creative VP 
Sebastian Arrechedera (l) and Gabriel Vazquez

AC mcgarrybowen--a Mexico City agency headed by Sebastian Arrechedera, Juan Claverol and Miquel Daura--has named Gabriel Vázquez as its new creative VP. 

Vázquez began his career as a creative executive at Young & Rubicam where he developed a memorable Argentine diaper commercial for the Mimito brand (Kimberly Clark), as well as winning Energizer’s first Clio Award in Argentina with his “Prófugo” spot. He moved on to VegaOlmosPonce as creative director and produced advertising campaigns throughout Latin America for brands such as La Nación, Skip, Axe, and Rexona. He won the agency’s first Cannes Gold Lion with the Metamorfosis commercial for Axe. Next at DDB, he picked up a Grand Prix for Energizer from the Argentine Creative Circle. He moved to Ogilvy & Mather where he led the creative department and developed “Toma lo bueno de Coca Cola,” which started out as a campaign for the Mexico market, but due to its immediate success went global. He created Sprite’s iconic “Las cosas como son” campaign, which established a concept still used by the brand today. After working for a time at SCPF, WPP’s Spanish agency, Vázquez went on to become JWT’s general creative director for projects in Latin America and Brazil. Three years ago, he made the move to JWT Mexico as creative VP.

  • Tuesday, Jul. 16, 2019
Editor Biff Butler Gets To Work
Biff Butler

Work Editorial has added editor Biff Butler to its roster. Currently based in Los Angeles, Butler will be represented globally and serve as creative partner at the company.

Growing up in the U.K., Butler spent his youth immersed in music. He moved to Los Angeles as a musician in 1999, releasing albums and touring the country. He became intrigued by the craft of editing, inspired by the brilliantly put together title sequence for the movie Se7en cut by Angus Wall at Rock Paper Scissors (RPS). Following the break up of his band in 2005 Butler got a job at RPS and as he puts it, that company served as his film school. There he found his editorial voice and satiated another interest, advertising.

Within a couple years he was working on spots for Nike, Microsoft, Lexus, Adidas, and in 2008 he made a breakthrough with the Emmy Award-winning Obama/will.i.am video “Yes We Can.” By 2012 his clientele spanned across both coasts and after moving to New York he went on to collaborate on notable U.S. work with such agencies as W+K NY, Anomaly and BBDO. Most notably perhaps was his involvement in the Derek Cianfrance-directed Dicks Sporting Goods campaign that truly defined a style in sports commercials.

On the awards front, Butler has been recognized at the AICE, Clios and Cannes Lions competitions while receiving an Emmy for the six-part documentary Long Live Benjamin that he edited and co-directed with creative director Jimm Lasser. 

  • Monday, Jul. 15, 2019
VFX supervisor James Rogers joins Framestore's L.A. studio
James Rogers

Framestore has added VFX supervisor James Rogers to its L.A. office where he will work with the integrated advertising department as well as collaborate with the global team on long-form content.

Rogers built his career in his native Australia as a Flame artist. After freelancing around the world, he joined Square USA in Hawaii, working on notable projects that include Final Fantasy: The Spirits Within, an ambitious feature that brought the animated photoreal humans to screen, as well as the critically acclaimed Animatrix omnibus. 
In 2004 he returned to Australia where he co-owned Postmodern Sydney, focusing on feature films and commercials. Postmodern was subsequently acquired by Deluxe, and Rogers helped to transition the company into Method Studios (part of Deluxe, Sydney), before relocating to Method’s Los Angeles office. While at Method, Rogers worked on television and feature productions including Argo and The Wolverine, and spearheaded high profile commercials including Target’s tentpole holiday campaigns from 2015 to 2018. Rogers also worked with brands such as Dell, Disney, KFC, Lexus, and Emirates. Throughout his career he earned a number of nominations and award wins, including an Emmy nomination, two nominations for the Australian Academy of Cinema & Television Awards, and a win and nomination for the Australian Film Institute awards.
“Back when I was just a fresh faced VFX artist, I had a prized VHS showreel collection of work that inspired me. One of those was for Framestore,” said Rogers. "I have long regarded it as being one of the best, both in terms of quality of work and company culture.”

  • Friday, Jul. 12, 2019
a52 Color adds colorist Gregory Reese
Gregory Reese
SANTA MONICA, Calif. -- 

Colorist Gregory Reese has joined grading and finishing studio a52 Color, led by EP Thatcher Peterson. Reese comes aboard a colorists’ roster which includes Paul Yacono and Daniel de Vue.

Reese established a name for himself over the course of eight years as a colorist at The Mill. He has colored a spectrum of commercials for athletic brands including Nike and Reebok, as well as campaigns for Audi, Apple, CoverGirl, GMC, Progressive, and Samsung. Having the opportunity to work with notable directors including AG Rojas, Matt Lambert, and Harold Einstein has contributed to Reese’s ability to grade for any style.

Reese has contributed to several projects for Apple including the acclaimed “History of Sound” spot, which sonically chronicles the decades from the late 1800s to 2015. Reflecting historical authenticity with his treatment of each vignette, the ad earned Reese a nomination from the Hollywood Professional Association for Outstanding Color Grading in a Commercial. 

Merging his love for music with the passion for his craft, Reese has collaborated with artists like Jack Ü, Major Lazer, Arctic Monkeys, Run The Jewels, Jack White, and Pharrell Williams. Reese has been a contributor to Vince Staples’ canon, having graded a series of his videos as he rose from up-and-comer to bona fide star--including the gravity-defying clip “Lift Me Up” which earned Reese a UKMVA nomination for Best Color Grade. Reese’s warm, cinematic grade for Portugal. The Man’s “Feel It Still” garnered an AICE Award for Color Grading in the Music Video category.

Reese now reunites with Peterson; the two had previously been together at The Mill in L.A. “Having had the fortunate experience of working with Gregory at The Mill, I knew he was the real deal when it came to a seasoned colorist,” said Peterson. “It’s a great advantage to be working with him again as he heightens a52 Color’s growing talent pool of top-notch colorists.”

  • Friday, Jul. 12, 2019
Katya Pavlova named head of postproduction at CVLT
Katya Pavlova

Video production studio CVLT, with bases of operation in NY and L.A., has brought Katya Pavlova on board as head of postproduction. Pavlova joins the team after six years at The Mill where she produced highly acclaimed projects including David Bowie’s “Life on Mars” music video remake--directed by renowned photographer Mick Rock--as well as Steven Klein’s augmented reality experience for W Magazine’s cover, featuring an interactive 3D digital portrait of Katy Perry. 

Pavlova will focus on growing CVLT’s post operation and developing new partnerships. She comes to the studio after its recent growth and work with such brands as Lexus, Peloton and Louis Vuitton.

Her work at The Mill had her producing for high-profile directors and brands--the latter including Netflix, Facebook, Ralph Lauren, Jimmy Choo and Vogue.

  • Thursday, Jul. 11, 2019
Jessica Garcia-Scharer joins Compadre as head of production 
Jessica Garcia-Scharer

Creative marketing agency Compadre has brought Jessica Garcia-Scharer on board as head of production. She brings over 15 years of experience in the creative industry having worked in senior production and marketing roles on both the agency and network sides.

Prior to joining Compadre, she served as director of on-air promotions at Fox Sports Marketing, where she worked on the Men’s World Cup “Root for Your Roots” partnership campaign with the network and 23andMe. Before that, she was head of production at creative branding agency Loyalkaspar. As sr. producer at Digital Kitchen, a role she held for seven years, Garcia-Scharer spearheaded the planning and execution of the AT&T U-verse national advertising campaign, including on-air, retail, and mobile apps.

  • Thursday, Jul. 11, 2019
Kevin Shuster joins MC² Experiential Studio as sr. creative producer
Richard Sears (l) and Kevin Shuster
LONG BEACH, Calif. -- 

MC², an MCH Company and award-winning brand experience solutions agency, has added sr. creative producer Kevin Shuster to its Experiential Studio team. Launched in 2018, the studio’s premiere project was the successful immersive promotion of Netflix’s “Bird Box,” featuring Academy Award-winner Sandra Bullock. This was followed by an additional Netflix assignment in early 2019, and the completion of additional experiential projects for Lucasfilm and Ticketmaster this spring.

MC² Experiential Studio is led by executive creative director Richard Sears whose credits include immersive experiences such as “Transformers: Autobots Alliance” for Hasbro/VHE and “Avengers S.T.A.T.I.O.N.” for Marvel. Sears said the ongoing collaboration for MC² with Netflix has been incredibly rewarding. “The Netflix team really understands what we are trying to accomplish creatively and have provided us with a great deal of trust from the start of our relationship.” 

Shuster’s strong knowledge of immersive storytelling is at the core of his many years in production of “live” theater, film, interactive, emerging tech and experiential. His body of work spans clients such as Warner Bros., and 2K Games, as well as global brands like Lexus and Samsung. Shuster had been freelancing for the past year, working on various projects at leading shops, including Imaginary Forces. Prior to that, he was at Saatchi & Saatchi’s Team One for nearly five years as an EP of emerging tech overseeing all interactive, display and VR/AR for all the agency’s clients except Lexus. He did, however, work on some of the larger web/digital campaigns and VR for Lexus and the Lexus Dealer Association.

Shuster said that his new roost “truly brings together every single experience I have had throughout my career into one multi-faceted position. Working with a talent like ECD Richard Sears is a unique opportunity, because we share the same vision for what the studio can do.” 

Sears noted that Shuster’s career “has seen the gamut of every sort of position and experience this industry has to offer from being in-house at an agency, to production and postproduction, to VR and AR. He brings a wealth of knowledge in all areas and a passion for telling great stories.” 

MC² COO David Kuznick added, “Kevin’s deep background producing cutting-edge experiences for some of the world’s leading brands is a powerful asset for the Studio during this very exciting time.”

  • Thursday, Jul. 11, 2019
Ferioli, Cubria join GUT as CCOs/partners
Joaquin Cubria (l) and Ignacio Ferioli

Ignacio Ferioli and Joaquín Cubria will join indie agency GUT as chief creative officers and partners, responsible for driving the creative output of the agency across its three offices in Miami, São Paulo, and Buenos Aires.

Ferioli and Cubria have been bringing creative ideas from Buenos Aires to the rest of the world for more than 20 years. Between the two they’ve won more than 60 Cannes Lions including a Grand Prix for Good, and the First D&AD Impact Pencil for Latin America, as well as several Yellows. They were previously co-CCOs at DAVID Buenos Aires prior to joining GUT, collaborating on global campaigns for Coca-Cola, Budweiser’s 2019 Super Bowl spot and the Volkswagen pitch that resulted in WPP winning the business for the U.S., Canada and Mexico. T

he duo joined DAVID Buenos Aires in 2012 as ECDs, and under their leadership the office boosted the growth of the DAVID network. By 2016 it entered the Top 5 of the Cannes agency ranking thanks to “ManBoobs,” the most awarded idea in the festival that year. The campaign led to a widespread heated debate around social media censorship and was translated in more than 20 languages. In their seven years at DAVID they helped drive local and global work for clients like Burger King, Coca-Cola, Unilever, AB InBev and Noblex, an Argentinean electronics brand for which they created the successful “All-In Promo” that earned them a Gold Lion in 2018 and a Gold Effectiveness Lion this past June. 

GUT has a team of 50 across its three offices, with a roster of clients including Tim Hortons, Domino’s Pizza, Mercado Libre, Netflix, and Nestlé. GUT will also announce new global brands soon.

  • Wednesday, Jul. 10, 2019
Deutsch LA bolsters Business Intelligence with key hires
Deutsch Business Intelligence staffers (l-r) Heide Hays, Julia Locklear, Jason Widjaja and Joanna Marrache.

Deutsch has expanded its Business Intelligence department with a new hire, Jason Widjaja, and two recent VP additions to the group: Julia Locklear and Joanne Marrache. At the helm of the department is Heide Hays, who has driven the agency’s expertise for the past three years.

Deutsch’s Business Intelligence division connects its clients to consumers through three key offerings:

  • Growth Planning – Bringing data further upstream to identify sources of growth, audience opportunities and strategic inspiration through business consultancy, audience planning and consumer analytics
  • Marketing Science – Ensuring campaign effectiveness through measurement and performance strategies and business and campaign/platform analytics
  • Data Management – Creating the infrastructure that enables the capture, analysis and actionability of data

“So often, data-driven strategies are developed independently of the teams that are actually building the brand and laying the groundwork for growth,” said Hays. “We’re in the business of building businesses and by housing this capability within the walls of our agency, we can identify the greatest business opportunities and have them inform our strategies and approaches from the outset. And on the back end, we can gauge effectiveness and provide a blueprint for increasing efficiencies.”

The group works across Deutsch’s roster of clients. Alongside Widjaja, Locklear and Marrache, is Kurtis Johnson, another VP in the department, who helps manage the team and drive business and momentum for clients.

Widjaja is a strategist possessing a combination of expertise in data analytics, business strategy and technology. He joins Deutsch with more than 15 years of cross-industry experience; everything from strategy and development for the Nestlé brand, to consultancy management at Accenture and business operations for The New York Times. Widjaja will be tasked with informing business strategy and opportunity analysis for existing and prospective clients.

Locklear, a 20-year vet of the market research industry, was named VP, director of research & consumer analytics. She will be tasked with enhancing the research and consumer analytics expertise for the Growth Planning capability. Her team also supports the Marketing Science arm, providing custom research and measurement to help get the most from client customer data. Locklear’s doctoral work is in Business Psychology and she joins Deutsch from Ipsos Insight, where she managed quantitative and qualitative studies for multiple clients including NBC, ABC, the NFL, Hulu and Netflix. 

Marrache joins the department as VP, director of marketing science. She will lead the Marketing Science team by harnessing big data to inform business and marketing performance strategies for current and prospective clients. With 15 years of experience, Marrache brings extensive retail and CPG experience that includes stints at Target and Mattel. She joins Deutsch from Publicis Groupe, where she established and grew analytics teams in China and Japan. Marrache holds a BA from New York University and an MBA from Duke.

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