Pitch, a full-service creative advertising agency, has added Rob Goldenberg as executive creative director and Helena Skonieczny as executive design director and creative director. The pair will work separately and as a creative team and report directly to Xanthe Wells, Pitch chief creative officer. These senior hires follow on the agency’s recent wins of several new accounts including Haggen, Bonefish Grill, San Manuel Indian Bingo & Casino, Konami, Citrix, Santa Barbara Museum of Natural History and project assignments for Netflix.
Goldenberg spent most of 2013-’14 as director of brand marketing for Beats Music where he helped create and oversee all their messaging. He began his career with a seven-year stint at Secret Weapon Marketing in L.A. working on Jack in the Box campaigns, compiling over 250 TV commercials and radio spots that earned recognition from Cannes Lions, The One Show, and Radio Mercury Awards. After spending a year in Singapore with Bates running global campaigns for Heineken and Nokia, he returned to LA and worked as associate creative director with Deutsch where he created the account winning “Trust me, I’m a Doctor” campaign for Dr. Pepper and the “Punch Dub” Super Bowl commercial for Volkswagen. As a freelancer at TBWA\Media Arts Lab (MAL), Goldenberg helped craft the “Intention” campaign for Apple, which won two Cannes Gold Lions and opened Apple’s 2013 World Wide Developer Conference.
Skonieczny comes to Pitch from MAL, where she was associate creative director. She has worked on campaigns for Crate&Barrel, Apple’s iPhone 5s, Target, Diet Pepsi, Gatorade and Visa Olympics, among others. Through MAL’s newest division Audience Behavior Lab (ABL), Skonieczny recently helped launch “Nature is Speaking,” an environmental campaign for Conservation International featuring Kevin Spacey, Julia Roberts, Harrison Ford, Penelope Cruz, Lupita Nyong’o and Edward Norton.