Publicis Seattle has hired Lori Davis as EVP, executive business director. Davis will become both the account and business lead on the agency’s T-Mobile account. She will be responsible for sustaining, growing and optimizing the T-Mobile business – from account management and hiring to operational oversight of creative development and production. Davis will report to agency CEO Scott Foreman.
Prior to joining Publicis Seattle, Davis was managing director at Minneapolis-based ad agency Barrie D’Rozario DiLorenzo, where she led integrated planning for clients such as Dell, Rosetta Stone, and United Health Group.
Earlier in her career, Davis was VP of marketing at Activision (Minneapolis), where she provided global strategic leadership over all brand marketing activities for the licensed business unit of Activision. The unit publishes some of the most iconic brands in the interactive entertainment industry, including Marvel, Transformers, James Bond, Tony Hawk, The Walking Dead and Family Guy. While there, Davis’ team brought home awards for campaigns on major video game launches such as The Amazing Spider-Man, Transformers Fall of Cyberton, Goldeneye Reloaded and Prototype 2.
Davis also spent three years at Martin Williams, Minneapolis, as SVP, director of engagement, overseeing the account planning, media, CRM, social strategy and analytics disciplines. During this time, she worked on campaigns for Payless Shoe Source, Raymond James Financial Services, Marvin Integrity Windows and Finnegans Irish Amber Beer.