• Sunday, Oct. 26, 2014
Editor Geraldine Garcia-Esquivel signs with charlieuniformtango for representation in Texas
Geraldine Garcia-Esquivel

Editor Geraldine Garcia-Esquivel, who’s based in New York, has signed with post house charlieuniformtango for exclusive representation in Texas. She continues to freelance throughout the rest of the country.

Garcia-Esquivel was born in Caracas, Venezuela, and studied in Santiago, Chile, where she received her degree in Audio and Visual Communications and montage film editing. Garcia-Esquivel has previously worked with Beast, Los Angeles, and Red Car, New York. She has collaborated with many top-tier directors including, Simon Bross, Sebastian Caporelli, Pier Luca di Carlo, Jose Antonio Pratt, Claudio Prestia, Cote Silva and Matt Smuckler. Garcia-Esquivel’s credits include high-end spots for clients such as McDonald’s, Pantene, L’Oreal, Maybelline and Humana. She received Bronze and Gold AHAA Hispanic Marketing Awards in 2009 for her editorial work with Tecate Light and Wendy’s, and a Telly Bronze award in 2010 for her work on McDonald’s.

Garcia-Esquivel said of charlieuniformtango, I”’d had the opportunity to work with their team on a couple of projects for McDonald’s awhile back. I was so impressed by the talent here, and by the way everyone treated the client and me....I’m looking forward to editing both English and Spanish-language projects with their team.”

Lola Lott, owner/CEO of charlieuniformtango, described Garcia-Esquivel as “a very talented editor, with a great eye and intuition for timing. Her skill in high fashion and comedy gives us a broad range to offer both our English and Latin clients. She’ll bring very strong credentials and abilities to our Texas clients.”

In addition to her editorial accomplishments, Garcia-Esquivel has also directed short films on topics she is passionate about, including human rights, children, and music. She has just completed a music video for the Colombian band, Bomba Estéreo, and is currently working on a documentary about the prison system in her home country, Venezuela.

  • Wednesday, Oct. 22, 2014
Director Joakim Reveman joins Interrogate
Joakim Reveman

Swedish-born director Joakim Reveman has come aboard the roster of Interrogate, the bicoastal production company founded by managing director Jeff Miller.

Reveman made his first industry mark on the agency side of the business. Reveman was just 25 when he won his first Cannes Gold Lion for Doctors Without Borders, effectively jump-starting his advertising career. As a creative director at TBWA Paris, he won over 40 international awards, which in turn helped the agency win the Cannes Lion’s “Ad Agency of the Year” honor for three consecutive years.

Shortly thereafter, Joakim launched his own directing collective, The Vikings, with several like-minded friends. Their first endeavor was The Power of Wind, a film that the Gunn Report stated was the “Second Most Awarded Film” that year, after nabbing a Gold Lion at Cannes, and top honors at the AICP Show, Clio, One Show, ADC and the Grand Prix at Eurobest.

Working in Europe and then the U.S. under @radical.media before signing on with Interrogate, Reveman has collaborated with a wide variety of clients including Nike, Cadbury, BMW, Epuron, Schick and ESPN alongside agencies like GSD&M, Wieden+Kennedy and Euro RSCG New York. 

  • Wednesday, Oct. 22, 2014
Omelet Names Mike Wallen Chief Content Officer
Mike Wallen

Omelet, an L.A.-based branding, marketing and entertainment company, has appointed Mike Wallen to the newly created position of chief content officer. Wallen, who has been serving as partner and EVP, content & development, will continue to oversee Omelet Studio, the company’s branded content division, which is currently working with roster clients like Microsoft and AT&T, while also producing License to Operate, Omelet’s first feature-length film which follows ex-L.A. gang leaders turned street saviors.

Since joining Omelet in 2011, Wallen has brought in marquee clients including Walmart and Red Bull, as well as developed Omelet Studio into a full-fledged content division. Under his leadership, the company recently began development on its second feature-length documentary and in his new role, he will continue to shape the future of Omelet-created branded content while also playing an important part in the creation and publication of Wake Up, the company’s strategic quarterly magazine.

A graduate of Art Center, Wallen has co-created and written several animated comedies with networks that include 20th Television and Spike TV.  Prior to joining Omelet, Wallen was head of Fox Mobile Studios, a unit of NewsCorp, where he developed and produced original and licensed content that was tailored specifically for mobile and online distribution worldwide.  

  • Wednesday, Oct. 22, 2014
Digital Pulp adds UX designer Dave Hadden
Dave Hadden

Dave Hadden has joined agency Digital Pulp as UX designer. He will report to Sarah Blecher, Digital Pulp partner and director user experience.

Hadden arrives at Digital Pulp after two years as user experience designer at Blue State Digital, where he led experience design on projects ranging from responsive sites to software applications and campaigns for groups like The Sierra Club and The Council on Foreign Relations. At Digital Pulp, Hadden will be working with a cross-disciplinary team to develop a creative approach to interface navigation and create impactful, sustainable solutions for clients that include Dartmouth, Bausch & Lomb Biotrue and The Urban Institute.

  • Wednesday, Oct. 22, 2014
Director Gil Green joins Artists and Derelicts for spots
Gil Green

Artists and Derelicts (AND) has added director Gil Green to its commercialmaking roster. This represents an expansion of their relationship as Green continues to be handled by the company for music videos. His credits include international campaigns for Pepsi, Timberland and Bud Light. He has also creative directed and directed the opening introductions for the NBA’s Miami Heat for the past four years.

A Miami native, Green went on to attend NYU film school, where his thesis music video appeared on nationally recognized music networks MTV, BET, and The Box. Today, he has directed upwards of 150 music videos for artists including P. Diddy, Lupe Fiasco, and Trey Songz, which garnered three consecutive BET Awards for “Director of the Year,” and an MTV VMA for “Best Hip Hop Video” for directing Lil Wayne’s “Lollipop.”

From music videos to commercials, Green draws inspiration from music, sports, and lifestyle. He is also venturing into film, and recently spearheaded a successful Kickstarter campaign to raise money for ALS with an inspiring 9-minute short titled Who is Lou Gehrig?

Prior to joining AND, Green was repped for commercials by The Cavalry Productions.

  • Monday, Oct. 20, 2014
Editor Kyle Valenta joins Final Cut
Kyle Valenta

Final Cut, with offices in L.A., NY and London, has added editor Kyle Valenta to its roster. For the past year he has been traveling around the world, freelancing on projects for Apple and Facebook. Valenta’s recent credits include Apple’s “Your Verse” iPad campaign, including the anthem ad featuring Robin Williams’ recitation of Walt Whitman’s “O Me! O Life.”

Prior to that, Valenta spent almost a decade at Joint Editorial where he edited for some of Wieden+Kennedy’s top clients, including Cannes Lion-winning efforts for such brands as Nike, Livestrong, Dodge and Procter & Gamble.

Valenta will be moving from Portland, Ore., to Final Cut’s NY office. He will also be actively working in the company’s L.A. and London offices. 

  • Saturday, Oct. 18, 2014
Tony Pace named ANA chairperson; new members elected to board of directors
Tony Pace, newly elected chairperson of the ANA.
ORLANDO, Fla. -- 

The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and Marc S. Pritchard, chief brand officer at The Procter & Gamble Co., as vice chair. In addition, 10 new marketing executives were elected to the board of directors. The officers and board members were approved by the ANA membership at its annual conference held in Orlando, Florida, from October 15-18.

The new members of the ANA Board are: Debra Berman, senior vice president, marketing at JCPenney; Roel de Vries, corporate vice president, global head of marketing, communication and brand strategy at Nissan Motor Co.; Natalia Franco, executive vice president, chief strategy and brand officer at California Pizza Kitchen, Inc.; Jack Haber, vice president, global advertising and digital at Colgate-Palmolive Co.; Jack Hollis, vice president, marketing at Toyota Motor Sales, U.S.A., Inc.; Gerald E. Johnson II, chief diversity officer and senior vice president, marketing, stroke and multicultural at The American Heart Association; Kristin Lemkau, chief marketing officer at JPMorgan Chase & Co.; Chantel Lenard, director, U.S. marketing at Ford Motor Co.; Alison Lewis, chief marketing officer, consumer family of companies at Johnson & Johnson; and Rodney Williams, senior vice president, Moët Hennessy USA, LVMH Moët Hennessy

“We are excited to welcome our new directors to their role for the upcoming year, and sincerely thank our departing board members for their strong leadership,” said Bob Liodice, president and CEO of the ANA. “The industry knowledge and marketing expertise the ANA Board of Directors brings to its role will help guide the organization as we drive marketing excellence and leadership throughout the industry.

  • Friday, Oct. 17, 2014
Matt Denten joins Momentum Worldwide as exec creative director
Matt Denten

Matt Denten, formerly of Arc Worldwide, has joined brand experience agency Momentum Worldwide as sr. VP, Midwest executive creative director, based in Chicago. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of marketing solutions for brands including the U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, and Constellation Wines.

Over the past 16 years in Chicago at Arc Worldwide, he rose to the rank of sr. VP, creative director with award-winning work for clients such as MillerCoors, Kellogg’s, Coca-Cola and McDonald’s. A highlight of his work at Arc was the Coca-Cola Arctic Home campaign which won at the The One Show. He also led the Miller High Life Veterans program where Iraq and Afghanistan veterans were welcomed home from overseas with High Lifes; this work was honored with two Reggies. Further, he led agency efforts to reinvent McDonald’s retail identity.

In addition to The One Show and the Reggies, Denten’s work has been recognized by a variety of shows including the Effies, POPAI, Hub and Design of the Times. Denten has also served as a judge of the Pro Awards in 2011 and 2012. As well, he is an adjunct professor at Loyola University in Chicago, leading a graduate level promotional marketing course this past summer.

  • Wednesday, Oct. 15, 2014
Guillermo Vega named ECD at 72andSunny’s NY office
Guillermo Vega (l) and James Townsend

72andSunny has just opened a New York office, hiring Guillermo Vega as executive creative director. Vega formerly served in the same ECD capacity at Wieden+Kennedy São Paulo, which he helped to launch, growing it from three employees to 100-plus staffers in four years and winning clients like Nike, Coca-Cola, Levi’s and Heineken. He joined W&K from Y+R, where he worked for over 13 years, rising to Regional Creative Director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi, as well as the group CD for Virgin Atlantic and VH1.

Guillermo will be lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to NY from the Los Angeles office. While in L.A., Townsend played an active role in the work and partnership with brands like Samsung, ESPN, Truth, and more. Townsend will continue to lead the Samsung brand.

The New York staff currently consists of 40 designers, writers, strategists, social media planners, brand managers, and content production people. They will initially support primarily the Samsung and Smirnoff brands.

72andSunny’s NY office occupies 13,000 square feet on the top two floors of 30 Cooper Square in the heart of the East Village.

  • Wednesday, Oct. 15, 2014
Robert Herman named managing director at Furlined
Robert Herman
SANTA MONICA, Calif. -- 

Robert Herman has joined Furlined in the newly created role of managing director. His 15 years of experience as one of the founding partners and managing director of Stink London brings new international perspectives to Furlined where he now teams with company founder and president Diane McArter.

“Moving to L.A. is an exciting creative adventure. Together with Di [Furlined’s McArter], our directors and the amazing team of people that are Furlined, we’re re-envisioning the production company of the future. Projects like Intel’s ‘The Power Inside’ directed by Will Speck and Josh Gordon is an example of the added creative value we’re committed to bringing to our clients and the talent we represent,” said Herman. “Ted Pauly’s ‘Climate Name Change’ illustrates Furlined’s ongoing commitment to creating powerful content that helps shift perceptions and promote positive actions and outcomes. It’s pieces like these and the thinking that‘s coming out of Furlined that made this one of my easiest decisions ever.”

McArter noted, “Rob is joining us at the perfect time. Coming off Furlined’s record performance last year, we see new opportunities to redefine the way business is done in our industry. It’s a time for new thinking and innovative brand building and our combined skills and energy can deliver on that promise.”

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