Marketing executive Tania Haigh, most recently the lead for women and moms’ marketing initiatives at McDonald’s USA, is launching Magnolia Insights, Inc., a marketing strategy firm specializing in marketing to women and moms. The new venture will be headquartered in Chicago’s West Loop, opening in first quarter 2015.
A 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA, Haigh aims to better position brands by addressing the lag in effective marketing to women and moms. Magnolia will cater to consumer brands in the technology, food/beverage, entertainment, health and fashion/home segments. A multi-cultural and multi-lingual woman herself, and with experience in ethnic marketing, Haigh founded Magnolia to elevate cross cultural applications across all of its practices.
Magnolia Insights’ portfolio of services will include integrated marketing campaign development, brand management and positioning, consumer insights across age/life stage of product, message architecture and mapping, content marketing planning, marketing and PR integration, blogger/publishing brand integration, as well as workshops and public speaking, for both local and national clients.
Magnolia’s client roster includes Crowdtap, a social influence marketing platform, ROWDYDOW bbQ as well as Better Retail and its associated brands.