• Wednesday, Dec. 9, 2020
Big Sky adds editor Dave Madden
Dave Madden
NEW YORK -- 

Editor Dave Madden is back working under a Big Sky, and his outlook is sunny. To be more specific, he’s joined the roster at New York’s Big Sky Edit, the boutique postproduction studio founded by editor Chris Franklin. Madden’s addition--which is actually a reunion--was announced by Franklin and Big Sky executive producer Sarah Van Tassel.

Madden joins from a lengthy freelance career, which included frequent stints at Big Sky, starting in 2014. Now a roster editor, he’ll continue to work remotely, pending a safe return to offices in the post-pandemic future. 

A Long Island native who got his start in the dub room at Berwyn Editorial, the independent post studio that was housed within New York agency Euro RSCG (now Havas), Madden quickly graduated to assistant editor. One of the campaigns he helped the agency pitch back then was Dos Equis’ “The Most Interesting Man in the World,” a campaign he’d work on 10 years later when he was at Arcade Edit.

From Berwyn, Madden moved to the New York office of Red Car, the editorial house launched by editor Larry Bridges, where he continued assisting while moving up the editorial ranks. He then joined Company X, where he was promoted to a full editor, before going freelance in 2011.

Madden went on to work with some of the top editorial shops in the city, including Beast and Arcade, and spent a good chunk of time working closely with Franklin at Big Sky. After relocating to Western Massachusetts, he also began working for edit houses and agencies in New England, including Hill Holliday and Cronin, as well as with Accomplice Edit and NBC Sports, where he cut work for coverage of such sports as NASCAR and the NFL.

One of his NFL spots, “The Return,” graces his current reel. It’s a hopeful call to action from the star quarterbacks Patrick Mahomes of the Kansas City Chiefs and Deshaun Watson of the Houston Texans, reminding everyone of the role football plays in American life and setting the stage for the game’s return to TV. Other Madden spots include visual storytelling for Google in  “Make Google Do It,” which shows how Google Assistant makes everyday tasks easier, and the heartwarming holiday Lego spot “Falcon,” in which a young dad builds a perfect replica of the Millennium Falcon for his infant son.

Madden said about his return to Big Sky, “This is an opportunity for me to return to my advertising roots,” he notes. “I’ve really enjoyed the sports-related work I’ve been doing lately, as it expanded my skills as an editor, having to work at such a fast pace and often incorporating so much archival footage. But at Big Sky, the quality of the ad work they get is top notch. I’m looking forward to being able to collaborate once again with some of the best agencies and directors in the business.”

Van Tassel said overall growth is what prompted Big Sky to bring Madden on board. “By expanding our roster, we’re hoping to provide additional capabilities for our clients moving ahead,” she noted. “And given our current remote setup, we now have the capability to bring on editors like Dave with flexible working conditions. We’re able to collaborate remotely for the foreseeable future, but with the intention to be back in the office at a safer time while maintaining this new versatility in terms of where and how we work.”

Franklin described Madden’s strengths as an editor as being able to “get” the big picture, then translate that insight into a cut that responds to the needs of the project. “Dave listens, which is key,” Franklin explained. “He takes in all the information, and understands where the project needs to go. And then he figures out what works best, and that’s a big part of the skill of being an editor. This sounds simple, but it’s not that easy. Yet he does it seamlessly, and I admire that. He knows how to make the clients happy while making the job better.”

  • Wednesday, Dec. 9, 2020
Cabin Edit adds editors Lopuski, Meyer, King
Robert Lopuski
LOS ANGELES -- 

Cabin Editing Company has added three editors to its roster: Robert Lopuski, Mischa Meyer, and Jojo King. The hires will support Cabin’s recent growth as remote capabilities are allowing the company to service new clients across the U.S. and internationally. Additionally, Cabin has recently taken on new representation in the Midwest, with Baer Brown Reps, and on the East Coast, with Hunky Dory. 

“The transition to remote work with the pandemic has fortunately gone smoothly and has actually allowed us to successfully scale up while maintaining our boutique feel,” said Carr Schilling, managing partner at Cabin, who described Lopuski, Meyer and King as “visual storytellers,” each bringing “different strengths and styles to round out our roster.”

Lopuski is a multidisciplinary editor whose work has earned two AICP Awards for editing, as well as recognition from the Clios, the One Show, Ciclope, the MTV VMAs, and the Midsouth Regional Emmys. With a background in visual effects and cinematography, as well as experience directing short form content such as the “Watch the Throne” promo for Kanye West and Jay-Z and documentary short “We’re Gonna Be Lords,” Lopuski brings a deep hands-on understanding of the many aspects of production to establish a clear visual throughline in all of his work. His recent commercial work includes spots for Nissan, adidas, Gatorade, Apple, and UNICEF. He was previously with Exile Edit.

Meyer’s international reach and visual effects expertise has led him to work with brands including Nike, Coca-Cola, PlayStation, Axe, Lexus, Audi and BMW. Originally from Stuttgart, Germany, he worked in production including as a VFX supervisor there before moving to Berlin and later New York, where he shifted his focus to editing, most recently with Spot Welders. Now based in Los Angeles, Meyer’s recent work includes spots for Mercedes-Benz, Jordan, Vodafone, and the COVID-19 PSA “Guardians” for Sean Penn’s non-profit organization CORE. He has a keen ability to effectively blend high-end visual effects with grounded human stories and a comedic touch.

King is a versatile visual storyteller with an accomplished history in the fashion and beauty space, with work for Louis Vuitton, Cartier, Estee Lauder, MAC Cosmetics, Glossier and Vogue, among others. With his finger on the pulse of cultural trends, he has more recently expanded into the music video space with artists including Janelle Monae, Lykke Li, and Moses Sumney, and partnered with brands including Jordan and Don Julio. He joins Cabin Edit from Nomad.

  • Tuesday, Dec. 8, 2020
The Mill appoints 3 new heads of color, 2 EPs
The Mill’s (l-r) Oisin O’Driscoll, Paul Yacono and James Bamford

The Mill has made senior appointments within its color team globally as the company continues to invest in and expand that operation, branching out into more long-form and episodic opportunities in additon to its award-winning commercialmaking endeavors.

Paul Yacono Joins The Mill in Los Angeles as head of color. Previously Yacono was at a52, where he built the color department from the ground up, specializing in commercials, features films, docs-series, episodics, short films and music videos. He has a number of high-profile commercial clients in addition to many notable long-form grades under his belt, including Ava-Duvernay’s Academy Award Nominated 13th and David Fincher’s House of Cards. 

The L.A. color department will further be bolstered by the promotion of Fawn Fletcher to executive producer for color. Fletcher has over a decade of experience working with some of the world’s most influential brands on the East and West Coast. She has led projects for clients such as NFL, Capital One and Toyota. Among her colleagues and clients, Fletcher is known for her big-picture perspective and collaborative working style, allowing her to navigate complex production challenges.

Multi-award-winning colorist James Bamford has been named head of color at The Mill in London. Known for his cinematic style, Bamford combines a wealth of industry experience with exceptional technical skill. 

Bamford’s new role is supported by the promotion of Charlie Morris to London’s executive producer for color.  Morris has worked tirelessly to support the team through the challenge of COVID-19 and beyond, and has also been responsible for driving much of the success that The Mill’s color team has celebrated over the past few years. His promotion to EP will see him working closely alongside Bamford and the rest of the color team to help build and grow the success of the department in Europe. 

Oisín O’Driscoll has been appointed head of color in Chicago. O’Driscoll’s career has spanned both London and Chicago. He has collaborated with the likes of Sephora, Orbit, Michelob Ultra, and Rocket Mortgage to name a few. He recently graded the BAFTA award-winning Home, a powerful 20-minute short film to address the Syrian refugee crisis. 

The three new heads of color join existing head of color and veteran colorist in New York Fergus McCall, who will continue to lead The Mill’s East Coast team.  

Across the globe, The Mill now has 11 colorists, all of whom are made available to creative partners worldwide via the company’s remote grading setup.

 

  • Tuesday, Dec. 8, 2020
Sydney Ferleger promoted to president of The Music Playground, The Diner Music, The Station Media
Sydney Ferleger
NEW YORK -- 

The Music Playground, The Diner Music, and The Station Media have promoted Sydney Ferleger to serve as the first president for all three companies combined. Ferleger has been the acting executive producer for The Music Playground and The Station Media for the past year and a half and will be adding The Diner Music to her repertoire.

Ferleger will continue her duties as EP while also taking on the role of president. Ferleger, who remains in the NY office, is a prolific producer having recently worked with brands and networks such as Pepsi, Kraft, Spectrum and MTV.

The Music Playground focuses on original music production, artist/band sync licensing, music supervision, sound design and audio post with projects annually garnering creative attention at Sundance, SXSW, Cannes and many other festivals and award shows. The Diner Music is an original music production library with over 30,000 music tracks. Supported by a veteran creative and production team, the company serves clients including Microsoft, Google, Pepsi, Nike, Walmart, Coke, GM, Chase, Toyota, Bank of America, Ford, AT&T, P&G, Samsung, General Mills, Verizon, Mercedes and Hasbro. The music companies have teams in NY, L.A. and Nashville, with studios in NY and Nashville.

The Station Media is an integrated content production company and post facility based in NY. The Station handles projects from ideation and development, through live action production and full service
postproduction--all under one roof. With projects ranging from multi-spot television commercials to web content, industrials, branded films and more, The Station has created content for Chevy, Verizon, Liberty Mutual, ST&T, Yahoo, Spectrum, West Elm, Walmart, Ford, Reebok, Procter & Gamble, Samsung, Hyundai, MTV and Nat Geo, among others.

  • Tuesday, Dec. 8, 2020
Colorist Seamus O’Kane joins Youngster
Seamus O'Kane
LONDON -- 

Grading maestro Seamus O’Kane has joined London-based postproduction house Youngster to lead and grow its color offering. O’Kane comes over from The Mill where he was head of the color department and came to be regarded as a leading, sought after artist, O’Kane’s arrival heralds a dynamic time as Youngster continue to strengthen its offerings and the intrinsic creative bond uniting director, editor and colorist. By enabling editing and postproduction under one roof alongside The Quarry and Whitehouse, Youngster provides a unique creative environment.

O’Kane’s most notable credits include Nike’s “Write the Future,” Honda’s “Impossible Dreams,” Guinness’ “Compton Cowboys” and Waitrose’s ‘“Home for Christmas.” He has worked with acclaimed directors such as Andreas Nilsson, Joanna Bailey, Kevin Thomas, Chris Palmer, Frederic Planchon, Simon Ratigan, Jake Scott, Sam Brown, Vince Squibb and Henry-Alex Rubin.

O’Kane’s awards in advertising include Cannes Lions, British Arrows and Kinsale Sharks. He also graded the Oscar-winning short film The Phone Call in 2015.

O'Kane starts immediately at Youngster on Baselight with remote capability via Clearview and Streambox alongside current colourist Jim Bracher, working with EP Ian Harland.

  • Tuesday, Dec. 8, 2020
Zoë Iltsopoulos Borys appointed VP/GM of Panavision Chicago
Zoë Iltsopoulos Borys
CHICAGO -- 

Panavision, designer, manufacturer, and rental provider of high-precision optics and camera systems, has named Zoë Iltsopoulos Borys to lead the company’s Chicago office as VP and general manager. Borys will ensure Panavision’s customers continue to receive the highest level of service and support throughout the commercial, television, and feature sectors, and will be supported in the office’s day-to-day business by Chicago operations manager Stan Glapa.

Borys’ appointment follows the retirement of Sharon Walker, who was with Panavision for 20 years and served as general manager of Panavision Chicago since the 13,000-square-foot facility opened in 2016.

“The Panavision family is indebted to Sharon for her steadfast commitment and leadership, and we’re excited for Zoë to build on that legacy and continue to expand Panavision Chicago’s reach throughout the Midwest,” said Panavision chief operating officer Michael George. “Zoë’s well known throughout the industry, and especially in Chicago, for her tireless support of the creative community and passion for helping filmmakers realize their visions. Whether they’re shooting commercials, episodic content, or feature films, productions in Chicago and beyond can be confident that Zoë and the entire Panavision Chicago team are there for them with superior service and the very best cameras and optics in the industry.”

After serving in a marketing role with Panavision from 1998-2006, Borys rejoined Panavision in 2018 as VP and general manager of Panavision Atlanta. She brings more than 25 years of industry experience--much of which has been spent serving Chicago’s filmmaking community--to her new position. Borys is also an associate member of the American Society of Cinematographers.

Borys said, “Chicago’s dynamic filmmaking community is home to incredible creative talent that attracts projects from all around the U.S. Panavision is proud to offer our world-class service and support for all manner of productions shooting in the greater Chicago area and throughout the Midwest region.”

Offering full camera and lens service, Panavision Chicago is within close vicinity of Cinespace Chicago Film Studios, Chicago Studio City, and the Essanay stages. The Panavision facility’s optics offerings are supported by a state-of-the-art lens-projection room and the expertise of optical technician Al Collins. Other feature highlights include a prep floor with five prep bays, a 900-square foot private prep room, easy dock access, and a Panastore. A full team of experienced technicians and support personnel is on hand to support and service customers.

Beyond its role as a rental provider, Panavision Chicago supports the local filmmaking community through outreach, educational programs, and partnerships with such organizations and events as the Association of Independent Commercial Producers (AICP) Midwest, the Illinois Production Alliance, Filmscape Chicago, and the Chicago International Film Festival.

  • Monday, Dec. 7, 2020
R/GA Austin adds Griffith, Solis, Lewis
R/GA's Austin office
AUSTIN, Texas -- 

R/GA’s Austin office has added sr. account producer Athena Griffith, management supervisor Mario Solis and sr. content producer Shellie Lewis.

Griffith brings over nine years of creative, analytical, and solutions-driven marketing experience to her production role. Previously at Havas/Annex ATL, she was responsible for managing campaigns for Coca-Cola and its portfolio of brands. Her other agency experience has included Flavorpill Media and Translation in New York. After leaving New York, she settled in Atlanta, where she will be based near a key client.

Closing in on 15 years of experience, Solis has expanded his remit to focus on client services, strategy, content development, and social media programming. Before joining R/GA Austin, he oversaw client satisfaction, growth and retention, and account profitability at Wick Marketing. During his career, Solis has also helped steward the strategic vision and growth for accounts like AT&T, Constellation Brands, Stripes Convenience Stores, and Seton Family of Hospitals.

Lewis brings a seasoned mix of production and operations expertise to her role. Her specialties include leading multi-faceted teams to create cross-platform, interactive experiences that support television show launches, theatrical releases, and luxury brand activations. Under the banner of The Graphic Foundation, Lewis ran content production workstreams and executed creative for multiple digital and production agencies across the U.S., including Ant Farm, BBDO, Leo Burnett, The Mill, Team One, Wieden+Kennedy, and 72andSunny. She will be stationed out of Los Angeles.

  • Monday, Dec. 7, 2020
PJ Pereira named jury chair for International ANDY Awards; diversity program launched
PJ Pereira
NEW YORK -- 

The ADVERTISING Club of New York’s International ANDY Awards, the first advertising award show of the season, has named PJ Pereira, creative chairman and co-founder of Pereira & O’Dell, as its new jury chair. Pereira is set to serve in the role for two years and has served on the ANDY Awards jury in past years, in addition to serving as a Cannes Lions jury president three times. This will be his first time leading the integrated ANDYs jury.

As a part of the AD Club’s continuous effort to drive diversity, the club is launching “Face The Future,” an initiative to propel a new generation of diverse leaders for the industry.

At a time when it’s become clear that a refresh is needed, The ANDYs is inviting the industry to set the bar higher, by implementing a creative mentorship program and creating more seats at the table inclusive of all backgrounds. The ANDYs organization believes that the future of this industry needs to focus and invest in its people, now more than ever--changing the way our industry is represented in a jury made of its leaders.

A creative mentorship program will match each juror with a recent college graduate. Each jury member will become a long-term mentor of someone from an underrepresented community. The mentees will be selected from the American Advertising Federation’s National Student Competition, City University of New York schools and Historically Black Colleges & Universities among other institutions. The selection of mentees will be led in partnership with CUNY Professor Rebecca Rivera, and Pereira O’Dell.

Beyond that, the ANDYs will also add five seats to the jury lineup, reserved for rising stars at the associate creative director level or equivalent, also coming from underrepresented groups. Given the high caliber of judges at the ANDYs, the chance these new judges will have to participate in these discussions will elevate their comprehension of the industry and at the same time, will allow the debate to include their fresh perspective.

“We are committed to building programs that create a culture of action. As we aim to identify the next generation of leaders that the industry needs, our goal is to leverage our world-class jury of creative leaders to guide these rising stars in their career path,” said Gina Grillo president and CEO of The ADVERTISING Club of New York and International ANDY Awards. “It’s a gift to have an individual like PJ Pereira, a Latino immigrant, but also a very experienced jury chair, as the ANDYs next leader and to be able collaborate with him. We’re excited to add ‘Face The Future’ to The Club’s roster of many initiatives in this space. It’s important that the industry understands that submitting work to the ANDYs is an investment in the future of the industry as we look to change the face of advertising. We need to help provide the next generation of leaders with the tools they need to change the industry for the better.”

Pereira said, “This year, with a pandemic, an awakening of social justice and the election, we wanted to be mindful about how we show up in the industry. Award shows can come across as self-serving and self-important, but they also matter for the careers of a lot of people whose only opportunity to grow are their ideas. So, we are using this platform to not only to promote these brave minds, but to also accelerate a more inclusive generation of leaders. Unless our industry, including its leadership, represents the population of this country, we will never be able to do the work that we need to do.”

The full 2021 jury will be announced soon.

  • Monday, Dec. 7, 2020
Tomorrow promotes Brynne Copping to executive producer 
Brynne Copping
VENICE, Calif. -- 

Tomorrow, the brainchild of managing director Chris Zander and independent filmmaker Andrew Wonder, has promoted Brynne Copping to executive producer. Copping joined the Tomorrow team in September 2019 as head of production. She quickly proved herself at the Venice-based production company, working with Tomorrow’s directors on major projects for clients including Ford, Bank of America, Lowe’s, Nissan, and ESPN. 

Copping hails from Kansas City where her mother’s background in acting sparked her early interest in film. She joined the Independent Filmmakers Coalition at the age of 16 and went on to graduate from LMU with a degree in film production. Copping has worked her way up through production roles at companies including Uber Content, Humble and SMUGGLER.

  • Monday, Dec. 7, 2020
Liz Roche named Havas CX helia's GM/chief strategy officer
Liz Roche
NEW YORK -- 

Havas Creative North America continues its commitment to customer experience with the appointment of Liz Roche as general manager and chief strategy officer at Havas CX helia, part of the recently formed Havas CX global network. In the position, Roche--formerly managing director of Havas helia (customer engagement)--is tasked with leading strategy for clients and internal teams in the areas of CX, digital, data, analytics and marketing technology.  

“Liz’s fresh and modern approach to CX, and what it can be, is unparalleled,” said Stephanie Nerlich, CEO, Havas Creative North America. “Liz has been key to uncovering customer causation and the root of consumer behavior, while working together with strategy teams to transform disparate data points into true insights. Ultimately, Liz’s strategic vision allows us to better design the customer experience and drive deeper meaning between brands and their customers.” 

A true performance marketer and technology enthusiast, Roche brings a diverse background which includes data integration engineering, digital strategy leadership and vertical leadership. After spending time at LinkedIn, Epsilon-Conversant and Facebook, she brought her deep understanding of CRM, digital, display and social to Havas helia Chicago, where she led the data-driven strategies, CRM strategy and implementation, loyalty program management and marketing technology consulting for the Chicago group’s clients. 

“I’m passionate about cultivating customer loyalty through, and removing friction from, digital experiences to give clients unparalleled competitive advantages,” noted Roche. “The collection of experience I’ve built gives me a different perspective of what’s possible--and right now that’s bringing together the right team for each assignment. With our CX network, we’re adding more agility to our approach, building a powerful model based on expertise, collaboration and consumer understanding.”  

Roche has also made an immediate impact on the North American creative network’s culture. “I’m thrilled to be a member of Havas’ North America Diversity Equity and Inclusion Advisory Committee, proudly representing employees of the LGBTQ community,” she added.  

Havas CX is a new, international network that launched in October 2020, dedicated to delivering meaningful brand experiences across the entire customer journey. The collective brings together more than 1,500 people from 20 of Havas’ global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.
 
“Havas CX is taking a human approach to understand customers as more than just a series of media touchpoints connected to transactions,” said Roche. “It’s not just what your customers do, it’s why. Once we understand that we can truly design the customer experience and build a creative program based on those truths.” 
 
Roche’s initial goal in her role with Havas CX helia is to create more collaborative space for the network’s vast talent, from PhDs to strategists, to play to their strengths and accelerate growth. 

Roche will report to Nerlich and be based out of Havas Chicago.

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