• Monday, Feb. 9, 2015
180 hires Mike Harris as global chief strategy officer
Mike Harris
SANTA MONICA, Calif. -- 

Mike Harris joins ad agency 180 this week in the newly created position of global chief strategy officer. Harris will work across 180’s offices in Santa Monica and Amsterdam to drive new business growth as well as tackle high-level strategic opportunities for the agency’s clients. He joins the agency’s executive management team; including William Gelner (chief creative officer, 180LA), Michael Allen (global CEO), Al Moseley (president and chief creative officer, 180 Amsterdam), and Chris Mendola (founder/chairman). 

Harris most recently served as president of creative advertising services for Deluxe Entertainment. Prior to that, his career includes running DDB California as president & CEO, founding agency twofifteenmccann San Francisco, serving as chief strategy officer for TBWA\Chiat\Day, San Francisco, and spending five years each as an account person at Goodby Silverstein & Partners and Y&R in San Francisco. His work has garnered multiple global Effies and Cannes Grand Prix honors, and he has a campaign in the Clio Hall of Fame. Along with his creative and strategic accolades, Harris has helped drive growth for clients across a variety of categories. 

Harris’ new appointment follows 180 Amsterdam’s hiring of executive creative directors Dave Canning and Dan Treichel. Their books include breakthrough work for ESPN, Southern Comfort, and Climate Name Change.

An Omnicom subsidiary, 180 had numerous account wins last year and grew their business with existing clients like HP (who now engages both offices), Mitsubishi, PlayStation, Qatar Airways, and DHL. Other clients include Pepsi, Expedia, The Academy of Motion Picture Arts and Sciences, Boost Mobile, and Replay Jeans.

Last year 180LA won two Effies for strategic effectiveness with Expedia and adidas, while 180 Amsterdam was awarded the Euro Grand Prix Effie for its work on PlayStation.

  • Friday, Feb. 6, 2015
Armando Turco named head of talent At BBH North America
Armando Turco
NEW YORK -- 

Armando Turco, BBH NY’s head of account management, has been promoted to BBH North America head of talent, a newly created position. A BBH veteran of 8 years, Turco was chosen for the role not only for his longtime immersion in the agency’s culture, but also for the perspective he brings as a seasoned agency leader, who understands how to assemble, develop and lead successful teams to achieve their best work and drive a client’s business.

Turco’s responsibilities overseeing all of talent management will not only include operations and recruitment, but also career development, education and culture enrichment. He will report directly to Pat Lafferty, CEO, BBH North America. “Cultivating and championing our talent has always been a priority at BBH. We truly believe that hiring and developing the most amazing, smart, creative, all-around good people is critical to our ongoing success. In the wake of an incredible growth year both creatively and fiscally, increased emphasis on people and leader development was an essential next step,” said Lafferty. “Armando takes so much pride in the BBH brand and has an intimate understanding of the culture here. He truly knows what it takes for a person to thrive and succeed as a ‘black sheep,’ so selecting him for this role was a natural choice.”

During Turco’s tenure, he has amassed diverse experiences with clients like Sony PlayStation, Unilever (Axe), LG, Sprite, Johnnie Walker, Baileys and Miller Lite.

Succeeding Turco as BBH NY head of account management will be Torrey La Grange, current global business director at BBH New York since 2013. During her tenure, she has worked on BBH clients Axe, Vaseline, and Robinson’s Fruit Shoot. La Grange held previous positions with such shops as Tangerine, JWT, Saatchi & Saatchi, and Publicis.

  • Thursday, Feb. 5, 2015
Animator/Director Colin Hesterly Joins Not To Scale
Colin Hesterly
NEW YORK -- 

Production and animation studio Not To Scale has brought on board animator and director Colin Hesterly. Based in Denver, Hesterly was awarded the title of Young Gun by the Art Directors Club, underscoring his directorial and animation talent.

Hesterly comes to Not To Scale with five years of experience of putting life and motion into his pieces. He studied printmaking at Colorado University and got hooked to animation after completing a month of coursework. His work, The Mighty T, Hammer & Hand, and When I Grow Up,has been honored as Vimeo Staff Picks. He worked on the 2011 Oscars title sequence and had a hand in rebranding the E! Channel. Hesterly has also developed content for companies like Disney, Nickelodeon, and Paramount Pictures.

Founded in London in 2005, Not To Scale also maintains offices in Amsterdam and New York City.

  • Tuesday, Feb. 3, 2015
Director Jason Headley joins Slim Pictures
Jason Headley
VENICE, Calif. -- 

Slim Pictures has signed director Jason Headley for commercial representation. Known for his performance- and dialogue-driven work, Headley has a track record for viral hits, most notably his short It’s Not About The Nail, which has reached 12 million-plus views and counting.

Headley began his storytelling career in earnest with the publication of his novel, Small Town Odds. His journey in advertising began with a job in the mailroom of a San Francisco-based agency where he quickly worked his way up to copywriter. Headley’s first directing gig came at the suggestion of a producer, who offered him the opportunity to helm a spot he had written for Ancestry.com.

From there, he began writing and directing comedic shorts for fun. One such personal project--the witty web short series At The Bar--led to Sundance and Heineken commissioning Headley to create a batch of four new films as sponsored content.

Headley has directed work for Reliant Energy, TiVo, Mass Mutual, and AMC Networks, among others, and his short films have been featured on NBC’s Today Show, SundanceTV, and the front pages of Funny or Die and Reddit.

Headley’s distinct comedic voice is what caught the attention of Slim Pictures EP Tom Weissferdt.  “Jason’s command of story and performance speaks for itself, but I really appreciate his versatile artistic background and output,” said Weissferdt. “The spectrum of what Jason does creatively is so much broader than just directing commercials.”

  • Tuesday, Feb. 3, 2015
Robert Horler appointed CEO of Dentsu Aegis Network, USA
Robert Horler
NEW YORK -- 

Dentsu Aegis Network has appointed Robert (Rob) Horler, CEO of Dentsu Aegis Network Northern Europe, to the role of CEO of Dentsu Aegis Network, USA, reporting to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. 

In this newly created position, Horler will be responsible for developing, driving and executing Dentsu Aegis Network’s strategy across this key growth region for the business.  Relocating to New York, he will take up his new role in April 2015 and will continue as a member of Dentsu Aegis Network’s global executive board. 

Horler has enjoyed a long career to date at Dentsu Aegis Network, joining the business as managing partner of Carat Interactive in 2000.  In 2002 he was promoted to managing director of Carat Interactive before going on to found Diffiniti, which became one of the largest standalone digital media agencies in the U.K. In 2009, Diffiniti was integrated into Dentsu Aegis’s iProspect network as part of the global strategy to bring together search and digital performance.

After steering the integration, Horler was appointed as managing director of Carat UK in May 2009, before being promoted to the role of CEO for Aegis Media UK in January 2011 and then to CEO of Dentsu Aegis Network Northern Europe, in February 2013.  In addition to his responsibilities as CEO of Dentsu Aegis Network Northern Europe, Horler is also chairman of Dentsu Aegis Network in the U.K. and oversees the global development of Dentsu Aegis’s iProspect and Data2Decisions brands.

Commenting on Horler’s new appointment, Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA said: “In the global context, the U.S. economy continues to show its strength, resilience and innovation, with its advertising spend now exceeding its 2007 pre-recession peak. For Dentsu Aegis Network, the U.S. has been a great success over the last five years and it will be a key driver of our future growth. With the significant momentum we have in the market, as a group and across all our agencies, by having a dedicated CEO we will take the business to the next level. With his proven track record of delivering growth for our business, his experience and expertise in the digital economy and his deep understanding of our operating model, Rob was the standout candidate following an extensive internal and external global search.”

Following Horler’s appointment as CEO of Dentsu Aegis Network USA, Thierry Jadot, CEO of Dentsu Aegis Network France will take on responsibility for the oversight of Dentsu Aegis Network Netherlands joining the existing cluster made up of Dentsu Aegis Network, France, Belgium and MENA.  Similarly, Tracy de Groose, CEO of Dentsu Aegis Network U.K., will take on additional management responsibility for Dentsu Aegis Network, Ireland, and will join the Dentsu Aegis EMEA executive board. Horler will retain his global executive responsibility for the ongoing global development of Dentsu Aegis’s iProspect and Data2Decisions brands.

Dentsu Aegis Network USA is headquartered in NY and employs approximately 4,500 staff across 20 locations in the U.S.
 

  • Tuesday, Feb. 3, 2015
Niklas Lilja named Innovation Lead at enso
Niklas Lilja
LOS ANGELES -- 

Creative agency enso, an L.A.-based shop which helps brands like Google align business success with social impact, has appointed Niklas Lilja as innovation lead, a newly created position. In this role, Lilja leads the development of solution-agnostic innovation across all of enso’s clients, including Google Fiber and Google Get Your Business Online, to create maximum impact, engagement and utility. He works closely with the agency’s creative, activation, digital and account teams to lead and identify growth opportunities for prospective and existing clients.

Prior to joining enso, Lilja served as the director of innovation and creative director at Goodby Silverstein & Partners San Francisco, where his work included the launch of the Chevy Sonic, Chevy Game Time, GE’s “Plug into the Smart Grid,” Yahoo! Bus Stop Derby, “Summit on the Summit” for HP and “Birding the Net” for the National Audubon Society. Previously, he worked at 180Amsterdam on global integrated campaigns for adidas, adidas originals, Amstel, Glenfiddich, BMW and Sony. Lilja started his advertising career in 1998 at SEK in Helsinki, the global lead agency of Nokia. His work has been recognized in major award shows, including garnering eight Cannes Lions and two Gold Effies.

At enso, Lilja will work closely with Kirk Souder, co-founder and creative lead.

  • Tuesday, Feb. 3, 2015
AKA NYC Hires Kevin Bradley as cultural business supervisor
Kevin Bradley
NEW YORK -- 

Kevin Bradley has joined entertainment advertising and marketing agency AKA NYC as cultural business supervisor. Bradley brings more than 15 years of experience in marketing for arts organizations and non-profits, including leadership roles with Sotheby’s, Washington DC’s Signature Theatre and Momentum Worldwide. In his new role, Bradley will focus on developing relationships with performing arts groups, museums and other cultural organizations nationwide.

Bradley’s arrival is part of AKA NYC’s broader effort to diversify beyond its core business in marketing for Broadway shows and other live events. Managing partner Scott Moore said that the firm’s innovative “360 strategy,” an integrated package of advertising, marketing, partnerships, interactive, research and campaign management, can benefit a range of organizations and brands.

“We are seeking to branch out and create new opportunities for our staff to work on projects that are challenging and stimulating,” Moore stated. “We do a lot of work for institutional clients in the theater space and find that very rewarding. Cultural organizations are a natural fit for us; we believe we have a lot to offer such groups.”

AKA’s London office has a long history of working with museums, performing arts groups, non-profits and governmental bodies, including London’s Tate Modern, Royal Opera House and National Theatre.

Bradley most recently led the independent marketing consultancy Stringham Lane Marketing. Previously, he served as sr. brand strategist/head of marketing communications for Sotheby’s, New York. His background also includes director of marketing and communications for Signature Theatre, manager, business leadership for Momentum Worldwide, and business development manager for Plum Benefits.

Bradley’s career highlights include the marketing strategy and content development behind Sotheby’s record-breaking auction of Edvard Munch’s The Scream; the marketing campaign for Signature Theatre’s world premiere of Michael John Lachiusa’s Giant; the advertising launch behind the opening of the Rubin Museum of Art; and off-Broadway advertising campaigns for the Tony Award-winning I Am My Own Wife and Grey Gardens. He has worked with the Chamber Music Society of Lincoln Center, the Martha Graham Dance Company, the American Museum of Natural History, the New York Public Library, the Smithsonian Institution’s Cooper Hewitt Museum and Playwrights Horizons.

Bradley said that cultural institutions are facing increased challenges in funding and audience development. “The media market has fragmented and cultural groups face more competition than ever for people’s time,” he observed. “Organizations need to be more creative and tech savvy in reaching audiences.”

He added, “AKA combines a dynamic creative and aesthetic approach with state-of-the-art analytics. The agency has a great team and an outstanding body of work. It makes it very easy for me to talk to organizations about how we can help them.”

  • Tuesday, Feb. 3, 2015
B-Reel adds Polly, White, Laeschke to management team
Johann Laeschke
Company secures talent From Wieden+Kennedy, TBWA\Media Arts Lab and AKQA
NEW YORK -- 

Creative partner B-Reel has added to its management team with two hires in Los Angeles and one in Berlin. The L.A. team welcomes Melina Polly as managing director and Keith White as global talent director, overseeing talent across a growing staff of 170 people worldwide. Johann Laeschke is joining the Berlin team as managing director.

Polly joins B-Reel from TBWA\Media Arts Lab and brings 18 years of global brand leadership experience. White will leverage his most recent experience with global advertiser Media Arts Lab and Wieden+Kennedy and target and recruit top-tier talent for B-Reel. Laeschke comes from AKQA with 15 years of experience and will be responsible for the overall performance of B-Reel in Berlin.

“These new additions further fuel B-Reel’s international growth as a creative partner to some of the world’s top brands and agencies,” said B-Reel CEO Anders Wahlquist.

B-Reel has grown to become creative partner for leading household names, including Google, H&M and Facebook. They continuously push the boundaries of digital marketing, integrating different media and platforms, and combining advanced technology and traditional storytelling.

With offices in Stockholm, London, Los Angeles, New York City, Barcelona and Berlin, B-Reel maintains three divisions: Creative Partner, Commercials & Content, and Feature Films.

  • Friday, Jan. 30, 2015
Corinna Falusi promoted to Ogilvy NY CCO
Corinna Falusi
NEW YORK -- 

Ogilvy & Mather Advertising New York has announced the promotion of Corinna Falusi from executive creative director to chief creative officer. Falusi also marks the first major creative leadership appointment for Chris Garbutt, chief creative officer, Ogilvy & Mather New York.

Falusi will drive the creative vision of the New York agency, report to Garbutt, and partner closely with Adam Tucker, president, O&M Advertising NY.

In her time at Ogilvy & Mather Advertising New York, Falusi has led some of the agency’s most breakthrough work across Coca-Cola, Fanta, Ikea, Spotify, and most recently Coke Zero.  In addition to her new responsibilities, she will continue to lead the Coca-Cola and Ikea business.

Falusi began her career working at some of Europe’s most creative agencies including Jung von Matt, Germany’s most awarded agency, and StawberryFrog, in both Amsterdam and in New York where she led integrated efforts for the launch of a number of Frito Lay brands as well as the global digital Pampers account and worldwide launch campaigns for Heineken, New Balance and others.

Her work for the non-profit organization Nanhi Kali, helping Indian girls receive the education they deserve, won nearly every award including a gold and bronze One Show Pencil and two Cyber Lions.

Falusi’s work has been recognized by every major award show, including D&AD, Cannes, TED, and One Show, and she has judged various national and international award shows, such as the D&AD, ADC, AICP, Webbys and One Show.

  • Wednesday, Jan. 28, 2015
Director Jeff Chan joins GO
Jeff Chan
LOS ANGELES -- 

GO has added award-winning director Jeff Chan to its roster for his first U.S. commercial representation. Chan first earned widespread attention for his work through spec commercials for Call Of Duty, which drew viral buzz. Activision then hired Chan to helm their first live action Call Of Duty short film that debuted at the Call Of Duty XP Conference, for which he wrote, directed, and crafted the VFX. He has also directed a number of commercials for such brands as Doritos, KPMC and the Canadian Film Center. In addition to directing the shorts “Dandy Lions” and “The Apostles,” he made his feature directorial debut with the horror thriller Grace: The Possession, which premiered at Sundance and was picked up for distribution by Sony Pictures Worldwide Acquisitions. He is currently in production on 19, a feature film with QED International and an untitled firefighter-themed feature project with Lionsgate.

Chan began honing his craft in high school in Vancouver, writing, shooting and producing shorts with an enthusiastic group of friends. He further finessed his skills while studying film at Ryerson University in Toronto before securing a grant for his humorous short, “The Apostles,” which won various accolades at film festivals throughout Canada. As a gamer himself and a fan of the Call of Duty franchise, he crafted the high octane live action spec “Find Makarov,” which garnered over 8 million views on YouTube as well as the attention of Activision. In addition to helming the live action “Call of Duty: Operation Kingfish” short, he has also worked on a number of spots including a zombie horror re-imagining of the viral “Charlie Bit My Finger” video for the Canadian Film Centre, which won Gold honors at the Atomic Awards and Digital Marketing Awards.

Gary Rose, GO managing director, said, “Jeff has a very unique first person sensibility that touches all his work. He brings the viewer along for the ride, immersing us in his dramatic style of storytelling. I love his ability to communicate why he makes the decisions and choices that he does in his films and commercials. I believe he will be very successful in any medium he chooses to attack.” 

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