• Tuesday, Dec. 30, 2014
Andrew Spurgeon, Rob Rogers named Lions Health jury presidents
Andrew Spurgeon
CANNES, France -- 

Lions Health, the global creative festival for the healthcare communications industry, has tabbed Andrew Spurgeon and Rob Rogers to lead the juries at next year’s awards.

Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns. “Digital has really levelled the playing field, giving great ideas unprecedented reach regardless of category,” said Spurgeon, “I’m looking forward to seeing how health and wellness brands are taking advantage of this, escalating connectivity with ideas that reach people in new and ever more meaningful ways.”

Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Rogers said, “This festival plays a unique role in both elevating and celebrating the role of creative, and promises to develop powerful interactions in all spheres of the healthcare constituency. Joined by a group of talented jurors, I will continue hoisting the flag and use this significant event to shine a powerful light on work that pushes the boundaries of what can be achieved in healthcare communication.”

The 2015 awards will see the introduction of two new awards for specialist healthcare agencies: The Lions Health Specialist Agency of the Year and the Lions Health Specialist Network of the Year. In a change from last year, all Lions Health shortlist and winning points will count towards the Cannes Lions Network of the Year, Cannes Lions Holding Company of the Year and where relevant, the Cannes Lions Independent Agency of the Year. Non specialist Agency winners in Lions Health (including Independents) will contribute to Cannes Lions Agency of Year. Louise Benson, Festival Director of Lions Health hailed this as “a much needed move that gives life-changing creativity in healthcare communications the recognition it deserves. We have seen that healthcare work can compete at the highest level so it is appropriate that these specialist creative achievements are shown to contribute just as much as those of non-specialists.”

Since Spurgeon joined Langland in 2008 it has doubled in size and produced some of the industry’s most talked about campaigns. These achievements culminated in Langland receiving the inaugural Lions Health Agency of the Year award in 2014.

Rogers has led creative teams for some of the most successful brands and campaigns in healthcare history, including Nexium, Celebrex, Advair, Augmentin, Botox, Lexapro, Remicade and Perjeta. His work has been recognized at shows in New York, Milan, Sydney and London.

Lions Health takes place June 19-20, 2015 in Cannes.

  • Monday, Dec. 29, 2014
GSCA elects 2015 board officers
HOLLY SPRINGS, NC -- 

The Giant Screen Cinema Association (GSCA) has announced the 2015 officers elected by the GSCA board of directors, as well as chairs appointed to GSCA committees.

Officers, who will serve for a one-year term, are as follows: Gordon Stalans from the Tennessee Aquarium will serve as chair. Mark Katz from National Geographic Studios will serve as vice chair. Jonathan Barker of SK Films will continue to serve as secretary, and Berend Reijnhoudt of Omniversum will continue to serve as treasurer.

The seven-member Executive Committee includes the four officers and three additional board members representing GSCA’s membership categories. In addition to the officers, the 2015 Executive Committee will include Kim Cavendish of the Museum of Discovery and Science representing theaters; Daniel Ferguson of Comic Picture representing distributors and producers; and Mike Lutz of IMAX Corporation representing manufacturers, suppliers, and other related businesses.

The GSCA 2015 Governance Committee includes Jonathan Barker of SK Films, who will also serve as chair of that committee; Gordon Stalans of the Tennessee Aquarium; Diane Carlson of the Pacific Science Center; Kim Cavendish of the Museum of Discovery and Science; and Laurent Dondey of La Geode.

The 2015 Committee Chairs are as follows. The Conference Committee will be co-chaired by Glenn Shaver of the Ontario Science Centre and Tammy Seldon, GSCA’s executive director. Derek Threinen of Giant Screen Films/D3D Cinema will chair the Marketing and Member Services Committee. The Technical Committee Chairs are Tim Hazlehurst of Marbles Kids Museum and Martin Howe of TEQ4. Daniel Ferguson of Cosmic Picture and Andy Zakrajsek from COSI will chair the Professional Development Committee. And the Lifelong Learning Committee will be chaired by Alan Nursall of the TELUS World of Science-Edmonton.

The GSCA Board has also appointed Andrew Oran of FotoKem to fill the board seat vacated by Rick Gordon of RPG Productions, who submitted his resignation to the GSCA board in December. Oran will serve the remaining year of Gordon’s term through 2015.

As previously announced, the following were elected to the 2015 GSCA board of directors:

Representing Institutional Theaters:

    Kim Cavendish, Museum of Discovery and Science
    Alan Nursall, TELUS World of Science-Edmonton
    Berend Reijnhoudt, Omniversum
    Glenn Shaver, Ontario Science Centre
    Gordon Stalans, Tennessee Aquarium

Representing Distributors:

    Jonathan Barker, SK Films
    Mark Katz, National Geographic Studios

Representing Producers:

    Daniel Ferguson, Cosmic Picture
    Phil Streather, Principal Large Format

Representing Manufacturers, Suppliers, and Other Related Businesses:

    Mike Lutz, IMAX Corporation

They will join the following board members, who still have one year left on their board term:

    Michele Canto, Canadian Museum of History
    Diane Carlson, Pacific Science Center
    Laurent Dondey, La Geode
    Tim Hazlehurst, Marbles Kids Museum
    Bob Harman, MacGillivray Freeman Films
    Martin Howe, TEQ4
    Shaun MacGillivray, MacGillivray Freeman Films
    Andrew Oran, FotoKem
    Derek Threinen, Giant Screen Films/D3D Cinema
    Lisa Truitt, THINK Creative
    Paul Wild, IMAX Victoria in the Royal BC Museum

The Euromax representative on the GSCA board of directors is Julien Bollee, Bollee Productions.

  • Monday, Dec. 22, 2014
Scott Kulok joins The Artist Company’s directorial roster
Scott Kulok
NEW YORK -- 

Director Scott Kulok has signed with The Artists Company for exclusive national representation. He comes to the production company after having worked many years on the ad agency side as a creative. While being repped by The Artists Company, Kulok continues as an active member of The Acme Idea Company, a South Norwalk, CT-based agency that has broken away from the large agency model. He has served as creative director and writer on Acme assignments, including for advertisers such as Kraft Foods, Nabisco, Pepsico, Johnson & Johnson, Campbell’s Soup, Gillette, Vitamin Shoppe and for Acme’s very first assignment, helping launch a fledgling company called eBay.

Recently, Kulok has directed ACME assignments for Tempur-Pedic and Duracell, as well as a poignant short film about the Sandy Hook shooting that garnered him much attention for working with the real families affected by the tragedy. All of these projects were produced through The Artists Company.

Director Kulok said, “Coming to The Artists Company as a director made a lot of sense to me. This is a company I’ve collaborated with for years and together we’ve made a ton of great spots. Working with such a reputable and distinguished company only makes me more excited to be part of a team that knows big time spot production but is also establishing itself as one of the companies to watch with regards to the future of our still evolving advertising world and these new opportunities excite me.”

The unifying thread throughout Kulok’s work is his ability to work with people, either real or actors, and pull human, moving performances from them. He finds a way to know his subjects and capture their unique stories in an engaging, personal way.

Sally Antonacchio, owner/exec producer of The Artists Company, related, “We are signing Scott Kulok in a very interesting time, where Ad Agencies, Advertisers and the like are looking for turnkey solutions. The fact that he can not only direct, but write and shoot stills, makes him a triple threat. He’s able to bring so much more to a project because of his insight into all sides of the advertising process and his collaborative spirit.”

  • Monday, Dec. 22, 2014
Jeff Anderson joins 360i as group creative director
Jeff Anderson
NEW YORK -- 

Agency 360i has added Jeff Anderson as group creative director. Anderson will lead creative, digitally-centric marketing for the agency’s clients, which include HBO, Toyota, Oscar Mayer and Clinique. Anderson is based in the agency’s New York headquarters and reports to chief creative officer Pierre Lipton, who joined 360i in November.

Anderson comes over to 360i from CHI&Partners, where he served as executive creative director. During his tenure, Anderson created PBS’ “TV Gone Wrong” campaign as well as innovative work for Every Mother Counts and HP. Prior to that, he was associate creative director at Goodby Silverstein & Partners in San Francisco, where he worked on the Chevrolet Mayan Apocalypse Super Bowl spot. He has also held positions at Droga5 and TBWA\Chiat\Day, New York where he helped develop the Jewish Council for Educational Research’s “Great Schlep” with Sarah Silverman and Combos’ “What Your Mom Would Feed You if Your Mom Were a Man,” respectively. Anderson’s work has been recognized by Cannes Lions, CLIO Awards, The One Show, Effie Awards, D&AD and more.

Anderson’s appointment comes during a year in which 360i has launched fully integrated campaigns for brands like Toyota and Scotts Miracle-Gro. The agency has also won notable new business, including leading integrated media buying and communications planning for Pernod Ricard USA and global strategy for Anheuser-Busch InBev. In addition, 360i recently expanded to the West Coast with the opening of an office in Los Angeles.

  • Sunday, Dec. 21, 2014
Tania Haigh to launch Magnolia Insights
CHICAGO -- 

Marketing executive Tania Haigh, most recently the lead for women and moms’ marketing initiatives at McDonald’s USA, is  launching Magnolia Insights, Inc., a marketing strategy firm specializing in marketing to women and moms. The new venture will be headquartered in Chicago’s West Loop, opening in first quarter 2015.

A 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA, Haigh aims to better position brands by addressing the lag in effective marketing to women and moms. Magnolia will cater to consumer brands in the technology, food/beverage, entertainment, health and fashion/home segments. A multi-cultural and multi-lingual woman herself, and with experience in ethnic marketing, Haigh founded Magnolia to elevate cross cultural applications across all of its practices.

Magnolia Insights’ portfolio of services will include integrated marketing campaign development, brand management and positioning, consumer insights across age/life stage of product, message architecture and mapping, content marketing planning, marketing and PR integration, blogger/publishing brand integration, as well as workshops and public speaking, for both local and national clients.

Magnolia’s client roster includes Crowdtap, a social influence marketing platform, ROWDYDOW bbQ as well as Better Retail and its associated brands.

  • Thursday, Dec. 18, 2014
Justine Bloome named head of strategy & innovation at Carat USA
Justine Bloome
NEW YORK -- 

Justine Bloome has joined media agency Carat USA as head of strategy and innovation. In this capacity she will lead the Catalyst team, a newly launched group in the U.S. focused on leveraging consumer insights and emerging technology platforms to deliver richer, more engaging communication experiences rooted in dynamic content and reflective of culture.

Bloome will be responsible for Carat’s communication strategy and report directly to Michael Epstein, Carat’s chief client officer.

Prior to joining Carat, Bloome founded marketing and communications firm, The Village Agency, in her native Australia in 2010. Previously, she was business strategist at Jack Morton Worldwide, where she was responsible for driving digital transformation and campaign amplification for the agency’s brand clients.

Bloome brings experience developing and executing integrated campaign strategies across owned, earned and paid media for a range of clients including REA Group, SEEK, NAB, Australian Super, MTV, National Geographic Channel, Coca Cola, Ford Motoring, Optus, McDonalds, ING Direct, Mitsubishi, Vodafone, MARS, Disney, Schweppes and Cadbury Australia.

  • Wednesday, Dec. 17, 2014
Creative director Amanda Clelland joins Barton F. Graf
Amanda Clelland
NEW YORK -- 

Agency Barton F. Graf has hired Amanda Clelland as a creative director. She will work on a number of accounts, including GoDaddy and Scotts Miracle-Gro brands Tomcat and Nature’s Care.

Clelland was previously a creative director at Droga5, working on Puma, The New Museum, Coca-Cola and Vestas WindMade. Most recently she helped launch an independent project focused on eradicating extreme poverty. Backed by the UN, the project initiative is called zeropointseven.org.

  • Tuesday, Dec. 16, 2014
Directing duo Cary & Jon joins Click 3X
Cary & Jon
NEW YORK -- 

Click 3X has added the directing duo of Cary Murnion and Jonathan Milott, a.k.a. Cary & Jon. Previously Murnion and Milott worked under the Honest moniker and were most recently with production house Savage for commercials.

Cary & Jon just wrapped their first project with Click 3X, a three-spot package for Ford Fusion out of Team Detroit set to launch this week.

Murnion and Milott have written, produced and directed films such as “Satellite Car Chase,” “Falling Man,” “The Shortest Race,” and “Boob.” Their directorial feature film debut, “Cooties,” premiered at the 2014 Sundance Film Festival and was acquired by Lionsgate Films for domestic distribution and Universal Studios for international release this summer. “Cooties,” which stars Elijah Wood, Rainn Wilson and Jack McBrayer, is a hybrid comedy/horror/sci-fi picture, demonstrating Cary & Jon’s penchant for combining genres.

“Cary & Jon’s quirky comedy, strong visuals and unique approach to storytelling make them a standout talent,” said Megan Kelly, executive producer, managing director, Click 3X Live Action.

Cary & Jon first met in New York at Parsons The New School For Design and have been working together for over 10 years. Their collaboration began with animations, but quickly evolved into other creative endeavors, including art installations, music videos, commercials and short films, and eventually the pair turned their focus to writing, producing and directing.

Cary & Jon’s work has been recognized with multiple projects featured at SXSW, Cannes, Webby Awards, FWA, Saatchi & Saatchi New Directors Showcase, Vimeo Staff Picks, Communication Arts Web Picks and ADC Young Guns.

  • Monday, Dec. 15, 2014
Branstetter promoted to EP at Whitehouse Post, Chicago
Kristin Branstetter
CHICAGO -- 

Kristin Branstetter has been promoted to executive producer of Whitehouse Post’s Chicago office. Branstetter began her career with Whitehouse Post as a producer in Chicago in 2002, before being promoted to sr. producer in 2006 and then relocating to the company’s Los Angeles office in 2010.

Whitehouse Post’s Chicago partner/editor Matthew Wood noted that “Kristin’s previous background in our Chicago office and her depth of experience with the company make her uniquely positioned for this role in leading our office.”

Branstetter has worked with a slew of major brands including Toyota, Buick, Nissan, Nike, Coke, McDonald’s, State Farm, Anheuser-Busch (including Budweiser and Bud Light Super Bowl spots for DDB Chicago), Allstate, Wrigley and Walmart.

  • Monday, Dec. 15, 2014
Bodnar, Kelly join Deluxe Creative Services' sr. management team
Jay Bodnar
LOS ANGELES -- 

Deluxe has added two members to the senior management team at the Creative Services division: Jay Bodnar as chief technology officer and Lawrence Kelly as sr. VP, finance. The newly restructured Creative Services division combines subsidiary companies and services for features, entertainment television and commercials, under one umbrella. Bodnar and Kelly will report to CEO Stefan Sonnenfeld.

Bodnar served as sr. VP engineering, TV, for over a decade. He spearheaded the Television division’s  transition to file-based workflows for all post and VFX work as well as the near-set dailies service (MobiLabs) pipeline. He has been instrumental in unifying multiple engineering teams to maximize resources and efficiencies among multiple facilities.

Kelly, who joined Deluxe in October as VP of finance, Method Studios, has 20 years of experience on the studio side of the business.  He was at Warner Bros. for 12 years as VP of finance, The Americas for WB Home Entertainment Group, and previously served as VP of finance, Asia Pacific & Latin America, WBHEG. From working at Warner Bros., Universal, and Paramount Pictures collectively, Kelly was a key participant in the studios’ corporate and strategic planning, business development, international operations, talent and production budgeting, theatrical release budgeting, and complex deal structuring with a variety of studio and feature production companies as well as international partners.

“Jay and Larry round out the senior management team beautifully,” said Sonnenfeld. “Jay has done an amazing job keeping Encore and Level 3 ahead of the technology curve. Larry comes to us with an enormous amount of experience on the studio end. Together, they will help guide Deluxe Creative Services into the rapidly-changing industry for 2015 and beyond.”

Deluxe’s Creative Services division will centralize operations of color, editorial, VFX, and all other post-production services across multiple platforms, allowing all of Deluxe’s companies--Company 3, Beast, Deluxe New York, Encore, EFilm, Level 3 Post, Method Studios, and Rushes–-to work together more efficiently and maximize synergy.

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