• Thursday, Aug. 21, 2014
Zach Gallagher named director of digital strategy at Deutsch LA
Zach Gallagher
LOS ANGELES -- 

Deutsch LA has hired Zach Gallagher to serve as executive VP, director of digital strategy, a new role at the agency. Gallagher will begin at Deutsch next week and report directly to Jeffrey Blish, chief strategic officer.

Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce and CRM strategies for brands, including Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony, giving him experience in identifying brand and business problems---and opportunities to solve them---across many categories. 

Most recently Gallagher led the Interactive, social and data strategy disciplines at Wieden+Kennedy in Portland, Ore. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA.

“Being able to work under Jeffrey Blish and [chief digital officer] Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario,” said Gallagher. “And the pressure to feed inspiration and opportunities to creative and design talent like Matt O’Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can’t wait to get started.”

Gallagher is best known for his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at W+K, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others.

  • Tuesday, Aug. 19, 2014
Julie Levin named CMO for Publicis Worldwide North America
Julie Levin
NEW YORK -- 

Publicis Worldwide North America has tapped Julie Levin to serve as chief marketing officer, reporting to Andrew Bruce, CEO, of the region. In the new role, Levin will be responsible for both new and organic business development across all Publicis North America offices and brands. She will be based in the Publicis North America flagship office in New York.

Levin comes directly from The Martin Agency, where she led and won pitches for Stoli and Sparkle Georgia Pacific, among others. Prior, Levin was head of business development at BBH/NY, securing the Sony Playstation global account. Before that, she was managing partner/director of business development, mcgarrybowen/NY, winning Verizon Wireless, multiple Kraft Food brands, and the Pfizer Chantix and Viagra business. Levin’s blended advertising pedigree includes high-level account management positions, running Revlon at Deutsch/NY and the global Gillette Venus account at BBDO NY.

  • Monday, Aug. 18, 2014
Cutwater hires Simone Nobili as creative director
Simone Nobili
SAN FRANCISCO -- 

Simone Nobili has come aboard independent San Francisco creative agency Cutwater as creative director. Nobili, who will work across a number of accounts at Cutwater, has a long track record of award-winning creative, most recently working with brands like Asics and Taylor Guitars at VITRO in San Diego. Prior to VITRO, Simone worked as creative director at Jung Von Matt Hamburg, Leo Burnett Milan, and TBWA London, New York and Los Angeles.

Nobili’s arrival comes on the heels of the announcement earlier this summer that Cutwater has been named AOR for Brawny Paper Towels. In his role, Simone will work closely with CCO Chuck McBride. 

Nobili said of his new roost, “They’ve got great clients, a really solid vision for the agency and the chance to work with someone like Chuck McBride is something most creatives wouldn’t easily pass up. I can’t wait to get started.”

  • Monday, Aug. 18, 2014
Shannon McGlothin joins Omelet as group creative director
Shannon McGlothin
LOS ANGELES -- 

Shannon McGlothin has been appointed group creative director at Omelet, a branding, marketing and entertainment company. He is helping to l ead creative efforts for the company’s clients, and reports to Sarah Anderson, partner and chief creative officer.

McGlothin has already been a lead on several key Omelet endeavors including global and integrated campaigns for Microsoft as well as upcoming work for Red Bull.

With 15 years of experience overseeing strategic and creative engagements at agencies like Wieden + Kennedy and Crispin Porter + Bogusky, McGlothin most recently came from Leo Burnett where he served as the Samsung Global executive creative director. Throughout his career, McGlothin has worked with brands like Coca-Cola, Nike, The GAP and Electronic Arts, and has been lauded by Cannes, CLIO, D&AD, and The One Show.

Omelet creates integrated campaigns for brands including AT&T, Coca-Cola, Microsoft, Moët & Chandon and Whole Foods Market. The company also has divisions including Omelet Studio, Omelet To Go, and Omelet Brands to create original brand programming, live interactive experiences and original owned intellectual property.

  • Monday, Aug. 18, 2014
Tony Kadillak joins eyeball as exec producer
Tony Kadillak
LOS ANGELES -- 

Creative strategic design agency eyeball has hired Tony Kadillak as executive producer.

“Having the opportunity go at this again with Tony is amazing and fits perfectly into the growth of eyeball,” said David Edelstein, eyeball managing director. “Having spent more than five years together building [broadcast design studio] Nth Degree, this is just picking up where we left off. We both have an incredible opportunity not only in broadcast, but in all other areas.”

Kadillak comes to eyeball from Leroy + Clarkson, where he spent the past four years heading up sales with a focus in the broadcast sector. “Eyeball has an entertainment-centric way of doing things, and we’re excited to apply that to non-entertainment brands,” said Kadillak. “It’s part of my mandate -- to not only shore up the broadcast business, but also focus on growth in areas beyond that.”

Kadillak broke into the business after eight years selling software in Silicon Valley. Moving from San Francisco to New York, he stumbled upon the broadcast design industry. Quickly immersing himself in the promo world, he eventually served as executive producer at Nth Degree, followed by Click 3X, where he was head of business development, entertainment.

Over the years, Kadillak has worked with nearly every broadcast and cable network, most recently, with USA Network, AMC, TLC, National Geographic, PBS, and Investigation Discovery, as well as brands NASDAQ and 120 Sports.

Kadillak embraces his position at eyeball as an opportunity to not only reunite and collaborate with Edelstein--formerly managing director at both Nth Degree and Click 3X--but also to capitalize on the agency’s full scope of services spanning brand strategy, design, digital, motion graphics, production and audio.

  • Thursday, Aug. 14, 2014
Publicis Seattle hires Jason Lucas as executive creative director
Jason Lucas
SEATTLE, Wash. -- 

Publicis Seattle has appointed Jason Lucas as executive VP, executive creative director. Reporting to CCO Andrew Christou, Lucas will be responsible for overseeing the creative department on the T-Mobile account.

An East Coast native, Lucas relocated to Seattle from VML in New York, where he was a creative director working on clients including Valvoline and Campbell's V8.

Before that, Lucas worked at a variety of large agencies, digital boutiques and startups including BBDO NY and Deep Focus. His track record also includes freelance work. While at BBDO NY, his work for M&M’s, Snickers and FedEx won him numerous awards including a Cannes Lion, One Show Pencils, ADDYs and OMMA Awards. Specifically, FedEx’s DropWatch app, which gives last-minute customers the closest truck that can still accept their package, took home awards at One Show, the ADDYs and Communication Arts. In addition, Lucas played a key role in the lauded M&M Pretzel launch.

  • Thursday, Aug. 14, 2014
Joinery signs director Georgi Banks-Davies for U.S. representation
Georgi Banks-Davies
LOS ANGELES -- 

Director Georgi Banks-Davies has signed with Joinery for U.S. representation. Her clients include Coca Cola, South African Airways, InterContinental Hotels, Shell, Ericcson, BMW and Credit Suisse.

Banks-Davies began directing commercials at the BBC after graduating from film school, quickly poached by CNN International soon after to direct content for the network’s global coverage of news, current affairs, politics and sports. That tenure allowed Banks-Davies to develop her unique, evocative style of storytelling that focuses on shared human emotions framed in a boldly cinematic style:

“Jamaica” for Coca Cola exemplifies this approach. It’s absorbing work shot on the Caribbean island that plays out as a fun, infectious ride full of atmosphere and character. “Soul” for AT&T through BBDO NY also features beautifully considered moments of family life.

Banks-Davies is currently in post wrapping projects for Kohler through O&M, India, plus work for T-Mobile through DDB, Hamburg that follows on from her previous successful World Cup campaign. Two online films for Nivea through AKQA, London will also be released in upcoming weeks. Prior to Joinery, Banks-Davies was with Mad Heart in the U.S.

  • Wednesday, Aug. 13, 2014
Cyd Wilson named executive director of SAG Foundation
Cyd Wilson
LOS ANGELES -- 

The Screen Actors Guild Foundation has appointed media marketing expert Cyd Wilson as its new executive director. Wilson, founder and president of Cyd Wilson Entertainment Marketing and long-time creative director of Time Inc’s. Style and Entertainment group of magazines, has forged philanthropic partnerships between the entertainment industry and leading corporations for more than 25 years, producing invaluable awareness and revenue for her clients and several Hollywood supported charities.

SAG Foundation president JoBeth Williams spoke for the Foundation’s Board stating, “Cyd is one of the powerhouses in the industry.  She has vision, passion and a drive to create a successful merging of corporate goals with humanitarian needs.  We look forward to working together to further the goals of the SAG Foundation.”

During her 20 year tenure at Time Inc., Wilson created and managed such high profile and press worthy annual events as the PEOPLE – Entertainment Industry Foundation SAG Awards Gala as well as InStyle’s Golden Globes, Grammy Fashion and L.A. Film Fest parties. A former hospital administrator, Wilson began her career in philanthropy in 1989, spending five years helping to establish the Elizabeth Glaser Pediatric AIDS Foundation where she created the “A Time for Heroes” fundraiser, helping to put that organization on the map.

Of her new role, Wilson says, “My career in nonprofits began in Hollywood and coming to the SAG Foundation gives me an opportunity to return full circle and focus solely on the act of giving back to performing artists.  It is at once a challenge and a privilege to take the helm of an expanding philanthropic organization that is committed to providing an unrivaled level of career-enhancing programming and emergency assistance for working performers as well as advancing the cause of children’s literacy.

Wilson succeeds nonprofit veteran Jill Seltzer who served as executive director since 2011 and leaves the Foundation ready for its next chapter.

“I’ve very much enjoyed [my time at the SAG Foundation] and taken great pride in opening a new office and building the Actors Center in New York, taking the Performers Programs on the road to actors throughout the country, increasing the amount of online programming, stewarding the first-ever million dollar grant and putting an organizational structure in place. All of these accomplishments are the basis for the SAG Foundation to flourish as the national organization that it now is,” said Seltzer. “Having achieved these goals, the timing seems right to return to the broader philanthropic agenda that has been the focus of my work in the past.”

  • Wednesday, Aug. 13, 2014
King And Country hires Lisa Miller as managing director of networks & brands
Lisa Miller
SANTA MONICA, Calif. -- 

Design-centric production company King and Country has hired industry vet Lisa Miller as managing director of networks & brands. The appointment comes as King and Country continues to widen its footprint in the entertainment marketing business. The company recently completed projects for FOX Sports, Golf Channel, History Channel, NBC, and Travel Channel.

Prior to joining King and Country, Miller was VP of integrated marketing at Los Angeles-based entertainment creative agency mOcean, where she spent the last six years. Miller entered the media industry working in news at ABC and FOX affiliates. Searching for a more creative outlet, she left the media and spent the next few years working with various production, design and editorial companies as a producer. In 2002, she joined Citizen Pictures, a Denver-based broadcast and commercial production company, as an executive producer before being promoted to senior executive producer.

Miller has worked on high-profile 360-degree campaigns, network rebrands, show launches and advertising for broadcast clients including ABC, CBS, Discovery Communications, Dish Network, Scripps Networks and Turner Broadcasting. She was also involved in the 10th Anniversary Campaign for Ellen and Warner Brothers Television, which won a Daytime Emmy.
 

  • Monday, Aug. 11, 2014
Tom Pettus named EVP, group creative director at Deutsch LA
Tom Pettus
LOS ANGELES -- 

Deutsch LA has hired Tom Pettus as executive VP, group creative director. He will act as creative lead in charge of social platforms across all accounts, and he will also lead HTC.

Pettus comes to Deutsch LA from Innocean, where he was VP/creative director. In that role, he provided creative direction and leadership for brand work produced for the agency’s clients, with an emphasis on digital platforms.

Prior to joining Innocean, Tom has been an award-winning writer, with over ten years of experience working at some of the most prestigious agencies, including R/GA, Crispin Porter + Bogusky and Media Arts Lab. During that time, his work for Nike, Apple, Best Buy and Domino’s earned top awards at Cannes, The Clios, The ANDYs and London International Awards. 

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