• Thursday, Aug. 6, 2015
Editor Caleb Hepler joins Optimus
Caleb Hepler

Production and post house Optimus has hired editor Caleb Hepler whose award-winning work includes the Geico “Unskippable” series of spots for The Martin Agency, which took home 10 Lions from Cannes this year, as well as the prestigious Grand Prix for Film. Directed by the Terri Timely team at Park Pictures, the “Unskippable” fare was cut by Hepler when he was with Whitehouse Post.

Originally from DeKalb, Ill., Hepler studied film and video at Columbia College. He started in the business immediately after graduation with an internship at Red Car. After that, he joined Whitehouse Post first as an intern and later as an assistant editor, where he soon started cutting his own work. In addition to Geico, Hepler’s body of work includes such brands as Eggo, Firestone, Kellogg’s, McDonald’s, Oscar Mayer and Walmart.

“I had an opportunity to meet with several people from Optimus, and it feels like such a natural fit,” commented Hepler. “There is so much to look forward to with the new space in the Wrigley Building and Optimus’ goals for editorial.”

Optimus maintains offices in Chicago, Santa Monica and New York. A one-stop shop, Optimus and its production arm One at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing.

  • Wednesday, Aug. 5, 2015
Aframe hires Lisa Hutt As CMO
Lisa Hutt

Lisa Hutt has joined cloud video platform provider Aframe as chief marketing officer. In this newly created position at the company, Hutt will be responsible for Aframe’s global marketing strategy, thought leadership, brand awareness and new market growth initiatives.

Hutt’s appointment follows a career in consulting and marketing management with cloud vendors such as Salesforce.com, RingCentral and Concur where she managed European awareness and demand generation programs during critical growth periods. 

Aframe has enjoyed a robust year on year growth since its launch five years ago. With a customer list that includes the BBC, VICE Media, Fox, Nine Networks, Zee TV and A+E Networks, Aframe expects it will once again double its year on year revenue in 2015. With Hutt’s appointment, and the recent expansion of its global sales force, the company is now well poised to take advantage of new growth opportunities, especially in the corporate sector:

“Advances in mobile and digital technology means buyers and consumers can now consume information and content in their most trusted and preferred format--for many, that’s video. Corporations that have the agility to shift their resources and technology to become video-centric will increase their chances of thriving against the backdrop of this new buying behavior. The market opportunity for video is huge and Aframe, with its heritage and reputation in cloud technology for broadcast, is uniquely positioned to help corporations adapt,” said Hutt.

Working alongside Aframe CEO David Peto to help lead the product roadmap strategy for Aframe’s spring and fall software releases is Gary Dunn, founder of boutique technology consultancy Augmen Management. A senior entertainment and technology consultant with a 25-year track record​ gained across a breadth of technologies from telecommunications to interactive entertainment, Dunn is assisting Aframe with the development of cross-industry solutions.

“The corporate sector is embracing video at an unprecedented rate. Unfortunately the ways in which many organizations are currently set up to optimize their use of video are inefficient,” said Dunn. “By adopting a single, centralized system that is accessible across departmental and external business boundaries, organizations can truly optimize their media content and allow it to be shared, repurposed and ultimately seen by relevant audiences, easily and effectively. With a robust and secure media collaboration platform that protects brand IP, companies can finally make the most of the opportunity that video brings.” 

  • Wednesday, Aug. 5, 2015
Revelator adds directors Carlyn Hudson, Drew Xanthopoulos
Carlyn Hudson
AUSTIN, Tex. -- 

Film and commercial directors Carlyn Hudson and Drew Xanthopoulos have joined Revelator, a creative video production company headquartered in Austin. The two directors will join company partners Matt Muir and Chris Ohlson at the video services boutique, which specializes in storytelling for corporate projects and has its roots in the Austin indie film scene. Both Hudson and Xanthopoulos will direct upcoming Revelator video projects for both agency and B2B clients.

Prior to Revelator, Hudson was a freelance director for TV commercials, narrative, and documentary films. With seven years of experience, she has worked with commercial clients including Vice, Verizon, Dell, and Legos, and has been involved in the production of TV series such as Richard Linklater’s Up to Speed for Hulu and A&E’s Shipping Wars. She also co-produced Andrew Bujalski’s Computer Chess (Sundance 2013) and was the casting director for his latest effort, Results (Magnolia Pictures). Hudson programs the popular indie film series Cinema East and is currently in postproduction on her first feature comedy, The Big Spoon

Xanthopoulos’ main areas of focus are documentary projects and commercial cinematography. He has created numerous pieces that have premiered at Sundance, SXSW, Edinburgh International Film Festival, and AFI Docs. He was a recipient of the IFP’s Documentary Spotlight and Tribeca Film Institute’s Documentary Grant for his forthcoming documentary feature, The Sensitives. Xanthopoulos’ award-winning short film, Western Brothers’ Adventure Story, has also been implemented into the educational programs for The Young Storytellers Foundation in Los Angeles and the Vimeo Video School. His documentary production experience will benefit lifestyle video services provided by Revelator.

  • Wednesday, Aug. 5, 2015
Anders Plyhm joins deltatre as creative director in the U.K.
Anders Plyhm

Anders Plyhm has joined deltatre, a company shaping how sports events are experienced online, as its creative director in the U.K. He brings to his new roost more than 17 years experience in the advertising world.

Plyhm comes over from Razorfish where he was executive creative director. He previously led creative teams at SapientNitro and Agency Republic. His work spans brands such as Nike, Adidas, Sony PlayStation, Nokia, Absolut Vodka, Cadbury, Diesel and O2.  The list of awards that he has contributed to includes Grand Prix at the Cannes Lions, Silver at from the Art Directors Club of New York and recognition at the London International Advertising Awards. As the former founder and creative director of Farfar, Plyhm created one of the most inspirational, digital integrated agencies to have come out of Sweden.

Chris Catling, head of deltatre UK, said: “Anders’ appointment is an extremely exciting one for us. His award-winning experience and innovative approach to all he does, is a perfect fit for deltatre. His passion for anything new, being brave, finding new insight and new ways to move people, will inject fresh inspiration, passion and creative thinking into all we do here.”

  • Friday, Jul. 31, 2015
Dana Huiras promoted to editor at Optimus
Dana Huiras

Production and post house Optimus has promoted Dana Huiras to offline editor. She has worked on projects from Shedd Aquarium to Payless ShoeSource to Girls Inc. with a wide range of agencies including DDB and Marc USA.

Huiras has been at Optimus since 2008, when she started as an intern after graduating from Columbia College. She joined the offline department in 2011, where she polished her assistant skills with several seasoned editors and gained a wealth of knowledge about the industry. She was promoted to senior assistant in December 2013, while continuing to develop her editorial style with assorted projects.

“To craft your skills in all editing genres, you really need to get your hands on different projects and experiment as much as possible,” said Huiras. “Optimus encourages individuals to push themselves to find what they are passionate about and to collaborate with the like-minded people around them. I couldn’t be more thrilled to join the talented roster of editors at Optimus.”

Optimus is a leading production and post-production house with offices in Chicago, Santa Monica and New York.  A true one-stop shop, Optimus and its production arm ONE at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing.

  • Thursday, Jul. 30, 2015
Andrea Gustafson joins Havas NY as design director
Andrea Gustafson

Andrea Gustafson has joined the creative department of Havas Worldwide New York as design director. She will work across the entire agency portfolio alongside Coral Garvey, head of art. Gustafson will report to group executive creative director/managing director Jason Musante.

Gustafson started her career working with renowned graphic designer David Carson and has worked with a range of talent from Axl Rose to Steve Stoute. In 2010, she was awarded the opportunity to design the Canadian Olympic team uniform and retail collection. As head of design at Johannes Leonardo, Gustafson developed an internal design department, oversaw all design direction while contributing creative and strategic leadership to clients including Adidas, Trident, Trip Advisor, Bacardi, Coca Cola, Sprite, Nike and Google. She’s won numerous awards including a Cannes Grand Prix in 2011 and several Cannes Lions for her work on the Google Re:Brief campaign in 2012.

Gustafson has also held lead creative positions at Jager Dipola & Kemp [JDK], Anomaly, Co:Collective, Mullen and Reebok. Other clients have included MoMA, Converse, Microsoft, Budweiser, The New York Yankees, Guns n Roses, and Burton Snowboards.

  • Tuesday, Jul. 28, 2015
Jonah Mueller joins ONE at Optimus as sr. producer
Jonah Mueller

ONE at Optimus, the production arm of production and post house Optimus, has hired Jonah Mueller as sr. producer. Mueller has been freelancing for ONE as a line producer and bidder for the past year. His invaluable contributions during that time earned him this new role.

After a series of ad agency internships, Mueller cut his teeth as an assistant account executive at Laughlin Constable in Chicago. From there, he went to Radar Studios as a PA and worked his way up as a producer under the team that included Lisa Masseur, who is now EP/managing director of ONE at Optimus. After the past year working as a freelancer, Mueller begins a new chapter with ONE.

Mueller has worked with brands including The Chicago Bulls, Crystal Light, Fifth Third Bank, Johnsonville, McDonald’s, Motorola, Nintendo, Perkins Restaurants, and Samsung. Besides producing commercials and content, Jonah produced a feature documentary, Sign Painters, as well as many music videos. He has shot around the U.S. and internationally in Canada, France, Ukraine, Czech Republic, Russia, and Lebanon.

  • Friday, Jul. 24, 2015
Odd Machine adds EP Lisa Burke
Lisa Burke

Production/post company Odd Machine has hired executive producer Lisa Burke to helm its operations in Chicago and Los Angeles. She spent the past year freelancing and prior to that served as head of production at mcgarrybowen. Earlier she was EP for JWT and a sr. freelance producer throughout Chicago.

During her career, Burke has worked with assorted brands including Disney, Miracle Whip, Nestle, McDonald’s, Bud Light, Sears and Pizza Hut.

Odd Machine opened their second Chicago location earlier this year. The new location has allowed the company to expand both its production studio as well as postproduction services which now include three editorial suites, color correction, 2D and 3D graphics and the addition of audio and mix, provided by a partnership with Soundcake audio.

Burke joins fellow producers Elizabeth Collins of the L.A. office and Alec Pinkston who oversees the company’s west side Chicago studio and animation department. Recent work includes pieces with Fenton in San Francisco, Grey NY and Upworthy plus a collaboration with Nick Offerman on the Jeff Tweedy “Low Key” music video.

Editor Chris Shegich, Odd Machine co-founder, said, “Our brand and culture are pretty unique, a little different from other companies, and Lisa fits right in. We’re looking forward to her spearheading business development and overseeing clients.”

  • Friday, Jul. 24, 2015
Ntropic adds creative director Ryan Duggan
Ryan Duggan

Bicoastal post, VFX and design studio Ntropic has brought Ryan Duggan aboard as creative director in its NYC office. He comes to Ntropic after a three-and-a-half-year stint at Click 3X where he was sr. art director for commercial and broadcast clients including Verizon, HBO, Olay, MasterCard, Nat Geo, Wendy’s, and Movado. Duggan is best known for his work on Wendy’s Tweetathon.

At Ntropic, Duggan joins top industry talent including EP Kathrin Lausch and sr. producer Kara Holmstrom in New York. He will work on a variety of accounts with a focus on visual design and animation for beauty, fashion and consumer products brands. Duggan also has a keen interest in ways to combine emerging technologies like VR and AR with art and design.

“We love Ryan’s focus and level of craft around design,” said Tom Wright, managing director, Ntropic. “He consistently creates appropriately elegant and transformative images for his clients and we’re thrilled to have him bring his sensibility to our offering in New York.

  • Monday, Jul. 20, 2015
Andy Amendola named director of digital strategy at the community
Andy Amendola

Cross-cultural agency the community, part of SapientNitro, has named Andy Amendola as director of digital strategy. Based in Miami, Amendola will report directly to Andrew Speyer, head of strategy, ensuring the seamless integration of digital and social thinking into all strategic work at the agency.

“Andy will lead digital and social media strategies for our clients, while also helping redefine how we connect with consumers in today’s fragmented and frenetic communications landscape,” Speyer said. “He’ll work closely with creative, strategy and account teams to help them think and develop work that is mobile and digital first.”

Prior to joining the community, Amendola was director of digital strategy at the Miami office of Y&R/Bravo where he developed the U.S. Hispanic digital strategy for Coors Light and SC Johnson brands such as Glade and Scrubbing Bubbles. Before that, he helped Campbell’s Soup Company drive social strategy across all its brands. Amendola was also director of strategy at the New York office of Fanscape, part of The Marketing Arm, overseeing social strategy for brands such as Snickers, TruTV and HISTORY. He has also held digital strategy positions with increasing responsibility at Universal McCann, DeVries Global, 360i and Ogilvy & Mather.

Amendola said he was drawn to the creative savvy and dedication of the community team, including company founders Jose and Joaquin Mollá.

MySHOOT Company Profiles