Mixed-media production studio Roger--under the aegis of founder/creative director Terry Lee--has hired Dane Macbeth as creative director and promoted producer Brandon Stevenson to head of production. The appointments come as Roger continues expanding its creative footprint in broadcast while adding content creation to its menu of services.
Macbeth started his career as an animator/designer at Framework LA, where he worked on film titles, trailers, production logos, broadcast design and reality show packages. He went on to freelance for creative agencies Big Star, Laundry, King and Country, Metaphrenie, Troika, Big Block Design Group, Digital Domain, Buck, and Roger.
From design and animation to creative direction and art direction, Macbeth has assumed many roles contributing to award-winning and noteworthy projects: the main titles for “X-Men: The Last Stand” and “Fantastic Four: Rise of the Silver Surfer;” trailers for “Spider-Man” and “Spider-Man 3;” and network rebrands for Lifetime and Nickelodeon, among scores more film and TV clients. His lengthy list of advertising clients include BMW, Sony, Toyota, Honda, Burger King, and Xbox, to name a handful.
Macbeth says he was initially drawn to Roger after seeing its “Kids’ Choice Awards” promo for Nickelodeon, which featured host Jack Black and “just about every animation technique known at the time.” Fittingly, his first project with Roger was for Nickelodeon.
Stevenson began his industry career at Roger, starting as an entry-level coordinator before moving up to produce smaller jobs. As the company grew, so did Stevenson, who has since produced many large-scale projects via Roger. His notable commercial jobs include campaigns for UTA and Constant Contact; and Stevenson’s broadcast credits includes the Lifetime network rebrand, as well as the “Chopper” and “SnoBots” promos for Disney XD.