Editor Eddie Ringer has joined the creative roster at Wildchild + bonch, the bicoastal editorial, design and production collective founded by editor Yvette Piñeyro.
Ringer joins Wildchild after a six-month stint freelancing for a variety of Bay Area ad agencies, among them Goodby Silverstein + Partners, BarrettSF and Godfrey Q. Prior to that he spent over eight years at the independent Sausalito, Calif.-based agency Butler Shine Stern + Partners (BSSP), where he edited and directed many high-profile ad projects that encompassed TV spots as well as longer-format web videos and digital executions.
He’s collaborated with such directors as Noam Murro, who directed a recent high-style Benefit Cosmetics spot Ringer cut, and Erich Joiner of Tool, who shot a comic campaign for Greyhound that bears Ringer’s timing, pacing and ear for sound design and audio. Ringer cut MJZ director Craig Gillespie’s recent Priceline campaign starring William Shatner and @radical.media director Steve Miller’s comic Roku campaign, as well as BSSP’s talked-about Raise the River PSA online videos starring Robert Redford and Will Ferrell.
Ringer’s work reflects his talents not just in editorial but also as a director. He’s shot projects not only for BSSP clients such as Mountain Hardware and Radio Shack but also produced, directed and edited a short documentary for Vice Media as well as a music video for the hip hop artist DaVinci.
Since leaving the agency earlier in 2014 Ringer has worked on a campaign of intensely visual spots tied in with social media shorts for videogame maker 2K and World Wrestling Entertainment, and cut a series of shorts for Symantec that featured an interactive component that allowed viewers to choose alternate endings.
Ringer says he’s excited about this new phase of his advertising career as he settles in at Wildchild. “I felt it was time to take the next step and join a company where I could rekindle many of the relationships I’ve had with creatives and start building new ones,” he said. “And I’m excited about the prospect of working on a wider range of brands and collaborating with new directors.”
Piñeyro notes that Ringer’s signing with Wildchild represents his first experience being with an independent creative editorial company, so in a sense they’re introducing him to the industry at large. “We’ve got a long legacy of bringing in new talent with fresh, new perspectives, and that’s how we feel about Eddie,” she said.