• Wednesday, Jan. 7, 2015
Hutson Kovanda named sr. VP, creative at Upshot
Hutson Kovanda

Integrated marketing agency Upshot has hired Hutson Kovanda as sr. VP, creative, a new position at the shop.

In this role, Kovanda will lead key campaigns and work directly on numerous accounts across the agency’s client roster. He will also broaden the senior creative leadership team over the coming months, and will be directly involved with the agency’s new business opportunities. Kovanda will be based in Upshot’s Chicago office and report directly to Brock Montgomery, exec VP, creative services. 

Kovanda joins Upshot from Quench & Pavone, where he served as executive creative director. In this role, Kovanda was responsible for leading the combined efforts of the agency across all of its businesses including Yuengling, Firefly Vodka and StarKist. Kovanda has worked at both large and small agencies throughout the course of his career such as JWT, MARC USA and Wyse Advertising. He has worked with brands including Sunoco, Rosewood Hotels, Turkey Hill Ice Cream, Rite Aid and 7-Eleven.

With nearly 20 years of creative experience, Kovanda has received numerous industry awards. He has garnered multiple Addy Awards including several Gold and Best of Show. Other honors include an Effie and FWA.

  • Wednesday, Jan. 7, 2015
Brad Edelstein joins ClickFire Media as EP, business development
Brad Edelstein

Brad Edelstein has been named executive producer, business development for Click 3X’s interactive arm, ClickFire Media. Edelstein will be charged with driving digital business development and will play a key role in setting the direction of ClickFire Media’s digital work.

The hire marks Edelstein’s return to Click 3X as he previously worked with the company in the sales and business development department. Since then he’s watched Click 3X grow from a small group to more than 80 diverse and talented creatives, directors, artists and technologists, bringing their skills to Click 3X’s various divisions.

Edelstein re-joins Click 3X from Stinkdigital where he served as director of business development for the U.S, focusing on interactive. Prior to that, Edelstein worked at East Pleasant Pictures as executive producer. Earlier in his career he worked at an integrated production company called Mohawk Digital, formally known as InTheMo Interactive, a social startup that worked with advertising agencies and brands.

“Click 3X is one of the very few companies today that excels so well in the integrated space. I think this is mainly due to their ability to produce every piece of a campaign, regardless of it being broadcast or digital, without having to rely on, or tap into third parties. This makes for a cohesive, seamless and air tight production and client experience,” said Edelstein.

ClickFire Media’s recent projects include an interactive experience for Skippy Peanut Butter; a digital campaign for Wendy’s; and the creation of SMASHION!, a mobile app for fashion network, VFILES, for which ClickFire Media did all of the development and design for the cross-platform game.

  • Tuesday, Jan. 6, 2015
Sr. brand exec Mark Schofield joins The Goss Agency
Mark Schofield

The Goss Agency has added Mark Schofield as sr. VP, director of account leadership, The Goss Agency is a full-service, integrated marketing & advertising firm that has served, for more than 18 years, multiple business sectors including travel/tourism, communications/hi-tech, real estate, sports/outdoors, and general business to business markets.

Schofield was most recently director of client services for the Atlanta marketing agency Modo Modo, where he pioneered social media campaign development, managed new staff and account team training, increasing service productivity and efficiencies. Schofield’s account teams at Jennings and Company of Chapel Hill, NC, achieved national excellence recognition, winning the Gold and Silver Asters, Tellys and Sabre advertising awards for work on behalf of clients such as Time-Warner Cable, Lowe’s, UNC Healthcare and Rex Hospital. Prior, at McKinney and Silver Advertising, he managed new business wins of nearly $1 billion, and supervised campaign creation and account fulfillment for Aetna, NASDAQ, First Citizens Bank, Midway Airlines, Royal Caribbean Cruises Ltd., and Bacardi Spirits.

Schofield will report to Jeff Goss, founder, president and executive creative director of The Goss Agency.

  • Monday, Jan. 5, 2015
WONGDOODY hires Orenstein as CFO, Gingold as director of strategy, Lee as ACD
Jason Gingold

WONGDOODY has made two additions to its staff in Los Angeles: Steven Orenstein as chief financial officer and Ronnie Lee as associate creative director. Meanwhile, the agency’s Seattle office has hired Jason Gingold as director of strategy. These hires mark a new phase of internal executive development across the shop and bolster the growing roster of creative talent in WONGDOODY LA following the additions of ECD Pam Fujimoto and ACD Dennis Lee in 2014.

Orenstein joins WONGDOODY after six years as CFO at 72andSunny, where he guided the agency’s growth from 30 to 500 staffers, including an expansion into New York and acquisition by holding company MDC Partners. Orenstein was an integral part of building 72andSunny’s celebrated agency culture with the implementation of Free Food Fridays, in which he grilled lunch for the entire LA office each week. Prior to 72andSunny, Orenstein served in various roles in finance at the Kern Organization, DirectPartners, Davis Elen, and McCann Erickson, overseeing multiple mergers and acquisitions and establishing financial best practices. He is unique among agency CFOs in having his very own app on the iTunes store, Bobblestein.

Gingold comes to WONGDOODY from Creature Seattle, where he served as executive director of strategy and media, and developed a successful rapport with Fujimoto (another Creature alumna). He previously led strategy for Wieden+Kennedy New York and DDB Seattle. Over the years Gingold has worked with leading international brands including ESPN, Microsoft, Adidas, HBO, Starbucks, Pepsi and The North Face. Gingold will lead both internal and client-facing strategy across the Seattle and Los Angeles WONGDOODY offices.

Los Angeles native Ronnie Lee got his start at 42 Entertainment where he worked on one of the original viral marketing campaigns, “I Love Bees” for Halo 2. Over the years Lee has worked as a copywriter and ACD at Y&R, DigitasLBi, and CHI & Partners, and contributed to campaigns for clients including PBS, TGI Fridays, The Los Angeles Dodgers, Southwest Airlines and Samsung. While at DigitasLBi he helped launch Small Business Saturday with American Express, which has since grown into a holiday tradition reaching 88 million consumers and driving over $14 billion in independent retail sales.

  • Tuesday, Dec. 30, 2014
Andrew Spurgeon, Rob Rogers named Lions Health jury presidents
Andrew Spurgeon
CANNES, France -- 

Lions Health, the global creative festival for the healthcare communications industry, has tabbed Andrew Spurgeon and Rob Rogers to lead the juries at next year’s awards.

Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns. “Digital has really levelled the playing field, giving great ideas unprecedented reach regardless of category,” said Spurgeon, “I’m looking forward to seeing how health and wellness brands are taking advantage of this, escalating connectivity with ideas that reach people in new and ever more meaningful ways.”

Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Rogers said, “This festival plays a unique role in both elevating and celebrating the role of creative, and promises to develop powerful interactions in all spheres of the healthcare constituency. Joined by a group of talented jurors, I will continue hoisting the flag and use this significant event to shine a powerful light on work that pushes the boundaries of what can be achieved in healthcare communication.”

The 2015 awards will see the introduction of two new awards for specialist healthcare agencies: The Lions Health Specialist Agency of the Year and the Lions Health Specialist Network of the Year. In a change from last year, all Lions Health shortlist and winning points will count towards the Cannes Lions Network of the Year, Cannes Lions Holding Company of the Year and where relevant, the Cannes Lions Independent Agency of the Year. Non specialist Agency winners in Lions Health (including Independents) will contribute to Cannes Lions Agency of Year. Louise Benson, Festival Director of Lions Health hailed this as “a much needed move that gives life-changing creativity in healthcare communications the recognition it deserves. We have seen that healthcare work can compete at the highest level so it is appropriate that these specialist creative achievements are shown to contribute just as much as those of non-specialists.”

Since Spurgeon joined Langland in 2008 it has doubled in size and produced some of the industry’s most talked about campaigns. These achievements culminated in Langland receiving the inaugural Lions Health Agency of the Year award in 2014.

Rogers has led creative teams for some of the most successful brands and campaigns in healthcare history, including Nexium, Celebrex, Advair, Augmentin, Botox, Lexapro, Remicade and Perjeta. His work has been recognized at shows in New York, Milan, Sydney and London.

Lions Health takes place June 19-20, 2015 in Cannes.

  • Monday, Dec. 29, 2014
GSCA elects 2015 board officers

The Giant Screen Cinema Association (GSCA) has announced the 2015 officers elected by the GSCA board of directors, as well as chairs appointed to GSCA committees.

Officers, who will serve for a one-year term, are as follows: Gordon Stalans from the Tennessee Aquarium will serve as chair. Mark Katz from National Geographic Studios will serve as vice chair. Jonathan Barker of SK Films will continue to serve as secretary, and Berend Reijnhoudt of Omniversum will continue to serve as treasurer.

The seven-member Executive Committee includes the four officers and three additional board members representing GSCA’s membership categories. In addition to the officers, the 2015 Executive Committee will include Kim Cavendish of the Museum of Discovery and Science representing theaters; Daniel Ferguson of Comic Picture representing distributors and producers; and Mike Lutz of IMAX Corporation representing manufacturers, suppliers, and other related businesses.

The GSCA 2015 Governance Committee includes Jonathan Barker of SK Films, who will also serve as chair of that committee; Gordon Stalans of the Tennessee Aquarium; Diane Carlson of the Pacific Science Center; Kim Cavendish of the Museum of Discovery and Science; and Laurent Dondey of La Geode.

The 2015 Committee Chairs are as follows. The Conference Committee will be co-chaired by Glenn Shaver of the Ontario Science Centre and Tammy Seldon, GSCA’s executive director. Derek Threinen of Giant Screen Films/D3D Cinema will chair the Marketing and Member Services Committee. The Technical Committee Chairs are Tim Hazlehurst of Marbles Kids Museum and Martin Howe of TEQ4. Daniel Ferguson of Cosmic Picture and Andy Zakrajsek from COSI will chair the Professional Development Committee. And the Lifelong Learning Committee will be chaired by Alan Nursall of the TELUS World of Science-Edmonton.

The GSCA Board has also appointed Andrew Oran of FotoKem to fill the board seat vacated by Rick Gordon of RPG Productions, who submitted his resignation to the GSCA board in December. Oran will serve the remaining year of Gordon’s term through 2015.

As previously announced, the following were elected to the 2015 GSCA board of directors:

Representing Institutional Theaters:

    Kim Cavendish, Museum of Discovery and Science
    Alan Nursall, TELUS World of Science-Edmonton
    Berend Reijnhoudt, Omniversum
    Glenn Shaver, Ontario Science Centre
    Gordon Stalans, Tennessee Aquarium

Representing Distributors:

    Jonathan Barker, SK Films
    Mark Katz, National Geographic Studios

Representing Producers:

    Daniel Ferguson, Cosmic Picture
    Phil Streather, Principal Large Format

Representing Manufacturers, Suppliers, and Other Related Businesses:

    Mike Lutz, IMAX Corporation

They will join the following board members, who still have one year left on their board term:

    Michele Canto, Canadian Museum of History
    Diane Carlson, Pacific Science Center
    Laurent Dondey, La Geode
    Tim Hazlehurst, Marbles Kids Museum
    Bob Harman, MacGillivray Freeman Films
    Martin Howe, TEQ4
    Shaun MacGillivray, MacGillivray Freeman Films
    Andrew Oran, FotoKem
    Derek Threinen, Giant Screen Films/D3D Cinema
    Lisa Truitt, THINK Creative
    Paul Wild, IMAX Victoria in the Royal BC Museum

The Euromax representative on the GSCA board of directors is Julien Bollee, Bollee Productions.

  • Monday, Dec. 22, 2014
Scott Kulok joins The Artist Company’s directorial roster
Scott Kulok

Director Scott Kulok has signed with The Artists Company for exclusive national representation. He comes to the production company after having worked many years on the ad agency side as a creative. While being repped by The Artists Company, Kulok continues as an active member of The Acme Idea Company, a South Norwalk, CT-based agency that has broken away from the large agency model. He has served as creative director and writer on Acme assignments, including for advertisers such as Kraft Foods, Nabisco, Pepsico, Johnson & Johnson, Campbell’s Soup, Gillette, Vitamin Shoppe and for Acme’s very first assignment, helping launch a fledgling company called eBay.

Recently, Kulok has directed ACME assignments for Tempur-Pedic and Duracell, as well as a poignant short film about the Sandy Hook shooting that garnered him much attention for working with the real families affected by the tragedy. All of these projects were produced through The Artists Company.

Director Kulok said, “Coming to The Artists Company as a director made a lot of sense to me. This is a company I’ve collaborated with for years and together we’ve made a ton of great spots. Working with such a reputable and distinguished company only makes me more excited to be part of a team that knows big time spot production but is also establishing itself as one of the companies to watch with regards to the future of our still evolving advertising world and these new opportunities excite me.”

The unifying thread throughout Kulok’s work is his ability to work with people, either real or actors, and pull human, moving performances from them. He finds a way to know his subjects and capture their unique stories in an engaging, personal way.

Sally Antonacchio, owner/exec producer of The Artists Company, related, “We are signing Scott Kulok in a very interesting time, where Ad Agencies, Advertisers and the like are looking for turnkey solutions. The fact that he can not only direct, but write and shoot stills, makes him a triple threat. He’s able to bring so much more to a project because of his insight into all sides of the advertising process and his collaborative spirit.”

  • Monday, Dec. 22, 2014
Jeff Anderson joins 360i as group creative director
Jeff Anderson

Agency 360i has added Jeff Anderson as group creative director. Anderson will lead creative, digitally-centric marketing for the agency’s clients, which include HBO, Toyota, Oscar Mayer and Clinique. Anderson is based in the agency’s New York headquarters and reports to chief creative officer Pierre Lipton, who joined 360i in November.

Anderson comes over to 360i from CHI&Partners, where he served as executive creative director. During his tenure, Anderson created PBS’ “TV Gone Wrong” campaign as well as innovative work for Every Mother Counts and HP. Prior to that, he was associate creative director at Goodby Silverstein & Partners in San Francisco, where he worked on the Chevrolet Mayan Apocalypse Super Bowl spot. He has also held positions at Droga5 and TBWA\Chiat\Day, New York where he helped develop the Jewish Council for Educational Research’s “Great Schlep” with Sarah Silverman and Combos’ “What Your Mom Would Feed You if Your Mom Were a Man,” respectively. Anderson’s work has been recognized by Cannes Lions, CLIO Awards, The One Show, Effie Awards, D&AD and more.

Anderson’s appointment comes during a year in which 360i has launched fully integrated campaigns for brands like Toyota and Scotts Miracle-Gro. The agency has also won notable new business, including leading integrated media buying and communications planning for Pernod Ricard USA and global strategy for Anheuser-Busch InBev. In addition, 360i recently expanded to the West Coast with the opening of an office in Los Angeles.

  • Sunday, Dec. 21, 2014
Tania Haigh to launch Magnolia Insights

Marketing executive Tania Haigh, most recently the lead for women and moms’ marketing initiatives at McDonald’s USA, is  launching Magnolia Insights, Inc., a marketing strategy firm specializing in marketing to women and moms. The new venture will be headquartered in Chicago’s West Loop, opening in first quarter 2015.

A 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA, Haigh aims to better position brands by addressing the lag in effective marketing to women and moms. Magnolia will cater to consumer brands in the technology, food/beverage, entertainment, health and fashion/home segments. A multi-cultural and multi-lingual woman herself, and with experience in ethnic marketing, Haigh founded Magnolia to elevate cross cultural applications across all of its practices.

Magnolia Insights’ portfolio of services will include integrated marketing campaign development, brand management and positioning, consumer insights across age/life stage of product, message architecture and mapping, content marketing planning, marketing and PR integration, blogger/publishing brand integration, as well as workshops and public speaking, for both local and national clients.

Magnolia’s client roster includes Crowdtap, a social influence marketing platform, ROWDYDOW bbQ as well as Better Retail and its associated brands.

  • Thursday, Dec. 18, 2014
Justine Bloome named head of strategy & innovation at Carat USA
Justine Bloome

Justine Bloome has joined media agency Carat USA as head of strategy and innovation. In this capacity she will lead the Catalyst team, a newly launched group in the U.S. focused on leveraging consumer insights and emerging technology platforms to deliver richer, more engaging communication experiences rooted in dynamic content and reflective of culture.

Bloome will be responsible for Carat’s communication strategy and report directly to Michael Epstein, Carat’s chief client officer.

Prior to joining Carat, Bloome founded marketing and communications firm, The Village Agency, in her native Australia in 2010. Previously, she was business strategist at Jack Morton Worldwide, where she was responsible for driving digital transformation and campaign amplification for the agency’s brand clients.

Bloome brings experience developing and executing integrated campaign strategies across owned, earned and paid media for a range of clients including REA Group, SEEK, NAB, Australian Super, MTV, National Geographic Channel, Coca Cola, Ford Motoring, Optus, McDonalds, ING Direct, Mitsubishi, Vodafone, MARS, Disney, Schweppes and Cadbury Australia.

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