Agency 360i has added Jeff Anderson as group creative director. Anderson will lead creative, digitally-centric marketing for the agency’s clients, which include HBO, Toyota, Oscar Mayer and Clinique. Anderson is based in the agency’s New York headquarters and reports to chief creative officer Pierre Lipton, who joined 360i in November.
Anderson comes over to 360i from CHI&Partners, where he served as executive creative director. During his tenure, Anderson created PBS’ “TV Gone Wrong” campaign as well as innovative work for Every Mother Counts and HP. Prior to that, he was associate creative director at Goodby Silverstein & Partners in San Francisco, where he worked on the Chevrolet Mayan Apocalypse Super Bowl spot. He has also held positions at Droga5 and TBWA\Chiat\Day, New York where he helped develop the Jewish Council for Educational Research’s “Great Schlep” with Sarah Silverman and Combos’ “What Your Mom Would Feed You if Your Mom Were a Man,” respectively. Anderson’s work has been recognized by Cannes Lions, CLIO Awards, The One Show, Effie Awards, D&AD and more.
Anderson’s appointment comes during a year in which 360i has launched fully integrated campaigns for brands like Toyota and Scotts Miracle-Gro. The agency has also won notable new business, including leading integrated media buying and communications planning for Pernod Ricard USA and global strategy for Anheuser-Busch InBev. In addition, 360i recently expanded to the West Coast with the opening of an office in Los Angeles.