• Thursday, Jul. 16, 2015
Enso adds sr. digital producer Catherine Nieves
Catherine Nieves
SANTA MONICA, Calif. -- 

Catherine Nieves has joined enso as a sr. digital producer. In her role, Nieves will help create innovative solutions for enso’s clients that will inspire, engage and activate audiences online and spark cultural movements around shared values.

Nieves will oversee digital across all of enso’s clients, with her largest account being Google. The most recent launch is Google News Lab, a destination that aims to connect journalists with programs, data and other resources to aid in their reporting and is, according to Business Insider, Google’s commitment to “build the future of media.” Nieves will report directly to Carla Fernandez, enso general manager.

Prior to enso, Nieves served as a sr. digital producer at Havas Worldwide where she worked on the Hershey’s, Mondelez, Atlantic City, and Reckitt Benckiser accounts. Prior to Havas, she worked at Huge, LA and Blitz in Santa Monica producing websites, apps and social campaigns for clients such as VIZIO, Riot Games, Oakley, and Tempurpedic.

Nieves’ appointment marks a successful year of agency growth within enso’s leadership team to build out a diverse roster of talent in core disciplines, specifically innovation, brand impact and creative. The company recently increased its leadership team headcount, including the appointment of Niklas Lilja as innovation lead, Shelley Ong as brand impact lead, and most recently, Kendra Wan as sr. creative.

  • Wednesday, Jul. 15, 2015
Le Cube joins Not To Scale's directorial roster
Le Cube consists of (l-r): Juan Manuel Freire, Ralph Karam and Gustavo Karam

Film and animation content studio Not To Scale has added Le Cube to its directorial roster for representation worldwide (except for Spain and Portugal where they are handled by The Mushroom Company, and China).

Consisting of creative director Ralph Karam and executive producers Gustavo Karam and Juan Manuel Freire, Le Cube specializes in animation, illustration and character design. The team is known for award-winning work for Greenpeace, Red Bull and Havaianas.

Brothers and industry veterans Ralph and Gustavo Karam joined forces with Freire, former owner of Animal in Buenos Aires, in 2013. Prior to coming aboard Not to Scale, Le Cube was with London production company Fieldtrip.

Not To Scale is a production and animation studio that was founded in London in 2005. The company also maintains studios in Amsterdam and New York City.

  • Wednesday, Jul. 15, 2015
Resh Sidhu named creative director of Framestore’s VR Studio
Resh Sidhu

Oscar-winning studio Framestore has brought Resh Sidhu aboard as creative director of its Virtual Reality Studio. In her new role, Sidhu will report directly to Christine Cattano, who was recently promoted to executive producer of the VR Studio. She will use creative direction, storytelling and conceptual ideation to help lead the growing VR team in creating groundbreaking work for clients.

Framestore’s VR studio opened its doors in April of last year. Since then, Framestore has broken new VR ground, initially with the massive success of the “Ascend the Wall” activation for HBO’s Game of Thrones at SXSWi, and then with nearly a dozen pioneering projects for brands across Oculus Rift, Google Cardboard, and Samsung Gear VR. Other highlights have included Merrell’s “Trailscape,” billed as being the first-ever commercial “walk around” use of virtual reality; a zero-gravity tour of the spaceship in Interstellar; “The Teleporter” for Marriott Hotels; the “Volvo Reality” app to test-drive the auto brand’s XC90 vehicle; and the recent Avengers experience for the new Samsung Gear VR.

“We have grown so much since we opened the VR studio last year, and expanding our team is essential for us to further the possibilities for our upcoming projects,” said Cattano. “Resh has a one of a kind skillset and high caliber experience in creating seamless visual work for a variety of clients. Over the next year, we’re focusing on brokering new partnerships with some of the most anticipated VR platforms in the industry. With that will also come opportunities for creating proprietary VR content--pushing the boundaries of what the industry thinks we’re capable of. Adding Resh to the team was vital as we continue to be a pioneering force in virtual reality.”

Prior to Framestore, Sidhu was a creative director at AKQA London, where she lead multi-disciplinary teams serving clients like Xbox, Nivea, M&S, Nissan Global & Nissan Europe, Infiniti, Kraft Mondelez and Beiersdorf. Sidhu’s most recent work includes the award-winning Nissan IDx experience featuring the world’s debut of Oculus VR technology. Sidhu is also the founder of Virtual Realms, an online blog and community that centers on developing VR creative technologies and innovations.

  • Tuesday, Jul. 14, 2015
Kimberly Abels joins Wondersmith as sr. producer
Kimberly Abels

Veteran agency and creative producer Kimberly Abels has come aboard the staff of Charlotte-based production company Wondersmith as sr. producer.

For more than five years, Abels has held the position of broadcast producer for Trone Brand Energy, where she has managed productions for the North Carolina Education Lottery and numerous national and regional accounts. Through this role, Kimberly has worked with Wondersmith founder/EP Joe Murray and creative director Thom Blackburn time and again, including several collaborations on the NC Lottery and Greenies, as well as the award-winning campaign for North State Communications.

Prior to joining Trone, Abels was senior producer for bicoastal production company Thornberg and Forester in New York for two years, and that position followed previous stints as a producer for eyeball and J. Walter Thompson Worldwide, also in NYC.

“Since we’ve worked very closely with Kimberly over the past five years, we know that we are adding an all-star in terms of production and client management,” said Murray. “Her experience has been earned on the agency side, but also inside very high profile design and production companies, both in New York and in North Carolina. Her skillset aligns with our trajectory perfectly.”

  • Thursday, Jul. 9, 2015
Carbon VFX adds design director Leo Nguyen
Leo Nguyen

Design director Leo Nguyen has joined creative studio Carbon VFX. His skillset spans art direction, illustration, 3D, motion graphics and editing. Prior to Carbon VFX, he spent two years at Light of Day as design director and eventually, creative director. 

Nguyen has applied his talents to everything from branding to commercials, short films, music videos and broadcast promos. Recently he completed a manifesto for Royal Canin pet food, and the animated Christmas short Window Washer for DDB NY, as well as “The Big Picture,” a collection of shorts scored by acclaimed jazz musician David Krakauer. Nguyen also directed a series of broadcast promos for the 54th and 55th Grammys and Australia’s Next Top Model.

Over his design career, Nguyen has been honored with five PromaxBDA Awards: one International Rocket Award for Best Up-and-Coming Broadcast Designer and four for his design work on hit Australian TV shows Cricket Superstar and Slide. As a director, his short film Paper Boats & Paper Planes was also an official selection at the Sydney International Film Festival in 2010.

  • Wednesday, Jul. 8, 2015
Karen Kaufman joins Gain Theory
Karen Kaufman

Gain Theory--a global WPP marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities--has named Karen Kaufman to serve as managing partner, client development for North America and Latin America. In this newly created role, Kaufman will be developing new and existing client relationships in these territories. She will report to Jason Harrison, who in April was named worldwide CEO of Gain Theory.

Having worked within WPP for 16 years--with the likes of Ogilvy & Mather, Maxus and Mindshare--Kaufman has acted as a consultant advisor to some of the biggest advertisers in the world. Her heavyweight experience has seen her create custom analytical approaches to complex marketing challenges, connecting analytics and insights to execution and taking clients through the journey from challenge to solution.

Kaufman joins from GroupM Consulting Practice which saw her partner closely with a leading CPG client, to develop strategies that drive long-term profitable growth.

  • Tuesday, Jul. 7, 2015
Shannon Lords joins Humble as EP
Shannon Lords

Shannon Lords has joined Humble as executive producer in Los Angeles. Lords comes over from Warpaint, Morgan Spurlock’s commercial production company, where she served as managing director and executive producer. She is the newest addition to Humble’s growing Los Angeles office, alongside EP Dawn Fanning Moore, and brings a wealth of experience and strong bicoastal ties to the company.

A seasoned production veteran, Lords has worked with dozens of commercial, documentary, and feature directors to develop commercials and branded content for top international brands. Prior to Warpaint, which she helped launch in 2012, Lords spent over a decade as a freelance producer for both feature and commercial projects, working with directors ranging from Barry Levinson and Spike Lee to Noam Murro and Joe Pytka. Over the years Lords has collaborated with many of the top commercial production companies and ad agencies in both New York and Los Angeles, and has delivered work for clients including Apple, Volkswagen, ESPN, Heineken, Coca-Cola, Mercedes, and McDonald’s.

Humble is a bicoastal integrated content studio created in 2006 by founder and president Eric Berkowitz. With sister company Postal, Humble offers full concept-to-completion creative resources, from live action production to full editorial, visual effects, CG, design and postproduction. 

  • Monday, Jul. 6, 2015
AT&T Mobility CMO David Christopher named Ad Council board chair
David Christopher

David Christopher, chief marketing officer of AT&T Mobility, has been named chair of the board of directors of the Ad Council. He succeeds Laura Desmond, global CEO of Starcom MediaVest Group. Christopher will be board chair through June 2016 when he will be succeeded by David Kenny, chairman and CEO of The Weather Company.

“David Christopher is a thought leader in the communications industry, particularly in marketing and the ever-changing digital world,” said Lisa Sherman, president and CEO of the Ad Council.

Christopher joined the Ad Council board in 2010 and became a member of the executive committee in July 2011. Among his many contributions to the Ad Council, Christopher helped spearhead the 2012 New York anti-truancy PSA campaign, created in partnership with the Bloomberg administration. Targeting chronic absenteeism, the campaign was the largest ever city-wide effort to inform parents that students who routinely miss school are more likely to drop out and offered a wide range of resources to help parents keep their kids on track. The campaign received donated media through New York City and more than 40 percent of parents reported seeing the PSAs.

“Serving the Ad Council means a great deal to me because of the power it has to affect change on our most pressing social issues,” said Christopher. “With such a strong board and management team, I am confident we will continue the Ad Council’s tradition of outstanding work.”

Christopher has served as CMO for AT&T Mobility since 2004, and leads all marketing for AT&T’s 120M-plus customer wireless business. He is responsible for the company’s extensive portfolio of wireless products and services, including voice and data plans, smartphones, tablets, wearables and cloud products, as well as marketing and advertising for AT&T’s connected home platform, AT&T Digital Life, and the company’s prepaid brands, Cricket Wireless and GoPhone. Christopher also oversees the AT&T Developer Program and its more than 55,000 members, leading the team that determines and delivers the APIs, tools and training developers need to build new and innovative platforms. He is on the Facebook and Twitter client councils and is a member of the Marketing 50. In 2014, he was named to Forbes’ 50 Most Influential CMOs list.

With Christopher’s election, the Ad Council will continue its ongoing tradition of rotating board chairs every year between the organization’s founding sectors: media companies, advertising agencies and corporate advertisers.

  • Monday, Jul. 6, 2015
Pulse signs director Rodrigo Saavedra for spots, branded content in U.K.
Rodrigo Saavedra

Brazilian director Rodrigo Saavedra has joined Pulse for representation in commercials and branded entertainment in the U.K. Saavedra’s spot credits span such brands as Budweiser, Chivas Regal, Nissan, Mizuno and Volkswagen. His interactive spot for the latter earned a Film Craft Silver Lion at this year’s Cannes festival, in addition to a Bronze Lion for a viral ad he directed for Scrabble.

Prior to directing full time, Saavedra cut his commercial credentials in senior creative roles for various agencies, including Mother London, independent Africa Brazil, W+K Amsterdam and Santo Buenos Aires. With this experience, Saavedra not only saw first-hand how production played a vital role in bringing a concept to life, adding layers to a script to take it to the next level, but also gained a solid understanding of the demands creatives are under and how to work in a way that would both support and enhance their vision.

Saavedra said, “I have always considered myself to be a U.K. creative, having spent many years working agency side in London, and am excited to be working with Pulse to further cement my directing profile here. Pulse is one of the freshest companies I have come across, and I saw a synergy between the ways we both approach work, alongside a mutual commitment to quality.”

  • Wednesday, Jul. 1, 2015
Steve Jun named CEO of Innocean Worldwide Americas
Steve Jun

Innocean Worldwide Americas has appointed Steve Jun as its new CEO. Jun replaces Tony Kim, who has served six years in the U.S. and will be returning to Innocean’s headquarters in Seoul, Korea.

Jun was most recently CEO of Innocean’s European operations and brings over 25 years of marketing and communications experience to the U.S. agency which has a client roster that includes Hyundai Motor America, Kia Motors America, NRG Energy and Footjoy.

Jun is one of Innocean Worldwide’s founding members and has played an integral role in helping establish the company’s global headquarters in Korea in 2005 along with installing several other offices around the globe.

Jun’s appointment comes on the heels of other changes at the agency, including the recent addition of Tim Blett, formerly president of Doner’s offices in Newport Beach, Calif., as EVP, managing director.

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