Catherine Nieves has joined enso as a sr. digital producer. In her role, Nieves will help create innovative solutions for enso’s clients that will inspire, engage and activate audiences online and spark cultural movements around shared values.
Nieves will oversee digital across all of enso’s clients, with her largest account being Google. The most recent launch is Google News Lab, a destination that aims to connect journalists with programs, data and other resources to aid in their reporting and is, according to Business Insider, Google’s commitment to “build the future of media.” Nieves will report directly to Carla Fernandez, enso general manager.
Prior to enso, Nieves served as a sr. digital producer at Havas Worldwide where she worked on the Hershey’s, Mondelez, Atlantic City, and Reckitt Benckiser accounts. Prior to Havas, she worked at Huge, LA and Blitz in Santa Monica producing websites, apps and social campaigns for clients such as VIZIO, Riot Games, Oakley, and Tempurpedic.
Nieves’ appointment marks a successful year of agency growth within enso’s leadership team to build out a diverse roster of talent in core disciplines, specifically innovation, brand impact and creative. The company recently increased its leadership team headcount, including the appointment of Niklas Lilja as innovation lead, Shelley Ong as brand impact lead, and most recently, Kendra Wan as sr. creative.