Bicoastal visual effects studio MassMarket has appointed Nirad “Bugs” Russell to oversee its New York production office. Russell will manage day-to-day production, following a decade of work with Absolute Post, where he was instrumental in opening both their London and New York City offices and served as a sr. producer.
Russell has earned a reputation for technologically innovative work, including AT&T’s award-winning “The New Possible” campaign, which integrated live Olympic record results into a fully produced spot, seemingly in real time. Together with MassMarket’s Los Angeles EP Blythe Dalton Klippsten, Russell is harnessing that spirit of innovation to set a new creative course for the company.
“We’ve created a fun, hard-working culture at MassMarket,” said Russell. “Despite the distance, the New York team maintains close contact with the West Coast team. Our pipeline is such that we can share resources and work seamlessly across offices. It’s especially important to us that we feel like a family and act as one company, despite the distance,” said Russell. “We’re already off to a great start working on [Smuggler director] Adam Berg’s next project, along with a few other exciting projects that are underway.”