Cult Production has named Jeff Beckerman to serve as executive producer. Beckerman will lead the company’s full-service post capabilities, which include editorial, 2D/3D animation, visual effects, motion graphics and finishing.
Beckerman joins fellow executive producer Chavvah Stuart, who oversees the company’s live action and creative production services. The company’s talented postproduction staff includes colorist/Smoke artist Michael Dwass and head of 3D, animator Tanguy Bodivit.
Beckerman first came to know Cult’s work this summer when he served as lead producer on a complex 60-second ad for Ralph Lauren’s “Polo Tech Shirt.” Launched for the 2014 US Open tennis tournament, the project called for extensive 3D animation, motion graphics, editorial, visual effects and color grading/finishing, all within a tight three-week schedule.
“Cult championed the 360-production studio model long before it became commonplace, working on high-end projects for some of the world’s top brands such as Apple, Microsoft, Calvin Klein, Nike and Atlantic Records, as well as global agencies like Leo Burnett, Publicis and Laird+Partners,” Beckerman said. “There’s an amazing amount of talent and technology here, and I’m looking forward to furthering Cult’s presence in the entertainment and advertising communities.”
Previously, Beckerman worked on an array of global ad campaigns and won numerous awards over the last two decades as the founder/executive producer of BOND, which specialized in editorial, animation, motion graphics, CGI and visual effects for leading agencies, brands and TV networks.